About
Newsletter
Blog
Beauty Trends
The hottest beauty topics, brands, products and industry trends.
FILTER BY:
5 years
beauty
Clarifying serum
1.3K
Volume
+217%
Growth
Lightweight, soothing skincare product designed to reduce the appearance of blemishes, visible pores, and blackheads. It is clinically proven to show results within two weeks, differentiating itself by its efficacy and gentle formulation. This serum is primarily targeted at individuals with acne-prone or oily skin seeking to improve their complexion and skin texture.
exploding
Anti-frizz spray
12.1K
Volume
+217%
Growth
Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.
regular
Gopure
33.1K
Volume
+216%
Growth
Skincare company that focuses on making science-backed skincare products accessible. The company emphasizes the use of safe, clean, and clinically-proven active ingredients in their formulations, offering products like the GoPure Neck Cream, Dramatically Dewy Serum, and Anti-Wrinkle Moisturizer. Gopure primarily targets individuals seeking effective and safe skincare solutions to enhance their beauty routines.
exploding
Hyaluronic gel moisturizer
390
Volume
+214%
Growth
Skincare product formulated with hyaluronic acid, known for its exceptional moisture-retaining properties. This moisturizer helps to keep the skin hydrated, enhancing its flexibility and reducing the appearance of wrinkles and fine lines, while also aiding in faster wound healing and reducing scarring. It is particularly beneficial for individuals with dry or aging skin seeking intensive hydration and improved skin texture.
exploding
Lip mask
6K
Volume
+213%
Growth
A gel-based product designed to be applied to the lips for a specified duration, ranging from fifteen minutes to overnight. It primarily serves to hydrate and nourish the lips, enhancing their appearance by making them look fuller and plumper. Lip masks are particularly beneficial for individuals with dry or chapped lips seeking intensive moisture and rejuvenation.
exploding
Unisex Perfume
22.2K
Volume
+213%
Growth
Fragrances designed to be worn by both men and women, featuring a balanced blend of notes that are not overly masculine or feminine. These perfumes often include clean, fresh, and neutral scents such as citrus, green tea, and woody notes, making them versatile and appealing to a wide range of people. Unisex perfumes are popular among individuals who appreciate modern, androgynous aesthetics and the growing trend towards gender-neutral products.
exploding
Concealer Serum
4.4K
Volume
+212%
Growth
A lightweight, medium-to-full coverage serum designed to instantly blur the appearance of dark circles and spots. It contains active ingredients that work to brighten the skin over time, providing both immediate and long-term benefits. This product is ideal for individuals seeking to conceal imperfections while also improving their skin's overall brightness and tone.
exploding
Lion's mane mushroom
246K
Volume
+211%
Growth
A type of medicinal mushroom known for its unique appearance, resembling a lion's mane. It has been used in traditional Chinese medicine for centuries and is known for its potential health benefits, including cognitive enhancement, nerve regeneration, and anti-inflammatory properties. This mushroom is particularly beneficial for individuals seeking natural supplements to support mental health and improve digestive health.
exploding
Double cleanse
74K
Volume
+210%
Growth
Skincare technique that involves using two different types of cleansers consecutively to ensure a thorough cleanse. The first cleanser, typically oil-based or a balm, breaks down makeup, oil-based products, and excess oil, while the second, water-based cleanser removes remaining impurities from the skin's surface. This method is particularly effective for individuals who wear heavy makeup or sunscreen and want to ensure their skin is properly prepared for subsequent skincare steps.
regular
Igk hair
14.8K
Volume
+207%
Growth
Haircare brand founded by renowned hairdressers, offering a collection of styling products designed for the modern generation. IGK Hair differentiates itself with innovative formulations and a focus on catering to a variety of hair types, providing solutions for diverse styling needs. The brand primarily targets individuals seeking high-quality, professional-grade haircare products that deliver salon-like results at home.
exploding
Bounce curl
60.5K
Volume
+206%
Growth
Hair care brand that offers products specifically for wavy, curly, and kinky hair types. Bounce Curl differentiates itself by using natural ingredients and providing high-quality products like the Define EdgeLift Brush and the Avocado & Rose Oil Clump and Define Cream, which have received high ratings and positive reviews. The brand primarily targets individuals with textured hair seeking effective and natural hair care solutions.
exploding
Polyglutamic acid
12.1K
Volume
+205%
Growth
Biopolymer composed of glutamic acid units, produced through the fermentation of Bacillus subtilis. Known for its excellent water-retention capabilities, it is widely used in skincare products, drug delivery systems, and as a biodegradable material in various industries. Primarily benefits individuals seeking advanced hydration in skincare, as well as applications in medical, food, and agricultural sectors.
regular
Glow serum
22.2K
Volume
+204%
Growth
Skincare product formulated to plump, hydrate, and stimulate radiant skin. It is designed to enhance the benefits of the HD Red Light Face Mask by providing additional hydration and promoting a glowing complexion. The HigherDOSE Glow Serum is targeted at individuals seeking to improve their skin's appearance and maximize the effects of their skincare routine.
regular
Vitamin c face serum
33.1K
Volume
+204%
Growth
Vitamin C face serum is a skincare product formulated with a concentrated amount of vitamin C to brighten the skin, reduce hyperpigmentation, and protect against environmental damage. Known for its antioxidant properties, vitamin C helps to neutralize free radicals, boost collagen production, and improve overall skin texture. It is typically used by individuals seeking to enhance skin radiance, reduce the signs of aging, and protect their skin from oxidative stress.
regular
Glow blush
2.4K
Volume
+204%
Growth
Glow blush is a cosmetic product designed to add a radiant, glowing finish to the cheeks, enhancing the complexion with a natural-looking flush. It is available in various formats, such as powder and stick, and comes in different price points to cater to diverse preferences and budgets. Glow blush is primarily targeted at individuals seeking to achieve a luminous and healthy-looking skin appearance.
exploding
Tattoo numbing cream co
5.4K
Volume
+200%
Growth
Tattoo Numbing Cream Co specializes in producing numbing creams designed to provide pain relief during tattoo procedures. Their signature product, the 'Signature Numbing Cream,' offers up to 3-4 hours of pain relief and is formulated to be easy to use without affecting the quality of the tattoo. This product is primarily targeted at individuals seeking a more comfortable tattooing experience, including both tattoo artists and clients undergoing lengthy or painful tattoo sessions.
peaked
Portable hair straightener
12.1K
Volume
+200%
Growth
Compact and lightweight devices designed for straightening hair while traveling or for quick touch-ups. These straighteners are typically cordless, powered by batteries or USB charging, and often feature ceramic or tourmaline plates to minimize heat damage and ensure smooth results. They are ideal for individuals who need a convenient hair styling solution on the go.
exploding
Heat Protectant Spray
74K
Volume
+200%
Growth
Hair care product designed to minimize damage caused by heat styling tools such as blow dryers, curling irons, and straighteners. It typically comes in the form of a spray, cream, or serum that is applied to damp or dry hair before styling, offering a protective barrier against high temperatures. Heat protectant spray is particularly beneficial for individuals who frequently use heat styling tools and wish to maintain the health and integrity of their hair.
regular
Hair removal spray
135K
Volume
+200%
Growth
A cosmetic product designed to remove unwanted hair by breaking down the protein structure in hair, making it easy to wipe away. Hair removal sprays offer a convenient and quick method for temporary hair removal on various body parts, though their effectiveness can vary based on hair type and thickness. These sprays are primarily targeted at individuals seeking a painless and easy hair removal solution, but they may cause skin irritation, especially for those with sensitive skin.
exploding
Tremella Mushroom
5.4K
Volume
+200%
Growth
A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.
exploding
Enamel safe whitening strips
210
Volume
+200%
Growth
Enamel-safe whitening strips are dental products designed to whiten teeth while protecting the tooth enamel from damage. These strips contain lower concentrations of bleaching agents, such as hydrogen peroxide, that effectively remove surface stains without eroding or weakening the enamel. They are primarily marketed toward individuals looking for a convenient and safe at-home solution to achieve a brighter smile without compromising oral health
regular
MZ SKIN
9.9K
Volume
+197%
Growth
A luxury skincare brand known for its high-end products that focus on anti-aging and skin rejuvenation. The brand emphasizes the use of advanced technology and high-quality ingredients to deliver effective skincare solutions, differentiating itself with products like the Golden Light Therapy Treatment Mask and Micro-Peeling Glow Essence. MZ SKIN primarily targets individuals seeking premium skincare treatments and solutions for maintaining youthful and healthy skin.
exploding
Scalp scrub
60.5K
Volume
+196%
Growth
A product designed to exfoliate the scalp, similar to how body scrubs exfoliate the skin on other parts of the body. It helps remove product buildup, dirt, excess oil, and dead skin cells from the scalp, promoting a healthier scalp environment and potentially improving hair health. Scalp scrubs are particularly beneficial for individuals experiencing scalp issues such as dandruff, oiliness, or buildup from hair products.
regular
Caffeine skincare
590
Volume
+195%
Growth
Skincare products that incorporate caffeine as a key ingredient to provide various skin benefits. Caffeine in skincare is known for its antioxidant properties, anti-inflammatory effects, and ability to improve blood circulation, which can help reduce under-eye puffiness and dark circles, as well as the appearance of cellulite. These products are particularly beneficial for individuals looking to protect their skin from environmental damage, soothe irritation, and enhance skin smoothness.
regular
Beard roller
27.1K
Volume
+194%
Growth
A beard roller, also known as a derma roller, is a grooming tool designed to promote beard growth by stimulating hair follicles and improving blood circulation through the use of tiny needles. This device helps enhance beard thickness and growth by creating micro-injuries on the skin, which can trigger the body's natural healing process and increase collagen production. Beard rollers are primarily targeted at men looking to improve the density and overall appearance of their facial hair.
regular
Sculptra
201K
Volume
+194%
Growth
Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.
exploding
Pink concealer
4.4K
Volume
+194%
Growth
Cosmetic product used to neutralize and counteract dark circles and discoloration on the skin. Pink concealer works by canceling out blue or purple undertones, resulting in a brighter and more even-toned complexion, making it a valuable tool in makeup application. It is particularly popular among beauty enthusiasts and professional makeup artists seeking to achieve a flawless and radiant look.
exploding
peptides
246K
Volume
+194%
Growth
Short chains of amino acids linked by peptide bonds, smaller than proteins. Peptides function as hormones, neurotransmitters, and are involved in the immune response, playing crucial roles in various biological processes. They are valuable in medical and research applications for their diverse functionalities.
exploding
Pumpkin seed oil
60.5K
Volume
+194%
Growth
Culinary oil extracted from the seeds of pumpkins, known for its rich, nutty flavor and deep green color. It is rich in essential fatty acids, antioxidants, vitamins, and minerals, contributing to various health benefits such as supporting prostate health, improving heart health, and promoting healthy skin and hair. This oil is particularly popular in Central European countries and is often used as a finishing oil in salads, soups, and roasted vegetables.
exploding
Scalp exfoliator
60.5K
Volume
+194%
Growth
A product or tool designed to remove excess skin cells, oil, and dandruff from the scalp. Scalp exfoliators can be physical, such as scrubs, or chemical, like those containing salicylic acid, and they help maintain a clean and balanced scalp environment, promoting healthier and shinier hair. These products are particularly beneficial for individuals experiencing dandruff, oily scalp, or buildup from hair products.
exploding
16
17
18
19
20