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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Skincare wand
880
Volume
+600%
Growth
A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.
regular
Snail mucin spray
90
Volume
+600%
Growth
A skincare product that utilizes snail secretion filtrate to provide hydration and repair to the skin. Snail mucin spray is known for its ability to address dull skin, fine lines, and improve overall skin texture and tone, making it a popular choice for those seeking effective skincare solutions. This product is particularly beneficial for individuals with dry or aging skin looking for intensive hydration and rejuvenation.
peaked
Vinyl lipstick
5.4K
Volume
+590%
Growth
Liquid lipstick that provides a high-shine, vinyl-like finish with long-lasting, smudge-proof wear. It is known for its vibrant color and ease of application, often available from popular brands like Maybelline. Vinyl lipstick is particularly appealing to individuals seeking bold, glossy lip color that lasts throughout the day.
exploding
Mugwort serum
480
Volume
+580%
Growth
Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.
regular
Haus Labs
110K
Volume
+578%
Growth
Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects Lady Gaga's unique and bold style, differentiating itself with innovative formulations and vibrant colors. The brand primarily targets makeup enthusiasts and individuals seeking high-performance, inclusive beauty products.
exploding
Argireline serum
22.2K
Volume
+578%
Growth
Anti-aging skincare product designed to reduce the appearance of lines and wrinkles, particularly around the eyes, mouth, and forehead. It contains a peptide called Argireline™, which works by lessening facial tension, thereby relaxing and smoothing out the skin. This serum is primarily targeted at individuals seeking to minimize signs of aging and achieve a more youthful complexion.
exploding
Color analysis
135K
Volume
+575%
Growth
Method used in the cosmetics and fashion industry to determine the colors that best suit an individual's natural coloring. This process often involves assigning a person to one of twelve color seasons based on their skin tone, hair color, and eye color, helping to enhance their appearance and personal style. Color analysis is particularly beneficial for individuals looking to optimize their wardrobe and makeup choices to complement their natural features.
exploding
Rosemary oil
673K
Volume
+570%
Growth
Essential oil derived from the rosemary plant (Rosmarinus officinalis), known for its various health and wellness benefits. It is commonly used in hair care to promote growth and improve scalp health, in skin care for its antimicrobial properties, and in aromatherapy to enhance concentration and reduce stress. Rosemary oil is particularly beneficial for individuals seeking natural remedies for hair and skin issues, as well as those interested in aromatherapy for mental well-being.
exploding
Hair peptide serum
720
Volume
+567%
Growth
Hair care product formulated to enhance hair density and stimulate growth by incorporating peptides that support hair follicle health and scalp condition. These serums differentiate themselves by targeting the root causes of hair thinning and promoting a healthier scalp environment, which can lead to thicker and fuller hair over time. Hair peptide serums are particularly beneficial for individuals experiencing hair thinning or looking to improve overall hair health and density.
exploding
Ceramide serum
14.8K
Volume
+567%
Growth
Skincare product formulated with ceramides, which are lipid molecules essential for maintaining the skin's barrier function and moisture retention. Ceramide serum helps to increase skin hydration, reduce redness and irritation, and ease inflammation, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with dry, sensitive, or acne-prone skin seeking to improve their skin's overall health and appearance.
exploding
Allies of skin
49.5K
Volume
+567%
Growth
Skincare brand known for its science-led products that incorporate clinically proven active ingredients in high concentrations. The brand offers a variety of skincare products, including sunscreens and advanced repair serums, aimed at addressing multiple skin concerns and improving overall skin health. Allies of Skin primarily targets individuals seeking effective, high-performance skincare solutions backed by scientific research.
exploding
Red light therapy device
8.1K
Volume
+567%
Growth
Red light therapy devices utilize low-level red wavelengths of light to promote healing, improve skin conditions, relieve pain, and aid muscle recovery. These devices, such as the PlatinumLED BIOMAX 900 and Bestqool BQ150, are distinguished by their ability to deliver targeted light therapy, with prices ranging from $549 to $1,299. They are primarily used by individuals seeking non-invasive treatments for skin health, pain relief, and muscle recovery, often under the guidance of a healthcare provider.
exploding
Propolis toner
2.4K
Volume
+564%
Growth
Skincare product that contains propolis, a resinous substance produced by bees, known for its anti-inflammatory and antibacterial properties. Propolis toner helps reduce redness, prevent acne, enhance skin elasticity, and provide deep hydration, making it beneficial for overall skin health. It is particularly suitable for individuals with irritated or acne-prone skin seeking soothing and nutrient-rich skincare solutions.
exploding
Curlsmith
90.5K
Volume
+564%
Growth
Hair care brand specializing in products for curly hair, offering a range of conditioners, creams, and styling gels. Curlsmith differentiates itself by providing organic and cruelty-free formulations that are highly rated by users. The brand primarily targets individuals with curly hair seeking high-quality, natural hair care solutions.
exploding
Scent split
60.5K
Volume
+557%
Growth
Online retailer specializing in niche perfume samples, decants, and exclusive fragrances. Scent Split differentiates itself by offering travel-size decants and samples from original large bottles using methods like spraying, pouring, or sterile pipettes, allowing customers to explore a wide range of scents before committing to full-sized purchases. The service primarily targets fragrance enthusiasts and individuals looking to discover their signature scent without purchasing full bottles.
exploding
Rice water shampoo
27.1K
Volume
+554%
Growth
Hair care product that utilizes the benefits of rice water, which is rich in amino acids, vitamins, and minerals. This shampoo helps in strengthening hair strands, promoting hair growth, adding shine, and improving hair texture, making it a valuable addition to hair care routines. Rice water shampoo is particularly beneficial for individuals seeking to enhance hair strength, growth, and overall health.
regular
Glamnetic
74K
Volume
+553%
Growth
Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.
exploding
Nutrafol
550K
Volume
+550%
Growth
A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair thinning and those for women over 45 addressing hair health during and after menopause. These supplements are primarily targeted at individuals seeking to enhance their hair's health through natural ingredients and are available for purchase online and through various retailers.
exploding
Skin barrier repair
12.1K
Volume
+550%
Growth
The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.
exploding
Hydration drops
1.9K
Volume
+533%
Growth
Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.
exploding
Niacinamide for hair
2.4K
Volume
+525%
Growth
Niacinamide, also known as Vitamin B3, is a beneficial ingredient for hair health. It enhances blood circulation in the scalp, provides essential nutrients to hair follicles, and promotes faster and thicker hair growth, making it a valuable addition to hair care products. This ingredient is particularly beneficial for individuals seeking to improve hair growth and overall hair health.
exploding
Olive and June
110K
Volume
+525%
Growth
A brand specializing in nail care products, including nail polishes, manicure tools, and other related items. Known for high-quality, non-toxic, and vegan-friendly products, the brand aims to make salon-quality manicures accessible at home. Olive and June primarily target individuals seeking professional-looking manicures with the convenience of at-home application.
exploding
Copper peptide serum
14.8K
Volume
+525%
Growth
Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.
exploding
Men face serum
14.8K
Volume
+525%
Growth
Skincare product designed to provide intense hydration and nourishment to the deepest layers of the skin. Typically contains a highly concentrated formula with active ingredients such as vitamin C, which helps rejuvenate the skin and make it healthier. Primarily targeted at men looking to improve skin texture, reduce signs of aging, and enhance overall skin health.
exploding
Peptide serum
60.5K
Volume
+525%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These serums offer several benefits, including improved skin barrier, reduced wrinkles, more elastic skin, eased inflammation, and help in clearing breakouts, differentiating them from other skincare products by their ability to stimulate collagen production. Peptide serums are primarily targeted at individuals seeking to maintain youthful and healthy skin, particularly those concerned with aging and skin repair.
exploding
Dark spot serum
40.5K
Volume
+523%
Growth
An intensive treatment concentrated with active ingredients designed to specifically target and combat dark spots on the skin. Dark spot serums work by reducing the appearance of hyperpigmentation and preventing the formation of new dark spots, often containing ingredients like vitamin C, niacinamide, and hydroquinone. These serums are primarily used by individuals looking to achieve a more even skin tone and reduce the visibility of age spots, sun spots, and post-inflammatory hyperpigmentation.
exploding
Silicone based primer
18.1K
Volume
+517%
Growth
A silicone-based primer is a cosmetic product used to create a smooth base for makeup application. It helps makeup last longer, diminishes the appearance of pores, and balances redness while providing hydration and a quick fix for wrinkles and fine lines. This product is particularly beneficial for individuals looking to enhance the longevity and appearance of their makeup, especially those with uneven skin texture or redness.
peaked
Kojic acid
201K
Volume
+514%
Growth
A chemical compound commonly used in skincare products for its skin-lightening properties. Derived from various fungi, particularly Aspergillus oryzae, it inhibits melanin production, making it effective in treating hyperpigmentation, dark spots, and melasma. Kojic acid is primarily targeted at individuals seeking to improve skin tone and reduce pigmentation issues.
exploding
Aquatic perfume
27.1K
Volume
+513%
Growth
Fragrances that evoke the scent of the ocean, sea breeze, and other water-related elements. They often feature fresh, clean, and crisp notes such as sea salt, marine notes, and water lily, providing a refreshing and invigorating quality. Aquatic perfumes are ideal for individuals seeking a sense of freshness and tranquility, particularly in warm weather or daytime settings.
exploding
Niacinamide vitamin
14.8K
Volume
+508%
Growth
Niacinamide, also known as vitamin B3 or nicotinamide, is an essential nutrient involved in various biological processes. It is widely used in skincare products for its anti-inflammatory properties and its ability to improve the appearance of enlarged pores, uneven skin tone, fine lines, and dullness. Niacinamide is particularly beneficial for individuals looking to enhance skin elasticity, support the skin barrier, and boost the skin's natural defense mechanisms.
exploding
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