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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Refillable lipstick
720
Volume
+279%
Growth
Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.
regular
Cica serum
3.6K
Volume
+279%
Growth
Skincare product formulated with madecassoside, known for its anti-inflammatory and wound-healing properties. Cica serum helps soothe irritated skin, reduce redness, and accelerate the healing process, while also stimulating collagen production to maintain youthful skin. It is particularly beneficial for individuals with sensitive, irritated, or aging skin seeking to improve skin health and appearance.
exploding
Glow blush
2.4K
Volume
+277%
Growth
Glow blush is a cosmetic product designed to add a radiant, glowing finish to the cheeks, enhancing the complexion with a natural-looking flush. It is available in various formats, such as powder and stick, and comes in different price points to cater to diverse preferences and budgets. Glow blush is primarily targeted at individuals seeking to achieve a luminous and healthy-looking skin appearance.
exploding
Geologie skincare
5.4K
Volume
+276%
Growth
Skincare brand offering targeted solutions for anti-aging, acne, and general skincare. Geologie differentiates itself by providing personalized skincare regimens based on individual skin types and concerns, utilizing active ingredients like retinol and salicylic acid. The brand primarily targets individuals seeking customized skincare solutions to address specific skin issues and improve overall skin health.
regular
Caffeine serum
4.4K
Volume
+276%
Growth
Skincare product that incorporates caffeine to help temporarily reduce puffiness and minimize the appearance of fine lines, particularly around the eyes. Caffeine serum works by constricting blood vessels and reducing inflammation, which can make the skin appear smoother and more refreshed. This product is primarily targeted at individuals looking to address under-eye puffiness and fine lines for a more youthful appearance.
exploding
Gray blending
33.1K
Volume
+275%
Growth
Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.
exploding
By wishtrend
12.1K
Volume
+272%
Growth
Skincare brand known for its high-quality Korean skincare products. By Wishtrend offers a range of products such as Rice Toner, Freshly Juiced Vitamin Drop, Mandelic Acid 5% Skin Prep Water, Rich Moist Soothing Cream, and Green Tea & Enzyme products, which are designed to address various skin concerns and improve overall skin health. The brand primarily targets skincare enthusiasts and individuals seeking effective and innovative skincare solutions.
regular
Bounce curl
74K
Volume
+271%
Growth
Hair care brand that offers products specifically for wavy, curly, and kinky hair types. Bounce Curl differentiates itself by using natural ingredients and providing high-quality products like the Define EdgeLift Brush and the Avocado & Rose Oil Clump and Define Cream, which have received high ratings and positive reviews. The brand primarily targets individuals with textured hair seeking effective and natural hair care solutions.
exploding
Blowout brush
22.2K
Volume
+269%
Growth
A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.
regular
Satin bonnet
27.1K
Volume
+268%
Growth
A type of headwear made from satin fabric, designed to protect hair while sleeping. It helps to keep hair frizz-free and tangle-free by reducing friction between the hair and the pillow, and often comes with adjustable features to ensure a secure fit throughout the night. Satin bonnets are particularly popular among individuals with natural, curly, or textured hair, as they help to maintain moisture and prevent breakage.
regular
Pheromone oil
6.6K
Volume
+267%
Growth
Scented oil designed to work with the body's natural scent chemistry, often containing essential oils that enhance or recreate natural pheromones. Pheromone oil aims to make the wearer more sexually attractive by amplifying their natural scent, differentiating itself from regular perfumes by focusing on pheromone enhancement. It is primarily targeted at individuals seeking to increase their sexual attractiveness and appeal.
peaked
BHA serum
8.1K
Volume
+265%
Growth
Skincare product containing Beta Hydroxy Acid (BHA), typically salicylic acid, used to exfoliate the skin and treat acne and blackheads. BHA serum penetrates deep into the pores to improve overall skin texture and reduce inflammation, making it effective for oily and acne-prone skin types. It is primarily targeted at individuals with acne, blackheads, and uneven skin texture seeking a clearer and smoother complexion.
regular
Mini perfume
60.5K
Volume
+264%
Growth
Mini perfumes are smaller versions of popular fragrances, designed for convenience and portability. They offer the same scent experience as their full-sized counterparts but in a compact form, making them ideal for travel or sampling different fragrances. Mini perfumes are particularly appealing to individuals who want to try various scents without committing to a full-sized bottle.
exploding
Glycolic acid lotion
5.4K
Volume
+264%
Growth
Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.
exploding
Snail mucin mask
40
Volume
+263%
Growth
Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.
exploding
Blue light skincare
320
Volume
+263%
Growth
Blue light skincare involves using blue light therapy to treat skin conditions such as acne and inflammation. This non-invasive, pain-free procedure targets bacteria and other issues on or just under the skin, providing a therapeutic effect. It is particularly beneficial for individuals with acne-prone skin or those seeking a non-invasive treatment for skin inflammation.
regular
Cica cream
14.8K
Volume
+262%
Growth
Moisturizing skincare product formulated with Centella asiatica, also known as gotu kola or tiger grass, known for its antioxidant properties. Cica cream is designed to soothe and repair sensitive skin, providing hydration and promoting skin barrier function, making it distinct from other moisturizers. It is particularly beneficial for individuals with sensitive, irritated, or compromised skin seeking gentle yet effective skincare solutions.
exploding
Medik8
201K
Volume
+259%
Growth
British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.
exploding
Skin brightening soap
6.6K
Volume
+259%
Growth
Skin brightening soaps are formulated to lighten the skin tone and reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone. They often contain ingredients like kojic acid, glutathione, vitamin C, and various natural extracts known for their skin lightening properties, providing a more even complexion. These soaps are popular among individuals looking to enhance their skincare routine and achieve a brighter, more uniform skin tone.
exploding
Concealer Serum
4.4K
Volume
+257%
Growth
A lightweight, medium-to-full coverage serum designed to instantly blur the appearance of dark circles and spots. It contains active ingredients that work to brighten the skin over time, providing both immediate and long-term benefits. This product is ideal for individuals seeking to conceal imperfections while also improving their skin's overall brightness and tone.
exploding
Jawline gum
18.1K
Volume
+256%
Growth
Chewing gum designed to strengthen jaw muscles and improve jawline definition by providing more resistance during chewing. This type of gum is typically harder than regular gum, offering a workout for the jaw muscles to enhance facial aesthetics. It is primarily targeted at individuals seeking to improve their jawline appearance and facial muscle tone.
exploding
Anti humidity spray
6.6K
Volume
+255%
Growth
Hair care products designed to protect hair from the effects of humidity, which can cause frizz and loss of style. These sprays typically offer features such as frizz control, lightweight formulas, and sometimes thermal protection, making them beneficial for maintaining hairstyles in humid conditions. They are popular among individuals looking to keep their hair smooth and styled for extended periods, even in challenging weather conditions.
exploding
Copper peptide serum
14.8K
Volume
+250%
Growth
Skincare product known for its ability to penetrate beneath the epidermis on the face and scalp. It is primarily used for its anti-aging benefits, which include helping to build collagen and elastin, reducing inflammation, and improving circulation. These properties make it a popular choice for those looking to improve skin health and appearance.
exploding
Salicylic acid shampoo
40.5K
Volume
+248%
Growth
Hair care product formulated with salicylic acid, a beta hydroxy acid known for its exfoliating properties. This shampoo is used to treat scalp conditions such as dandruff, seborrheic dermatitis, and psoriasis by removing dead skin cells, reducing scaling, and alleviating itching. It is particularly beneficial for individuals suffering from these scalp conditions who seek relief and improved scalp health.
exploding
Gopure
33.1K
Volume
+248%
Growth
Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.
exploding
purito
49.5K
Volume
+248%
Growth
Skincare brand that emphasizes the use of natural ingredients, particularly those sourced from the Korean Peninsula. Purito is known for incorporating Centella Asiatica, a plant with soothing properties, into its product formulations, which include cleansers, serums, and balms, aiming to deliver effective skincare solutions and a pleasant sensory experience. The brand primarily targets individuals seeking natural and gentle skincare products that promote skin health and well-being.
regular
Glow serum
22.2K
Volume
+246%
Growth
Skincare product formulated to plump, hydrate, and stimulate radiant skin. It is designed to enhance the benefits of the HD Red Light Face Mask by providing additional hydration and promoting a glowing complexion. The HigherDOSE Glow Serum is targeted at individuals seeking to improve their skin's appearance and maximize the effects of their skincare routine.
regular
Square neck dress
49.5K
Volume
+245%
Growth
A type of dress characterized by its square-shaped neckline, creating a straight, angular cut across the chest. This style, reminiscent of Renaissance fashion, is popular in modern fashion for its flattering and elegant look, often featuring elements like puffed sleeves to enhance its vintage appeal. Square neck dresses are suitable for individuals seeking a blend of classic and contemporary fashion, appealing to those who appreciate both historical and modern design elements.
exploding
Iv hydration
49.5K
Volume
+244%
Growth
A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.
exploding
Manscaped
673K
Volume
+244%
Growth
Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.
regular
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