Beauty Trends

A plant with a dark blue or black rhizome, known for its potent anti-inflammatory properties due to high levels of curcuminoids, particularly ar-curcumin. This makes it a natural pain reliever, potentially beneficial for conditions like arthritis, muscle aches, and headaches, and it also has antioxidant properties that help protect the body from oxidative stress and free radical damage. Black turmeric is primarily used in traditional medicine and can be found in various forms such as powders, extracts, and supplements.

Brand offering DIY eyelash extensions designed for at-home application. Flutterhabit differentiates itself by providing handmade, ultra-light segments that are applied underneath natural lashes, offering a soft and beautiful appearance. The product is targeted at individuals seeking convenient, salon-quality eyelash extensions without the need for professional application.

Clean, skin-centric beauty brand that focuses on creating products to enhance natural skin radiance. Ilia Beauty emphasizes transparency and uses safe, potent formulas designed to protect and revive the skin, challenging conventional clean beauty standards with innovative and effective products. The brand primarily targets individuals seeking high-quality, clean beauty products that promote skin health and natural beauty.

Oil-based facial cleansers with a rich texture that effectively remove makeup, dirt, and impurities while hydrating and soothing the skin. They are suitable for various skin types and are often used as the first step in a double cleansing routine, with modern formulations including additional beneficial ingredients to enhance their skincare benefits. Cleansing balms are particularly popular among individuals seeking a thorough yet gentle cleansing method that also provides hydration and nourishment to the skin.

Solid body butter is a concentrated skincare product that comes in a solid form, designed to deeply moisturize and soften the skin. Made from rich ingredients like shea butter, cocoa butter, and natural oils, it melts upon contact with the skin to provide long-lasting hydration and protection. This product is ideal for individuals with dry or sensitive skin, and for those seeking eco-friendly, zero-waste personal care options.

Skincare line from Soko Glam Labs, known as 'Good Days For All,' focusing on superior hydration and skin brightening. The brand differentiates itself by using ingredients like Moroccan rosewater, squalane, and plant-based brighteners to promote effective skincare solutions. It primarily targets individuals seeking inclusive and effective skincare products to achieve healthier, brighter skin.

Plant-based antioxidant commonly found in the cell walls of plants such as oats, rice, and wheat. Known for its anti-inflammatory, antimicrobial, and anti-aging properties, it is often used in skincare products to protect the skin from environmental damage, reduce the appearance of fine lines and wrinkles, and improve overall skin tone and texture. Ferulic acid is particularly beneficial for individuals seeking to enhance their skincare routine with potent antioxidant protection.

Skincare products designed to deliver a concentrated dose of hydration to the skin. Typically made from materials like cotton or hydrogel, these masks are infused with hydrating ingredients such as hyaluronic acid, glycerin, and botanical extracts, providing benefits like replenishing moisture levels, soothing inflammation, and improving overall skin appearance. Suitable for various skin types, including oily and normal skin, they help reduce sebum production and shrink enlarged pores.

Domestic hair product brand established in Helsinki in 1997, known for manufacturing in Finland and Europe. Four Reasons offers a range of hair care products that adhere to the ISO 22716:2007 certification, ensuring high standards of quality and safety. The brand primarily targets consumers looking for reliable and certified hair care solutions.

Brand that focuses on combining scientific research with selected natural ingredients to create skincare and haircare products. Known for using ingredients like colloidal oatmeal and soy, Aveeno aims to provide gentle and effective solutions for various skin types and conditions, differentiating itself through its emphasis on natural and scientifically-backed formulations. The brand primarily targets individuals seeking gentle, effective skincare and haircare products, including those with sensitive skin or specific dermatological needs.

Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.

Beauty trend that emphasizes using minimal products to create a natural, understated look. It focuses on enhancing one's features subtly with lightweight foundations, neutral eyeshadows, a touch of mascara, and natural-looking lip colors, aiming for simplicity and a fresh, clean appearance. This trend is particularly popular among individuals who prefer a low-maintenance beauty routine and a more natural appearance.

Micelles are aggregates of surfactant molecules dispersed in a liquid colloid, forming when the concentration of surfactant molecules exceeds the critical micelle concentration (CMC). These structures are utilized in various applications, including cleaning products, cosmetics, and pharmaceuticals, due to their ability to encapsulate and solubilize hydrophobic substances in aqueous environments. Micellar products, such as micellar water, are particularly popular among individuals seeking gentle and effective cleansing solutions for skin care.

Skincare brand known for its popular products and significant social media presence, particularly on Instagram. Base Butter differentiates itself with a focus on natural ingredients and effective skincare solutions, appealing to a broad audience seeking healthier skin. The brand primarily targets individuals interested in natural and effective skincare products, but it is closing as its co-founders pursue new career paths.

Well People is a company that creates award-winning beauty products using premium, plant-derived ingredients. The brand is distinguished by its commitment to natural and sustainable beauty solutions, offering a range of cosmetics that are free from harmful chemicals and synthetic ingredients. Well People primarily targets health-conscious consumers who seek high-quality, eco-friendly beauty products.

Skincare regimen that incorporates antioxidants to aid in skin repair and protection. These products help reduce inflammation, promote skin renewal, and correct visible damage, with some antioxidants like vitamin C also stimulating collagen production for youthful skin. Antioxidant skincare is particularly beneficial for individuals looking to combat signs of aging and improve overall skin health.

Premium skincare brand offering a range of products designed to provide effective skincare solutions. TruSkin differentiates itself with its focus on high-quality ingredients like vitamin C and tea tree oil, which are known for their beneficial properties in skin health and rejuvenation. The brand primarily targets individuals seeking reliable and potent skincare products to enhance their skin's appearance and health.

Marketplace specializing in formal dresses for events such as proms, weddings, quinceañeras, and other special occasions. Founded in 2019, it offers a selection of over 100,000 dresses and allows individuals to sell their old dresses, differentiating itself with a wide variety of options and a user-friendly platform. Queenly primarily targets individuals looking for formal attire for special events, including teenagers, brides, and party-goers.

This skincare product is formulated with propolis extract, which is recognized for its hydrating, anti-inflammatory, and antibacterial properties. It aims to enhance the skin's moisture barrier and improve texture, making it particularly beneficial for those with dry, sensitive, or irritated skin. The toner is targeted at individuals seeking to soothe and hydrate their skin while addressing issues related to sensitivity and irritation.

Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.

A type of fat derived from cocoa beans, commonly used in the production of chocolate, cosmetics, and pharmaceuticals. Cocoa butter is known for its smooth texture, mild chocolate flavor, and moisturizing properties, making it a key ingredient in various products. It is particularly beneficial for individuals seeking skin nourishment and hydration, as well as those involved in the food and cosmetic industries.