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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Caffeine hyaluronic acid
30
Volume
+244%
Growth
Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.
regular
Tinted face sunscreen
4.4K
Volume
+243%
Growth
Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.
regular
Hair styling powder
18.1K
Volume
+242%
Growth
Hair styling powder is a product designed to add volume, texture, and hold to hair. It is applied to the roots of dry hair and massaged in to create lift and fullness, typically offering a matte finish. This product is particularly beneficial for individuals with fine or thin hair seeking to enhance their hair's volume and texture.
exploding
Black seed oil supplement
80
Volume
+242%
Growth
Black seed oil supplements are dietary products made from the seeds of *Nigella sativa*, known for their potential health benefits, including anti-inflammatory and antioxidant properties. These supplements are often used to support immune function, improve digestion, and promote healthy skin and hair. They are primarily targeted at individuals seeking natural remedies for overall wellness and those interested in herbal supplements for enhancing their health routines.
regular
Lycopene supplement
8.1K
Volume
+240%
Growth
A dietary supplement that contains lycopene, a powerful antioxidant found in tomatoes and other red fruits and vegetables. Lycopene supplements are believed to offer several health benefits, including the potential to prevent the growth of cancer cells, particularly in prostate cancer, and to help prevent the thickening of arteries, which can lead to cardiovascular issues. These supplements are primarily targeted at individuals seeking to enhance their antioxidant intake and support cardiovascular and prostate health.
exploding
Glycolic acid lotion
5.4K
Volume
+240%
Growth
Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.
exploding
5x5 closure wig
1.9K
Volume
+240%
Growth
A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.
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Electric gua sha
1.9K
Volume
+239%
Growth
Modern skincare tool that combines traditional Gua Sha techniques with advanced technologies such as vibration, heating, and LED light therapy. These enhancements aim to improve circulation, reduce puffiness, and provide a lifting effect, making the tool more effective than traditional methods. The electric Gua Sha is primarily targeted at individuals seeking advanced skincare solutions to enhance their facial and neck massage routines.
regular
Gray blending
33.1K
Volume
+236%
Growth
Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.
regular
Pre shampoo
49.5K
Volume
+235%
Growth
A treatment applied to the hair before shampooing, designed to provide an intensive boost in hydration, shine, or exfoliation. These treatments are typically ultra-potent and help to prepare the hair for the cleansing process by protecting it from the harsh effects of shampoo. Pre-shampoo treatments are particularly beneficial for individuals with dry, damaged, or chemically treated hair seeking to enhance hair health and manageability.
exploding
Strawberry collagen
720
Volume
+235%
Growth
Dietary supplements formulated to provide multiple types of collagen along with additional beneficial ingredients such as hyaluronic acid and vitamin C. These supplements support various aspects of health, including skin health, joint health, and overall vitality, with the inclusion of strawberry flavoring to enhance palatability. They are primarily targeted at individuals seeking to improve skin elasticity, reduce joint pain, and enhance overall wellness.
regular
Ranavat
9.9K
Volume
+233%
Growth
Skincare brand that focuses on creating high-quality, mostly vegan and organic products. The brand emphasizes the use of natural ingredients and sustainable practices, including recyclable packaging, and offers products like the Radiant Rani Brightening Saffron Serum designed to improve skin appearance and provide brightening effects. Ranavat primarily targets consumers who are interested in premium, natural skincare solutions and are conscious about sustainability.
peaked
Detox Shampoo
33.1K
Volume
+233%
Growth
Hair care product formulated to deeply cleanse the hair and scalp by removing build-up from products, oils, and environmental pollutants. Detox shampoos often contain ingredients like apple cider vinegar and keratin, which help to clarify and strengthen the hair, providing a thorough cleaning experience. These shampoos are particularly beneficial for individuals looking to refresh their hair and scalp, especially those who use a lot of styling products or are exposed to environmental pollutants.
exploding
Pico laser
74K
Volume
+233%
Growth
A picosecond laser is a laser device that emits extremely short pulses of light, typically in the picosecond range (one trillionth of a second). This technology is primarily used in dermatology and aesthetic treatments to target and break down pigmentation and ink particles with minimal damage to surrounding tissues. It is particularly beneficial for individuals seeking tattoo removal, skin rejuvenation, and treatment of pigmented lesions.
exploding
Retinol moisturizer
14.8K
Volume
+231%
Growth
Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.
exploding
Facial EMS
2.4K
Volume
+229%
Growth
Technology used in beauty and skincare treatments involving electrical impulses to stimulate facial muscles. This method helps in toning and firming the skin, reducing wrinkles, and improving overall facial appearance, differentiating itself by enhancing muscle activity for a more youthful look. Facial EMS is primarily targeted at individuals seeking non-invasive methods to improve skin elasticity and reduce signs of aging.
exploding
Ginseng serum
8.1K
Volume
+228%
Growth
Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.
exploding
Thermal rollers
4.4K
Volume
+227%
Growth
Devices used in various applications, including hair styling and printing, to apply heat for specific purposes. In hair styling, they are heated rollers used to curl or style hair, while in printing, they are used to apply heat during the printing process, essential for thermal transfer printing and other applications requiring precise temperature control. Thermal rollers are beneficial for individuals seeking efficient hair styling solutions and industries requiring precise thermal applications in printing.
exploding
Refillable lipstick
720
Volume
+225%
Growth
Cosmetic product designed to be more sustainable and environmentally friendly by allowing consumers to reuse the lipstick case and purchase refills. This approach reduces waste and can lead to cost savings over time, while still providing rich color, moisture, and additional benefits like lip plumping and line blurring. Refillable lipstick is particularly appealing to environmentally conscious consumers and those looking to reduce their cosmetic waste footprint.
regular
Glow balm
2.9K
Volume
+224%
Growth
Skincare product designed for sensitive and acne-prone skin, formulated to be non-comedogenic and thus not clogging pores. It provides a dewy finish, making it suitable for individuals with oily skin when used in small amounts to avoid a greasy feeling. The primary target demographic includes people with sensitive, acne-prone, or oily skin seeking a gentle and effective skincare solution.
exploding
Hair loss serum
4.4K
Volume
+223%
Growth
Topical treatments designed to promote hair growth and reduce hair loss. They often contain active ingredients like Minoxidil, Finasteride, or natural extracts that aim to stimulate hair follicles and improve scalp health. These serums are typically used by individuals experiencing hair thinning or hair loss, seeking to enhance hair density and overall scalp health.
exploding
Mini perfume
60.5K
Volume
+223%
Growth
Mini perfumes are smaller versions of popular fragrances, designed for convenience and portability. They offer the same scent experience as their full-sized counterparts but in a compact form, making them ideal for travel or sampling different fragrances. Mini perfumes are particularly appealing to individuals who want to try various scents without committing to a full-sized bottle.
exploding
Barrier cream
40.5K
Volume
+223%
Growth
Topical formulations designed to protect the skin from irritants and harmful substances by forming a protective layer. Used in various settings, including industrial, healthcare, and personal skincare, to prevent skin damage and manage conditions like dermatitis and eczema, barrier creams often contain ingredients such as dimethicone, zinc oxide, and petrolatum. These creams are particularly beneficial for individuals exposed to harsh chemicals, frequent hand washing, or those with sensitive skin conditions.
exploding
Eye brightener
6.6K
Volume
+222%
Growth
Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.
exploding
Ceramide cream
18.1K
Volume
+221%
Growth
Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.
exploding
Freckle pen
27.1K
Volume
+221%
Growth
A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.
regular
Profhilo Treatment
12.1K
Volume
+221%
Growth
Injectable procedure designed to improve skin health and rejuvenate the skin. It contains a high concentration of hyaluronic acid, a naturally occurring substance in the skin that helps to hydrate and plump it up, enhancing skin elasticity and firmness. This treatment is often sought by individuals looking to achieve a more youthful appearance and improve overall skin quality.
regular
The Ayurveda Experience
14.8K
Volume
+221%
Growth
A company specializing in Ayurvedic personal care products, offering a range of items including creams, cleansers, serums, hair potions, and supplements. The Ayurveda Experience differentiates itself by utilizing traditional Ayurvedic science and classical texts to formulate its products, aiming to address various health concerns such as hair, vision, and blood sugar. The target demographic includes individuals seeking natural and holistic health and beauty solutions based on ancient Ayurvedic principles.
exploding
Lash serum
110K
Volume
+219%
Growth
Cosmetic product formulated to enhance the growth and appearance of eyelashes. Lash serums typically contain ingredients such as prostaglandin analogs that extend the anagen phase of the eyelash growth cycle, resulting in longer and thicker lashes. These products are primarily targeted at individuals seeking to improve the length, thickness, and overall appearance of their eyelashes.
exploding
Scalp massager
246K
Volume
+219%
Growth
A tool designed to stimulate the scalp, which can help improve blood circulation, reduce stress, and promote relaxation. Scalp massagers come in various forms, including manual massagers with prongs or bristles, electric massagers with vibrating or rotating heads, and shampoo brushes for use in the shower. These devices are particularly beneficial for individuals seeking to enhance their scalp health and overall relaxation.
exploding
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