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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Everything Shower
22.2K
Volume
+638%
Growth
An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.
exploding
Rosemary shampoo
74K
Volume
+638%
Growth
Hair care product formulated with rosemary extract, known for its antifungal and antibacterial properties that help prevent dandruff and keep hair follicles clear. Rosemary shampoo is also believed to increase blood flow to the scalp, potentially promoting healthy hair growth and improving overall scalp health. This product is particularly beneficial for individuals dealing with dandruff, scalp irritation, or those seeking to enhance hair growth and scalp circulation.
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Retinol body lotion
27.1K
Volume
+636%
Growth
Skincare product formulated with retinol, a derivative of vitamin A, known for its anti-aging and acne treatment properties. Retinol body lotion enhances skin texture, diminishes fine lines and wrinkles, and promotes cell turnover, offering a rejuvenated and smoother skin appearance. This product is particularly beneficial for individuals seeking to address signs of aging or improve overall skin health.
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Blurring setting powder
1.9K
Volume
+633%
Growth
Blurring setting powder is a cosmetic product used to set makeup and provide a smooth, flawless finish. It typically contains fine, light-diffusing particles that minimize the appearance of pores, fine lines, and imperfections on the skin. This product is particularly favored by individuals seeking a long-lasting, matte look with an airbrushed effect for their makeup.
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Rice water shampoo
27.1K
Volume
+623%
Growth
Hair care product that utilizes the benefits of rice water, which is rich in amino acids, vitamins, and minerals. This shampoo helps in strengthening hair strands, promoting hair growth, adding shine, and improving hair texture, making it a valuable addition to hair care routines. Rice water shampoo is particularly beneficial for individuals seeking to enhance hair strength, growth, and overall health.
exploding
Cos de baha
18.1K
Volume
+618%
Growth
Skincare brand known for its affordable and effective serums, including products with tranexamic acid, niacinamide, and azelaic acid. These serums are designed to treat hyperpigmentation, acne, and redness, differentiating the brand by offering high-quality ingredients at a lower price point. The target demographic includes individuals seeking budget-friendly skincare solutions for specific skin concerns such as hyperpigmentation and acne.
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Cica toner
1.9K
Volume
+617%
Growth
A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.
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Deodorant stone
1.9K
Volume
+613%
Growth
A natural personal care product that works by creating a salt layer on the skin to prevent bacteria from forming, thereby eliminating odor. It is an alternative to conventional deodorants, free from chemical fragrances, aluminum, and other additives, making it a more natural option for odor control. The deodorant stone is particularly suitable for individuals seeking a chemical-free and eco-friendly solution for personal hygiene.
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Scalp serum
22.2K
Volume
+609%
Growth
Liquid or fluid products specifically designed for application on the scalp to address various scalp issues such as dryness, dandruff, irritation, and hair thinning. These serums often contain ingredients that promote scalp health, improve hair growth, and provide nourishment to the hair follicles, differentiating them from regular hair care products. Scalp serums are primarily targeted at individuals experiencing scalp-related problems or those seeking to enhance the overall health and appearance of their hair.
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Builder Gel
135K
Volume
+607%
Growth
Nail enhancement product used to create strong, durable, and natural-looking nails. Builder Gel is applied in layers and cured under a UV or LED lamp, offering a versatile solution for nail extensions and overlays. It is popular among individuals seeking long-lasting and resilient nail enhancements, with notable brands including Modelones, IBD, and Beetles.
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Negative ion brush
170
Volume
+600%
Growth
A negative ion brush is a hair care tool designed to reduce frizz and enhance shine by emitting negatively charged ions that neutralize the positively charged ions often found in dry, damaged hair. This brush works by sealing the hair cuticle, which helps to retain moisture, reduce static, and promote a smoother appearance. It is primarily targeted at individuals with frizzy, dry, or static-prone hair seeking to improve hair texture and manageability.
regular
Lip oil
201K
Volume
+600%
Growth
Cosmetic product designed to enhance the natural beauty of lips by providing a sheer wash of pigment and a glossy finish. It combines the benefits of a lip balm and a lip gloss, offering hydration and shine while subtly enhancing the lips' natural color. Lip oils are often used by individuals seeking a natural, healthy-looking pout with a hint of color.
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Contour wand
2.4K
Volume
+600%
Growth
A contour wand is a makeup product designed to define and enhance the structure of the face through contouring. It typically features a creamy, blendable formula that allows for easy application and a natural-looking finish. This product is popular among makeup enthusiasts and professionals seeking to achieve a sculpted and defined facial appearance.
peaked
Propolis toner
2.4K
Volume
+600%
Growth
Skincare product that contains propolis, a resinous substance produced by bees, known for its anti-inflammatory and antibacterial properties. Propolis toner helps reduce redness, prevent acne, enhance skin elasticity, and provide deep hydration, making it beneficial for overall skin health. It is particularly suitable for individuals with irritated or acne-prone skin seeking soothing and nutrient-rich skincare solutions.
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Minimalist tranexamic acid
2.9K
Volume
+600%
Growth
Products containing tranexamic acid designed to address skin issues such as hyperpigmentation, acne scars, melasma, and uneven skin tone. These products are available in various forms, including face serums and body exfoliators, and are known for their effectiveness in reducing discoloration and promoting a more even complexion. They are particularly beneficial for individuals seeking targeted treatments for skin discoloration and are commonly found on platforms like Amazon and Sephora.
regular
Niacinamide vitamin
14.8K
Volume
+600%
Growth
Niacinamide, also known as vitamin B3 or nicotinamide, is an essential nutrient involved in various biological processes. It is widely used in skincare products for its anti-inflammatory properties and its ability to improve the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. Niacinamide is particularly beneficial for individuals looking to enhance skin elasticity, support the skin barrier, and boost the skin's natural defense mechanisms.
exploding
Black french tip nails
49.5K
Volume
+591%
Growth
A stylish and versatile manicure option that replaces the traditional white tips with black. Black French tip nails can be customized with various designs, shapes, and accents to suit different occasions and personal styles, offering a modern twist on a classic look. This manicure style is popular among individuals seeking a chic and sophisticated appearance for their nails.
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Curlsmith
110K
Volume
+586%
Growth
Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.
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Acne-prone
12.1K
Volume
+583%
Growth
Skin condition characterized by a higher susceptibility to breakouts and acne. Managing this condition often requires consistent and long-term treatment, including a dedicated skincare routine to keep it under control. Individuals with this skin type benefit from specialized products and treatments designed to reduce acne and prevent future breakouts.
regular
Plump primer
0-100
Volume
+583%
Growth
Makeup product designed to prime the skin while providing a plumping effect. Plump primers hydrate and smooth the skin, creating an ideal base for makeup application and enhancing the skin's appearance by making it look more youthful and radiant. These products are particularly beneficial for individuals seeking to improve skin texture and hydration before applying makeup.
regular
Bronzer stick
33.1K
Volume
+580%
Growth
Makeup product designed to add warmth and dimension to the face, providing a sun-kissed glow. Bronzer sticks are easy to apply and blend, making them a convenient choice for achieving a natural bronzed look, and they often come in a variety of shades to suit different skin tones. They are particularly popular among individuals seeking a quick and effortless way to enhance their complexion with a healthy, radiant appearance.
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Estrid
165K
Volume
+567%
Growth
Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.
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Skin tint
90.5K
Volume
+567%
Growth
A skin tint is a lightweight, sheer coverage makeup product that combines the properties of a foundation and a moisturizer. It provides a subtle, natural-looking coverage that evens out the skin tone while often including hydrating and protective ingredients like hyaluronic acid, SPF, and antioxidants. Skin tints are ideal for individuals seeking a minimal, dewy finish with a 'no-makeup' makeup look, making them especially popular among those with dry to normal skin who prefer a more natural appearance
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Anti chafe stick
27.1K
Volume
+567%
Growth
Anti-chafe sticks are products designed to prevent skin irritation caused by friction. They often contain moisturizing and soothing ingredients like shea butter and colloidal oatmeal, providing a protective barrier on the skin. These products are particularly beneficial for individuals who experience chafing during physical activities or in areas where skin rubs together frequently.
regular
Red light therapy device
8.1K
Volume
+557%
Growth
Red light therapy devices utilize low-level red wavelengths of light to promote healing, improve skin conditions, relieve pain, and aid muscle recovery. These devices, such as the PlatinumLED BIOMAX 900 and Bestqool BQ150, are distinguished by their ability to deliver targeted light therapy, with prices ranging from $549 to $1,299. They are primarily used by individuals seeking non-invasive treatments for skin health, pain relief, and muscle recovery, often under the guidance of a healthcare provider.
exploding
Light therapy wand
880
Volume
+556%
Growth
Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.
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Ceramide gel
480
Volume
+553%
Growth
Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.
exploding
Kojic acid cream
110K
Volume
+550%
Growth
Skincare product known for its skin-lightening properties, primarily used to reduce the appearance of dark spots, age spots, freckles, and other forms of hyperpigmentation. Kojic acid cream works by inhibiting melanin production, making it effective in evening out skin tone and treating conditions like melasma. It is particularly beneficial for individuals looking to address hyperpigmentation issues, but should be used as directed to avoid skin irritation, with sunscreen applied to protect the skin from sun damage.
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Ceramide skincare
880
Volume
+546%
Growth
Skincare products that incorporate ceramides, which are lipids naturally found in the skin, to enhance skin barrier function and retain moisture. These products help to protect the skin from environmental damage, prevent dryness, and maintain overall skin health by replenishing the ceramides that may be lost due to aging or external factors. Ceramide skincare is particularly beneficial for individuals with dry, sensitive, or aging skin who seek to improve hydration and skin barrier integrity.
exploding
Nano brows
33.1K
Volume
+542%
Growth
Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.
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