Beauty Trends

An ear wax removal tool is a personal care device designed to safely extract excess ear wax from the ear canal. These tools come in various forms, including manual ear picks, spiral-tipped cleaners, and electric irrigation devices, and are often designed to minimize the risk of injury compared to traditional cotton swabs. Ear wax removal tools are commonly used by individuals who experience frequent ear wax buildup and seek a safe, hygienic way to maintain ear cleanliness and prevent blockages.

An attachment for a hair dryer designed to disperse airflow over a larger area. This helps to reduce frizz and maintain the natural texture of curly or wavy hair by spreading heat more evenly, enhancing curls and waves without causing them to become frizzy or lose their shape. Hair diffusers are particularly beneficial for individuals with curly or wavy hair who seek to enhance their natural hair texture while minimizing frizz.

Hair care products designed to repair dry or damaged hair using advanced biomimetic technology. The K18 Biomimetic Hairscience Molecular Repair Leave-In Hair Mask is particularly noted for its ability to restore hair health by reconnecting broken keratin chains, offering a unique solution compared to traditional hair treatments. These products are targeted at individuals with dry, damaged, or chemically treated hair seeking effective and scientifically-backed repair solutions.

A type of mascara that forms tiny polymer tubes around each individual lash, providing excellent lash separation, hold, and longevity. Unlike traditional oil-based mascaras, it doesn't run, flake, or smear, and it can be removed without makeup remover. Tubing mascara is ideal for individuals seeking long-lasting, smudge-proof lash enhancement with easy removal.

British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.

Australia's fastest-growing luxe-for-less beauty brand that focuses on making high-quality cosmetics and skincare products accessible to everyone. MCoBeauty differentiates itself by offering affordable yet premium beauty products, ensuring that luxury beauty is within reach for a broader audience. The brand primarily targets budget-conscious consumers who seek high-quality beauty solutions without the high price tag.

An oil balm is a skincare product that combines the nourishing properties of oils with the solid texture of a balm to moisturize, soothe, and protect the skin. It typically melts upon contact with the skin, forming a hydrating barrier that locks in moisture and is often used for dry or sensitive areas. Oil balms are primarily targeted at individuals seeking intensive hydration, particularly those with dry, sensitive, or compromised skin conditions.

Skincare product designed to hydrate and protect the skin, presented in an ampoule-like form. It is infused with Birch Extract to form a moisture barrier and contains Vitamin Hyaluronic Acid for deep hydration, enhancing skin's moisture retention and overall health. Birch toner is particularly beneficial for individuals with dry or dehydrated skin seeking intensive hydration and a fortified skin barrier.

Eyebrow gel designed to provide a strong hold for styling and setting eyebrows, often resulting in a laminated look. Brow glue products are typically clear and cruelty-free, with popular brands including NYX Professional Makeup and Ardell. This product is primarily targeted at individuals seeking to achieve well-groomed, long-lasting eyebrow styles.

A home device used for various skin treatments, including eliminating toxins and acne-causing bacteria. It offers benefits such as shrinking enlarged pores, increasing collagen and elastin production, reducing the appearance of fine lines, wrinkles, and cellulite, and fading dark eye circles. The skin therapy wand is primarily targeted at individuals seeking non-invasive, at-home solutions for improving skin health and appearance.

A skincare product designed to prevent body odor by utilizing mandelic acid, which has antibacterial properties. Mandelic acid deodorants work by inhibiting bacterial growth and exfoliating dead skin cells, thereby reducing the likelihood of odor formation. This type of deodorant is particularly beneficial for individuals seeking a long-lasting, fresh-smelling underarm area and those with sensitive skin who may benefit from its gentle exfoliating properties.

Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.

An intensive treatment concentrated with active ingredients designed to specifically target and combat dark spots on the skin. Dark spot serums work by reducing the appearance of hyperpigmentation and preventing the formation of new dark spots, often containing ingredients like vitamin C, niacinamide, and hydroquinone. These serums are primarily used by individuals looking to achieve a more even skin tone and reduce the visibility of age spots, sun spots, and post-inflammatory hyperpigmentation.

Custom hair care brand that offers personalized hair care products through an online consultation process. Prose differentiates itself by creating custom formulas tailored to individual hair needs and preferences, and by being the first and only carbon-neutral custom beauty brand, emphasizing sustainability. The target demographic includes individuals seeking personalized hair care solutions and those who prioritize eco-friendly and sustainable beauty products.

Lightweight, soothing skincare product designed to reduce the appearance of blemishes, visible pores, and blackheads. It is clinically proven to show results within two weeks, differentiating itself by its efficacy and gentle formulation. This serum is primarily targeted at individuals with acne-prone or oily skin seeking to improve their complexion and skin texture.

Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.

A waterproof makeup bag is a storage accessory designed to protect cosmetics and toiletries from water and moisture. It is typically made from water-resistant materials, ensuring that the contents remain dry and secure even in wet environments. This bag is ideal for travelers, beach-goers, and anyone needing reliable protection for their beauty products against spills and humidity.

A warm compress is a heated cloth or pad applied to a specific area of the body to relieve pain, increase blood flow, and relax muscles. It is commonly used to treat conditions such as muscle soreness, arthritis, and menstrual cramps, and can be made using methods like soaking a cloth in hot water, using a microwaveable heat pad, or employing a hot water bottle. Warm compresses are particularly beneficial for individuals experiencing localized pain or discomfort and seeking non-pharmacological relief.

Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.

A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.

Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.

Company that specializes in creating haircare products specifically designed for curl types 3a-4c. Bread Beauty Supply focuses on producing items such as hair masks, washes, and oils using clean ingredients, aiming to simplify hair care routines and provide healthy hair care alternatives. The target demographic includes women with curly hair seeking effective and clean haircare solutions.

Thin, flexible pieces of plastic coated with a peroxide-based gel used to remove stains and discoloration from teeth. The peroxide acts as a bleaching agent, helping to restore the natural white color of teeth, with varying concentrations affecting effectiveness and treatment duration. These strips are primarily targeted at individuals seeking a convenient and non-invasive method to achieve a brighter smile at home.

Skincare product designed to address multiple signs of aging. Infused with ingredients like Salmon Complex and Collagen, it helps improve skin elasticity and radiance, making it effective in reducing fine lines and targeting delicate areas around the eyes. Multi balm is particularly beneficial for individuals looking to combat aging signs and enhance skin health.

Beauty brand offering high-performance products formulated with non-irritating ingredients, specifically designed for sensitive skin. Tower28 differentiates itself by providing clean, vegan, and cruelty-free products at affordable prices, starting at $12. The brand primarily targets individuals with sensitive skin who seek effective and gentle beauty solutions.

Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.

A beauty tool designed to curl eyelashes, making them appear longer and more lifted. It typically features a small, curved clamp that is pressed together to curl the lashes, often used before applying mascara to enhance the effect and create a more dramatic look. This tool is primarily targeted at individuals seeking to enhance the appearance of their eyelashes, particularly those who use makeup regularly.

A skin spatula is a handheld skincare device that uses ultrasonic vibrations to deep-clean pores, exfoliate dead skin cells, and enhance the absorption of skincare products. It typically features a flat metal tip that vibrates at high frequency, effectively lifting impurities and improving skin texture without the need for abrasive scrubs. Skin spatulas are primarily targeted at individuals seeking gentle, at-home facial treatments for clearer, smoother skin, particularly those with oily or congested skin types.