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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Panthenol serum
1.9K
Volume
+531%
Growth
Skincare product formulated with Panthenol, a derivative of Vitamin B5, known for its hydrating and skin-soothing properties. Panthenol serum helps to decrease transepidermal water loss, thereby keeping the skin moisturized and improving skin texture, making it feel more supple and appear healthier. This product is particularly beneficial for individuals with dry, sensitive, or irritated skin seeking enhanced hydration and skin barrier support.
exploding
Rice serum
6.6K
Volume
+525%
Growth
Skincare product designed to make the skin soft, tender, and sleek. It is known for its ability to instantly reduce the appearance of fine lines and wrinkles, containing multiple plant essence compositions that promote skin metabolism and help the skin regain tightness. Rice serum is particularly beneficial for individuals looking to enhance their skincare routine with a product that offers anti-aging and skin-tightening benefits.
exploding
Gloss genius
27.1K
Volume
+525%
Growth
All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.
exploding
Liquid blush
74K
Volume
+520%
Growth
Makeup product with a fluid consistency used to add a natural flush of color to the cheeks. It offers a seamless, dewy finish and can be applied with fingers, a sponge, or a brush, providing blendable and long-lasting results. Liquid blushes are ideal for individuals seeking a natural, radiant look with customizable intensity.
exploding
Sleep bonnet
9.9K
Volume
+520%
Growth
A type of headwear typically made from materials like silk or satin, designed to be worn while sleeping. It helps protect hair from friction and breakage, retains moisture, and preserves hairstyles, making it particularly beneficial for individuals with curly, natural, or textured hair. Sleep bonnets are popular among those looking to maintain hair health and style overnight.
exploding
Milky white nails
49.5K
Volume
+517%
Growth
A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.
exploding
Staleks
33.1K
Volume
+513%
Growth
The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.
exploding
Ceramide serum
14.8K
Volume
+513%
Growth
Skincare product formulated with ceramides, which are lipid molecules essential for maintaining the skin's barrier function and moisture retention. Ceramide serum helps to increase skin hydration, reduce redness and irritation, and ease inflammation, making it a valuable addition to skincare routines. This product is particularly beneficial for individuals with dry, sensitive, or acne-prone skin seeking to improve their skin's overall health and appearance.
exploding
Peach slices
27.1K
Volume
+508%
Growth
Skincare brand that combines clean, effective ingredients with a playful sense of humor, focusing on Korean skincare favorites. Peach Slices differentiates itself by offering products that target acne treatment and other skin concerns, using formulations that are both gentle and effective. The brand primarily appeals to individuals seeking affordable, fun, and effective skincare solutions, particularly those interested in Korean beauty trends.
exploding
Cat eye lashes
700
Volume
+507%
Growth
Cats do not have traditional eyelashes like humans. Instead, they possess a row of thicker facial hair along their upper eyelid that functions similarly to rudimentary lashes, providing some level of protection for their eyes. This feature is common among all domestic cats and serves to shield their eyes from debris and other potential irritants.
exploding
Ginger shampoo bar
480
Volume
+500%
Growth
A hair care product formulated in a solid bar form, incorporating nourishing ingredients like ginger, camellia oil, shea butter, and natural olive oil. These components are known for promoting hair growth and maintaining a healthy balance, resulting in silky, healthy-looking hair. The Ginger shampoo bar is particularly beneficial for individuals seeking natural and effective hair care solutions that support hair health and growth.
peaked
Glycolic acid serum
49.5K
Volume
+500%
Growth
Skincare product containing glycolic acid, an alpha hydroxy acid (AHA) derived from sugar cane. It is primarily used for its exfoliating properties, helping to remove dead skin cells, improve skin texture, and promote a brighter complexion, making it effective for treating acne, hyperpigmentation, and signs of aging like fine lines and wrinkles. Glycolic acid serums are particularly beneficial for individuals seeking to enhance their skin's radiance and address specific skin concerns such as uneven texture and pigmentation.
exploding
Nutrafol
550K
Volume
+493%
Growth
A brand that offers hair growth supplements designed to improve hair health and promote hair growth. Nutrafol provides different formulations tailored to specific needs, such as products for women experiencing hair thinning and those for women over 45 addressing hair health during and after menopause. These supplements are primarily targeted at individuals seeking to enhance their hair's health through natural ingredients and are available for purchase online and through various retailers.
exploding
Kojic acid gel
2.4K
Volume
+493%
Growth
A topical skincare product used to lighten visible sun damage, age spots, or scars, resulting in an anti-aging effect on the skin. Kojic acid gel also possesses antimicrobial properties, which can help in reducing bacterial growth on the skin. It is primarily targeted at individuals looking to improve skin tone and reduce hyperpigmentation, as well as those seeking anti-aging benefits.
exploding
Mcaffeine
135K
Volume
+491%
Growth
Online retailer specializing in personal care products such as shampoo, face-wash, and shower-gels. Founded in 2016 and based in Mumbai, India, the company differentiates itself by incorporating caffeine into its product formulations, which is believed to have various skin and hair benefits. The target demographic includes individuals seeking innovative and effective personal care solutions, particularly those interested in the potential benefits of caffeine-infused products.
regular
Topicals
90.5K
Volume
+490%
Growth
Skincare brand committed to creating inclusive and effective products designed for all skin tones and types. Topicals focuses on addressing chronic skin conditions with formulations that are both fun to use and effective, differentiating itself with a playful approach to serious skincare issues. The brand primarily targets individuals with chronic skin conditions seeking effective and enjoyable skincare solutions.
exploding
Derma serum
18.1K
Volume
+488%
Growth
Skincare products formulated to target skin concerns such as hyperpigmentation, dark spots, and wrinkles. Derma serums typically include active ingredients like Vitamin C, Hyaluronic Acid, Kojic Acid, and Niacinamide, which work together to improve skin texture and tone. These products are suitable for individuals looking to enhance their skincare routine with targeted treatments for specific skin issues.
exploding
Men face serum
14.8K
Volume
+488%
Growth
Skincare product designed to provide intense hydration and nourishment to the deepest layers of the skin. Typically contains a highly concentrated formula with active ingredients such as vitamin C, which helps rejuvenate the skin and make it healthier. Primarily targeted at men looking to improve skin texture, reduce signs of aging, and enhance overall skin health.
exploding
The Ayurveda Experience
14.8K
Volume
+485%
Growth
A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.
exploding
Colostrum supplement
27.1K
Volume
+483%
Growth
Dietary products derived from the first milk produced by mammals after giving birth, often sourced from bovine colostrum. These supplements are believed to offer various health benefits, such as enhancing immune function, improving gut health, and supporting athletic performance, although scientific evidence supporting these claims is limited. Colostrum supplements are typically marketed to athletes, individuals with digestive issues, and those seeking general immune support.
exploding
Peptide serum
60.5K
Volume
+481%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These serums offer several benefits, including improved skin barrier, reduced wrinkles, more elastic skin, eased inflammation, and help in clearing breakouts, differentiating them from other skincare products by their ability to stimulate collagen production. Peptide serums are primarily targeted at individuals seeking to maintain youthful and healthy skin, particularly those concerned with aging and skin repair.
exploding
Lip oil
201K
Volume
+478%
Growth
Cosmetic product designed to enhance the natural beauty of lips by providing a sheer wash of pigment and a glossy finish. It combines the benefits of a lip balm and a lip gloss, offering hydration and shine while subtly enhancing the lips' natural color. Lip oils are often used by individuals seeking a natural, healthy-looking pout with a hint of color.
exploding
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74K
Volume
+476%
Growth
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exploding
Glow recipe
550K
Volume
+471%
Growth
Skincare brand that emphasizes real, unretouched skin and avoids promoting unrealistic skin goals. Known for creating gentle yet effective formulas using high-quality, clean, vegan, and cruelty-free ingredients, Glow Recipe differentiates itself by focusing on natural beauty and transparency. The brand primarily targets individuals seeking ethical and effective skincare solutions, available through various retailers including Sephora and Jet.com.
exploding
Ubtan cream
720
Volume
+470%
Growth
Traditional skincare product used for centuries in South Asia, particularly in India, made from natural ingredients like turmeric, saffron, sandalwood, and chickpea flour. Ubtan cream provides deep hydration, skin brightening, anti-aging benefits, acne treatment, and exfoliation, making it a versatile and beneficial product for various skin types. It is primarily targeted at individuals seeking natural and holistic skincare solutions, including those preparing for special occasions like weddings.
exploding
Red light therapy device
8.1K
Volume
+465%
Growth
Red light therapy devices utilize low-level red wavelengths of light to promote healing, improve skin conditions, relieve pain, and aid muscle recovery. These devices, such as the PlatinumLED BIOMAX 900 and Bestqool BQ150, are distinguished by their ability to deliver targeted light therapy, with prices ranging from $549 to $1,299. They are primarily used by individuals seeking non-invasive treatments for skin health, pain relief, and muscle recovery, often under the guidance of a healthcare provider.
exploding
Vinyl lipstick
6.6K
Volume
+455%
Growth
Liquid lipstick that provides a high-shine, vinyl-like finish with long-lasting, smudge-proof wear. It is known for its vibrant color and ease of application, often available from popular brands like Maybelline. Vinyl lipstick is particularly appealing to individuals seeking bold, glossy lip color that lasts throughout the day.
exploding
Primal Harvest
27.1K
Volume
+454%
Growth
Health and wellness company offering a range of products designed to support various aspects of health, such as energy, immune function, digestion, hair health, and joint health. Primal Harvest differentiates itself by providing high-quality, natural supplements like Primal Greens, Hair Health Complex, and Primal Collagen, which are formulated to address specific health needs. The target demographic includes individuals seeking natural and effective solutions for improving their overall health and well-being.
exploding
Chemical sunscreen
33.1K
Volume
+454%
Growth
Chemical sunscreens use organic compounds to absorb UV radiation and convert it into heat, which is then released from the skin. These sunscreens often contain ingredients like avobenzone, octinoxate, oxybenzone, and octocrylene, and are known for being lightweight and non-greasy, although they may cause skin irritation or allergic reactions in some individuals. Chemical sunscreens are typically favored by individuals seeking a lightweight, non-greasy sun protection option, but they may also be scrutinized by those concerned about potential skin sensitivities and environmental impact.
exploding
Hyaluronic acid conditioner
1.3K
Volume
+444%
Growth
Hair care product that incorporates hyaluronic acid to retain moisture and improve hair health. This conditioner helps lock in moisture in the hair follicles, reduce frizz, and potentially add volume, while also moisturizing dry, flaky areas on the scalp. It is particularly beneficial for individuals with dry or damaged hair and those experiencing scalp dryness.
exploding
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