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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Niacinamide toner
14.8K
Volume
+1000%
Growth
Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.
exploding
Planity
1.22M
Volume
+1000%
Growth
Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.
exploding
Ethereal makeup
1.6K
Volume
+1000%
Growth
A whimsical yet minimalist makeup look characterized by a smooth, dewy complexion, rosy cheeks, pops of color, and all-over shimmery highlights. This makeup style aims to create a romantic and dreamy appearance, often using light and natural tones to enhance the wearer's features subtly. Ethereal makeup is popular among individuals seeking a soft, enchanting look for special occasions or everyday wear.
peaked
Azelaic acid serum
27.1K
Volume
+988%
Growth
A skincare product formulated to counteract free radicals and reduce inflammation, providing significant skin-calming effects. Azelaic acid serum also helps to even skin tone by inhibiting the enzyme tyrosinase, which decreases pigmentation and reduces dark patches. This serum is particularly beneficial for individuals with sensitive skin, redness, or hyperpigmentation issues.
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Korean sunscreen
110K
Volume
+963%
Growth
Highly regarded for their advanced formulations, lightweight textures, and effective sun protection. They often include additional skincare benefits such as hydration, anti-aging properties, and soothing ingredients, differentiating them from other sunscreens. These products are popular among individuals seeking broad-spectrum protection, high SPF ratings, and formulations that cater to various skin types and tones.
exploding
Uklash
27.1K
Volume
+950%
Growth
Eyelash enhancement product that contains natural vitamins, extracts, and peptides. Uklash is designed to nourish and improve the appearance of eyelashes, making them look longer, fuller, and more voluminous within 8-12 weeks of daily application. This product is primarily targeted at individuals seeking to enhance the natural look of their eyelashes without resorting to extensions or other artificial methods.
exploding
Vitamin c sunscreen
8.1K
Volume
+943%
Growth
A skincare product that combines the protective benefits of sunscreen with the antioxidant properties of Vitamin C. This combination helps prevent skin cancer, painful burns, fine lines and wrinkles, sun spots, and collagen depletion, enhancing overall skin protection. Vitamin C sunscreen is particularly beneficial for individuals seeking comprehensive skin protection from UV damage while also addressing signs of aging and skin discoloration.
exploding
Magic molecule
14.8K
Volume
+922%
Growth
Hypochlorous acid is a chemical compound produced by white blood cells to aid in skin repair and eliminate harmful bacteria. When bottled for external use, it mimics the body's natural healing process, offering antimicrobial and anti-inflammatory benefits. This product is particularly beneficial for individuals seeking to enhance skin healing and reduce infection risks.
exploding
Texture powder
110K
Volume
+900%
Growth
Hair product designed to provide volume, control, grip, grit, and texture to hair. It reduces shine without damaging or drying the scalp and works with the scalp's natural oils to revitalize hair with workable hold, texture, and volume. Texture powder is particularly beneficial for individuals seeking to enhance the fullness and manageability of their hair without compromising scalp health.
exploding
Clone perfume
9.9K
Volume
+900%
Growth
Fragrances that are imitations or inspired versions of more expensive or well-known perfumes. These clones aim to replicate the scent profile of popular perfumes at a more affordable price, offering a similar olfactory experience without the high cost. Clone perfumes are primarily targeted at consumers who desire the scent of luxury fragrances but are looking for more budget-friendly options.
exploding
Hair peptide serum
720
Volume
+889%
Growth
Hair care product formulated to enhance hair density and stimulate growth by incorporating peptides that support hair follicle health and scalp condition. These serums differentiate themselves by targeting the root causes of hair thinning and promoting a healthier scalp environment, which can lead to thicker and fuller hair over time. Hair peptide serums are particularly beneficial for individuals experiencing hair thinning or looking to improve overall hair health and density.
exploding
Peel off lip stain
27.1K
Volume
+883%
Growth
Cosmetic product designed to provide long-lasting color to the lips by applying a liquid that dries and is then peeled off, leaving a tint. Peel off lip stains are valued for their durability, waterproof nature, and transfer-proof properties, offering a natural look that lasts throughout the day. This product is particularly popular among individuals seeking low-maintenance, long-wearing lip color options.
exploding
Evereden
40.5K
Volume
+883%
Growth
Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.
exploding
Salt and stone
165K
Volume
+870%
Growth
Brand offering personal care products such as deodorants and body washes, marketed as natural and cruelty-free. The products are free from harmful chemicals like parabens and sulfates, differentiating them from many conventional personal care items. Salt and Stone primarily targets health-conscious consumers seeking eco-friendly and non-toxic personal care solutions.
exploding
Face tightener
1.6K
Volume
+850%
Growth
A face tightener is a skincare product or device designed to firm and tighten the skin, reducing the appearance of sagging and fine lines. It often contains ingredients like peptides, collagen, or utilizes technologies such as radiofrequency or microcurrents to stimulate skin elasticity and collagen production. Face tighteners are targeted at individuals looking to achieve a more youthful and lifted appearance without invasive procedures.
exploding
Jaw trainer
22.2K
Volume
+833%
Growth
Devices designed to exercise and strengthen the jaw muscles, potentially shaping the jawline and reducing double chin fat. Jaw trainers come in various forms, such as silicone exercisers and fitness balls, and offer different resistance levels to cater to individual needs. These devices are primarily targeted at individuals looking to enhance their facial aesthetics and improve muscle tone in the jaw area.
exploding
Silk bonnet
110K
Volume
+830%
Growth
A silk bonnet is a head covering made from silk fabric, commonly used to protect hair during sleep. It helps prevent frizz, breakage, and moisture loss by reducing friction due to the smooth nature of silk. Silk bonnets are particularly beneficial for individuals with curly or textured hair who seek to maintain their hairstyles and promote healthier hair.
exploding
Illiyoon
22.2K
Volume
+825%
Growth
Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural properties, developed after 40 years of research on sensitive skin, differentiating it from competitors by its extensive research and specialized formulations. Illiyoon primarily targets individuals with sensitive skin who are seeking gentle yet effective skincare solutions.
exploding
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9.9K
Volume
+822%
Growth
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exploding
Afnan perfumes
12.1K
Volume
+822%
Growth
Founded in 2007 by Imran Fazlani, this brand is known for its unique and crafted fragrances designed to inspire experiences through quality and design. The company offers a wide range of scents and continuously explores new collections, setting itself apart with its commitment to innovation and high-quality ingredients. Afnan Perfumes primarily targets fragrance enthusiasts and individuals seeking distinctive, high-quality perfumes.
exploding
Mooncat
49.5K
Volume
+813%
Growth
Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.
exploding
OneSkin
33.1K
Volume
+811%
Growth
Longevity-focused company developing products aimed at extending skin and body health by targeting the aging process. OneSkin differentiates itself by utilizing principles of aging and longevity science to create products designed to improve skin health and potentially slow down aging. The target demographic includes individuals interested in anti-aging solutions and maintaining long-term skin health.
regular
Head spa
301K
Volume
+809%
Growth
A head spa is a specialized treatment focused on the health and relaxation of the scalp, combining deep cleansing, conditioning, and massage techniques. Originating in Japan, these treatments involve exfoliating scrubs, essential oils, steam therapy, and targeted massages to promote blood circulation, alleviate scalp issues like dryness or oiliness, and reduce stress. Head spas are suitable for all hair types and are particularly popular among individuals seeking a luxurious and therapeutic experience to improve both scalp health and overall well-being
exploding
Bond repair
9.9K
Volume
+809%
Growth
Hair care products designed to strengthen and repair weak hair bonds. These products, which include shampoos, conditioners, and treatments, aim to restore and reconstruct damaged hair, improving its overall health and resilience. Bond repair products are particularly beneficial for individuals with chemically treated, heat-damaged, or naturally fragile hair seeking to enhance hair strength and vitality.
exploding
Carroten
135K
Volume
+800%
Growth
Brand specializing in sun care products, including sunscreens, tanning oils, and after-sun lotions. Carroten focuses on using natural ingredients and advanced formulations to provide effective sun protection and skin nourishment, differentiating itself with a commitment to high-quality, skin-friendly products. The brand primarily targets individuals seeking reliable and natural sun care solutions for various skin types and needs.
peaked
Tranexamic acid powder
480
Volume
+800%
Growth
Synthetic derivative of lysine used primarily as an antifibrinolytic agent to treat and prevent major bleeding. It works by inhibiting the breakdown of blood clots, making it effective in managing heavy menstrual bleeding and other conditions involving excessive bleeding. Tranexamic acid powder is particularly beneficial for individuals experiencing conditions that involve excessive bleeding, such as heavy menstrual periods or surgical procedures.
regular
Microneedle patches
5.4K
Volume
+800%
Growth
Microneedle patches are a type of transdermal drug delivery system that uses an array of tiny needles to painlessly penetrate the outer layer of the skin. These patches create microchannels that allow for the direct delivery of drugs, vaccines, or other therapeutic agents into the dermal or subdermal layers, improving the efficacy and speed of drug delivery compared to traditional methods. They are particularly beneficial for patients who are needle-phobic, require self-administration, or need enhanced drug absorption.
exploding
Cica cleanser
880
Volume
+790%
Growth
A gentle facial cleanser particularly suitable for normal to sensitive skin, featuring a creamy lather that effectively removes impurities and excess sebum without stripping the skin. Known for its soothing properties, the cleanser often includes ingredients like Centella Asiatica (Cica), which is renowned for its calming and healing effects on the skin, helping to keep the skin hydrated and reduce breakouts. The Cica cleanser is primarily targeted at individuals with sensitive or easily irritated skin who seek a gentle yet effective cleansing solution.
exploding
Bakuchiol serum
60.5K
Volume
+790%
Growth
Skincare product known for its anti-aging benefits, including reducing the appearance of fine lines and wrinkles. It helps restore firmness, refine skin texture, and even out skin tone, while also calming the skin, making it suitable for sensitive skin. Bakuchiol serum is particularly beneficial for individuals seeking a gentler alternative to retinol for anti-aging and skin rejuvenation.
exploding
Earth rhythm
40.5K
Volume
+783%
Growth
Various natural cycles and patterns observed on Earth, including seasonal changes, animal migrations, circadian rhythms, weather and climate cycles, and human-produced cycles. These rhythms are crucial for maintaining ecological balance and planetary health, influencing the behavior and survival of living organisms. Earth rhythms are significant for ecologists, environmental scientists, and anyone interested in understanding the natural processes that sustain life on the planet.
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