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Notegpt

+1860%

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94.8B

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49.7B

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Beauty

Beauty Trends

A beauty tool designed to alleviate under-eye puffiness and dark circles through the application of cold and heat treatments. It enhances skin radiance by stimulating circulation and reducing swelling, offering a non-invasive solution for a refreshed appearance. This tool is primarily targeted at individuals seeking to improve the appearance of their under-eye area, often appealing to those with concerns about tired or aged-looking eyes.

Health and wellness company that focuses on providing essential nutrients and supplements in their purest form. They emphasize simplicity in their approach to health, responsibly source their ingredients, and aim to minimize their environmental impact, differentiating themselves through a commitment to quality and sustainability. Their products are primarily targeted at health-conscious individuals seeking high-quality, effective supplements to improve their overall well-being.

A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.

Company that offers skincare solutions formulated using ancestral ingredients. Founded in 2017 and headquartered in San Francisco, California, Symbiome differentiates itself by using scientifically and intentionally designed products to provide skincare as nature intended. The target demographic includes individuals seeking natural and scientifically-backed skincare solutions.

This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

A dandruff comb is a specialized grooming tool designed to help remove dandruff flakes from the hair and scalp. These combs typically feature fine, closely spaced teeth that gently lift and remove flakes while also helping to distribute natural oils, which can aid in scalp health. Dandruff combs are mainly targeted at individuals dealing with dandruff, scalp irritation, or dry scalp conditions who seek a non-chemical, easy-to-use solution to maintain a cleaner, flake-free appearance.

Cool air styler

A hair styling tool designed to create curls and waves while protecting hair from heat damage. The Cool Air Styler uses cool air technology to lock in styles, providing long-lasting results with minimal heat exposure, which differentiates it from traditional curling irons. It is particularly beneficial for individuals seeking to style their hair frequently without causing significant heat damage.

Everything Shower

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

Company that provides medical skin care treatments through technology, enabling top dermatologists and pharmacists to deliver and administer medical treatments for various skin care needs. Musely differentiates itself by offering quick and inexpensive access to advanced dermatological care from the convenience of home, leveraging telemedicine and personalized treatment plans. The primary target demographic includes individuals seeking effective, affordable, and convenient solutions for their skin care concerns.

Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product offerings, along with providing flexible subscription options for consumers. The brand primarily targets individuals seeking reliable, eco-friendly personal care products that align with their health and environmental values.

Propolis lip balm

This moisturizing and soothing lip balm incorporates propolis, honey, and beeswax, known for their antibacterial and anti-inflammatory properties, which aid in healing chapped or cracked lips. It stands out by offering a variety of flavors such as Original, Sweet Honey, Orange Cremesicle, Rosemary Lime, Minty Lemongrass, and Raspberry Thyme, catering to diverse preferences. The product is particularly beneficial for individuals seeking natural remedies for lip care and those who prefer flavored lip balms with healing properties.

Milky white nails

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.

Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.

Skincare brand known for its multi-functional products, particularly the Lait-Crème Concentré, which serves as a moisturizer, makeup primer, and makeup remover. Embryolisse differentiates itself by being cruelty-free and offering products that are suitable for all skin types, available on platforms like Amazon, Walmart, and CVS Pharmacy. The brand primarily targets individuals seeking versatile and well-reviewed skincare solutions.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

Jelly nail polish

Nail polish known for its translucent, glossy finish, resembling the look of jelly. It can be layered for different levels of opacity and is versatile for various nail art designs, making it a popular choice for creative and customizable manicures. This type of nail polish is particularly appealing to individuals who enjoy experimenting with nail art and prefer a shiny, semi-transparent look.

Yerba mate eye gel

Eye gel formulated to revitalize and energize tired, puffy eyes using yerba mate extract. Rich in antioxidants and polyphenols, it helps fight oxidative damage, resulting in brighter and more radiant skin around the eyes. This product is particularly beneficial for individuals looking to reduce puffiness and dark circles, often appealing to those with busy lifestyles or insufficient sleep.

Cosmetics brand focused on setting new standards for cosmetic safety, high performance, and sustainability. Crunchi offers a range of beauty products, including purifying masks, bronzing duos, body SPF, and liquid concealers, differentiating itself by ensuring its products are safe and environmentally friendly. The brand primarily targets consumers who are conscious about product safety and environmental impact in their beauty routines.

Nail extensions

Artificial enhancements placed over fingernails to add length and improve appearance, made from materials like acrylic, gel, and silk. Each type offers unique application processes and maintenance requirements, with acrylics providing a hard protective layer, gels cured under UV light, and silk wraps strengthening the nail. These extensions are popular for their aesthetic appeal and versatility in nail art, appealing to individuals seeking enhanced nail aesthetics.

Tretinoin cream

This medication is commonly used in dermatology as a topical retinoid derived from vitamin A, primarily for treating acne and sun-damaged skin. It promotes cell turnover, helping to clear clogged pores and reduce the appearance of fine lines and wrinkles, while also improving skin texture and tone. The cream is typically recommended for individuals with acne-prone or aging skin, but it requires careful use due to potential side effects like skin irritation and increased sensitivity to sunlight.

Online platform that enables users to book appointments for beauty services such as hairdressing, manicures, spa treatments, and massages. Booksy provides tools for businesses to list their services and manage appointments, differentiating itself with features like calendar synchronization, customer management, and marketing tools. The platform primarily targets beauty service providers and customers seeking convenient and efficient appointment scheduling.

Prose is a form of written or spoken language that follows the natural flow of speech and grammatical structure, as opposed to the rhythmic and metrical structure of poetry. It is the most common form of writing and is used in a wide range of literary and non-literary contexts, including novels, short stories, essays, articles, and more. Prose is accessible and versatile, making it suitable for a broad audience, including readers and writers of various genres and purposes.

Clean girl aesthetic

The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.

Cosmetic procedure involving the injection of dermal fillers into the chin to enhance its shape and appearance. This minimally invasive treatment aims to improve facial symmetry and create a more defined jawline, often utilizing hyaluronic acid-based fillers. It is primarily sought by individuals looking to enhance their facial profile and achieve a more balanced appearance.

South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks, emphasizing innovative formulations and effective hydration solutions. The brand primarily targets individuals seeking high-quality skincare products that enhance both inner and outer beauty through superior hydration.

Producer of culinary-style meat and protein snacks based in Sonoma, California. The company offers a variety of jerky made from natural beef, pork, and turkey, as well as pork rinds and plant-based jerky, differentiating itself with high-quality ingredients and diverse flavor profiles. Krave primarily targets health-conscious consumers and snack enthusiasts looking for nutritious and flavorful protein options.

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Key Insights

In February, several emerging trends have taken off in the beauty space. Leading the charge is Depuffing wand, the top trending startup, with a search volume of 880 and an impressive +5100% growth rate. Other notable rising trends include Wearefeel (3.6K, -4%) and Aura nails, which has seen a +871% increase in interest.

beauty Trends Overview

There are over undefined trends in the beauty category. With top trends seeing an average +1288.96% growth rate and ranging between 170 – 823K searches per month.

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