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Beauty

Discover Trending Beauty Topics And Products

Cherry cola lip gloss

This lip gloss is part of a collaborative collection between Glamlite and Coca-Cola, inspired by the flavors of popular beverages. It is designed to provide a sweet, smooth, and attractive finish to the lips, differentiating itself with its unique cherry cola scent and flavor. The product is targeted at makeup enthusiasts and individuals who enjoy novelty beauty items with a nostalgic twist.

Hypochlorous acid spray

Hypochlorous acid spray is a skincare product known for its antibacterial properties and suitability for sensitive skin. It helps in treating acne, reducing redness, and balancing the skin's pH, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with sensitive or acne-prone skin seeking gentle yet effective treatment options.

Oils extracted from the seeds of various plants, commonly used in cooking, baking, food processing, cosmetics, and industrial applications. These oils, such as canola, corn, cottonseed, grapeseed, and soybean oil, are known for their high content of unsaturated fats, including omega-3 and omega-6 fatty acids, though there is ongoing debate about their health effects. Seed oils are primarily utilized by consumers and industries looking for versatile and cost-effective oil options.

Body Sculpting Massager

Devices designed to help reduce cellulite and sculpt the body by massaging areas such as the belly, legs, and arms. These massagers often feature multiple washable pads and can be electric, aiming to improve skin appearance and tone by enhancing blood circulation and breaking down fat deposits. They are primarily targeted at individuals looking to improve their body contour and reduce the appearance of cellulite.

A skin spatula is a handheld skincare device that uses ultrasonic vibrations to deep-clean pores, exfoliate dead skin cells, and enhance the absorption of skincare products. It typically features a flat metal tip that vibrates at high frequency, effectively lifting impurities and improving skin texture without the need for abrasive scrubs. Skin spatulas are primarily targeted at individuals seeking gentle, at-home facial treatments for clearer, smoother skin, particularly those with oily or congested skin types.

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A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

A dandruff comb is a specialized grooming tool designed to help remove dandruff flakes from the hair and scalp. These combs typically feature fine, closely spaced teeth that gently lift and remove flakes while also helping to distribute natural oils, which can aid in scalp health. Dandruff combs are mainly targeted at individuals dealing with dandruff, scalp irritation, or dry scalp conditions who seek a non-chemical, easy-to-use solution to maintain a cleaner, flake-free appearance.

Grooming brand offering a range of products focused on shaving, skincare, haircare, and beard care. Founded by African-American entrepreneur Tristan Walker, Bevel differentiates itself by designing products that reduce irritation, moisturize, exfoliate, and provide a polished look. The brand primarily targets men, particularly those with coarse or curly hair, seeking high-quality grooming solutions.

Kinesiology face tape

This product is designed to lift and firm the skin, reduce wrinkles, and improve circulation on the face. It is applied in specific patterns and functions similarly to kinesiology tape used in sports medicine, providing support and enhancing blood flow. The primary users of kinesiology face tape are individuals seeking non-invasive methods for facial rejuvenation and improved skin appearance.

Prose is a form of written or spoken language that follows the natural flow of speech and grammatical structure, as opposed to the rhythmic and metrical structure of poetry. It is the most common form of writing and is used in a wide range of literary and non-literary contexts, including novels, short stories, essays, articles, and more. Prose is accessible and versatile, making it suitable for a broad audience, including readers and writers of various genres and purposes.

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Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.

French curl braids

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.

Edible seaweed commonly used in East Asian cuisine, particularly in Japanese cooking. Kombu is a key ingredient in making dashi, a fundamental soup stock, and is valued for its rich umami flavor and nutritional content, including iodine, calcium, and vitamins. It is primarily utilized by chefs and home cooks who seek to enhance the flavor and nutritional profile of their dishes.

Turmeric and kojic soap

Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.

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Personal care brand dedicated to reducing global dependence on single-use plastic. By Humankind creates personal care products that are healthier for both the body and the planet, offering items such as deodorant, shampoo, and mouthwash in sustainable packaging. The brand primarily targets environmentally conscious consumers who are looking to reduce their plastic footprint and use eco-friendly personal care products.

Birch juice moisturizer

Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.

Nail strengthener

A product designed to help repair and fortify damaged nails. It requires consistent application but is generally easy to use and can significantly improve nail health over time by strengthening the nail structure and preventing breakage. Nail strengtheners are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to enhance their nail health and appearance.

Genus of about 30 species of flowering plants in the family Oleaceae, primarily native to eastern Asia. Osmanthus plants are known for their fragrant flowers, which are often used in perfumery and traditional teas, providing a sweet and aromatic scent. These plants are popular among gardeners and horticulturists who appreciate their ornamental value and pleasant fragrance.

A wellness company founded in 2017, focusing on redefining the supplement industry by merging scientific research with natural innovation. The Nue Co. offers a range of functional supplements designed to improve overall health and well-being, differentiating itself through its commitment to clean, sustainable ingredients and evidence-based formulations. Their products are primarily targeted at health-conscious individuals seeking effective and natural solutions for their wellness needs.

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Make My Shave is a company that provides razors for women and eco-friendly dermaplaners. The company emphasizes sustainability by offering products with sustainable packaging, free carbon offset delivery across Australia, and 100% vegan ingredients, setting it apart from competitors. Make My Shave primarily targets environmentally conscious consumers who are looking for sustainable and ethical personal care products.

Denman is a brand renowned for its high-quality hair brushes, particularly those designed for detangling, shaping, and defining curly hair. The Denman brush is distinguished by its effectiveness and durability, making it a popular choice among individuals with curly hair. It primarily benefits people with curly or textured hair who seek reliable tools for hair care and styling.

Premium skincare brand offering a range of products designed to provide effective skincare solutions. TruSkin differentiates itself with its focus on high-quality ingredients like vitamin C and tea tree oil, which are known for their beneficial properties in skin health and rejuvenation. The brand primarily targets individuals seeking reliable and potent skincare products to enhance their skin's appearance and health.

Beard growth gummies

Dietary supplements designed to promote the growth of a thicker and fuller beard by providing essential vitamins, minerals, and nutrients. These gummies often contain ingredients like biotin, collagen, MSM, keratin, and bamboo extract, and are typically flavored to enhance palatability. They are targeted at individuals looking to improve their beard growth and overall hair health, though effectiveness can vary based on genetics and health factors.

Tretinoin cream

This medication is commonly used in dermatology as a topical retinoid derived from vitamin A, primarily for treating acne and sun-damaged skin. It promotes cell turnover, helping to clear clogged pores and reduce the appearance of fine lines and wrinkles, while also improving skin texture and tone. The cream is typically recommended for individuals with acne-prone or aging skin, but it requires careful use due to potential side effects like skin irritation and increased sensitivity to sunlight.

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Overnight exfoliating treatment

These treatments are skincare products designed to be applied before bed and left on the skin overnight. They typically contain exfoliating ingredients such as alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), or enzymes that help to remove dead skin cells, promote cell turnover, and improve skin texture. The target demographic includes individuals seeking smoother, brighter, and more even-toned skin, often those concerned with dullness or uneven skin texture.

Producer of culinary-style meat and protein snacks based in Sonoma, California. The company offers a variety of jerky made from natural beef, pork, and turkey, as well as pork rinds and plant-based jerky, differentiating itself with high-quality ingredients and diverse flavor profiles. Krave primarily targets health-conscious consumers and snack enthusiasts looking for nutritious and flavorful protein options.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

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What’s Trending in Beauty

In March, several emerging trends have taken off in the Beauty space. Leading the charge is Cherry cola lip gloss, the top trending startup, with a search volume of 1.9K and an impressive +8800% growth rate. Other notable rising trends include Hypochlorous acid spray (135K, +7100%) and Seed oils, which has seen a +1000% increase in interest.

Beauty Industry Overview

There are over 100,411 trends in the Beauty category. With top trends seeing an average +1752.11% growth rate and ranging between 20 – 823K searches per month.

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