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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Hair glaze
40.5K
Volume
+169%
Growth
Semi-permanent hair treatment that adds shine, enhances color, and improves the overall appearance of hair by coating the hair shaft. It can be clear or tinted and helps to smooth the hair cuticle, reduce frizz, and enhance the vibrancy of both natural and color-treated hair. Hair glaze is particularly beneficial for individuals looking to boost the shine and manageability of their hair without committing to permanent color changes.
exploding
Ginseng serum
8.1K
Volume
+168%
Growth
Skincare product that utilizes the benefits of ginseng extract, known for its anti-aging properties. It helps to prevent skin aging, improve facial wrinkles, and enhance skin elasticity, while also aiding in inflammation reduction and skin brightening. Ginseng serum is popular among individuals seeking to improve their overall skin health and appearance.
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Brow serum
8.1K
Volume
+168%
Growth
Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.
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Hismile
301K
Volume
+167%
Growth
Cosmetic startup founded in late 2014 that specializes in oral cosmetic products. The company differentiates itself by focusing on creating an enriching user experience and has gained significant popularity, amassing over 2.5 million followers on social media and generating over $50 million in revenue within just three years. Hismile primarily targets individuals seeking innovative and effective oral care solutions.
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Setting spray
246K
Volume
+166%
Growth
A cosmetic product used to preserve and prolong the wear of makeup. It is typically applied after all makeup has been applied to the face, helping to keep the makeup in place, prevent smudging, and reduce the need for touch-ups throughout the day. Setting sprays are popular among individuals who want their makeup to last longer, especially during long events or in challenging weather conditions.
exploding
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Paadefe oel
74K
Volume
+166%
Growth
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cosrx
450K
Volume
+166%
Growth
COSRX is a Korean Beauty (K-Beauty) skincare brand known for its effective and affordable products. The brand emphasizes using minimal yet highly effective ingredients to address various skin concerns, offering a wide range of products including cleansers, toners, essences, serums, moisturizers, and treatments. COSRX is particularly popular among skincare enthusiasts seeking gentle yet effective solutions for their skin issues.
exploding
Hair styling powder
18.1K
Volume
+165%
Growth
Hair styling powder is a product designed to add volume, texture, and hold to hair. It is applied to the roots of dry hair and massaged in to create lift and fullness, typically offering a matte finish. This product is particularly beneficial for individuals with fine or thin hair seeking to enhance their hair's volume and texture.
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Pink concealer
4.4K
Volume
+163%
Growth
Cosmetic product used to neutralize and counteract dark circles and discoloration on the skin. Pink concealer works by canceling out blue or purple undertones, resulting in a brighter and more even-toned complexion, making it a valuable tool in makeup application. It is particularly popular among beauty enthusiasts and professional makeup artists seeking to achieve a flawless and radiant look.
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Nail glue
90.5K
Volume
+163%
Growth
A clear liquid adhesive used to bond both natural and artificial nails, including acrylics, tips, and wraps. It dries quickly and forms a strong bond, making it essential for various nail applications. Nail glue is primarily used by individuals who engage in nail art or require durable nail enhancements.
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Igk hair
14.8K
Volume
+161%
Growth
Haircare brand founded by renowned hairdressers, offering a collection of styling products designed for the modern generation. IGK Hair differentiates itself with innovative formulations and a focus on catering to a variety of hair types, providing solutions for diverse styling needs. The brand primarily targets individuals seeking high-quality, professional-grade haircare products that deliver salon-like results at home.
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Blush balm
2.9K
Volume
+160%
Growth
A type of cream blush makeup designed to melt into the skin, providing a natural and dewy finish. Blush balms are known for their ease of application and nourishing properties, often receiving high ratings and positive reviews from users. They are particularly popular among individuals seeking a natural, radiant look with minimal effort.
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Act acre
5.4K
Volume
+159%
Growth
Hair wellness brand that utilizes cold-processed techniques to produce clean, sustainable, and effective hair care products. Act+Acre differentiates itself by focusing on environmentally friendly practices and innovative cold-processing methods to maintain the integrity of natural ingredients, offering products such as shampoos, conditioners, and scalp treatments. The brand primarily targets health-conscious consumers seeking high-quality, eco-friendly hair care solutions.
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Hair botox
60.5K
Volume
+158%
Growth
Deep conditioning treatment designed to repair and smooth damaged hair. It involves applying a nutrient-rich formula to the hair, which is then left on for a period of time to allow the nutrients to penetrate the hair strands, restoring health and manageability. This treatment is particularly beneficial for individuals with frizzy, damaged, or chemically treated hair seeking smoother, shinier, and more manageable locks.
exploding
Youth to the people
74K
Volume
+156%
Growth
Skincare brand offering pro-grade vegan products formulated with superfood ingredients and innovative science. Youth to the People differentiates itself by using unconventional ingredients like kale, spinach, and green tea to create effective skincare solutions. The brand primarily targets health-conscious consumers and those seeking high-performance, plant-based skincare products.
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Curling headband
3.6K
Volume
+156%
Growth
A heatless hair styling tool designed to create curls or waves without using heat. It is made from soft materials and works by wrapping damp hair around the headband and leaving it to set for several hours or overnight, reducing heat damage and providing a convenient method for achieving curls. This product is particularly beneficial for individuals looking to avoid heat damage while styling their hair and is available from various retailers at different price points.
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Era future
0-100
Volume
+156%
Growth
Referring to a concept SUV by GAC, the 'Era future' represents the automaker's vision for future vehicles. This full-size SUV boasts a sleek design and is powered by an FCEV powertrain. With dimensions larger than a Cadillac Escalade, it measures 5,413 mm in length and has a wheelbase of 3,132 mm.
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Arbutin
49.5K
Volume
+156%
Growth
A naturally occurring compound found in various plants, such as bearberry, blueberry, and cranberry. It is commonly used in skincare products for its skin-lightening properties by inhibiting the enzyme tyrosinase, which is involved in melanin production. This makes it effective for individuals seeking to treat hyperpigmentation, dark spots, and uneven skin tone.
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Tanning serum
1.3K
Volume
+156%
Growth
Cosmetic products designed to give the skin a tanned appearance without exposure to the sun. They typically contain ingredients like DHA (dihydroxyacetone), which reacts with the amino acids in the skin to produce a temporary darkening effect, and may also include additional skincare benefits such as anti-aging properties or hydrating ingredients like hyaluronic acid. Tanning serums are popular among individuals seeking a sun-kissed look without the risks associated with UV exposure.
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Eye brightener
6.6K
Volume
+153%
Growth
Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.
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Serum deodorant
1.3K
Volume
+153%
Growth
A personal care product that combines the functions of a deodorant with skincare benefits. Serum deodorants often include ingredients like hyaluronic acid, niacinamide, and botanical extracts to provide skin nourishment, protection, and irritation reduction while controlling odor. This product is particularly beneficial for individuals seeking a multi-functional deodorant that also cares for their skin.
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Prose hair
33.1K
Volume
+152%
Growth
Custom hair care brand that offers personalized hair care products through an online consultation process. Prose differentiates itself by creating custom formulas tailored to individual hair needs and preferences, and by being the first and only carbon-neutral custom beauty brand, emphasizing sustainability. The target demographic includes individuals seeking personalized hair care solutions and those who prioritize eco-friendly and sustainable beauty products.
regular
Yuzu fruit
60.5K
Volume
+152%
Growth
A citrus fruit originating in East Asia, known for its aromatic and tart flavor. Yuzu is often used in Japanese, Korean, and Chinese cuisines to flavor dishes, sauces, and beverages, and is also utilized in making vinegar, liqueurs, and cosmetics. It is particularly valued by chefs and culinary enthusiasts for its unique taste and fragrance.
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Oil Cleanser
90.5K
Volume
+152%
Growth
A type of facial cleanser that utilizes oils to effectively remove makeup, dirt, and impurities from the skin. Oil cleansers are often employed as the initial step in a double cleansing routine, providing deep cleansing without stripping the skin of its natural moisture, making them suitable for various skin types including dry, sensitive, oily, and acne-prone skin. This product is particularly beneficial for individuals seeking a thorough yet gentle cleansing method that maintains skin hydration and balance.
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Exfoliating toner
22.2K
Volume
+151%
Growth
A skincare product designed to speed up skin turnover, dissolve dead skin cells, clear pores, and address signs of aging. Unlike regular exfoliants, it also incorporates features of ordinary toners, such as hydrating ingredients and pH balancing properties, making it multifunctional. Exfoliating toners are particularly beneficial for individuals looking to achieve smoother, clearer, and more balanced skin.
regular
Ice globes
9.9K
Volume
+150%
Growth
Skincare tools designed for cooling and massaging the face to reduce puffiness, soothe inflammation, and enhance skin appearance. Typically made of glass or stainless steel, these tools are chilled before use to provide a refreshing and therapeutic effect on the skin. Ice globes are particularly beneficial for individuals looking to reduce facial puffiness, improve circulation, and achieve a more radiant complexion.
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Whitening strips
135K
Volume
+150%
Growth
Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.
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Caffeine toner
70
Volume
+150%
Growth
Skincare product formulated with caffeine as a primary ingredient to reduce inflammation, redness, and puffiness. By constricting blood vessels, it helps alleviate inflammation and diminish the appearance of puffy eyes and dark circles, making the skin look more refreshed. This product is particularly beneficial for individuals seeking to improve the appearance of tired or inflamed skin, especially around the eye area.
regular
Vitamin c serum
673K
Volume
+150%
Growth
Skincare product containing a high concentration of Vitamin C, an antioxidant known for its ability to brighten the skin, reduce fine lines and wrinkles, and protect against environmental damage. Vitamin C serum improves skin texture, tone, and overall radiance, often formulated with L-ascorbic acid for potency or other stable forms like sodium ascorbyl phosphate. It is primarily used by individuals seeking to enhance skin health, particularly those concerned with aging, hyperpigmentation, and dullness.
regular
Shower filter
74K
Volume
+149%
Growth
Devices designed to remove impurities from shower water, improving skin and hair health, reducing harmful chemicals, and enhancing overall water quality. Shower filters come in various types, including inline filters, showerhead filters, and handheld filters, each offering different levels of filtration and ease of installation. These filters are particularly beneficial for individuals concerned about the quality of their shower water and its effects on their skin and hair.
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