Beauty Trends

A type of gel base with a thicker inhibition layer and greater elasticity compared to regular gel bases. Its elastic self-leveling formula allows it to curve and self-level with the natural nail, creating a perfect apex, which provides a strong and flexible foundation for nail enhancements. Rubber base gel is ideal for nail technicians and individuals seeking durable and flexible nail enhancements.

Moisturizing skincare product formulated with Centella asiatica, also known as gotu kola or tiger grass, known for its antioxidant properties. Cica cream is designed to soothe and repair sensitive skin, providing hydration and promoting skin barrier function, making it distinct from other moisturizers. It is particularly beneficial for individuals with sensitive, irritated, or compromised skin seeking gentle yet effective skincare solutions.

A picosecond laser is a laser device that emits extremely short pulses of light, typically in the picosecond range (one trillionth of a second). This technology is primarily used in dermatology and aesthetic treatments to target and break down pigmentation and ink particles with minimal damage to surrounding tissues. It is particularly beneficial for individuals seeking tattoo removal, skin rejuvenation, and treatment of pigmented lesions.

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

A fragrance product designed specifically for use on hair, formulated to be less drying than traditional perfumes. Hair perfume often includes ingredients that add shine and reduce frizz, providing both a pleasant scent and hair care benefits. It is particularly useful for individuals looking to refresh their hair between washes or after exposure to odors.

Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.

European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories, distinguished by its unique approach to luxury that emphasizes emotional and limitless creation. Byredo primarily appeals to consumers seeking high-end, emotionally resonant luxury products.

Prestige hair care brand known for its unique scientific discovery, Alpha Keratin 60ku®. This technology allows Virtue products to significantly improve the health and quality of hair, setting them apart from other beauty products. Virtue Labs primarily targets individuals seeking high-quality, scientifically-backed hair care solutions to enhance hair health and appearance.

Skincare products designed to remove dead skin cells, unclog pores, and improve skin texture. They often contain chemical exfoliants like glycolic acid, salicylic acid, or lactic acid, and sometimes physical exfoliants with textured surfaces, providing a dual-action exfoliation process. These pads are particularly beneficial for individuals looking to enhance their skin's appearance and health by achieving a smoother, more radiant complexion.

Milk essence can refer to a concentrated flavoring used in culinary applications to impart a milk-like taste, or a hydrating skincare product rich in lactic acid and essential nutrients that help to exfoliate, brighten, and nourish the skin. In culinary uses, it enhances the flavor profile of various dishes, while in skincare, it provides hydration and promotes a healthier complexion. The target demographic includes chefs and home cooks for the flavoring, and individuals seeking effective skincare solutions for the hydrating product.

Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

A preparatory layer applied to nails or surfaces before the application of color polish or paint. In nail care, it protects the natural nail, provides a smooth surface, and helps the color adhere better, while in painting, it prepares the surface and ensures better adhesion of the topcoat. Base coats are essential for individuals seeking long-lasting and professional-looking nail or paint finishes.

A cordless water flosser is a portable oral hygiene device that uses a pressurized stream of water to remove plaque and debris between teeth and along the gumline. Powered by a rechargeable battery, it offers flexibility and ease of use without the constraints of a cord, making it suitable for travel or limited counter space. Cordless water flossers are primarily targeted at individuals seeking an effective alternative to traditional flossing, particularly those with braces, implants, or sensitive gums.

Denman is a brand renowned for its high-quality hair brushes, particularly those designed for detangling, shaping, and defining curly hair. The Denman brush is distinguished by its effectiveness and durability, making it a popular choice among individuals with curly hair. It primarily benefits people with curly or textured hair who seek reliable tools for hair care and styling.

A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.

Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.

Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.

A beauty device that delivers electrical currents to facial muscles and skin cells to enhance muscle tone and skin appearance. These devices aim to lift and tighten the skin, with some claims of stimulating collagen production for improved skin elasticity and reduced wrinkles. Microcurrent facial devices are primarily targeted at individuals seeking non-invasive anti-aging treatments and enhanced facial contouring.

Skincare brand that emphasizes minimalist skincare with a focus on natural ingredients. The brand offers a variety of skincare products, including serums, toners, creams, and cleansers, designed to address different skin concerns, and is known for its simple and clean packaging. Iunik primarily targets individuals seeking effective, natural, and minimalist skincare solutions.

Skincare products that incorporate ginseng, particularly Panax ginseng, to leverage its numerous benefits for the skin. Ginseng is known for its antioxidant properties, which help protect the skin from environmental damage, and its ability to stimulate collagen production, maintaining skin elasticity and firmness. These products are particularly beneficial for individuals looking to prevent skin aging, improve facial wrinkles, and soothe irritated skin, making them popular among those seeking a more youthful and radiant complexion.

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.

Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.

A clear liquid adhesive used to bond both natural and artificial nails, including acrylics, tips, and wraps. It dries quickly and forms a strong bond, making it essential for various nail applications. Nail glue is primarily used by individuals who engage in nail art or require durable nail enhancements.

A cosmetic product used to preserve and prolong the wear of makeup. It is typically applied after all makeup has been applied to the face, helping to keep the makeup in place, prevent smudging, and reduce the need for touch-ups throughout the day. Setting sprays are popular among individuals who want their makeup to last longer, especially during long events or in challenging weather conditions.

Skincare product formulated with ceramides, which are lipid molecules essential for maintaining the skin's barrier function and moisture retention. Ceramide serum helps to increase skin hydration, reduce redness and irritation, and ease inflammation, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with dry, sensitive, or acne-prone skin seeking to improve their skin's overall health and appearance.

The Supersonic Hair Dryer is a high-performance hair styling tool developed by Dyson, designed to dry hair quickly using a powerful digital motor and intelligent heat control to prevent damage. It features a lightweight, ergonomic design with magnetic attachments and advanced airflow technology for precise styling and protection of hair health. The Supersonic Hair Dryer is primarily targeted at professional stylists and consumers seeking premium hair care tools with fast drying capabilities and innovative technology.

Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.

Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product offerings, along with providing flexible subscription options for consumers. The brand primarily targets individuals seeking reliable, eco-friendly personal care products that align with their health and environmental values.

Ginseng face mask is a revitalizing skincare product formulated with ginseng extract to energize the skin and enhance circulation. Known for its antioxidant and anti-aging properties, it helps reduce fatigue, improve elasticity, and promote a more radiant complexion. This mask is mainly targeted at individuals looking to invigorate dull, tired skin and reduce early signs of aging.