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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Blooming gel
33.1K
Volume
+773%
Growth
Clear gel polish used before applying the desired color to create designs that mimic marble, natural stone, watercolors, floral prints, tie-dye, and gradients. It allows the colors to spread and blend in unique patterns, making it a popular choice for intricate nail art. Blooming gel is primarily targeted at nail artists and individuals seeking to achieve complex and artistic nail designs.
exploding
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27.1K
Volume
+760%
Growth
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Discoloration serum
4.4K
Volume
+757%
Growth
A discoloration serum is a skincare product designed to reduce the appearance of dark spots and uneven skin tone. It is formulated to be effective on all skin tones and can address issues such as stubborn brown patches and post-acne marks, providing a more uniform complexion. This product is primarily targeted at individuals seeking to improve skin clarity and reduce hyperpigmentation.
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Bakuchiol oil
12.1K
Volume
+756%
Growth
Plant-based compound extracted from the seeds and leaves of the Psoralea corylifolia plant, commonly known as babchi. It has gained popularity in skincare for its potential anti-aging and anti-inflammatory properties, offering benefits similar to retinol such as reducing fine lines and wrinkles, improving skin elasticity, and evening out skin tone, but with less irritation. Bakuchiol oil is particularly appealing to individuals seeking a gentler alternative to retinol for their skincare routine.
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Kitsch hair
9.9K
Volume
+750%
Growth
Female-owned brand offering vegan and cruelty-free hair and body care products. Kitsch differentiates itself with a range of rice bar shampoos, conditioners, and rosemary oil designed for hair growth, providing moisturizing and volumizing benefits. The brand primarily targets individuals seeking ethical, sustainable, and effective hair care solutions.
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Hyaluronic acid shampoo
8.1K
Volume
+740%
Growth
Hair care product designed to hydrate and nourish the scalp and hair strands by using hyaluronic acid, a molecule known for its ability to retain moisture. By attracting and retaining moisture, hyaluronic acid shampoo helps to improve hair elasticity, reduce dryness, and promote a healthier, shinier appearance, making it beneficial for individuals with dry or brittle hair. Hyaluronic acid shampoo is particularly popular among individuals with dry, damaged, or aging hair who are seeking intensive hydration and restoration of hair health and vibrancy.
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Collagen stick
3.6K
Volume
+733%
Growth
Chewable product made by extracting collagen from the skin, bones, and tendons of farm animals. These sticks are processed and shaped into chews, which are then dried to maintain their nutritional content and provide a satisfying texture, often used as treats for dogs. Collagen sticks are primarily targeted at pet owners looking for nutritious and enjoyable treats for their dogs.
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Scent split
60.5K
Volume
+733%
Growth
Online retailer specializing in niche perfume samples, decants, and exclusive fragrances. Scent Split differentiates itself by offering travel-size decants and samples from original large bottles using methods like spraying, pouring, or sterile pipettes, allowing customers to explore a wide range of scents before committing to full-sized purchases. The service primarily targets fragrance enthusiasts and individuals looking to discover their signature scent without purchasing full bottles.
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Aura nails
74K
Volume
+729%
Growth
A nail trend characterized by a mystical, halo-like glow across a spectrum of hues. This versatile aesthetic has gained popularity on social media platforms like TikTok, often referred to as #nailtok, and is known for its unique and eye-catching appearance. Aura nails primarily appeal to fashion-forward individuals and beauty enthusiasts who enjoy experimenting with creative and vibrant nail designs.
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Rosemary oil
673K
Volume
+722%
Growth
Essential oil derived from the rosemary plant (Rosmarinus officinalis), known for its various health and wellness benefits. It is commonly used in hair care to promote growth and improve scalp health, in skin care for its antimicrobial properties, and in aromatherapy to enhance concentration and reduce stress. Rosemary oil is particularly beneficial for individuals seeking natural remedies for hair and skin issues, as well as those interested in aromatherapy for mental well-being.
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Lip glow oil
22.2K
Volume
+720%
Growth
A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.
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Turmeric soap
301K
Volume
+717%
Growth
Turmeric soap is a skincare product that incorporates turmeric, known for its anti-inflammatory and antimicrobial properties. It helps reduce acne breakouts and maintain clear skin by minimizing bacteria and inflammation, making it beneficial for individuals with acne-prone or sensitive skin. This soap is particularly useful for those with skin conditions such as eczema, as it can help reduce irritation and promote overall skin health.
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Peptide moisturizer
18.1K
Volume
+713%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These moisturizers offer several benefits, including improved skin barrier function, reduced wrinkles, increased skin elasticity, eased inflammation, and potential help in clearing breakouts. Peptide moisturizers are particularly beneficial for individuals looking to maintain youthful and healthy skin.
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Perfume layering
9.9K
Volume
+710%
Growth
Technique used to create a unique and personalized scent by combining different fragrances. This method allows individuals to experiment with various scent combinations to achieve a desired aroma that is distinct and personal. Perfume layering is particularly appealing to fragrance enthusiasts and individuals seeking a customized and versatile scent experience.
regular
Rice moisturizer
3.6K
Volume
+708%
Growth
A skincare product formulated to seal in hydration and effectively moisturize the skin. It provides a natural glow and is lightweight, making it suitable for those who prefer a less heavy moisturizer. Rice moisturizer is particularly beneficial for individuals seeking a gentle yet effective hydration solution for their skin.
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Alpha arbutin serum
49.5K
Volume
+700%
Growth
Skincare product known for its ability to lighten and reduce UV-induced pigmentation and free radicals without increasing sun sensitivity. It helps fade discoloration caused by inflammation and environmental stressors, evens out skin tone, and addresses glycation, which is sugar-induced skin sallowness and loss of elasticity. This makes it a popular choice for those looking to improve their skin tone and reduce hyperpigmentation.
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Chebula serum
1.9K
Volume
+700%
Growth
Skincare product formulated to address signs of aging and improve overall skin health. Chebula serum, particularly from True Botanicals, is known for its anti-aging and antioxidant properties, and has received positive reviews for its effectiveness. It is primarily targeted at individuals seeking to reduce the appearance of fine lines, wrinkles, and other signs of aging while enhancing skin vitality.
peaked
Currentbody
60.5K
Volume
+700%
Growth
Retail company based in Cheadle Hulme, UK, specializing in beauty devices and related accessories. Currentbody differentiates itself by sourcing breakthrough, clinically proven technologies and making them accessible for home use, providing a wide range of products that cater to various beauty and wellness needs. The company primarily targets consumers interested in advanced beauty treatments and home-use beauty devices.
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Rosemary Conditioner
2.4K
Volume
+691%
Growth
Hair care product formulated with rosemary extract, known for its benefits in promoting hair growth, strengthening hair, and improving scalp health. Rosemary conditioner often includes additional ingredients like mint to enhance its invigorating and refreshing properties, setting it apart from other conditioners. This product is particularly beneficial for individuals seeking to improve hair strength, stimulate growth, and maintain a healthy scalp.
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Olive and June
110K
Volume
+669%
Growth
A brand specializing in nail care products, including nail polishes, manicure tools, and other related items. Known for high-quality, non-toxic, and vegan-friendly products, the brand aims to make salon-quality manicures accessible at home. Olive and June primarily target individuals seeking professional-looking manicures with the convenience of at-home application.
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Fresha
165K
Volume
+669%
Growth
Subscription-free booking system and salon management software designed for the beauty and wellness industry. It offers features such as online booking, calendar management, POS, client management, marketing tools, reporting and analytics, and a mobile app, making it a comprehensive solution for managing salon operations. This software is suitable for businesses of various sizes looking for a cost-effective and user-friendly management tool.
exploding
Ceramide toner
2.9K
Volume
+660%
Growth
Skincare product designed to hydrate and repair the skin's health by supplementing the skin's natural ceramide production. Ceramides are lipids that help form the skin's barrier and retain moisture, making the skin soft, smooth, and healthy. This toner is particularly beneficial for individuals looking to improve their skin barrier function and maintain overall skin hydration.
exploding
Rice water toner
22.2K
Volume
+658%
Growth
A skincare product that utilizes rice water, known for its anti-inflammatory properties, to benefit sensitive or irritated skin. It helps soothe redness, calm breakouts, and may reduce symptoms of eczema and rosacea, providing a gentle and natural solution for skin care. This toner is particularly beneficial for individuals with sensitive skin or those experiencing skin irritation and inflammation.
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Good molecules
165K
Volume
+650%
Growth
Skincare company offering a variety of products aimed at improving skin appearance and addressing issues such as dark spots, blemish scars, melasma, and sun damage. Good Molecules differentiates itself by providing effective skincare solutions with a focus on transparency in ingredients and affordability. The target demographic includes individuals seeking to enhance their skin health and appearance, particularly women dealing with specific skin concerns.
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Brother cosmetics
720
Volume
+650%
Growth
Brother Nail Tech Cosmetics is a company specializing in high-quality nail care products. Their product line includes nail polishes, gels, and other nail accessories designed for professional use. The brand is primarily targeted at nail technicians and beauty professionals looking for reliable and effective products.
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AI perfume
1K
Volume
+646%
Growth
The use of artificial intelligence in the design and development of fragrances. AI perfume technology, such as Moodify White, assists companies like Procter & Gamble in enhancing their fragrance development process by improving product design and accelerating time to market. This innovation primarily benefits fragrance manufacturers and companies looking to optimize their product development and market introduction phases.
exploding
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1.6K
Volume
+644%
Growth
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Dark spot serum
40.5K
Volume
+642%
Growth
An intensive treatment concentrated with active ingredients designed to specifically target and combat dark spots on the skin. Dark spot serums work by reducing the appearance of hyperpigmentation and preventing the formation of new dark spots, often containing ingredients like vitamin C, niacinamide, and hydroquinone. These serums are primarily used by individuals looking to achieve a more even skin tone and reduce the visibility of age spots, sun spots, and post-inflammatory hyperpigmentation.
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Skin barrier repair
12.1K
Volume
+640%
Growth
The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.
exploding
Silicone based primer
18.1K
Volume
+640%
Growth
A silicone-based primer is a cosmetic product used to create a smooth base for makeup application. It helps makeup last longer, diminishes the appearance of pores, and balances redness while providing hydration and a quick fix for wrinkles and fine lines. This product is particularly beneficial for individuals looking to enhance the longevity and appearance of their makeup, especially those with uneven skin texture or redness.
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