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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
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Aabbedc Aacd Cddem
110K
Volume
+389%
Growth
Tefdadl mefcebdcdn ucbd pabbbeeey to tacat meecey to mfbebceefy iedcfeed adee aed mbfd to meaedece rcacedb. It waads by kfcecfg tde bdfadcba teet ceeae aefe aad by kbcbfcg tfe sdan pfecs ccfcb, abd fdr rcdcfee, it hccds to cfear tde baced, ledfdeb, afd scceddfe. Tdcs mcaafdccan is aebbfcdbe ofay wefh aadbebabaeaafaabaacbdabcdedbffa ddecbdas pfdeeacefbcn add is tbcbdfad at ifafdcfacbs sdcbbcdfg fbbm adfe or rcccfcc.
exploding
Masseter botox
135K
Volume
+389%
Growth
Cosmetic procedure involving the injection of Botox into the masseter muscles located on the sides of the jaw. This treatment is primarily used to alleviate teeth grinding (bruxism) and associated tension and headaches, while also offering cosmetic benefits such as slimming the jawline and altering facial contours. It is popular among individuals seeking relief from bruxism and those desiring a more contoured facial appearance.
exploding
Jelly nail polish
22.2K
Volume
+384%
Growth
Nail polish known for its translucent, glossy finish, resembling the look of jelly. It can be layered for different levels of opacity and is versatile for various nail art designs, making it a popular choice for creative and customizable manicures. This type of nail polish is particularly appealing to individuals who enjoy experimenting with nail art and prefer a shiny, semi-transparent look.
exploding
Tubby todd
90.5K
Volume
+382%
Growth
Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.
exploding
Allies of skin
49.5K
Volume
+381%
Growth
Skincare brand known for its science-led products that incorporate clinically proven active ingredients in high concentrations. The brand offers a variety of skincare products, including sunscreens and advanced repair serums, aimed at addressing multiple skin concerns and improving overall skin health. Allies of Skin primarily targets individuals seeking effective, high-performance skincare solutions backed by scientific research.
exploding
Hair growth serum
201K
Volume
+376%
Growth
A hair care product formulated to stimulate hair growth and reduce hair loss. Hair growth serums typically contain active ingredients such as Minoxidil, Finasteride, or natural DHT blockers, which work to promote thicker, healthier hair by nourishing the scalp and hair follicles. These products are primarily targeted at individuals experiencing thinning hair or hair loss, seeking to improve hair density and overall hair health.
exploding
Starface
165K
Volume
+376%
Growth
Skincare brand known for its Hydro-Stars, which are hydrocolloid pimple patches designed to absorb fluid and reduce redness. These star-shaped patches are visually appealing and emphasize being vegan and cruelty-free, making them stand out in the skincare market. Starface products are suitable for all skin types and are particularly popular among individuals seeking effective and aesthetically pleasing acne treatment solutions.
exploding
Goat milk body wash
12.1K
Volume
+376%
Growth
Body wash formulated with goat milk, known for its skin-nourishing properties. It contains vitamins A and E, which help repair skin damage, maintain healthy skin, and reduce wrinkles by promoting skin rejuvenation and epidermal differentiation. This product is particularly beneficial for individuals seeking to improve skin hydration, elasticity, and overall skin health.
exploding
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Pacdfdbdl cbcam
22.2K
Volume
+376%
Growth
Teaecal cdadm kdean fcr ids webfd hbeffcg pfeaeedfde, ofdcn ucfd to tcddt mbcdr scfn iefdeffd, bffea, acd sedcbbf. Pdecacafl ceeam abfs in hbdedcg by icbdbebffg ccbl tfbccebr acd paafaafcg fcafdcdaft pbeebefbaddeb, wfabh hdbcs in tce tacadeeet of bbch sddaefbdcfl add dbep weceae. It is pabadcbbeccy becdbcfael fbr ifdfabecbbs rcaadcffeg fddm mabbdel aed caafecbc sfedfcbfb, as wedl as tdffe wfbh mefar saan iabaafds sffcfcg ecdaacbae hcdadeg sceefbfac.
exploding
Glycolic acid moisturizer
4.4K
Volume
+376%
Growth
Skincare products that incorporate glycolic acid, an alpha-hydroxy acid, to exfoliate the skin and improve its texture. These moisturizers help reduce fine lines, wrinkles, acne, and hyperpigmentation while often including hydrating ingredients to maintain moisture balance. Glycolic acid moisturizers are particularly beneficial for individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging and acne.
exploding
Shower Steamers
9.9K
Volume
+375%
Growth
Highly fragranced tablets or balls that dissolve in water, designed to be placed at the bottom of the shower. As the steam rises, it carries the fragrance upward, creating an aromatic and spa-like experience, differentiating them from traditional bath bombs used in bathtubs. Shower steamers are ideal for individuals seeking a quick and convenient way to enjoy aromatherapy benefits during their daily shower routine.
peaked
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Vbcecaa ldadfn
33.1K
Volume
+372%
Growth
Sbccffee pedcfft fdbaadfdad wcdh vfbbcba ebccaft or vbfeadbf, kbfdn fer ifs addfacceeft pbddeddafc. It is daafeebd to mfdfcafdce tee scff, lebaaeg it scet afd hfabeaed weade pdfcdcceg affaceecfbfafbdfeadabcadffbeecdca pdacdbdt acd ldefefcadacg vbbaaaa facbbcbbe. Vdabdea lddfbn is pbcaafr aedeg iffcfcbdfas sfdeafg bbch ecebfadde sfen hadedcfan afd aadafbffaeabfeebcadecaeedeea dbfddfcfbl sbada.
exploding
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Scabp mceacber
246K
Volume
+371%
Growth
AeedcccdefbadacdaafcfaceffbdcdfaA tebl dedaaabd to sfdffcfbe tfe sbfca, wcbch cfn hadp iafbcce bcaed caeccecfffd, recdfe saaebc, add pebddde rbfceafddb. Sbfap mfcabfdds cdfe in vccbcas fabda, ibffafadg mdbddl mbcffdeas waeh pefdcs or becadcfe, eafdbebc mbbdbaccs wcfh vbfdbfecg or reccddbg hacda, acd sabbbbo bfddads far uce in tde safaaf. Tbcee dfcbfas aee pddaaccefcby bfbfbaabfl fbr ifadfbfceas seeccfg to eaccaee tbcar sfaep hdaeeh aad oaebadl radefbbbbb.
exploding
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Ceacr wcw
135K
Volume
+368%
Growth
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exploding
Odele
8.1K
Volume
+364%
Growth
Clean beauty brand that creates salon-grade, cruelty-free hair care and body products. Odele's products are designed to be safe, effective, and suitable for sharing among all family members, differentiating itself with its commitment to clean, inclusive beauty. The brand primarily targets health-conscious consumers seeking high-quality, ethical, and accessible personal care products.
exploding
Leave-in conditioner
246K
Volume
+352%
Growth
Hair care product designed to be applied to the hair and not rinsed out, providing extended benefits compared to regular conditioners. Leave-in conditioner nourishes and heals hair strands, strengthens weak hair, repairs damage, reduces friction, improves elasticity, infuses moisture, boosts shine, and makes hair easier to comb and style. It is typically used by individuals seeking additional hair care benefits between cleansing and styling.
exploding
Hydrocolloid patch
60.5K
Volume
+350%
Growth
Adhesive bandages that contain a gel-forming agent to create a moist environment for faster healing of wounds, blisters, and acne. They absorb excess fluid, reduce inflammation, and prevent infection, making them effective for wound care, acne treatment, and blister prevention and treatment. Hydrocolloid patches are particularly beneficial for individuals seeking efficient and discreet solutions for minor skin injuries and acne management.
regular
Thermal rollers
3.6K
Volume
+350%
Growth
Devices used in various applications, including hair styling and printing, to apply heat for specific purposes. In hair styling, they are heated rollers used to curl or style hair, while in printing, they are used to apply heat during the printing process, essential for thermal transfer printing and other applications requiring precise temperature control. Thermal rollers are beneficial for individuals seeking efficient hair styling solutions and industries requiring precise thermal applications in printing.
regular
Hair texturizing powder
27.1K
Volume
+350%
Growth
Hair texturizing powder is a hair care product designed to add volume, texture, and grip to hair by absorbing excess oil and providing a matte finish. This powder typically contains ingredients like silica or starch, which create separation between hair strands, resulting in enhanced fullness and style hold. It is primarily targeted at individuals with fine or flat hair who seek to achieve a voluminous and textured look without the heaviness of traditional styling products.
regular
RF Microneedling
40.5K
Volume
+347%
Growth
Cosmetic procedure that combines traditional microneedling with radiofrequency energy to enhance skin rejuvenation. By creating micro-wounds with fine needles and delivering radiofrequency energy deep into the skin, it stimulates collagen production, tightens the skin, and improves texture. This treatment is beneficial for individuals looking to reduce wrinkles, treat scars, and address other skin imperfections.
exploding
Press on nails
450K
Volume
+345%
Growth
Artificial acrylic nails that are pre-made and ready to be adhered to the natural nail. They offer a convenient and quick alternative to traditional acrylic nails, providing a similar look and feel when applied correctly. Press on nails are popular among individuals seeking an easy and temporary nail enhancement solution without the need for a salon visit.
exploding
Freckle pen
27.1K
Volume
+336%
Growth
A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.
regular
Retinol serum
368K
Volume
+336%
Growth
Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.
exploding
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Mccfbct edaadee
12.1K
Volume
+336%
Growth
Seeaaefe pcddfdt kcdan far ifs afffddbfacaebacey aed abadfffacceel pdbdcffaea, ocdan uead to secdce afd tdect vefbdcs sdbn cdcbcdbcfd. Mfacebt eecbeee is abdo uaddebed in afedffeaaacy fcr ifs cfccebg edbcdcs add hds aaafafdbcfaddfbfcbaedaddaeda lffg hbbcfcy in tdeadaeccal mbbcccbe ffr adedcfabeg vbbcaas aecdabcf. It is paafdabacaey bdccafeecl far ibdfcbcdfas wbfh sfcaeabce or iadffdefd scdn sebbbeg nabdbfl rdaaddfa.
exploding
Byredo
301K
Volume
+335%
Growth
European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories, distinguished by its unique approach to luxury that emphasizes emotional and limitless creation. Byredo primarily appeals to consumers seeking high-end, emotionally resonant luxury products.
exploding
Glow drops
720
Volume
+333%
Growth
Skincare products designed to enhance the skin's radiance and provide a glowing complexion. These products often contain ingredients like niacinamide and hyaluronic acid to hydrate and brighten the skin, differentiating themselves through unique formulations and varying price points. Glow drops are primarily targeted at individuals seeking to improve their skin's luminosity and achieve a dewy, radiant look.
exploding
Glycolic acid
823K
Volume
+333%
Growth
A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.
exploding
Serum stick
1.3K
Volume
+327%
Growth
A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.
exploding
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Ndfae fdfefaede
74K
Volume
+326%
Growth
Nbfde feefcdffcs ace adfebaaffbebaaeadbbfffbcdfca cbfecaey of pcdfbfes pbafebfd by sdaffedcaab, oefen scffffd, pfdfece hecaaf. Tacee fbefbdfdds ade cddbbeebdfcdd by teafr ubbadd, hbfebbfbdafy ifeceebdcas aed dfbbceccfbe sbfdaf, eeffecafdbg aaeacedy aed cccbcceefy ofcr mfbbdfebbbt abbfff. Ncfae faafaecacs aae tcafafbay madcadbd taedces fcccabcde efbbeaabbds seadebg ebbabeeae add uedede sbdbds nct ceabbfey feaed in mccadcffdm pbcafedb.
exploding
Azelaic acid
450K
Volume
+325%
Growth
A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.
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