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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Profhilo Treatment
12.1K
Volume
+217%
Growth
Injectable procedure designed to improve skin health and rejuvenate the skin. It contains a high concentration of hyaluronic acid, a naturally occurring substance in the skin that helps to hydrate and plump it up, enhancing skin elasticity and firmness. This treatment is often sought by individuals looking to achieve a more youthful appearance and improve overall skin quality.
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Shampoo massager
1.9K
Volume
+216%
Growth
A tool designed to help cleanse and exfoliate the scalp while washing hair. It typically features soft silicone bristles that gently massage the scalp, promoting blood circulation and helping to remove dirt, product build-up, and dead skin cells. The benefits of using this tool include improved scalp health, potential stimulation of hair growth, and a more thorough and enjoyable cleansing experience.
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Booksy
550K
Volume
+216%
Growth
Online platform that enables users to book appointments for beauty services such as hairdressing, manicures, spa treatments, and massages. Booksy provides tools for businesses to list their services and manage appointments, differentiating itself with features like calendar synchronization, customer management, and marketing tools. The platform primarily targets beauty service providers and customers seeking convenient and efficient appointment scheduling.
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Sunscreen lip balm
5.4K
Volume
+215%
Growth
A lip care product designed to protect the lips from harmful UV rays while providing moisturizing benefits. Sunscreen lip balms come in various SPF levels and formulations, including water resistance and natural ingredients, to cater to different needs and preferences. These products are particularly beneficial for individuals who spend extended periods outdoors and seek to prevent sun damage and maintain lip hydration.
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Heat Protectant Spray
74K
Volume
+215%
Growth
Hair care product designed to minimize damage caused by heat styling tools such as blow dryers, curling irons, and straighteners. It typically comes in the form of a spray, cream, or serum that is applied to damp or dry hair before styling, offering a protective barrier against high temperatures. Heat protectant spray is particularly beneficial for individuals who frequently use heat styling tools and wish to maintain the health and integrity of their hair.
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Black seed oil supplement
80
Volume
+214%
Growth
Black seed oil supplements are dietary products made from the seeds of *Nigella sativa*, known for their potential health benefits, including anti-inflammatory and antioxidant properties. These supplements are often used to support immune function, improve digestion, and promote healthy skin and hair. They are primarily targeted at individuals seeking natural remedies for overall wellness and those interested in herbal supplements for enhancing their health routines.
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Silicone patch
9.9K
Volume
+214%
Growth
Medical-grade product designed to treat and improve the appearance of scars and skin texture. Silicone patches are reusable and work by hydrating the skin and creating an optimal healing environment, which helps to reduce the visibility of scars over time. These patches are suitable for individuals looking to minimize scars from surgeries, injuries, or acne, and are available in various forms such as sheets and tapes.
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Ginseng toner
2.4K
Volume
+213%
Growth
Skincare product known for its energizing and hydrating properties. It is loaded with nourishing proteins, vitamins, and minerals that quickly saturate the skin with hydration, enhancing the skin's natural repair process and maintaining elasticity. This toner is popular among individuals seeking to improve their skin's overall health and appearance.
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Plopping towel
1.3K
Volume
+213%
Growth
A microfiber towel used in a heatless drying technique known as hair plopping. This method involves wrapping the hair in the towel to air-dry curls, enhancing and defining the natural curl pattern without causing frizz. The plopping towel is particularly beneficial for individuals with curly or wavy hair who seek to maintain and enhance their natural curls without heat damage.
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Painless tattoo
33.1K
Volume
+212%
Growth
Painless tattoo technology involves the use of microneedles to imprint designs on the skin without causing pain or drawing blood. This technology differentiates itself by allowing for self-administration and is currently utilized primarily for medical purposes, such as drug delivery and vaccination. The target demographic includes individuals seeking a less painful tattooing experience and medical professionals looking for innovative methods of drug administration.
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Lactic acid serum
14.8K
Volume
+208%
Growth
Skincare product designed to exfoliate, hydrate, and provide anti-aging benefits through the use of lactic acid. It helps in treating hyperpigmentation and reducing acne, while being gentle on the skin and suitable for various skin types, including sensitive skin. Lactic acid serum is particularly beneficial for individuals looking to improve skin texture, tone, and overall appearance.
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Saltair
110K
Volume
+208%
Growth
Historical landmark located on the south shore of the Great Salt Lake in Utah, originally built by the Mormon church in 1893. It has a rich history and has undergone several iterations over the years, serving as a popular recreational destination. The landmark primarily attracts history enthusiasts and tourists interested in Utah's cultural heritage.
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Caffeine Eye Cream
33.1K
Volume
+205%
Growth
Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.
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Exfoliating gloves
90.5K
Volume
+205%
Growth
Skincare tools made from textured materials used during showers or baths to remove dead skin cells, improve circulation, and leave the skin smoother and softer. They are affordable, easy to use, and come in various textures and sizes, providing an effective exfoliation method compared to traditional scrubs. Exfoliating gloves are suitable for individuals looking to enhance their skincare routine with a simple and efficient exfoliation tool.
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Retinol moisturizer
14.8K
Volume
+204%
Growth
Skincare product that combines retinol, a derivative of Vitamin A, with moisturizing ingredients to provide anti-aging benefits while minimizing irritation. Retinol moisturizers help reduce the appearance of fine lines, wrinkles, and hyperpigmentation by promoting cell turnover and collagen production, while the hydrating components prevent dryness. This product is particularly beneficial for individuals seeking to improve skin texture and reduce signs of aging.
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Lash curler
12.1K
Volume
+204%
Growth
A beauty tool designed to curl eyelashes, making them appear longer and more lifted. It typically features a small, curved clamp that is pressed together to curl the lashes, often used before applying mascara to enhance the effect and create a more dramatic look. This tool is primarily targeted at individuals seeking to enhance the appearance of their eyelashes, particularly those who use makeup regularly.
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Augustinus Bader
110K
Volume
+204%
Growth
A renowned biomedical scientist and physician known for his groundbreaking work in stem cell biology and regenerative medicine. His eponymous skincare company offers a range of products including skin, body, haircare, and supplements, all designed to leverage the body's natural regenerative processes, differentiating itself through over 30 years of research and science. The products are primarily targeted at individuals seeking advanced, science-backed skincare solutions for improved skin health and appearance.
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Lash tech
14.8K
Volume
+204%
Growth
A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.
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Mini dress
301K
Volume
+203%
Growth
A type of dress characterized by a hemline that falls well above the knees, typically at mid-thigh level. Mini dresses gained popularity in the 1960s and are known for their versatility, available in various styles, fabrics, and designs suitable for different occasions. They are often favored by individuals seeking a fashionable and youthful appearance for both casual and formal events.
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Fragrantica
2.24M
Volume
+203%
Growth
Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.
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5x5 closure wig
1.9K
Volume
+200%
Growth
A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.
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Forte series
22.2K
Volume
+200%
Growth
The Forte Series is a line of men's grooming products that includes items like hydrating argan oil hair serum, hair clay for extreme hold, and hair texture powder. These products are formulated with high-quality, barber-grade ingredients to help men achieve a first-class grooming routine, differentiating themselves through their premium formulations and effectiveness. The Forte Series primarily targets men who are looking for professional-grade grooming solutions to enhance their hair care and styling routines.
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Hyaluronic acid lip balm
6.6K
Volume
+200%
Growth
Lip care product formulated with hyaluronic acid to deliver intense hydration and plumping effects to the lips. Hyaluronic acid lip balms help to retain moisture, improve lip texture, and provide a fuller appearance, distinguishing them from regular lip balms. These products are particularly beneficial for individuals with dry, chapped, or aging lips seeking enhanced hydration and a smoother, more voluminous look.
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Vitamin c face serum
33.1K
Volume
+200%
Growth
Vitamin C face serum is a skincare product formulated with a concentrated amount of vitamin C to brighten the skin, reduce hyperpigmentation, and protect against environmental damage. Known for its antioxidant properties, vitamin C helps to neutralize free radicals, boost collagen production, and improve overall skin texture. It is typically used by individuals seeking to enhance skin radiance, reduce the signs of aging, and protect their skin from oxidative stress.
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Azelaic acid lotion
480
Volume
+196%
Growth
Topical treatment commonly used for various skin conditions, including acne and rosacea. It works by unclogging pores, killing acne-causing bacteria, and reducing inflammation, while also helping to even out skin tone by eliminating free radicals and toxins that can damage skin cells. Azelaic acid lotion is particularly beneficial for individuals with acne-prone or rosacea-affected skin seeking to improve their skin's appearance and health.
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74K
Volume
+196%
Growth
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Double cleanse
74K
Volume
+195%
Growth
Skincare technique that involves using two different types of cleansers consecutively to ensure a thorough cleanse. The first cleanser, typically oil-based or a balm, breaks down makeup, oil-based products, and excess oil, while the second, water-based cleanser removes remaining impurities from the skin's surface. This method is particularly effective for individuals who wear heavy makeup or sunscreen and want to ensure their skin is properly prepared for subsequent skincare steps.
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CoQ10 supplement
40.5K
Volume
+194%
Growth
Coenzyme Q10 (CoQ10) is a naturally occurring antioxidant in the body that plays a vital role in cellular energy production. CoQ10 supplements are used to support cardiovascular health, enhance energy levels, and mitigate the effects of aging, distinguishing themselves by their potential benefits in managing conditions like heart failure, migraines, and statin-induced muscle pain. These supplements are primarily targeted at individuals seeking to improve heart health, boost energy, and address specific medical conditions under professional guidance.
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Mandelic acid
90.5K
Volume
+194%
Growth
An aromatic alpha hydroxy acid (AHA) derived from the hydrolysis of an extract of bitter almonds, commonly used in skincare products for its exfoliating properties. It helps in the removal of dead skin cells, promotes cell turnover, and improves skin texture while being gentler and less likely to cause irritation compared to other AHAs. Mandelic acid is particularly beneficial for individuals with sensitive skin, acne, hyperpigmentation, or those seeking anti-aging benefits.
exploding
Olivia garden
60.5K
Volume
+193%
Growth
Company that develops and manufactures high-quality, innovative hair brushes, shears, apparel, combs, curlers, hair clips, hair dryers, and other salon tools. Olivia Garden differentiates itself by focusing on ergonomic design and advanced materials to enhance the performance and comfort of its products, catering to professional stylists and consumers alike. The target demographic includes professional hairstylists and individuals seeking premium hair care tools for personal use.
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