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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Manscaped
673K
Volume
+244%
Growth
Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.
regular
Onion shampoo
40.5K
Volume
+243%
Growth
Onion shampoo is a hair care product formulated with onion extract, known for its potential to support hair growth and improve scalp health. The sulfur content in onion extract helps to nourish hair follicles, reduce hair thinning, and promote stronger, healthier hair. It is especially targeted at individuals experiencing hair fall, thinning hair, or those seeking to enhance their hair's overall strength and shine.
regular
Under eye patches
60.5K
Volume
+243%
Growth
Skincare products designed to address issues like puffiness, dark circles, fine lines, and dryness in the delicate under-eye area. Infused with active ingredients, they provide benefits such as hydration, de-puffing, brightening, and soothing, and are typically applied to clean, dry skin for 10-20 minutes. These patches are particularly beneficial for individuals seeking targeted treatment for under-eye concerns and a refreshed appearance.
exploding
Lash serum
110K
Volume
+243%
Growth
Cosmetic product formulated to enhance the growth and appearance of eyelashes. Lash serums typically contain ingredients such as prostaglandin analogs that extend the anagen phase of the eyelash growth cycle, resulting in longer and thicker lashes. These products are primarily targeted at individuals seeking to improve the length, thickness, and overall appearance of their eyelashes.
exploding
Unisex Perfume
22.2K
Volume
+242%
Growth
Fragrances designed to be worn by both men and women, featuring a balanced blend of notes that are not overly masculine or feminine. These perfumes often include clean, fresh, and neutral scents such as citrus, green tea, and woody notes, making them versatile and appealing to a wide range of people. Unisex perfumes are popular among individuals who appreciate modern, androgynous aesthetics and the growing trend towards gender-neutral products.
exploding
Cuticle balm
1.9K
Volume
+240%
Growth
A skincare product designed to soften and moisturize the cuticles, reducing the risk of painful cracking and peeling. Cuticle balm nourishes the cuticles, keeping them healthy and vibrant, and often contains ingredients like essential oils and vitamins to enhance its effectiveness. This product is particularly beneficial for individuals who experience dry or damaged cuticles and seek to maintain healthy nail beds.
regular
Shower Steamer
90
Volume
+236%
Growth
A shower steamer is a product designed to enhance the shower experience by releasing essential oils into the steam. When placed in the shower, it fizzes and disperses these oils, creating an aromatherapy effect that can promote relaxation and well-being. Shower steamers are particularly beneficial for individuals seeking a spa-like experience at home or those looking to incorporate aromatherapy into their daily routine.
peaked
Tooth gem
135K
Volume
+235%
Growth
Decorative jewels attached to the surface of teeth using a strong adhesive. Tooth gems can last for over six months and come in various forms, from a single small stone to jewel-encrusted caps covering multiple teeth, offering a unique and personalized aesthetic. They are primarily targeted at individuals seeking to enhance their smile with a touch of sparkle and uniqueness.
regular
Marine collagen peptides
14.8K
Volume
+233%
Growth
Bioactive peptides derived from the collagen of fish and other marine organisms, known for their high bioavailability. These peptides are commonly used in dietary supplements and skincare products to support skin elasticity, hydration, and overall skin health, as well as promote joint and bone health. Marine collagen peptides are particularly popular among individuals seeking sustainable and environmentally friendly sources of collagen for improved skin and joint health.
peaked
Caffeine eye serum
4.4K
Volume
+233%
Growth
Skincare product formulated to address issues around the eye area, such as puffiness and dark circles. It boosts circulation, reduces puffiness, improves discoloration, and protects the skin, making it effective in enhancing the appearance of the under-eye region. This serum is particularly popular among individuals seeking to reduce the appearance of dark circles and under-eye bags.
exploding
Pico laser
74K
Volume
+233%
Growth
A picosecond laser is a laser device that emits extremely short pulses of light, typically in the picosecond range (one trillionth of a second). This technology is primarily used in dermatology and aesthetic treatments to target and break down pigmentation and ink particles with minimal damage to surrounding tissues. It is particularly beneficial for individuals seeking tattoo removal, skin rejuvenation, and treatment of pigmented lesions.
exploding
Aluminum-free deodorant
40.5K
Volume
+232%
Growth
Personal care products formulated without aluminum compounds, which are typically used in traditional antiperspirants. These deodorants aim to reduce the risk of skin irritation and potential health concerns linked to aluminum, while still effectively controlling body odor. They are particularly popular among health-conscious consumers and those with sensitive skin.
regular
Mandelic acid serum
12.1K
Volume
+232%
Growth
Skincare product containing mandelic acid, an alpha hydroxy acid (AHA) derived from bitter almonds. Known for its gentle exfoliating properties, it helps improve skin texture, reduce hyperpigmentation, and treat acne, making it suitable for sensitive skin types. The serum is particularly beneficial for individuals seeking a brighter complexion and reduced appearance of acne scars and wrinkles.
exploding
Lip sunscreen
14.8K
Volume
+232%
Growth
Specially formulated products designed to protect the lips from the harmful effects of UV radiation. They typically contain SPF protection to shield the lips from sunburn and potential long-term damage, such as skin cancer, and often include moisturizing ingredients to improve hydration and smoothness. Lip sunscreens are beneficial for individuals who spend extended periods outdoors and seek to maintain healthy, hydrated lips.
exploding
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135K
Volume
+231%
Growth
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exploding
Peptide lotion
1.3K
Volume
+229%
Growth
Skincare products that contain peptides, which are short chains of amino acids. These lotions offer benefits such as anti-aging, skin repair, hydration, improved firmness and elasticity, and anti-inflammatory properties, making them valuable for enhancing skin health and appearance. Peptide lotions are commonly used by individuals seeking to improve their skin's overall condition and combat signs of aging.
exploding
Facial EMS
2.4K
Volume
+229%
Growth
Technology used in beauty and skincare treatments involving electrical impulses to stimulate facial muscles. This method helps in toning and firming the skin, reducing wrinkles, and improving overall facial appearance, differentiating itself by enhancing muscle activity for a more youthful look. Facial EMS is primarily targeted at individuals seeking non-invasive methods to improve skin elasticity and reduce signs of aging.
exploding
Lip Stain
165K
Volume
+228%
Growth
Cosmetic product designed to impart long-lasting color to the lips. Unlike traditional lipsticks or glosses, lip stains are formulated to 'stain' the lips with pigment, providing a more natural and enduring color that can last for several hours without the need for frequent reapplication. They are popular among individuals seeking a lightweight, long-lasting lip color that requires minimal touch-ups throughout the day.
exploding
Lion's mane mushroom
246K
Volume
+226%
Growth
A type of medicinal mushroom known for its unique appearance, resembling a lion's mane. It has been used in traditional Chinese medicine for centuries and is known for its potential health benefits, including cognitive enhancement, nerve regeneration, and anti-inflammatory properties. This mushroom is particularly beneficial for individuals seeking natural supplements to support mental health and improve digestive health.
exploding
Ceramide cream
18.1K
Volume
+226%
Growth
Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.
exploding
Electric foot file
18.1K
Volume
+225%
Growth
An electric foot file is a grooming device designed to remove dead skin, calluses, and rough patches from the feet through the use of a motorized abrasive surface. It operates by gently buffing the skin, providing a more efficient and less labor-intensive alternative to manual foot filing. This product is primarily targeted at individuals looking for convenient, at-home solutions for maintaining smooth and soft feet.
regular
Strawberry collagen
720
Volume
+225%
Growth
Dietary supplements formulated to provide multiple types of collagen along with additional beneficial ingredients such as hyaluronic acid and vitamin C. These supplements support various aspects of health, including skin health, joint health, and overall vitality, with the inclusion of strawberry flavoring to enhance palatability. They are primarily targeted at individuals seeking to improve skin elasticity, reduce joint pain, and enhance overall wellness.
regular
Glow balm
2.9K
Volume
+224%
Growth
Skincare product designed for sensitive and acne-prone skin, formulated to be non-comedogenic and thus not clogging pores. It provides a dewy finish, making it suitable for individuals with oily skin when used in small amounts to avoid a greasy feeling. The primary target demographic includes people with sensitive, acne-prone, or oily skin seeking a gentle and effective skincare solution.
exploding
Sebaceous filament
14.8K
Volume
+224%
Growth
Naturally occurring, tube-like structures that line the walls of pores and are filled with sebum (oil) and dead skin cells. Sebaceous filaments help channel the flow of sebum through the pores to the surface of the skin, playing a crucial role in maintaining skin health. They are a normal part of the skin's function and are often mistaken for blackheads, which are a type of acne.
regular
Spa headband
12.1K
Volume
+223%
Growth
A spa headband is a hair accessory made from soft, comfortable stretch fabric designed to securely hold hair in place without pulling or tugging. It is commonly used in salons and spas to keep hair away from the face during treatments, minimizing the risk of cross-contamination and creating a safe environment for both clients and professionals. This product is particularly beneficial for beauty and skincare professionals as well as individuals seeking convenience during their personal care routines.
regular
Anti-dandruff shampoo
135K
Volume
+221%
Growth
Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.
exploding
Blue lotus oil
5.4K
Volume
+221%
Growth
Essential oil derived from the blue lotus flower, known for its psychoactive properties that can affect emotions and cognition. It contains antioxidants such as quercetin, kaempferol, and myricetin, and has anti-spasmodic properties, making it valuable in aromatherapy and traditional medicine. Blue lotus oil is primarily used by individuals seeking natural remedies for relaxation, emotional well-being, and mild pain relief.
exploding
Nail growth oil
5.4K
Volume
+221%
Growth
A cosmetic product designed to enhance the growth and health of nails by moisturizing and nourishing the cuticles. Nail growth oil increases circulation around the nails, which stimulates growth, and helps protect the nail and cuticle from trauma, improving overall nail health and appearance. This product is particularly beneficial for individuals looking to strengthen their nails, improve their appearance, and maintain longer-lasting nail polish shine.
exploding
vanicream
201K
Volume
+220%
Growth
Skincare brand known for its products formulated without common irritants, making them suitable for sensitive skin. Vanicream offers a range of moisturizing creams, lotions, and facial moisturizers, often featuring beneficial ingredients like ceramides and hyaluronic acid, which differentiate it from competitors. The brand primarily targets individuals with sensitive skin or those seeking gentle, non-irritating skincare solutions.
regular
Profhilo Treatment
12.1K
Volume
+217%
Growth
Injectable procedure designed to improve skin health and rejuvenate the skin. It contains a high concentration of hyaluronic acid, a naturally occurring substance in the skin that helps to hydrate and plump it up, enhancing skin elasticity and firmness. This treatment is often sought by individuals looking to achieve a more youthful appearance and improve overall skin quality.
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