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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Multi balm
1K
Volume
+321%
Growth
Skincare product designed to address multiple signs of aging. Infused with ingredients like Salmon Complex and Collagen, it helps improve skin elasticity and radiance, making it effective in reducing fine lines and targeting delicate areas around the eyes. Multi balm is particularly beneficial for individuals looking to combat aging signs and enhance skin health.
exploding
Saie
135K
Volume
+318%
Growth
Beauty brand specializing in clean makeup products with a focus on high-quality formulations. Saie differentiates itself by offering luxurious yet affordable products that are effective and safe, appealing to both fans and beauty experts. The brand primarily targets individuals seeking elevated beauty essentials with a commitment to clean and sustainable ingredients.
exploding
Westman atelier
74K
Volume
+317%
Growth
Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.
exploding
Chrome nails
201K
Volume
+311%
Growth
Manicure style that provides a shiny, metallic finish to nails, resembling polished metal. This effect is achieved using special chrome powders, nail polishes, or gel polishes, resulting in a highly reflective, mirror-like surface. Chrome nails are popular among individuals seeking a bold, eye-catching look for their nails.
exploding
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18.1K
Volume
+311%
Growth
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peaked
Bio retinol
110
Volume
+306%
Growth
Skincare ingredient used in products aimed at reducing wrinkles and improving skin tone. Bio retinol is often found in serums and creams and is marketed as a natural alternative to traditional retinol, providing similar anti-aging benefits without the associated irritation. It is particularly beneficial for individuals seeking natural skincare solutions to address signs of aging and improve overall skin health.
regular
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14.8K
Volume
+305%
Growth
Sebacbbe peeccat ddfbaded to efdbdae secn hacaah by uebfbecdg Vdbeedn C, kaabn fbr ics abccbaaaect paaaeebdca. It hfefs bfcct cebedcfn pccbfaadcd, iddffbe sdan eccadfccfe, acd raaeae tbe adffaeecae of faee lafcs acd waccdacf, wbabe aeco acfceg as afecfccbffdbcfeafacadfdfbecfea mbfd ebfbbaafar to lbbedfn babdn sdbds aed ebdn oet sddn tfba. Vcaccen CabababbabcaceadccbbebdfaddadefC Mcfdeafaear is pcacaebbfcay bafadebebl ffr ifcddbcfebs sfbcebg to aadebae ldaadabc, habbbeffeefddaaag sdfe.
exploding
Retinol face serum
14.8K
Volume
+300%
Growth
Skincare product formulated with retinol, a derivative of vitamin A, known for its ability to enhance skin cell production and boost collagen. Retinol face serum helps to reduce the appearance of fine lines and wrinkles, unclog pores, and improve skin texture and tone, making it a valuable addition to anti-aging skincare routines. This product is primarily targeted at individuals seeking to address signs of aging and improve overall skin health.
exploding
Copper peptides
27.1K
Volume
+300%
Growth
Small protein fragments that have a high affinity for copper ions, known for their role in skin and hair care. Copper peptides promote collagen production, wound healing, and possess anti-inflammatory properties, differentiating them from other skincare ingredients. They are primarily targeted at individuals seeking to reduce fine lines, improve skin elasticity, and enhance overall skin and hair health.
exploding
ILIA
165K
Volume
+300%
Growth
An organization involved in the identification and tracking of livestock, focusing on ensuring accurate and reliable livestock identification systems. The International Livestock Identification Association (ILIA) provides resources, standards, and support to enhance the traceability and management of livestock, which is crucial for disease control, theft prevention, and market access. ILIA primarily serves livestock producers, regulatory agencies, and industry stakeholders who require effective livestock identification and tracking solutions.
peaked
Vitamin c lotion
27.1K
Volume
+300%
Growth
A skincare product formulated with Vitamin C, known for its antioxidant properties. It boosts collagen production, reduces hyperpigmentation, protects against sun damage, improves skin texture, and reduces fine lines and wrinkles, offering comprehensive skin benefits. This lotion is suitable for most skin types, particularly those looking to enhance skin firmness, even out skin tone, and protect against environmental damage.
exploding
Sea salt spray
201K
Volume
+300%
Growth
Hair styling product designed to replicate the texture and volume effects of ocean water on hair. Sea salt spray typically includes ingredients such as water, sea salt, conditioning agents, and essential oils, providing a beachy, tousled look with added texture and a matte finish. It is particularly popular among individuals seeking natural waves and enhanced curls without the use of heat styling tools.
exploding
Hellobubble
18.1K
Volume
+300%
Growth
Skincare brand offering affordable, high-quality, and effective skincare products. Their formulations are research-backed, fragrance-free, cruelty-free, vegan, and dermatologist-tested, setting them apart from competitors. The brand targets individuals seeking accessible and effective skincare solutions.
peaked
Dermaplaner
368K
Volume
+295%
Growth
Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.
exploding
Scalp exfoliator
60.5K
Volume
+295%
Growth
A product or tool designed to remove excess skin cells, oil, and dandruff from the scalp. Scalp exfoliators can be physical, such as scrubs, or chemical, like those containing salicylic acid, and they help maintain a clean and balanced scalp environment, promoting healthier and shinier hair. These products are particularly beneficial for individuals experiencing dandruff, oily scalp, or buildup from hair products.
regular
Liquid exfoliant
4.4K
Volume
+294%
Growth
Skincare products designed to remove dead skin cells from the surface of the skin using chemical agents. Unlike physical exfoliants, liquid exfoliants dissolve the bonds between dead skin cells, allowing them to be easily washed away, and they often contain ingredients like Alpha Hydroxy Acids (AHAs), Beta Hydroxy Acids (BHAs), and Polyhydroxy Acids (PHAs). These products are beneficial for individuals looking to improve skin texture, reduce fine lines and wrinkles, unclog pores, and enhance overall skin radiance.
regular
Blush stick
74K
Volume
+294%
Growth
A cosmetic product designed for convenient, on-the-go application, blush sticks are cream blushes in stick form. They are easy to blend and provide a natural, dewy finish, often used on the cheeks, lips, and sometimes eyes. Blush sticks are popular among individuals seeking a versatile and portable makeup solution.
exploding
Glowing sunscreen
6.6K
Volume
+293%
Growth
Lightweight, gel-based sunscreen offering broad spectrum SPF 50 protection. It includes moisturizing oils, nourishing vitamins, and ethically-sourced rose gold pearlescent elements, providing both sun protection and a radiant glow. This product is ideal for individuals seeking effective sun protection with added skincare benefits and a luminous finish.
exploding
Vegamour
60.5K
Volume
+293%
Growth
A company specializing in hair care products aimed at promoting hair growth and combating hair loss. Vegamour differentiates itself by using natural and vegan ingredients in its product line, which includes serums and treatments designed to improve hair thickness, length, and overall health. The target demographic includes individuals experiencing thinning hair, hair loss, or graying hair who are seeking plant-based hair care solutions.
regular
Ranavat
9.9K
Volume
+289%
Growth
Skincare brand that focuses on creating high-quality, mostly vegan and organic products. The brand emphasizes the use of natural ingredients and sustainable practices, including recyclable packaging, and offers products like the Radiant Rani Brightening Saffron Serum designed to improve skin appearance and provide brightening effects. Ranavat primarily targets consumers who are interested in premium, natural skincare solutions and are conscious about sustainability.
peaked
Hair oiling
246K
Volume
+289%
Growth
Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.
exploding
Kosas
90.5K
Volume
+289%
Growth
Cosmetics brand known for its clean, cruelty-free, and natural beauty products. Kosas differentiates itself by offering items like the DreamBeam SPF 40 PA++++ tinted moisturizer and the Revealer Skin-Improving Foundation SPF 25, which are designed to be safe for sensitive skin and suitable for all skin types. The brand primarily targets individuals seeking high-quality, natural, and skin-friendly beauty products.
exploding
Glueless wigs
60.5K
Volume
+288%
Growth
Wigs that do not require adhesive or glue to stay in place, designed for easy wear and removal. They often feature adjustable straps and combs for a secure fit, and come in various styles, lengths, and textures to offer a natural appearance. These wigs are ideal for individuals seeking a convenient and comfortable way to change their hairstyle frequently without the hassle of using glue.
exploding
Hydration drops
1.9K
Volume
+288%
Growth
Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.
exploding
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14.8K
Volume
+287%
Growth
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exploding
Ouai
246K
Volume
+285%
Growth
Premium beauty brand founded by celebrity stylist Jen Atkin, offering a range of haircare, body care, and fragrance products. Known for its high-quality ingredients and stylish packaging, the brand aims to give users the confidence to win life their way, setting it apart from competitors. Ouai primarily targets individuals seeking effective and luxurious beauty products.
exploding
Kojic acid lotion
5.4K
Volume
+285%
Growth
Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.
exploding
Mineral sunscreen
135K
Volume
+283%
Growth
Sunscreen that uses active mineral ingredients such as zinc oxide or titanium dioxide to protect the skin by physically blocking or reflecting UV rays. It is often recommended for individuals with sensitive skin and is considered more environmentally friendly, particularly for marine life. Mineral sunscreen is particularly beneficial for people seeking a natural and eco-friendly sun protection option.
exploding
Copper Peptides
27.1K
Volume
+281%
Growth
Small protein fragments that bind to copper ions, commonly used in skincare and hair care products for their anti-aging, anti-inflammatory, and hair growth-promoting properties. Copper peptides aid in collagen and elastin production, wound healing, and improving scalp health, differentiating them from other skincare ingredients by their multifunctional benefits. These peptides are particularly beneficial for individuals seeking to reduce signs of aging, enhance skin elasticity, and promote healthier hair growth.
exploding
Refillable lipstick
720
Volume
+279%
Growth
Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.
regular
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