Beauty Trends

A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.

Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.

A skincare product that uses finely-ground coffee particles for mechanical exfoliation to remove dead skin cells. The caffeine in the scrub is believed to improve blood flow by dilating blood vessels, which may help reduce the appearance of cellulite. Caffeine scrubs are popular among individuals seeking both exfoliation and the potential skin benefits of caffeine.

Makeup product designed to prime the skin while providing a plumping effect. Plump primers hydrate and smooth the skin, creating an ideal base for makeup application and enhancing the skin's appearance by making it look more youthful and radiant. These products are particularly beneficial for individuals seeking to improve skin texture and hydration before applying makeup.

Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.

A beverage that combines the traditional elements of a latte with the addition of collagen powder. Collagen is a protein known for its benefits to skin, hair, and nails, and when added to a latte, it provides a dose of this nourishing protein without significantly altering the taste, while also adding a luxurious texture to the drink. This makes it a popular choice for those looking to enhance their beauty routine through their diet.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

Cosmetics brand offering products such as 'Freck The Original Freckle' and 'Shadow Slide Long Wear H20 Shadow Sticks.' Freck Beauty differentiates itself with innovative and unique products that cater to niche beauty trends, particularly focusing on natural-looking freckles and long-lasting eye makeup. The brand primarily targets beauty enthusiasts and individuals looking for distinctive, high-quality cosmetic products available on platforms like Sephora.

Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.

Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.

Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.

A skincare product from the Korean brand Cosrx, known for its use of propolis extract to provide soothing and hydrating benefits. The toner is designed to improve skin texture, offer moisture, and enhance the skin's natural glow, distinguishing itself with its anti-inflammatory properties. It is particularly suitable for individuals with various skin types seeking hydration and calming effects.

A beauty device that delivers electrical currents to facial muscles and skin cells to enhance muscle tone and skin appearance. These devices aim to lift and tighten the skin, with some claims of stimulating collagen production for improved skin elasticity and reduced wrinkles. Microcurrent facial devices are primarily targeted at individuals seeking non-invasive anti-aging treatments and enhanced facial contouring.

Skincare product formulated with retinaldehyde, a form of vitamin A known for its anti-aging and skin-renewing properties. Retinaldehyde serum promotes cell turnover and improves skin texture and tone, offering benefits such as reduced wrinkles, hyperpigmentation, and visible congestion, while being less irritating than other retinoids. It is particularly recommended for mature skin with visible signs of aging and individuals with blemish-prone or sensitive skin.

Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.

Skincare products that incorporate caffeine as a key ingredient to provide various skin benefits. Caffeine in skincare is known for its antioxidant properties, anti-inflammatory effects, and ability to improve blood circulation, which can help reduce under-eye puffiness and dark circles, as well as the appearance of cellulite. These products are particularly beneficial for individuals looking to protect their skin from environmental damage, soothe irritation, and enhance skin smoothness.

Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.

Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.

A stable form of Vitamin C often used in skincare products. Created by combining ascorbic acid with glucose, it helps to stabilize Vitamin C, making it more effective in formulations and known for its antioxidant properties. It is beneficial for individuals looking to brighten their skin, reduce fine lines and wrinkles, and protect against environmental damage.

Skincare brand offering affordable, high-quality, and effective skincare products. Their formulations are research-backed, fragrance-free, cruelty-free, vegan, and dermatologist-tested, setting them apart from competitors. The brand targets individuals seeking accessible and effective skincare solutions.

Beauty product designed to enhance the appearance of natural eyelashes by lifting and curling them. These kits are typically hypoallergenic and formulated with premium quality, non-irritating ingredients to ensure the health of natural lashes, often including upgraded glue for a better lifting effect. Lash lift kits are ideal for individuals seeking a long-lasting, natural-looking enhancement to their eyelashes without the need for extensions or mascara.

A beauty technique involving the use of medical tape to reduce the appearance of facial wrinkles by applying it to areas like the forehead or around the eyes. This method is believed to help smooth the skin by keeping it taut, although it lacks scientific validation and is considered a temporary solution. It is primarily used by individuals seeking non-invasive, at-home methods to improve skin appearance.

A beauty treatment that utilizes salmon sperm as a primary ingredient, believed to offer skin benefits. This facial is noted for its unique approach to skincare, gaining attention in beauty and lifestyle circles for its purported ability to enhance skin texture and appearance. It primarily appeals to individuals seeking novel and potentially rejuvenating skincare treatments, often highlighted by celebrity endorsements.

The Supersonic Hair Dryer is a high-performance hair styling tool developed by Dyson, designed to dry hair quickly using a powerful digital motor and intelligent heat control to prevent damage. It features a lightweight, ergonomic design with magnetic attachments and advanced airflow technology for precise styling and protection of hair health. The Supersonic Hair Dryer is primarily targeted at professional stylists and consumers seeking premium hair care tools with fast drying capabilities and innovative technology.

Skincare product that utilizes snail mucin, known for its anti-aging, anti-inflammatory, antibacterial, hydrating, and wound healing properties. This toner aims to improve skin texture, reduce wrinkles, and provide hydration, differentiating itself with the unique benefits of snail mucin. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce signs of aging, and improve overall skin health.

Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.

Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.

Skincare trend that emphasizes embracing and appreciating one's unique skin qualities, including imperfections. It advocates for simplifying skincare and makeup routines, focusing on the principle that 'less is more,' aiming to achieve healthy, radiant skin with minimal products and effort. Skinimalism primarily appeals to individuals seeking a more natural and low-maintenance approach to skincare and beauty.

Brand offering hair care products specifically designed for locs, dreadlocks, and similar hairstyles. Locsanity's products are typically organic, cruelty-free, and focus on moisturizing, heat protection, and anti-dandruff care, differentiating them from competitors by catering to the unique needs of these hairstyles. The target demographic includes individuals with locs or dreadlocks seeking specialized, natural hair care solutions.

Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.