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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Anti-dandruff shampoo
135K
Volume
+168%
Growth
Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.
exploding
Hyaluronic acid lip balm
6.6K
Volume
+167%
Growth
Lip care product formulated with hyaluronic acid to deliver intense hydration and plumping effects to the lips. Hyaluronic acid lip balms help to retain moisture, improve lip texture, and provide a fuller appearance, distinguishing them from regular lip balms. These products are particularly beneficial for individuals with dry, chapped, or aging lips seeking enhanced hydration and a smoother, more voluminous look.
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Arbutin
40.5K
Volume
+166%
Growth
A naturally occurring compound found in various plants, such as bearberry, blueberry, and cranberry. It is commonly used in skincare products for its skin-lightening properties by inhibiting the enzyme tyrosinase, which is involved in melanin production. This makes it effective for individuals seeking to treat hyperpigmentation, dark spots, and uneven skin tone.
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Skincare supplement
1.3K
Volume
+166%
Growth
Products designed to improve the health and appearance of the skin from the inside out. They often contain a variety of vitamins, minerals, and other nutrients that support skin health, such as Vitamin C, Vitamin E, Selenium, Vitamin A, and Coenzyme Q10, which help enhance skin hydration, reduce signs of aging, and protect against environmental damage. Skincare supplements are primarily targeted at individuals looking to improve their skin's overall health and appearance through nutritional support.
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Nicotinamide
135K
Volume
+165%
Growth
Nicotinamide, also known as niacinamide, is a form of vitamin B3 that is essential for various biological processes. It serves as a precursor to nicotinamide adenine dinucleotide (NAD+), a coenzyme crucial for energy production and cellular metabolism, and is commonly used in skincare products for its anti-inflammatory properties and ability to improve the skin barrier. Nicotinamide is beneficial for individuals seeking to enhance skin health, support neuroprotection, and potentially slow down aging processes.
exploding
Perfumer
33.1K
Volume
+164%
Growth
A professional responsible for designing scents for various products, including fine perfumes and household items. The role combines artistic creativity with scientific knowledge to develop fragrances that are appealing and functional. Perfumers typically serve industries such as cosmetics, personal care, and household products, catering to consumers seeking unique and pleasant scents.
regular
Turmeric scrub
8.1K
Volume
+164%
Growth
A skincare product designed to deeply cleanse, gently exfoliate, and soften the skin. Turmeric scrub is known for its ability to improve skin tone and reduce dark spots and acne scars, differentiating it from other exfoliating products by leveraging the natural anti-inflammatory and antioxidant properties of turmeric. This product is particularly beneficial for individuals looking to achieve a brighter complexion and smoother skin texture, especially those with acne-prone or uneven skin tones.
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Lactic acid serum
14.8K
Volume
+163%
Growth
Skincare product designed to exfoliate, hydrate, and provide anti-aging benefits through the use of lactic acid. It helps in treating hyperpigmentation and reducing acne, while being gentle on the skin and suitable for various skin types, including sensitive skin. Lactic acid serum is particularly beneficial for individuals looking to improve skin texture, tone, and overall appearance.
regular
CO2 laser
135K
Volume
+163%
Growth
A gas laser that utilizes carbon dioxide as the lasing medium, emitting infrared light at a wavelength of 10.6 micrometers. Known for its high efficiency and power, it is widely used in industrial, medical, and military applications for tasks such as cutting, welding, and engraving. The CO2 laser is particularly beneficial for industries requiring precise and powerful laser operations.
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Exfoliating gloves
90.5K
Volume
+163%
Growth
Skincare tools made from textured materials used during showers or baths to remove dead skin cells, improve circulation, and leave the skin smoother and softer. They are affordable, easy to use, and come in various textures and sizes, providing an effective exfoliation method compared to traditional scrubs. Exfoliating gloves are suitable for individuals looking to enhance their skincare routine with a simple and efficient exfoliation tool.
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Hair glaze
40.5K
Volume
+163%
Growth
Semi-permanent hair treatment that adds shine, enhances color, and improves the overall appearance of hair by coating the hair shaft. It can be clear or tinted and helps to smooth the hair cuticle, reduce frizz, and enhance the vibrancy of both natural and color-treated hair. Hair glaze is particularly beneficial for individuals looking to boost the shine and manageability of their hair without committing to permanent color changes.
exploding
Hair growth supplement
40.5K
Volume
+163%
Growth
A hair growth supplement is a dietary product designed to improve hair health and promote hair growth. These supplements typically contain vitamins, minerals, and other nutrients like biotin, collagen, and omega-3 fatty acids that support hair follicle health and strength. Hair growth supplements are primarily targeted at individuals experiencing hair thinning, hair loss, or those seeking to enhance the overall quality and growth rate of their hair.
exploding
Act acre
5.4K
Volume
+162%
Growth
Hair wellness brand that utilizes cold-processed techniques to produce clean, sustainable, and effective hair care products. Act+Acre differentiates itself by focusing on environmentally friendly practices and innovative cold-processing methods to maintain the integrity of natural ingredients, offering products such as shampoos, conditioners, and scalp treatments. The brand primarily targets health-conscious consumers seeking high-quality, eco-friendly hair care solutions.
exploding
Makeup cleansing balm
2.9K
Volume
+161%
Growth
Skincare products designed to remove makeup, dirt, and impurities from the skin. Typically formulated with oils and emollients, they dissolve makeup, including waterproof and long-wearing formulas, making it easier to wipe away. Suitable for all skin types, including sensitive skin, they are popular among individuals seeking effective yet gentle makeup removal solutions.
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Orange County CBD
80
Volume
+161%
Growth
A celebrated CBD brand founded in 2019 by two friends inspired by a trip to Orange County, California. The company is committed to impeccable sourcing of all its ingredients, focusing on high-quality organic hemp, and offers a variety of CBD products, establishing a reputation for quality and reliability in the CBD market. Orange County CBD primarily targets individuals seeking high-quality, organic CBD products for wellness and therapeutic purposes.
exploding
Beard growth serum
9.9K
Volume
+161%
Growth
A beard growth serum is a cosmetic product designed to enhance the growth and health of facial hair. It typically contains active ingredients like Biotin and Ginseng Leaf, which nourish the hair and skin, stimulate hair follicles, and promote thicker, fuller beard growth. This product is primarily targeted at men looking to improve the density and appearance of their beards.
exploding
Eltamd
110K
Volume
+160%
Growth
Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.
peaked
Mini dress
368K
Volume
+160%
Growth
A type of dress characterized by a hemline that falls well above the knees, typically at mid-thigh level. Mini dresses gained popularity in the 1960s and are known for their versatility, available in various styles, fabrics, and designs suitable for different occasions. They are often favored by individuals seeking a fashionable and youthful appearance for both casual and formal events.
exploding
cosrx
450K
Volume
+159%
Growth
COSRX is a Korean Beauty (K-Beauty) skincare brand known for its effective and affordable products. The brand emphasizes using minimal yet highly effective ingredients to address various skin concerns, offering a wide range of products including cleansers, toners, essences, serums, moisturizers, and treatments. COSRX is particularly popular among skincare enthusiasts seeking gentle yet effective solutions for their skin issues.
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Hyaluronic Acid Serum
201K
Volume
+159%
Growth
Skincare product formulated to provide intense hydration and improve skin texture and tone through the use of hyaluronic acid, a molecule renowned for its moisture-retaining properties. Hyaluronic acid serum helps to reduce the appearance of fine lines and wrinkles, strengthen the skin's natural barrier, and enhance overall skin health, making it a valuable addition to anti-aging skincare routines. This serum is suitable for all skin types and is particularly beneficial for individuals seeking to address dryness, uneven skin texture, and signs of aging.
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Mandelic acid
90.5K
Volume
+158%
Growth
An aromatic alpha hydroxy acid (AHA) derived from the hydrolysis of an extract of bitter almonds, commonly used in skincare products for its exfoliating properties. It helps in the removal of dead skin cells, promotes cell turnover, and improves skin texture while being gentler and less likely to cause irritation compared to other AHAs. Mandelic acid is particularly beneficial for individuals with sensitive skin, acne, hyperpigmentation, or those seeking anti-aging benefits.
exploding
Vitamin K Serum
1.9K
Volume
+157%
Growth
Skincare product formulated to improve vascular health and skin appearance. It enhances blood flow and reduces capillary fragility, addressing issues like stretch marks, varicose veins, bruising, undereye puffiness, and dark circles. This serum is particularly beneficial for individuals seeking to improve skin tone and overall skin health.
exploding
Salicylic Acid cream
90.5K
Volume
+157%
Growth
Salicylic acid cream is a topical skincare product formulated to treat acne and exfoliate the skin by helping to remove dead skin cells and unclog pores. It works by breaking down the bonds between cells on the skin's surface, reducing inflammation and preventing future breakouts. This cream is commonly used by individuals with acne-prone or oily skin who are seeking effective, over-the-counter treatments for managing blemishes and improving skin texture.
exploding
Sunscreen lip balm
5.4K
Volume
+157%
Growth
A lip care product designed to protect the lips from harmful UV rays while providing moisturizing benefits. Sunscreen lip balms come in various SPF levels and formulations, including water resistance and natural ingredients, to cater to different needs and preferences. These products are particularly beneficial for individuals who spend extended periods outdoors and seek to prevent sun damage and maintain lip hydration.
exploding
Urea cream
90.5K
Volume
+156%
Growth
Urea cream is a topical skincare product formulated with urea, a compound that helps to hydrate and soften the skin by enhancing its moisture retention and exfoliating dead skin cells. It is often used to treat dry, rough, or thickened skin conditions, such as eczema, psoriasis, or calluses, by improving skin texture and reducing discomfort. Urea cream is particularly beneficial for individuals with extremely dry or damaged skin who need intensive hydration and skin barrier support.
exploding
Beije
110K
Volume
+156%
Growth
Company specializing in organic and hypoallergenic menstrual products. It differentiates itself by using organic and medical-grade raw materials, avoiding toxic chemicals, and allowing users to customize their menstrual product packages. Beije primarily targets individuals seeking healthier and more personalized menstrual care solutions.
exploding
Vegan collagen
27.1K
Volume
+156%
Growth
Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.
exploding
Shower filter
74K
Volume
+156%
Growth
Devices designed to remove impurities from shower water, improving skin and hair health, reducing harmful chemicals, and enhancing overall water quality. Shower filters come in various types, including inline filters, showerhead filters, and handheld filters, each offering different levels of filtration and ease of installation. These filters are particularly beneficial for individuals concerned about the quality of their shower water and its effects on their skin and hair.
exploding
Urea Cream
110K
Volume
+156%
Growth
Topical treatment commonly used to moisturize and soften dry, rough, and scaly skin conditions. It contains urea, a compound that helps to increase the water content in the skin and dissolve the intercellular matrix, which can help to shed dead skin cells and improve skin texture. Urea cream is often used to treat conditions such as eczema, psoriasis, corns, calluses, and keratosis pilaris.
exploding
Vitamin c cleanser
260
Volume
+155%
Growth
Skincare products that utilize the antioxidant properties of Vitamin C to protect skin cells from free radicals and environmental aggressors such as sun exposure. These cleansers often contain additional ingredients like Aloe Vera and Rosehip Oil to provide soothing hydration, making them suitable for sensitive skin, and some formulations also include tea tree essential oil to help target pimples and acne. Vitamin C cleansers are primarily used by individuals looking to cleanse their skin while providing antioxidant protection and hydration.
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