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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Vitamin c cleanser
260
Volume
+192%
Growth
Skincare products that utilize the antioxidant properties of Vitamin C to protect skin cells from free radicals and environmental aggressors such as sun exposure. These cleansers often contain additional ingredients like Aloe Vera and Rosehip Oil to provide soothing hydration, making them suitable for sensitive skin, and some formulations also include tea tree essential oil to help target pimples and acne. Vitamin C cleansers are primarily used by individuals looking to cleanse their skin while providing antioxidant protection and hydration.
regular
Floral perfume
22.2K
Volume
+192%
Growth
A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.
exploding
Serum blush
1K
Volume
+192%
Growth
Cosmetic product designed to add color to the cheeks while incorporating nourishing ingredients like evening primrose oil and ceramides. Serum blush provides a youthful, dewy finish to the skin, differentiating itself from traditional powder blushes by offering skincare benefits alongside its cosmetic function. It is particularly popular among individuals seeking a natural, radiant look with added skincare benefits.
exploding
Curl cream
110K
Volume
+191%
Growth
Hair care product designed to enhance, define, and manage curly hair. It provides moisture, reduces frizz, and helps in defining curls, often containing beneficial ingredients like argan oil. Curl cream is particularly popular among individuals with naturally curly or wavy hair who seek to maintain and enhance their curl pattern.
exploding
Mary Ruth Organics
33.1K
Volume
+190%
Growth
Company specializing in producing organic and non-GMO vitamins and supplements. They offer a variety of products, including liquid multivitamins, probiotics, and other health supplements, emphasizing the use of high-quality, organic ingredients. The target demographic includes health-conscious consumers seeking accessible and effective organic health products.
peaked
Vitamin c toner
9.9K
Volume
+190%
Growth
A skincare product designed to brighten the skin, fade hyperpigmentation, and hydrate the skin. Vitamin C toner helps stimulate collagen synthesis and promote wound healing, making the skin appear more radiant, soft, and supple. It is beneficial for all skin types, particularly those looking to improve skin tone and texture.
regular
Toner serum
1.6K
Volume
+188%
Growth
Hybrid skincare products that combine the benefits of a toner and a serum. They are designed to refine pores, improve skin texture, and provide hydration, offering a multifunctional approach to skincare. Toner serums are particularly beneficial for individuals seeking to streamline their skincare routine while addressing multiple skin concerns simultaneously.
regular
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12.1K
Volume
+188%
Growth
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regular
Members Only
Try Exploding Topics Pro
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4.4K
Volume
+186%
Growth
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exploding
Makeup bag mirror
4.4K
Volume
+186%
Growth
A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.
exploding
Glycolic acid face wash
33.1K
Volume
+185%
Growth
Skincare product formulated with glycolic acid, an alpha-hydroxy acid (AHA) known for its exfoliating properties. This face wash helps remove the top layer of dead skin cells, promoting a smoother and brighter complexion while reducing acne, hyperpigmentation, and signs of aging. It is particularly beneficial for individuals seeking to improve skin texture, tone, and clarity.
exploding
LED Face Mask
60.5K
Volume
+183%
Growth
Skincare devices that use light-emitting diodes (LEDs) to deliver various wavelengths of light to the skin. These masks are designed to address different skin concerns, such as acne, aging, and inflammation, by using specific types of light like red for anti-aging and blue for acne treatment. LED face masks are primarily targeted at individuals seeking non-invasive, at-home skincare treatments to improve skin health and appearance.
regular
Perfumer
33.1K
Volume
+182%
Growth
A professional responsible for designing scents for various products, including fine perfumes and household items. The role combines artistic creativity with scientific knowledge to develop fragrances that are appealing and functional. Perfumers typically serve industries such as cosmetics, personal care, and household products, catering to consumers seeking unique and pleasant scents.
regular
Watermelon soap
1.6K
Volume
+182%
Growth
Skincare product designed to hydrate the skin and provide various dermatological benefits. Watermelon soap helps heal and prevent acne and pimples, removes dark spots, and is typically paraben-free and cruelty-free, making it a gentle option for skincare. It is suitable for all skin types, appealing to individuals seeking a natural and effective skincare solution.
exploding
Hair mist
40.5K
Volume
+178%
Growth
A hair mist is a fragrance product specifically formulated for use on hair, designed to avoid ingredients that can cause dryness or frizz. Many hair mists offer additional benefits such as aiding in styling and providing a pleasant scent, making them a versatile option for hair care. This product is generally targeted at individuals looking for a more affordable alternative to traditional perfumes while also seeking to enhance their hair's fragrance and manageability.
regular
Fat dissolving injection
33.1K
Volume
+177%
Growth
Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.
regular
Vitamin c scrub
2.9K
Volume
+177%
Growth
A skincare product that combines the exfoliating properties of a scrub with the antioxidant benefits of Vitamin C. It helps to remove dead skin cells, improve skin texture, and minimize rough patches, while also promoting collagen regeneration for a more youthful complexion. This product is particularly beneficial for individuals with dry, acne-prone, or aging skin seeking to enhance their skin's appearance and health.
regular
MZ SKIN
8.1K
Volume
+177%
Growth
A luxury skincare brand known for its high-end products that focus on anti-aging and skin rejuvenation. The brand emphasizes the use of advanced technology and high-quality ingredients to deliver effective skincare solutions, differentiating itself with products like the Golden Light Therapy Treatment Mask and Micro-Peeling Glow Essence. MZ SKIN primarily targets individuals seeking premium skincare treatments and solutions for maintaining youthful and healthy skin.
exploding
Lash shampoo
22.2K
Volume
+176%
Growth
A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.
regular
Urea cream
110K
Volume
+174%
Growth
Urea cream is a topical skincare product formulated with urea, a compound that helps to hydrate and soften the skin by enhancing its moisture retention and exfoliating dead skin cells. It is often used to treat dry, rough, or thickened skin conditions, such as eczema, psoriasis, or calluses, by improving skin texture and reducing discomfort. Urea cream is particularly beneficial for individuals with extremely dry or damaged skin who need intensive hydration and skin barrier support.
exploding
Clarifying serum
1.3K
Volume
+173%
Growth
Lightweight, soothing skincare product designed to reduce the appearance of blemishes, visible pores, and blackheads. It is clinically proven to show results within two weeks, differentiating itself by its efficacy and gentle formulation. This serum is primarily targeted at individuals with acne-prone or oily skin seeking to improve their complexion and skin texture.
regular
Beard roller
27.1K
Volume
+171%
Growth
A beard roller, also known as a derma roller, is a grooming tool designed to promote beard growth by stimulating hair follicles and improving blood circulation through the use of tiny needles. This device helps enhance beard thickness and growth by creating micro-injuries on the skin, which can trigger the body's natural healing process and increase collagen production. Beard rollers are primarily targeted at men looking to improve the density and overall appearance of their facial hair.
regular
Body shimmer oil
9.9K
Volume
+171%
Growth
Cosmetic products designed to give the skin a radiant, glowing appearance through the use of light-reflecting particles. These oils often include nourishing ingredients that hydrate and enhance the skin's texture, setting them apart from other cosmetic products. Body shimmer oils are primarily targeted at individuals looking to achieve a luminous, healthy-looking skin tone for special occasions or everyday use.
exploding
Blue light serum
140
Volume
+171%
Growth
Skincare product formulated to enhance skin texture and reduce sebaceous hyperplasia (enlarged oil glands). Blue light serum also aids in the removal of sun spots, acne, and acne scars, providing a clearer and more even complexion. This product is particularly beneficial for individuals dealing with skin issues such as hyperpigmentation, acne, and uneven skin texture.
regular
Beije
110K
Volume
+170%
Growth
Company specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual product packages. Beije primarily targets individuals seeking healthier and more personalized menstrual care solutions.
exploding
Ilia beauty
49.5K
Volume
+170%
Growth
Clean, skin-centric beauty brand that focuses on creating products to enhance natural skin radiance. Ilia Beauty emphasizes transparency and uses safe, potent formulas designed to protect and revive the skin, challenging conventional clean beauty standards with innovative and effective products. The brand primarily targets individuals seeking high-quality, clean beauty products that promote skin health and natural beauty.
regular
Hyaluronic gel moisturizer
390
Volume
+169%
Growth
Skincare product formulated with hyaluronic acid, known for its exceptional moisture-retaining properties. This moisturizer helps to keep the skin hydrated, enhancing its flexibility and reducing the appearance of wrinkles and fine lines, while also aiding in faster wound healing and reducing scarring. It is particularly beneficial for individuals with dry or aging skin seeking intensive hydration and improved skin texture.
exploding
Cotton puff
1.3K
Volume
+169%
Growth
Soft, feathery ball or pad made of cotton or down, typically used for applying powder to the skin. Cotton puffs are valued for their gentle texture and ability to evenly distribute cosmetic products, making them a staple in personal care and beauty routines. They are primarily used by individuals seeking a smooth and even application of makeup or skincare products.
regular
Turmeric scrub
8.1K
Volume
+169%
Growth
A skincare product designed to deeply cleanse, gently exfoliate, and soften the skin. Turmeric scrub is known for its ability to improve skin tone and reduce dark spots and acne scars, differentiating it from other exfoliating products by leveraging the natural anti-inflammatory and antioxidant properties of turmeric. This product is particularly beneficial for individuals looking to achieve a brighter complexion and smoother skin texture, especially those with acne-prone or uneven skin tones.
regular
Supergoop
165K
Volume
+169%
Growth
Company specializing in personal care products, including lotions, powders, setting sprays, oils, mousse, and skincare items. Supergoop differentiates itself by focusing on sun protection, offering a wide range of SPF-infused products designed to protect the skin from harmful UV rays while providing additional skincare benefits. The brand primarily targets individuals who are conscious about sun protection and skincare, including those with active outdoor lifestyles and those seeking daily sun protection in their beauty routines.
peaked
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