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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Retinol face serum
14.8K
Volume
+289%
Growth
Skincare product formulated with retinol, a derivative of vitamin A, known for its ability to enhance skin cell production and boost collagen. Retinol face serum helps to reduce the appearance of fine lines and wrinkles, unclog pores, and improve skin texture and tone, making it a valuable addition to anti-aging skincare routines. This product is primarily targeted at individuals seeking to address signs of aging and improve overall skin health.
exploding
Copper peptides
27.1K
Volume
+286%
Growth
Small protein fragments that have a high affinity for copper ions, known for their role in skin and hair care. Copper peptides promote collagen production, wound healing, and possess anti-inflammatory properties, differentiating them from other skincare ingredients. They are primarily targeted at individuals seeking to reduce fine lines, improve skin elasticity, and enhance overall skin and hair health.
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Vanilla lotion
33.1K
Volume
+285%
Growth
Skincare product formulated with vanilla extract or vanillin, known for its antioxidant properties. It is designed to moisturize the skin, leaving it soft and hydrated while providing a pleasant and long-lasting vanilla fragrance. Vanilla lotion is popular among individuals seeking both effective skin hydration and a delightful scent.
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Satin bonnet
27.1K
Volume
+285%
Growth
A type of headwear made from satin fabric, designed to protect hair while sleeping. It helps to keep hair frizz-free and tangle-free by reducing friction between the hair and the pillow, and often comes with adjustable features to ensure a secure fit throughout the night. Satin bonnets are particularly popular among individuals with natural, curly, or textured hair, as they help to maintain moisture and prevent breakage.
exploding
Copper Peptides
27.1K
Volume
+281%
Growth
Small protein fragments that bind to copper ions, commonly used in skincare and hair care products for their anti-aging, anti-inflammatory, and hair growth-promoting properties. Copper peptides aid in collagen and elastin production, wound healing, and improving scalp health, differentiating them from other skincare ingredients by their multifunctional benefits. These peptides are particularly beneficial for individuals seeking to reduce signs of aging, enhance skin elasticity, and promote healthier hair growth.
exploding
Mugwort essence
12.1K
Volume
+280%
Growth
Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.
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Forte series
22.2K
Volume
+280%
Growth
The Forte Series is a line of men's grooming products that includes items like hydrating argan oil hair serum, hair clay for extreme hold, and hair texture powder. These products are formulated with high-quality, barber-grade ingredients to help men achieve a first-class grooming routine, differentiating themselves through their premium formulations and effectiveness. The Forte Series primarily targets men who are looking for professional-grade grooming solutions to enhance their hair care and styling routines.
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Kojic acid lotion
5.4K
Volume
+276%
Growth
Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.
exploding
Silicone patch
9.9K
Volume
+273%
Growth
Medical-grade product designed to treat and improve the appearance of scars and skin texture. Silicone patches are reusable and work by hydrating the skin and creating an optimal healing environment, which helps to reduce the visibility of scars over time. These patches are suitable for individuals looking to minimize scars from surgeries, injuries, or acne, and are available in various forms such as sheets and tapes.
exploding
Azelaic acid lotion
480
Volume
+271%
Growth
Topical treatment commonly used for various skin conditions, including acne and rosacea. It works by unclogging pores, killing acne-causing bacteria, and reducing inflammation, while also helping to even out skin tone by eliminating free radicals and toxins that can damage skin cells. Azelaic acid lotion is particularly beneficial for individuals with acne-prone or rosacea-affected skin seeking to improve their skin's appearance and health.
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Liquid collagen
49.5K
Volume
+265%
Growth
Liquid collagen is a dietary supplement that aims to improve skin elasticity and texture, as well as support joint, bone, and cardiovascular health. It is distinguished by its liquid form, which is believed to offer better absorption compared to other forms of collagen supplements. This product is primarily targeted at individuals seeking to enhance their skin health and overall well-being, particularly those concerned with aging and joint health.
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Painless tattoo
33.1K
Volume
+264%
Growth
Painless tattoo technology involves the use of microneedles to imprint designs on the skin without causing pain or drawing blood. This technology differentiates itself by allowing for self-administration and is currently utilized primarily for medical purposes, such as drug delivery and vaccination. The target demographic includes individuals seeking a less painful tattooing experience and medical professionals looking for innovative methods of drug administration.
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Vegamour
60.5K
Volume
+264%
Growth
A company specializing in hair care products aimed at promoting hair growth and combating hair loss. Vegamour differentiates itself by using natural and vegan ingredients in its product line, which includes serums and treatments designed to improve hair thickness, length, and overall health. The target demographic includes individuals experiencing thinning hair, hair loss, or graying hair who are seeking plant-based hair care solutions.
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Snail mucin mask
40
Volume
+263%
Growth
Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.
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Vitamin C Moisturizer
14.8K
Volume
+263%
Growth
Skincare product designed to enhance skin health by utilizing Vitamin C, known for its antioxidant properties. It helps boost collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles, while also acting as a mild exfoliator to lighten brown spots and even out skin tone. Vitamin C Moisturizer is particularly beneficial for individuals seeking to achieve luminous, healthier-looking skin.
exploding
cliganic
6.6K
Volume
+263%
Growth
Brand specializing in natural, DEET-free mosquito repellent products. Cliganic offers items such as mosquito repellent bracelets and stickers infused with essential oils, providing a safe and effective alternative to traditional chemical repellents. These products are suitable for both kids and adults, appealing to those seeking natural and convenient mosquito protection.
exploding
BHA serum
8.1K
Volume
+261%
Growth
Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.
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Mineral sunscreen
135K
Volume
+260%
Growth
Sunscreen that uses active mineral ingredients such as zinc oxide or titanium dioxide to protect the skin by physically blocking or reflecting UV rays. It is often recommended for individuals with sensitive skin and is considered more environmentally friendly, particularly for marine life. Mineral sunscreen is particularly beneficial for people seeking a natural and eco-friendly sun protection option.
peaked
Cica cream
14.8K
Volume
+257%
Growth
Moisturizing skincare product formulated with Centella asiatica, also known as gotu kola or tiger grass, known for its antioxidant properties. Cica cream is designed to soothe and repair sensitive skin, providing hydration and promoting skin barrier function, making it distinct from other moisturizers. It is particularly beneficial for individuals with sensitive, irritated, or compromised skin seeking gentle yet effective skincare solutions.
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Argireline solution
5.4K
Volume
+257%
Growth
Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.
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Caffeine Eye Cream
33.1K
Volume
+256%
Growth
Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.
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Caffeine serum
4.4K
Volume
+256%
Growth
Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.
exploding
Absolute Collagen
40.5K
Volume
+253%
Growth
Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.
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Vitamin c lotion
27.1K
Volume
+252%
Growth
A skincare product formulated with Vitamin C, known for its antioxidant properties. It boosts collagen production, reduces hyperpigmentation, protects against sun damage, improves skin texture, and reduces fine lines and wrinkles, offering comprehensive skin benefits. This lotion is suitable for most skin types, particularly those looking to enhance skin firmness, even out skin tone, and protect against environmental damage.
exploding
Dermaplaner
368K
Volume
+250%
Growth
Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.
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Tanning gel
9.9K
Volume
+250%
Growth
A cosmetic product designed to provide a tanned appearance without the need for sun exposure. Tanning gels often include features such as being vegan, cruelty-free, or containing natural ingredients, and they come in various formulations to suit different skin types and preferences. These products are primarily targeted at individuals seeking a sun-kissed look while avoiding the harmful effects of UV radiation.
peaked
Square neck dress
40.5K
Volume
+246%
Growth
A type of dress characterized by its square-shaped neckline, creating a straight, angular cut across the chest. This style, reminiscent of Renaissance fashion, is popular in modern fashion for its flattering and elegant look, often featuring elements like puffed sleeves to enhance its vintage appeal. Square neck dresses are suitable for individuals seeking a blend of classic and contemporary fashion, appealing to those who appreciate both historical and modern design elements.
exploding
Hair oiling
246K
Volume
+245%
Growth
Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.
exploding
Sebaceous filament
14.8K
Volume
+245%
Growth
Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.
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OZiva
90.5K
Volume
+245%
Growth
A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.
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