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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Rubber base gel
22.2K
Volume
+443%
Growth
A type of gel base with a thicker inhibition layer and greater elasticity compared to regular gel bases. Its elastic self-leveling formula allows it to curve and self-level with the natural nail, creating a perfect apex, which provides a strong and flexible foundation for nail enhancements. Rubber base gel is ideal for nail technicians and individuals seeking durable and flexible nail enhancements.
exploding
Cluster lashes
165K
Volume
+441%
Growth
Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.
exploding
Color analysis
135K
Volume
+440%
Growth
Method used in the cosmetics and fashion industry to determine the colors that best suit an individual's natural coloring. This process often involves assigning a person to one of twelve color seasons based on their skin tone, hair color, and eye color, helping to enhance their appearance and personal style. Color analysis is particularly beneficial for individuals looking to optimize their wardrobe and makeup choices to complement their natural features.
exploding
Kojic acid soap
201K
Volume
+439%
Growth
Skincare product used primarily to lighten dark spots on the skin, a condition known as hyperpigmentation. The active ingredient, kojic acid, is derived from fungi or fermented rice wine and works by inhibiting the enzyme tyrosinase, which is responsible for melanin production. Kojic acid soap is particularly beneficial for individuals looking to reduce the appearance of dark spots, age spots, and other forms of pigmentation.
exploding
Imaginary Authors
18.1K
Volume
+438%
Growth
Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.
exploding
Collagen gummies
27.1K
Volume
+435%
Growth
Dietary supplements formulated to support skin health and reduce signs of aging by providing collagen, a protein essential for skin elasticity and strength. These gummies aim to decrease skin wrinkles and improve hair thickness, offering a convenient and tasty alternative to traditional collagen supplements. Collagen gummies are primarily targeted at individuals seeking to enhance their skin and hair health, particularly those concerned with aging and looking for easy-to-consume beauty supplements.
exploding
OZiva
90.5K
Volume
+433%
Growth
A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.
regular
Under eye brightener
12.1K
Volume
+429%
Growth
A cosmetic product designed to add brightness under the eyes, creating a halo effect. Unlike concealers, which offer full coverage to conceal dark circles and imperfections, under eye brighteners provide light to medium coverage and aim to give a more natural, no-makeup makeup look. This product is particularly popular among individuals looking to achieve a refreshed and awake appearance without heavy makeup.
peaked
Press on nails
450K
Volume
+428%
Growth
Artificial acrylic nails that are pre-made and ready to be adhered to the natural nail. They offer a convenient and quick alternative to traditional acrylic nails, providing a similar look and feel when applied correctly. Press on nails are popular among individuals seeking an easy and temporary nail enhancement solution without the need for a salon visit.
exploding
Bio Microneedling
1.9K
Volume
+427%
Growth
Innovative skin treatment that utilizes siliceous bio microneedles derived from freshwater sponges to create micro channels in the skin. This process stimulates the skin for up to 72 hours, enhancing nutrient delivery and waste removal, while significantly improving the absorption of topical skincare products. Bio Microneedling is primarily targeted at individuals seeking advanced skin rejuvenation and enhanced effectiveness of their skincare regimen.
exploding
Peptide skincare
33.1K
Volume
+427%
Growth
Peptide skincare involves the use of short chains of amino acids in cosmetic products to enhance skin health and appearance. These peptides can stimulate collagen production, improve skin barrier function, and reduce the appearance of fine lines and wrinkles, differentiating them from other skincare ingredients by their ability to target specific skin concerns at a molecular level. Peptide skincare products are particularly beneficial for individuals seeking anti-aging solutions and improved skin resilience.
exploding
Primally Pure
74K
Volume
+426%
Growth
Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.
exploding
Tanning gel
9.9K
Volume
+425%
Growth
A cosmetic product designed to provide a tanned appearance without the need for sun exposure. Tanning gels often include features such as being vegan, cruelty-free, or containing natural ingredients, and they come in various formulations to suit different skin types and preferences. These products are primarily targeted at individuals seeking a sun-kissed look while avoiding the harmful effects of UV radiation.
peaked
Ginseng skincare
4.4K
Volume
+420%
Growth
Skincare products that incorporate ginseng, particularly Panax ginseng, to leverage its numerous benefits for the skin. Ginseng is known for its antioxidant properties, which help protect the skin from environmental damage, and its ability to stimulate collagen production, maintaining skin elasticity and firmness. These products are particularly beneficial for individuals looking to prevent skin aging, improve facial wrinkles, and soothe irritated skin, making them popular among those seeking a more youthful and radiant complexion.
exploding
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9.9K
Volume
+420%
Growth
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exploding
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22.2K
Volume
+417%
Growth
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peaked
Caffeine hyaluronic acid
30
Volume
+411%
Growth
Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.
regular
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49.5K
Volume
+407%
Growth
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exploding
Body glaze
14.8K
Volume
+407%
Growth
Body glaze is a skincare product formulated to provide the skin with a radiant, glossy finish. It often contains hydrating ingredients and light-reflecting particles to enhance the skin's natural glow and smoothness. Body glaze is popular among individuals seeking to achieve a luminous and polished appearance, particularly for special occasions or when showcasing bare skin.
exploding
Manyo
49.5K
Volume
+406%
Growth
Skincare brand that emphasizes clean beauty, sustainability, and proven results. Known for crafting products often described as 'magical potions' for healthier skin, Manyo differentiates itself through its commitment to natural ingredients and eco-friendly practices. The brand primarily targets individuals seeking effective, sustainable skincare solutions.
exploding
Sugaring NYC
40.5K
Volume
+406%
Growth
Beauty service provider specializing in organic hair removal techniques, particularly sugaring. Sugaring NYC differentiates itself by using natural, organic products for hair removal, offering a gentler alternative to traditional waxing methods. The services are primarily targeted at individuals seeking eco-friendly and less painful hair removal options.
exploding
cliganic
6.6K
Volume
+406%
Growth
Brand specializing in natural, DEET-free mosquito repellent products. Cliganic offers items such as mosquito repellent bracelets and stickers infused with essential oils, providing a safe and effective alternative to traditional chemical repellents. These products are suitable for both kids and adults, appealing to those seeking natural and convenient mosquito protection.
exploding
Just Ingredients
90.5K
Volume
+405%
Growth
Company focused on providing health and wellness products made with real ingredients. Just Ingredients differentiates itself by emphasizing the use of natural, non-toxic components in its product line, which includes supplements, skincare, and household items, aiming to promote a healthy and fulfilling life. The target demographic includes health-conscious individuals seeking natural and effective alternatives to conventional products.
exploding
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60.5K
Volume
+400%
Growth
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exploding
Acne foaming wash
2.9K
Volume
+400%
Growth
A skincare product designed to treat mild to moderate acne by reducing acne-causing bacteria and promoting skin peeling. Acne foaming wash often contains active ingredients like benzoyl peroxide, which helps to dry out and exfoliate the skin, making it effective in managing acne and sometimes rosacea. This product is primarily targeted at individuals with acne-prone skin seeking an effective over-the-counter treatment to improve their skin condition.
regular
Jumiso
9.9K
Volume
+400%
Growth
Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.
exploding
Hero cosmetics
22.2K
Volume
+391%
Growth
Skincare brand known for products targeting acne and skin imperfections. Hero Cosmetics differentiates itself with innovative solutions like the Mighty Patch, Superfuel Serum Stick, and Exfoliating Jelly Cleanser, which are designed to effectively address various skincare needs. The brand primarily appeals to individuals seeking effective treatments for acne and other skin concerns.
regular
Argireline serum
22.2K
Volume
+390%
Growth
Anti-aging skincare product designed to reduce the appearance of lines and wrinkles, particularly around the eyes, mouth, and forehead. It contains a peptide called Argireline™, which works by lessening facial tension, thereby relaxing and smoothing out the skin. This serum is primarily targeted at individuals seeking to minimize signs of aging and achieve a more youthful complexion.
exploding
Sallve
90.5K
Volume
+390%
Growth
Brazilian direct-to-consumer beauty brand that focuses on developing high-quality, safe, and fairly priced cosmetic products. The brand differentiates itself by emphasizing transparency in its ingredient sourcing and formulation processes, aiming to provide effective skincare solutions without harmful chemicals. Sallve primarily targets consumers who are looking for affordable, safe, and effective beauty products, particularly those who value transparency and ethical practices in the beauty industry.
exploding
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110K
Volume
+389%
Growth
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exploding
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