A type of wig that does not require adhesive or glue to stay in place. Glueless wigs use adjustable straps, combs, or elastic bands to secure the wig to the wearer's head, offering convenience, comfort, and ease of use. These wigs are particularly popular among individuals seeking a hassle-free and secure wig-wearing experience without the need for adhesives.

Cosmetic procedure that combines traditional microneedling with radiofrequency energy to enhance skin rejuvenation. By creating micro-wounds with fine needles and delivering radiofrequency energy deep into the skin, it stimulates collagen production, tightens the skin, and improves texture. This treatment is beneficial for individuals looking to reduce wrinkles, treat scars, and address other skin imperfections.

Skincare product used primarily to lighten dark spots on the skin, a condition known as hyperpigmentation. The active ingredient, kojic acid, is derived from fungi or fermented rice wine and works by inhibiting the enzyme tyrosinase, which is responsible for melanin production. Kojic acid soap is particularly beneficial for individuals looking to reduce the appearance of dark spots, age spots, and other forms of pigmentation.

Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.

Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.

Cluster lashes, also known as flares, are a group of lash strands bound together at the base and applied to the eyelid along the lash line using false lash adhesive. They offer a more dramatic effect compared to individual lash extensions, which are glued to natural eyelashes for a subtler look. Cluster lashes are popular among individuals seeking a bold and voluminous eyelash appearance for special occasions or everyday wear.

Cats do not have traditional eyelashes like humans. Instead, they possess a row of thicker facial hair along their upper eyelid that functions similarly to rudimentary lashes, providing some level of protection for their eyes. This feature is common among all domestic cats and serves to shield their eyes from debris and other potential irritants.

Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.

Waterproof setting spray is a cosmetic product designed to lock makeup in place while providing resistance to water, sweat, and humidity. It creates a protective layer over makeup, helping to maintain its appearance for extended periods and in various environmental conditions. This product is especially popular among individuals with long wear needs, such as for special events, outdoor activities, or humid climates, who want to ensure their makeup remains intact.

Adhesive bandages that contain a gel-forming agent to create a moist environment for faster healing of wounds, blisters, and acne. They absorb excess fluid, reduce inflammation, and prevent infection, making them effective for wound care, acne treatment, and blister prevention and treatment. Hydrocolloid patches are particularly beneficial for individuals seeking efficient and discreet solutions for minor skin injuries and acne management.

Personal care products formulated without aluminum compounds, which are typically used in traditional antiperspirants. These deodorants aim to reduce the risk of skin irritation and potential health concerns linked to aluminum, while still effectively controlling body odor. They are particularly popular among health-conscious consumers and those with sensitive skin.

An extended shower routine that involves multiple steps aimed at achieving a deep clean and leaving you feeling exceptionally fresh. This trend typically includes a series of skincare, haircare, and body care treatments all performed in one extended shower session, offering a comprehensive self-care experience. The Everything Shower is particularly popular among individuals who prioritize self-care and enjoy dedicating time to personal grooming and relaxation.

Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.

Skincare product formulated with peptides, which are short chains of amino acids that act as building blocks for proteins such as collagen and elastin. Peptide creams aim to improve skin firmness, reduce signs of aging, and may also help in minimizing breakouts, offering a multi-functional approach to skincare. This product is primarily targeted at individuals seeking anti-aging solutions and those looking to enhance their skin's overall health and appearance.

Fragrance brand known for creating unique and imaginative scents, often accompanied by evocative names and storytelling elements. The brand differentiates itself by crafting perfumes that tell a story, such as 'Cape Heartache' and 'Saint Julep,' offering a distinctive olfactory experience. Imaginary Authors primarily targets fragrance enthusiasts and individuals seeking unconventional and narrative-driven perfumes.

Skincare product containing vitamin B3, known for its multiple skin benefits. Nicotinamide cream helps minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. It is particularly beneficial for individuals seeking to enhance overall skin health and appearance.

Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.

Beauty service provider specializing in organic hair removal techniques, particularly sugaring. Sugaring NYC differentiates itself by using natural, organic products for hair removal, offering a gentler alternative to traditional waxing methods. The services are primarily targeted at individuals seeking eco-friendly and less painful hair removal options.

Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.

Skincare brand that emphasizes clean beauty, sustainability, and proven results. Known for crafting products often described as 'magical potions' for healthier skin, Manyo differentiates itself through its commitment to natural ingredients and eco-friendly practices. The brand primarily targets individuals seeking effective, sustainable skincare solutions.

Lightweight, gel-based sunscreen offering broad spectrum SPF 50 protection. It includes moisturizing oils, nourishing vitamins, and ethically-sourced rose gold pearlescent elements, providing both sun protection and a radiant glow. This product is ideal for individuals seeking effective sun protection with added skincare benefits and a luminous finish.

A naturally occurring acid found in grains such as barley, wheat, and rye, known for its antimicrobial and anti-inflammatory properties. It is effective in treating skin conditions like acne and rosacea by killing bacteria that infect pores and reducing the production of keratin, which can lead to acne development. Azelaic acid is primarily used by individuals with acne-prone or rosacea-affected skin seeking a treatment to improve their skin condition.

Health and wellness company offering a range of products designed to support various aspects of health, such as energy, immune function, digestion, hair health, and joint health. Primal Harvest differentiates itself by providing high-quality, natural supplements like Primal Greens, Hair Health Complex, and Primal Collagen, which are formulated to address specific health needs. The target demographic includes individuals seeking natural and effective solutions for improving their overall health and well-being.

A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.

Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.

Essential oil derived from the blue lotus flower, known for its psychoactive properties that can affect emotions and cognition. It contains antioxidants such as quercetin, kaempferol, and myricetin, and has anti-spasmodic properties, making it valuable in aromatherapy and traditional medicine. Blue lotus oil is primarily used by individuals seeking natural remedies for relaxation, emotional well-being, and mild pain relief.

Makeup products that use water as their primary ingredient, often listed as 'aqua' or 'eau' on the ingredient list. These foundations are typically lightweight and provide a natural finish, making them suitable for people with oily or combination skin, and are less likely to clog pores compared to oil-based foundations. Water-based foundations are particularly beneficial for individuals with acne-prone skin or those seeking a breathable, everyday foundation.

Niche fragrances are a category of perfumes produced by specialized, often smaller, perfume houses. These fragrances are characterized by their unique, high-quality ingredients and distinctive scents, emphasizing artistry and creativity over mass-market appeal. Niche fragrances are typically marketed towards fragrance enthusiasts seeking exclusive and unique scents not commonly found in mainstream perfumes.

British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.

Body glaze is a skincare product formulated to provide the skin with a radiant, glossy finish. It often contains hydrating ingredients and light-reflecting particles to enhance the skin's natural glow and smoothness. Body glaze is popular among individuals seeking to achieve a luminous and polished appearance, particularly for special occasions or when showcasing bare skin.