Health Trends

Brand offering leak-proof underwear designed for periods, incontinence, and sweat, available in various styles and absorbency levels. Modibodi differentiates itself by using materials like organic cotton to provide comfort and functionality, addressing the needs of individuals seeking reliable and sustainable personal care solutions. The target demographic includes women and individuals experiencing menstrual cycles, incontinence, or excessive sweating, who prioritize comfort and eco-friendly products.

Natural skincare remedy designed to address various skin issues such as dry skin, removal of fake tan, blackheads, stretch marks, and scarring. It differentiates itself by offering a holistic approach to skincare using natural ingredients, aiming to provide effective and gentle solutions for common skin concerns. My Glow 2 is targeted at individuals seeking natural and non-invasive skincare treatments to improve their skin's health and appearance.

Therapeutic device used for pelvic floor muscle therapy, designed to release trigger points and tender points to alleviate pain and discomfort. The device is available in various versions, including those with temperature therapy and vibration features, providing additional therapeutic benefits. It is primarily targeted at individuals experiencing pelvic pain or discomfort, often recommended by healthcare professionals for pelvic floor rehabilitation.

Company that provides access to home health products, including personal care items, medical supplies, cleaning supplies, and domestic items. Carewell differentiates itself by offering proactive assistance and well-verified products to support caregivers and their families. The primary target demographic includes caregivers and families seeking reliable home health products and support services.

Portable, non-invasive suction device designed to clear upper airway obstructions in choking emergencies. It is suitable for both children and adults, easy to use, and can be included in travel and first aid kits, differentiating itself by its simplicity and effectiveness in critical situations. LifeVac is primarily targeted at individuals and families seeking a reliable emergency tool for choking incidents, as well as institutions like schools and restaurants that require comprehensive first aid solutions.

The Farmer's Dog is a pet food company that offers fresh, human-grade meals tailored to each dog's individual nutritional needs. The company differentiates itself by delivering pre-portioned, high-quality meals made from natural ingredients, formulated by veterinarians, and designed to support long-term health and vitality in dogs. The Farmer's Dog primarily targets health-conscious pet owners who prioritize the well-being of their pets and seek an alternative to traditional, processed dog food.

The concept suggests that the various compounds in cannabis, including cannabinoids, terpenes, and flavonoids, work together synergistically to produce a more significant therapeutic effect than any single compound alone. This effect supports the use of full-spectrum or whole-plant cannabis products for enhanced therapeutic benefits, as the combined compounds are believed to amplify each other's effects. The Entourage Effect is particularly relevant for individuals seeking comprehensive therapeutic benefits from cannabis, such as those managing chronic pain, anxiety, or other medical conditions.

Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.

A lightweight gel formulation designed to address various eye area concerns, including dark circles, puffiness, and wrinkles. Often infused with a blend of retinol and peptides, it enhances the firmness and smoothness of the eye contour by supporting the skin's collagen. This product is particularly beneficial for individuals seeking to improve the appearance and resilience of the delicate skin around their eyes.

Alpha-gal allergy is an allergic condition where individuals react to alpha-gal, a sugar molecule found in the tissues of all mammals except humans and other primates. This allergy is often triggered by tick bites, which sensitize individuals to alpha-gal, leading to allergic reactions when they consume red meat or other mammalian products. The condition primarily affects individuals who have been bitten by ticks, particularly in regions where these ticks are prevalent.

Finger exercise equipment encompasses various tools such as hand grippers, finger stretchers, therapy putty, finger exercisers, grip balls, resistance bands, and finger weights. These devices are designed to enhance the strength and dexterity of the fingers, hands, and forearms, providing value for improving grip strength, flexibility, and overall hand health. The primary users of finger exercise equipment include athletes, musicians, and individuals undergoing rehabilitation for hand injuries.

Tool designed to help users reduce their screen time and improve focus by creating an intentional barrier to accessing distracting apps. It encourages users to make a conscious decision each time they want to open a potentially distracting app, thereby helping them recover their time, focus, and attention. Unpluq is particularly beneficial for individuals looking to enhance productivity and minimize digital distractions.

Adhesive patches infused with natural ingredients like citronella oil designed to repel mosquitoes. These patches are DEET-free, making them a safer alternative for both children and adults, and they offer a convenient, non-toxic method of mosquito protection. Mosquito patches are particularly beneficial for families and individuals seeking an easy-to-use, chemical-free solution to prevent mosquito bites.

A company based in Toronto, Ontario, Canada, that produces plant-based snacks and meals. Their products are soy-free, gluten-free, non-GMO, and designed to fit into daily routines, differentiating themselves by catering to various dietary restrictions and preferences. Wholly Veggie primarily targets health-conscious consumers and individuals seeking convenient, plant-based food options.

Provider of outdoor sports products focusing on quality and design. One of their notable products is a pull-up bar designed for effective full-body workouts, which is easy to assemble and suitable for a variety of users. AmazeFan primarily targets fitness enthusiasts and individuals seeking reliable and well-designed outdoor sports equipment.

Platform that enables entrepreneurs and influencers to effortlessly launch their own private label brands. It offers custom-branded beauty, nutritional supplements, and food products that are ready to sell under your brand, integrating seamlessly with platforms like Shopify to make starting a custom product line straightforward and risk-free. Supliful primarily targets entrepreneurs and influencers looking to create and sell their own branded products without upfront fees.

Air purification product that uses advanced photocatalytic oxidation (PCO) technology to clean air and surfaces by destroying mold spores and musty odors. Originally developed for the International Space Station, Puraclenz has been proven effective in third-party laboratory tests, setting it apart from traditional air purifiers. It is particularly beneficial for individuals seeking to improve indoor air quality, including those with allergies or respiratory issues.

Mental health condition characterized by persistent or recurrent feelings of detachment from one's own body or a sense of unreality about the surroundings. Symptoms include feeling like an outside observer of oneself, emotional disconnection, and distortions in perception, often triggered by severe stress, trauma, or substance use. Treatment typically involves psychotherapy and sometimes medication, targeting individuals experiencing significant distress or impairment due to these symptoms.

A company that specializes in collecting and organizing medical records into a secure, digital timeline. It aims to empower patients by providing easy access to their medical history and enabling them to contribute to medical research, differentiating itself through its user-friendly platform and focus on patient empowerment. The primary target demographic includes patients seeking better management of their medical records and researchers looking for comprehensive health data.

​Thesis is a U.S.-based company specializing in personalized nootropic supplements designed to enhance cognitive functions such as focus, energy, and memory. They offer six distinct blends—Clarity, Creativity, Energy, Logic, Confidence, and Motivation—each formulated with natural ingredients like Ashwagandha and Lion's Mane mushroom to target specific mental performance goals. Thesis primarily caters to individuals seeking to optimize their mental performance, including students, professionals, and those aiming to improve daily productivity

A type of listening behavior where the listener seeks information that they will appreciate and that meets their needs and goals. Appreciative listening is often employed when engaging with music, poetry, or the stirring words of a speech, focusing on enjoying and valuing the content. This form of listening is particularly beneficial for individuals looking to derive pleasure and emotional satisfaction from auditory experiences.

Small, handheld objects designed to help individuals focus, relieve stress, and manage anxiety. These toys come in various forms, including spinners, cubes, putty, and textured objects, providing tactile, visual, and sometimes auditory stimulation. They are often used by people with ADHD, autism, anxiety disorders, and other conditions that benefit from sensory input.

Coffee alternative made from adaptogenic mushrooms and other natural ingredients, designed to provide sustained energy and focus without the negative side effects of caffeine. It differentiates itself by offering a blend that includes ingredients like cacao, turmeric, and chai, which are known for their health benefits and unique flavors. MUD\WTR is targeted at individuals seeking a healthier, lower-caffeine alternative to traditional coffee, particularly those interested in wellness and natural products.

Supplements designed to support blood pressure and heart health, containing ingredients like beetroot powder. They offer benefits such as improved energy, heart support, and circulatory health, and are available in flavors like Pomegranate Berry. These chewable supplements are intended for adult use.

Skincare brand that emphasizes the use of probiotic extracts and superfoods in its products. Tula Skincare differentiates itself by incorporating ingredients that are beneficial for both the body and skin, aiming to promote overall skin health and radiance. The brand primarily targets individuals seeking natural and scientifically-backed skincare solutions to enhance their skin's appearance and health.

Coffee company based in Seattle, Washington, known for its flagship coffee shop, Wunderground Café, located on Capitol Hill. The company differentiates itself by offering coffee drinks infused with adaptogenic mushrooms, which are intended to enhance well-being without psychedelic effects. Wunderground Coffee primarily targets health-conscious consumers interested in the benefits of superfood ingredients combined with their daily coffee intake.

Plant-based bacon alternative created by the French startup La Vie, designed to mimic the taste and texture of traditional bacon. Made primarily from rehydrated soy proteins, sunflower oil, salt, and natural flavorings, it aims to provide a vegan and environmentally friendly option for consumers. This product is targeted at individuals seeking plant-based dietary options and those interested in reducing their environmental impact.

Hair growth serum designed to promote hair growth and combat hair loss using a blend of natural ingredients. Redensyl contains DHQG, EGCG, Glycine, Zinc Chloride, and Meta-bisulfate, which work together to reactivate dormant hair follicles, stimulate new hair growth, and improve overall hair health. This product is targeted at individuals experiencing hair thinning or loss, seeking a plant-based alternative to traditional treatments.

Low-growing herbaceous plant known as Oxalis corniculata or creeping woodsorrel, commonly found in various regions. It is utilized in traditional medicine for treating conditions such as irritable bowel syndrome due to its medicinal properties. The plant is primarily of interest to herbalists and individuals seeking natural remedies for gastrointestinal issues.

Mobile application designed to assist users in achieving health and wellness goals, with a particular focus on weight loss and food tracking. Healthi offers six personalized plans, user-friendly tracking features, and a supportive community to help users stay motivated and reach their objectives. The app is primarily targeted at individuals seeking to manage their weight and improve their overall health through structured and personalized plans.