Beauty Trends

A type of fragrance that prominently features the scent of vanilla, often described as warm, sweet, and comforting. Vanilla is a popular note in perfumery due to its versatility and ability to blend well with other scents, found in a variety of fragrance types from gourmand to floral to oriental. Vanilla perfumes are often associated with a cozy, inviting aroma and can be worn in different settings, from casual to formal.

Medical-grade LED light therapy devices designed to treat various skin conditions and improve overall skin health. These devices are distinguished by their clinical efficacy, safety, and widespread use by dermatologists, offering non-invasive treatment options for issues such as acne, wrinkles, and skin rejuvenation. Omnilux products are primarily targeted at individuals seeking professional-grade skincare treatments and dermatologists looking for reliable, effective light therapy solutions.

Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.

Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.

Jelly lip gloss is a cosmetic product designed to provide a glossy, hydrating finish to the lips with a soft, smooth texture. It typically features a non-sticky, jelly-like formula that enhances lip appearance with a sheer tint or subtle color while delivering moisturization and shine. Jelly lip gloss is popular among individuals seeking a lightweight, nourishing lip product that adds a natural-looking glow and complements various makeup styles.

This type of deodorant is formulated with glycolic acid to help reduce body odor by lowering the skin's pH and inhibiting bacterial growth. In addition to odor control, it provides skincare benefits such as reducing razor bumps, ingrown hairs, and hyperpigmentation, resulting in brighter underarms. Glycolic acid deodorants are particularly beneficial for individuals seeking both odor protection and skincare improvements in their underarm area.

Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct innovation, transforming tulip waste into valuable goods. The company primarily targets environmentally conscious consumers and those interested in sustainable beauty and skincare products.

This skincare tool utilizes high-frequency electrical currents to address skin concerns such as acne and wrinkles. It enhances blood circulation and stimulates collagen production, offering a non-invasive method to improve skin texture and appearance. The high frequency wand is primarily used by individuals seeking to enhance their skincare routine with advanced technology for clearer and more youthful skin.

A beauty science company that focuses on empowering individuals to achieve their full beauty potential through scientifically-based solutions. Mediheal differentiates itself by offering a range of skincare products that are developed with advanced scientific research and innovative ingredients, aiming to provide effective and targeted beauty treatments. The company's products are primarily targeted at individuals seeking high-quality, science-backed skincare solutions to enhance their beauty regimen.

A liquid foundation housed in a sponge-like cushion within a compact, designed for convenient and easy application. Cushion foundations offer buildable coverage and often include skincare benefits, differentiating them from traditional liquid foundations. This product is particularly popular among individuals seeking a portable and quick makeup solution with added skincare advantages.

Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.

Blush tape is a makeup technique that involves using adhesive tape to create a precise and lifted blush application along the cheekbones. This method helps achieve a sculpted and contoured look by ensuring sharp edges and a clean gradient effect, often complementing other makeup styles like draping or high cheekbone emphasis. Blush tape is primarily used by makeup enthusiasts, beauty influencers, and individuals looking for a structured and professional-looking blush application.

A device designed to hydrate and condition hair by using steam to open hair cuticles, allowing for better moisture and nutrient absorption. This tool enhances the effectiveness of hair treatments, making it a valuable addition to hair care routines for improved hair health and manageability. Hair steamers are particularly beneficial for individuals with dry, damaged, or curly hair seeking enhanced hydration and treatment penetration.

A skincare product that incorporates zinc oxide as a key component, known for its protective and soothing qualities. This mineral-based cream provides a physical barrier on the skin, reflecting UV radiation and offering sun protection, while also possessing anti-inflammatory and antibacterial properties to soothe irritated skin. It is particularly beneficial for individuals seeking sun protection and relief from minor skin irritations.

A beauty technique involving the use of medical tape to reduce the appearance of facial wrinkles by applying it to areas like the forehead or around the eyes. This method is believed to help smooth the skin by keeping it taut, although it lacks scientific validation and is considered a temporary solution. It is primarily used by individuals seeking non-invasive, at-home methods to improve skin appearance.

Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.

Luxury hair extension and hair salon located in Atlanta, Georgia, offering a range of premium human hair extensions, including clip-in extensions, tape-ins, and bundles. The company differentiates itself by providing seamless and high-quality hair solutions, along with hair accessories and hot tools. Go Sleek Hair Company primarily targets individuals seeking high-end, natural-looking hair extensions and professional salon services.

A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.

Skincare product known for its hydrating and exfoliating properties. It helps to cleanse the skin gently without causing irritation or dryness, making it suitable for sensitive skin. The toner forms a protective barrier over the skin to prevent water loss, leaving the skin feeling plump, smooth, and radiant, and is particularly beneficial for individuals with dull, fatigued, dry, or irritated skin.

Skincare product designed to attract and absorb makeup and residue while adding moisture to the skin. It gently dissolves impurities without clogging pores and acts as a conditioning agent to smooth the skin. Ginseng cleansing oil is particularly beneficial for individuals seeking a gentle yet effective makeup remover that also provides hydration and skin conditioning.

Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

Makeup product with a creamy texture used to add warmth and dimension to the face, providing a natural, sun-kissed glow. It blends seamlessly into the skin and is ideal for achieving a dewy, radiant look, differentiating itself from powder bronzers by offering a more natural finish. Cream bronzer is popular among individuals seeking a subtle, luminous complexion, particularly those with dry or mature skin who benefit from its hydrating properties.

Online retailer specializing in niche perfume samples, decants, and exclusive fragrances. Scent Split differentiates itself by offering travel-size decants and samples from original large bottles using methods like spraying, pouring, or sterile pipettes, allowing customers to explore a wide range of scents before committing to full-sized purchases. The service primarily targets fragrance enthusiasts and individuals looking to discover their signature scent without purchasing full bottles.

Line of hair styling products by Conair, including multi-attachment styling systems, automatic curling irons, and other styling tools. These products are designed to offer professional-quality styling at home, featuring advanced technologies such as ceramic and ionic conditioning to enhance hair health and appearance. InfinitiPRO is targeted at individuals seeking versatile and high-performance hair styling tools, available at major retailers like Target, Amazon, and Ulta Beauty.

A hair care tool designed to brush through curls without causing them to lose their shape. Its unique prong design allows hair to glide through smoothly, helping to maintain the integrity of the curls, making it a valuable tool for individuals with curly hair. The curl comb is particularly beneficial for those looking to manage and style their curls without frizz or breakage.

Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.

Turmeric soap is a skincare product that incorporates turmeric, known for its anti-inflammatory and antimicrobial properties. It helps reduce acne breakouts and maintain clear skin by minimizing bacteria and inflammation, making it beneficial for individuals with acne-prone or sensitive skin. This soap is particularly useful for those with skin conditions such as eczema, as it can help reduce irritation and promote overall skin health.

TheraFace is a line of advanced facial care products by Therabody, designed to enhance skin health and appearance. These products incorporate technologies such as LED light therapy and percussive massage to provide therapeutic benefits, differentiating them from standard skincare products. TheraFace is targeted at individuals seeking high-end, technologically advanced solutions for facial care and skin improvement.