Beauty Trends

A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.

Skincare product containing vitamin B3, known for its multiple skin benefits. Nicotinamide cream helps minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. It is particularly beneficial for individuals seeking to enhance overall skin health and appearance.

Glutathione lotion is a body care product enriched with glutathione, an antioxidant known for its skin-brightening and protective properties. It is designed to hydrate the skin while helping to lighten dark spots, even out skin tone, and protect against environmental stressors. This lotion is mainly targeted at individuals interested in full-body skin brightening and hydration, often within the beauty and personal care market.

Personal care tools made from food-grade silicone, known for their hygienic, durable, and effective properties. These scrubbers provide gentle exfoliation, improve circulation, and are easy to maintain, making them a popular alternative to traditional loofahs and sponges. They are particularly beneficial for individuals seeking a more sanitary and long-lasting option for their skincare routine.

Health and wellness company offering a range of products designed to support various aspects of health, such as energy, immune function, digestion, hair health, and joint health. Primal Harvest differentiates itself by providing high-quality, natural supplements like Primal Greens, Hair Health Complex, and Primal Collagen, which are formulated to address specific health needs. The target demographic includes individuals seeking natural and effective solutions for improving their overall health and well-being.

Skincare brand led by renowned dermatologist Dr. Elena Martinez, focusing on addressing diverse skin concerns with scientific precision and sustainability. Skintific differentiates itself by utilizing advanced technologies such as LED light therapy to reduce and prevent wrinkles, offering effective and innovative skincare solutions. The brand primarily targets individuals seeking scientifically-backed skincare products to address aging and other skin concerns.

A skincare product designed to speed up skin turnover, dissolve dead skin cells, clear pores, and address signs of aging. Unlike regular exfoliants, it also incorporates features of ordinary toners, such as hydrating ingredients and pH balancing properties, making it multifunctional. Exfoliating toners are particularly beneficial for individuals looking to achieve smoother, clearer, and more balanced skin.

Soap made using breast milk, known for its soothing and hydrating properties. It can help reduce the appearance of fine lines and wrinkles, and is beneficial for people with eczema, including infant eczema, by reducing inflammation and soothing irritated skin. This soap is particularly useful for individuals with sensitive skin and infants suffering from diaper rash.

Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.

Skincare brand specializing in men's skincare products, including daily moisturizing sunscreen, ultra luminous face serum, and anti-aging moisturizer. Jaxon Lane is known for the texture, fragrance, and effectiveness of its products, setting it apart in the men's skincare market. The brand primarily targets men seeking high-quality, effective skincare solutions.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

A skincare product that incorporates zinc oxide as a key component, known for its protective and soothing qualities. This mineral-based cream provides a physical barrier on the skin, reflecting UV radiation and offering sun protection, while also possessing anti-inflammatory and antibacterial properties to soothe irritated skin. It is particularly beneficial for individuals seeking sun protection and relief from minor skin irritations.

Haircare brand founded by renowned hairdressers, offering a collection of styling products designed for the modern generation. IGK Hair differentiates itself with innovative formulations and a focus on catering to a variety of hair types, providing solutions for diverse styling needs. The brand primarily targets individuals seeking high-quality, professional-grade haircare products that deliver salon-like results at home.

Personal care products formulated without aluminum compounds, which are typically used in traditional antiperspirants. These deodorants aim to reduce the risk of skin irritation and potential health concerns linked to aluminum, while still effectively controlling body odor. They are particularly popular among health-conscious consumers and those with sensitive skin.

Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.

Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.

Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.

Bakuchiol cream is a skincare product derived from the seeds and leaves of the Psoralea corylifolia plant, known for its anti-aging properties. It promotes collagen production, reduces fine lines and wrinkles, and is generally well-tolerated by most skin types, including sensitive skin, without causing irritation. This cream is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin-soothing benefits.

Skincare product formulated to offer multiple benefits such as reducing inflammation, minimizing the appearance of pores, improving skin barrier function, evening skin tone, and providing anti-aging effects. Niacinamide serum is distinguished by its versatility and suitability for all skin types, making it a valuable addition to any skincare routine. This product is particularly beneficial for individuals seeking to address a variety of skin concerns, including acne, hyperpigmentation, and signs of aging.

Luxury hair extension and hair salon located in Atlanta, Georgia, offering a range of premium human hair extensions, including clip-in extensions, tape-ins, and bundles. The company differentiates itself by providing seamless and high-quality hair solutions, along with hair accessories and hot tools. Go Sleek Hair Company primarily targets individuals seeking high-end, natural-looking hair extensions and professional salon services.

Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.

A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

Skincare product formulated with Panthenol, a derivative of Vitamin B5, known for its hydrating and skin-soothing properties. Panthenol serum helps to decrease transepidermal water loss, thereby keeping the skin moisturized and improving skin texture, making it feel more supple and appear healthier. This product is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking enhanced hydration and skin barrier support.

Skincare product designed to create a natural protective barrier on the skin, lock in moisture, and maintain hydration levels. It enhances the skin's appearance by giving it a radiant and glowing look, often containing ingredients like shea butter, oils, and light-reflecting particles. Body glow cream is primarily targeted at individuals seeking to improve their skin's hydration and achieve a luminous, healthy-looking complexion.

A skincare product that combines sun protection with cosmetic benefits by including a tint to even out skin tone. Tinted sunscreens offer broad-spectrum protection against UVA, UVB, and visible light, while also providing a more uniform complexion and sometimes additional skincare benefits like antioxidants and moisturizers. This product is particularly beneficial for individuals seeking both sun protection and a more even skin tone in their daily skincare routine.

UK-based brand that combines ancient Ayurvedic principles with modern trichology and active botanicals to promote hair health. Champo haircare differentiates itself by using a holistic approach to hair care, integrating traditional wisdom with contemporary scientific advancements to create effective products. The brand primarily targets individuals seeking natural and scientifically-backed solutions for maintaining and improving hair health.

Korean skincare brand known for its high-quality products made from plant-based ingredients sourced from Madagascar. The brand's main ingredient is centella asiatica, a soothing and hydrating antioxidant renowned for its wound-healing and skin-protective properties, which differentiates it from competitors. SKIN1004 primarily targets individuals seeking natural and effective skincare solutions to achieve healthier and more radiant skin.

A brand that offers compact, travel-friendly makeup kits, including products like powder blush, bronzer, and highlighter. These kits are designed for convenience and portability, often featuring a mirror lid and mini brush, making them ideal for on-the-go use. Subtl Beauty primarily targets individuals who seek practical and portable makeup solutions without compromising on quality.

Company that offers a range of scent diffusers designed to enhance the ambiance of spaces through the use of scents. Aroma360 differentiates itself by providing well-reviewed products in various styles and price points, catering to different aesthetic preferences and budgets. The target demographic includes homeowners, businesses, and hospitality venues seeking to improve their environments with high-quality scent solutions.

Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct innovation, transforming tulip waste into valuable goods. The company primarily targets environmentally conscious consumers and those interested in sustainable beauty and skincare products.