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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Sesame protein
2.9K
Volume
+149%
Growth
Protein derived from sesame seeds, known for being a rich source of plant-based protein. It offers essential nutrients such as copper, which is crucial for red blood cell production and immune system function, making it a valuable addition to vegetarian and vegan diets. Sesame protein is particularly beneficial for individuals seeking plant-based protein sources and those looking to enhance their nutrient intake.
exploding
Boob tape
201K
Volume
+148%
Growth
Adhesive tape designed to support and lift the breasts, commonly used with clothing that has low backs, plunge necklines, or is strapless. It provides a secure hold and desired shape by being applied directly to the skin, clothes, or underwear, making it a versatile solution for various fashion needs. This product is particularly popular among individuals looking to wear revealing or form-fitting outfits while maintaining a natural and supported appearance.
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Barrier cream
40.5K
Volume
+148%
Growth
Topical formulations designed to protect the skin from irritants and harmful substances by forming a protective layer. Used in various settings, including industrial, healthcare, and personal skincare, to prevent skin damage and manage conditions like dermatitis and eczema, barrier creams often contain ingredients such as dimethicone, zinc oxide, and petrolatum. These creams are particularly beneficial for individuals exposed to harsh chemicals, frequent hand washing, or those with sensitive skin conditions.
regular
Tremella Mushroom
5.4K
Volume
+147%
Growth
A species of fungus that produces white, frond-like, gelatinous basidiocarps, commonly known as Snow Fungus. It is valued for its polysaccharides, which have anti-inflammatory and antioxidant properties, potentially aiding in protection against oxidative stress. This mushroom is primarily sought after by individuals interested in natural health supplements and traditional medicine.
exploding
mildy
2.9K
Volume
+146%
Growth
To a moderate degree or in a gentle manner, often used to describe actions, feelings, or conditions that are not extreme. It implies a slight or subdued intensity, making it suitable for situations where a softer or less intense approach is needed. This term is commonly used in various contexts, including weather descriptions, flavors, and emotional states, appealing to those who prefer or require a less intense experience.
exploding
Laser hair removal device
12.1K
Volume
+146%
Growth
Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.
regular
Freck Beauty
2.9K
Volume
+144%
Growth
Cosmetics brand offering products such as 'Freck The Original Freckle' and 'Shadow Slide Long Wear H20 Shadow Sticks.' Freck Beauty differentiates itself with innovative and unique products that cater to niche beauty trends, particularly focusing on natural-looking freckles and long-lasting eye makeup. The brand primarily targets beauty enthusiasts and individuals looking for distinctive, high-quality cosmetic products available on platforms like Sephora.
peaked
Eyeshadow Stick
33.1K
Volume
+144%
Growth
A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.
exploding
Zinc Pyrithione Shampoo
27.1K
Volume
+142%
Growth
Medicated shampoo containing zinc pyrithione, known for its antifungal and antibacterial properties. It is used to treat dandruff, seborrheic dermatitis, and sometimes psoriasis, offering relief from scalp conditions. This shampoo is suitable for individuals experiencing scalp issues and is available over-the-counter under various brands like Head & Shoulders and DHS Zinc Shampoo.
regular
Dr squatch
450K
Volume
+142%
Growth
An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.
regular
Powder Blush
27.1K
Volume
+142%
Growth
Cosmetic product used to add color and a healthy glow to the cheeks, typically applied after liquid and cream products like foundation and concealer. Powder blush comes in various shades and finishes, including matte, shimmer, and satin, to suit different skin tones and preferences, and is known for its easy blendability and buildable intensity. It is particularly suitable for individuals with oily and combination skin types as it helps control shine and provides a long-lasting, natural finish.
exploding
Urea Cream
110K
Volume
+142%
Growth
Topical treatment commonly used to moisturize and soften dry, rough, and scaly skin conditions. It contains urea, a compound that helps to increase the water content in the skin and dissolve the intercellular matrix, which can help to shed dead skin cells and improve skin texture. Urea cream is often used to treat conditions such as eczema, psoriasis, corns, calluses, and keratosis pilaris.
regular
Athena Club
18.1K
Volume
+141%
Growth
Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product offerings, along with providing flexible subscription options for consumers. The brand primarily targets individuals seeking reliable, eco-friendly personal care products that align with their health and environmental values.
regular
Makeup cleansing balm
2.9K
Volume
+141%
Growth
Skincare products designed to remove makeup, dirt, and impurities from the skin. Typically formulated with oils and emollients, they dissolve makeup, including waterproof and long-wearing formulas, making it easier to wipe away. Suitable for all skin types, including sensitive skin, they are popular among individuals seeking effective yet gentle makeup removal solutions.
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Shea butter deodorant
1.9K
Volume
+141%
Growth
A personal care product that incorporates Shea butter as a key ingredient to provide moisturizing benefits while controlling sweat and odor. Shea butter deodorant helps keep the skin under the arms soft and hydrated, often including additional beneficial ingredients like hyaluronic acid to even out skin tone. It is suitable for individuals seeking a natural, gentle deodorant option with a light and refreshing scent for daily use.
exploding
Detox Shampoo
33.1K
Volume
+141%
Growth
Hair care product formulated to deeply cleanse the hair and scalp by removing build-up from products, oils, and environmental pollutants. Detox shampoos often contain ingredients like apple cider vinegar and keratin, which help to clarify and strengthen the hair, providing a thorough cleaning experience. These shampoos are particularly beneficial for individuals looking to refresh their hair and scalp, especially those who use a lot of styling products or are exposed to environmental pollutants.
regular
Body glow cream
1.6K
Volume
+141%
Growth
Skincare product designed to create a natural protective barrier on the skin, lock in moisture, and maintain hydration levels. It enhances the skin's appearance by giving it a radiant and glowing look, often containing ingredients like shea butter, oils, and light-reflecting particles. Body glow cream is primarily targeted at individuals seeking to improve their skin's hydration and achieve a luminous, healthy-looking complexion.
regular
Lip mask
6K
Volume
+140%
Growth
A gel-based product designed to be applied to the lips for a specified duration, ranging from fifteen minutes to overnight. It primarily serves to hydrate and nourish the lips, enhancing their appearance by making them look fuller and plumper. Lip masks are particularly beneficial for individuals with dry or chapped lips seeking intensive moisture and rejuvenation.
regular
Exfoliating pads
18.1K
Volume
+139%
Growth
Skincare products designed to remove dead skin cells, unclog pores, and improve skin texture. They often contain chemical exfoliants like glycolic acid, salicylic acid, or lactic acid, and sometimes physical exfoliants with textured surfaces, providing a dual-action exfoliation process. These pads are particularly beneficial for individuals looking to enhance their skin's appearance and health by achieving a smoother, more radiant complexion.
regular
Skincare supplement
1.3K
Volume
+138%
Growth
Products designed to improve the health and appearance of the skin from the inside out. They often contain a variety of vitamins, minerals, and other nutrients that support skin health, such as Vitamin C, Vitamin E, Selenium, Vitamin A, and Coenzyme Q10, which help enhance skin hydration, reduce signs of aging, and protect against environmental damage. Skincare supplements are primarily targeted at individuals looking to improve their skin's overall health and appearance through nutritional support.
regular
Cleansing balm
90.5K
Volume
+138%
Growth
Oil-based facial cleansers with a rich texture that effectively remove makeup, dirt, and impurities while hydrating and soothing the skin. They are suitable for various skin types and are often used as the first step in a double cleansing routine, with modern formulations including additional beneficial ingredients to enhance their skincare benefits. Cleansing balms are particularly popular among individuals seeking a thorough yet gentle cleansing method that also provides hydration and nourishment to the skin.
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Derma Rollers
6.6K
Volume
+138%
Growth
Skincare tools featuring a handle and a roller covered in tiny needles. They are used in a process called microneedling, which involves rolling the device over the skin to create tiny punctures that stimulate the skin's natural healing processes, including collagen and elastin production. Derma rollers are primarily targeted at individuals looking to improve the appearance of scars, fine lines, wrinkles, and overall skin texture.
regular
Beard pen
6.6K
Volume
+136%
Growth
Grooming tool designed to fill in and shape beards, providing a fuller and more defined look. Beard pens often feature temporary color solutions and waterproof properties, differentiating them from other beard grooming products by offering precision and durability. They are primarily targeted at individuals seeking to enhance the appearance of their beards, particularly those with patchy or uneven facial hair.
regular
Beard growth serum
9.9K
Volume
+136%
Growth
A beard growth serum is a cosmetic product designed to enhance the growth and health of facial hair. It typically contains active ingredients like Biotin and Ginseng Leaf, which nourish the hair and skin, stimulate hair follicles, and promote thicker, fuller beard growth. This product is primarily targeted at men looking to improve the density and appearance of their beards.
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Marine collagen
90.5K
Volume
+134%
Growth
Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.
regular
depuffing
590
Volume
+134%
Growth
Depuffing refers to the process of reducing swelling and puffiness, particularly around the eyes. Effective methods for depuffing in 2023 include ensuring adequate sleep, managing stress, staying hydrated, and using cooling eye creams or gels with ingredients like cucumber and aloe. These techniques are beneficial for individuals looking to improve their appearance and reduce signs of fatigue or stress.
regular
Answr
2.75K
Volume
+134%
Growth
Home salon beauty brand that aims to simplify beauty routines by empowering women to be their own beauty experts. Answr focuses on providing products and solutions that allow individuals to take ownership of their beauty routines, differentiating itself by offering user-friendly and effective beauty tools and products. The brand primarily targets women who prefer to manage their beauty care at home, seeking convenience and professional-quality results.
regular
infinitipro
3.6K
Volume
+133%
Growth
Line of hair styling products by Conair, including multi-attachment styling systems, automatic curling irons, and other styling tools. These products are designed to offer professional-quality styling at home, featuring advanced technologies such as ceramic and ionic conditioning to enhance hair health and appearance. InfinitiPRO is targeted at individuals seeking versatile and high-performance hair styling tools, available at major retailers like Target, Amazon, and Ulta Beauty.
regular
Strawberry serum
590
Volume
+132%
Growth
A skincare product formulated with potent antioxidants derived from strawberries, aimed at combating free radicals that cause premature aging and skin damage. The serum promotes a youthful and glowing complexion through regular use, differentiating itself with its natural strawberry-based ingredients. It is primarily targeted at individuals seeking anti-aging solutions and a radiant skin appearance.
exploding
Nicotinamide cream
1.6K
Volume
+132%
Growth
Skincare product containing vitamin B3, known for its multiple skin benefits. Nicotinamide cream helps minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. It is particularly beneficial for individuals seeking to enhance overall skin health and appearance.
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