Beauty Trends

Beauty product used to temporarily lift and tighten the skin, often for cosmetic purposes. It is typically used to create a more youthful appearance by smoothing out wrinkles and fine lines, and can be hidden under makeup or hair. The tape is popular for special occasions or photo shoots where a temporary lift is desired.

A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

Hair care brand that offers products specifically for wavy, curly, and kinky hair types. Bounce Curl differentiates itself by using natural ingredients and providing high-quality products like the Define EdgeLift Brush and the Avocado & Rose Oil Clump and Define Cream, which have received high ratings and positive reviews. The brand primarily targets individuals with textured hair seeking effective and natural hair care solutions.

Skincare products containing Bifida ferment lysate, known for their skin-repairing, moisturizing, and anti-aging properties. These creams help to strengthen the skin barrier, improve hydration, and reduce the appearance of fine lines and wrinkles, differentiating themselves with their probiotic-based formulation. Bifida creams are primarily targeted at individuals seeking effective solutions for skin aging, dryness, and overall skin health improvement.

Custom hair care brand that offers personalized hair care products through an online consultation process. Prose differentiates itself by creating custom formulas tailored to individual hair needs and preferences, and by being the first and only carbon-neutral custom beauty brand, emphasizing sustainability. The target demographic includes individuals seeking personalized hair care solutions and those who prioritize eco-friendly and sustainable beauty products.

Medicated shampoo containing zinc pyrithione, known for its antifungal and antibacterial properties. It is used to treat dandruff, seborrheic dermatitis, and sometimes psoriasis, offering relief from scalp conditions. This shampoo is suitable for individuals experiencing scalp issues and is available over-the-counter under various brands like Head & Shoulders and DHS Zinc Shampoo.

Skincare brand known for its high-quality Korean skincare products. By Wishtrend offers a range of products such as Rice Toner, Freshly Juiced Vitamin Drop, Mandelic Acid 5% Skin Prep Water, Rich Moist Soothing Cream, and Green Tea & Enzyme products, which are designed to address various skin concerns and improve overall skin health. The brand primarily targets skincare enthusiasts and individuals seeking effective and innovative skincare solutions.

A lip care product designed to protect the lips from harmful UV rays while providing moisturizing benefits. Sunscreen lip balms come in various SPF levels and formulations, including water resistance and natural ingredients, to cater to different needs and preferences. These products are particularly beneficial for individuals who spend extended periods outdoors and seek to prevent sun damage and maintain lip hydration.

Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.

A skincare product formulated to seal in hydration and effectively moisturize the skin. It provides a natural glow and is lightweight, making it suitable for those who prefer a less heavy moisturizer. Rice moisturizer is particularly beneficial for individuals seeking a gentle yet effective hydration solution for their skin.

Affordable alternatives to high-end fragrances, these products are crafted to replicate the scent of luxury perfumes at a more accessible price point. They offer a cost-effective option for consumers who desire the experience of premium scents without the associated expense, often using similar notes and compositions to achieve a comparable aroma. Perfume dupes primarily attract budget-conscious individuals who appreciate luxury fragrances but seek more economical options.

A personal care product that incorporates Shea butter as a key ingredient to provide moisturizing benefits while controlling sweat and odor. Shea butter deodorant helps keep the skin under the arms soft and hydrated, often including additional beneficial ingredients like hyaluronic acid to even out skin tone. It is suitable for individuals seeking a natural, gentle deodorant option with a light and refreshing scent for daily use.

Traditional Chinese healing method that involves scraping the skin with a massage tool to improve circulation. This ancient technique offers a unique approach to better health, addressing issues like chronic pain by using a smooth-edged instrument, often made of jade or other stones, to scrape the skin in long strokes, applying enough pressure to create minor bruising. It is primarily targeted at individuals seeking alternative therapies for muscle tension, improved blood flow, and overall wellness.

Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.

Pre-wash hair oiling is a traditional hair care practice that involves applying oil to the hair and scalp before shampooing. This method is used to nourish and protect the hair, reduce frizz, and improve overall hair health, with common oils including coconut, argan, olive, and almond oil. It is particularly beneficial for individuals with dry or damaged hair seeking to enhance moisture retention and shine.

Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

Skincare ingredient used in products aimed at reducing wrinkles and improving skin tone. Bio retinol is often found in serums and creams and is marketed as a natural alternative to traditional retinol, providing similar anti-aging benefits without the associated irritation. It is particularly beneficial for individuals seeking natural skincare solutions to address signs of aging and improve overall skin health.

This lip care product is formulated to nourish and moisturize lips, incorporating peptides known for their skin-repairing and anti-aging benefits. It aims to enhance lip appearance by providing a glossy and plump look, often including ingredients like Shea Butter for added hydration. Peptide lip balms are particularly appealing to individuals seeking to improve lip texture and appearance, often targeting those interested in anti-aging skincare solutions.

A deep cleansing process that removes impurities, hair product build-up, dead skin cells, and dirt from the scalp. This process helps to unclog hair follicles, balance natural oils, and maintain scalp pH levels, promoting a healthier scalp environment. Scalp detox is particularly beneficial for individuals experiencing scalp issues such as dandruff, excess oil, or product build-up, and those looking to improve overall scalp health.

Flavored collagen supplement designed to support skin, joint, bone, hair, nail, and gut health. Vanilla collagen can be incorporated into various foods and beverages such as smoothies, shakes, baking, coffee, tea, yogurt, and oatmeal, offering a versatile way to enhance nutritional intake. This product is particularly beneficial for individuals seeking to improve their overall health and wellness through dietary supplements.

Skincare product known for its hydrating and anti-aging properties, primarily due to the inclusion of ginseng extract. It helps reduce wrinkles, fine lines, and dullness, making it a popular choice for enhancing skin health and appearance. Ginseng essence water is particularly favored by individuals seeking to improve their skin's hydration and overall youthful look.

A skincare product that contains kojic acid, derived from fungi or fermented rice wine, aimed at improving skin tone. Kojic acid inhibits the enzyme tyrosinase, which is responsible for melanin production, thereby helping to fade dark spots, acne scars, and sun damage. This product is particularly beneficial for individuals seeking to achieve a more even skin tone and reduce hyperpigmentation.

A stylish and versatile manicure option that replaces the traditional white tips with black. Black French tip nails can be customized with various designs, shapes, and accents to suit different occasions and personal styles, offering a modern twist on a classic look. This manicure style is popular among individuals seeking a chic and sophisticated appearance for their nails.

Specialized hair care products aimed at repairing and strengthening damaged hair. They often contain ingredients that target the hair's internal structure, making them ideal for color-treated or chemically processed hair. These conditioners are particularly beneficial for individuals with damaged, color-treated, or chemically processed hair seeking to restore strength and health.

A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.

Skincare brand offering a range of products aimed at enhancing skin health and appearance. The brand differentiates itself by incorporating a variety of active ingredients such as peptides, Vitamin C, ceramides, and bio-retinol to address specific skin concerns like elasticity, sun protection, and anti-aging. INNBeauty Project primarily targets individuals seeking effective and specialized skincare solutions.

Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.

A skincare product formulated to counteract free radicals and reduce inflammation, providing significant skin-calming effects. Azelaic acid serum also helps to even skin tone by inhibiting the enzyme tyrosinase, which decreases pigmentation and reduces dark patches. This serum is particularly beneficial for individuals with sensitive skin, redness, or hyperpigmentation issues.

Skincare brand offering products designed to improve skin texture, clarity, and hydration. UBeauty differentiates itself with formulations like the Resurfacing Compound and SUPER Hydrator, which aim to provide visible results through advanced skincare technology. The brand primarily targets individuals seeking high-performance skincare solutions available through their official website and other retailers like Dermstore.