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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Fat dissolving injection
33.1K
Volume
+155%
Growth
Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.
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Youth to the people
74K
Volume
+154%
Growth
Skincare brand offering pro-grade vegan products formulated with superfood ingredients and innovative science. Youth to the People differentiates itself by using unconventional ingredients like kale, spinach, and green tea to create effective skincare solutions. The brand primarily targets health-conscious consumers and those seeking high-performance, plant-based skincare products.
exploding
Plant-based
74K
Volume
+153%
Growth
Dietary approach that emphasizes foods derived from plant sources, including fruits, vegetables, nuts, seeds, oils, whole grains, legumes, and beans. This diet can range from strictly vegan, excluding all animal products, to flexitarian, which includes occasional meat and fish, offering various health benefits such as lower risk of heart disease and improved digestion. Plant-based diets are particularly appealing to individuals seeking health improvements, environmental sustainability, and diverse, flexible eating habits.
exploding
Serum deodorant
1.3K
Volume
+153%
Growth
A personal care product that combines the functions of a deodorant with skincare benefits. Serum deodorants often include ingredients like hyaluronic acid, niacinamide, and botanical extracts to provide skin nourishment, protection, and irritation reduction while controlling odor. This product is particularly beneficial for individuals seeking a multi-functional deodorant that also cares for their skin.
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Hexylresorcinol
18.1K
Volume
+152%
Growth
Hexylresorcinol is an organic compound used primarily as an antiseptic and anesthetic. It is commonly found in throat lozenges and skincare products due to its antibacterial and antifungal properties, and it is also used in treating minor skin infections and as a preservative in some cosmetic formulations. Hexylresorcinol is particularly beneficial for individuals seeking relief from sore throats or looking for effective skincare solutions.
exploding
Tummy Control Shapewear
12.1K
Volume
+152%
Growth
Undergarments designed to smooth and shape the abdominal area, providing a slimmer appearance. Often made from stretchy, form-fitting materials like spandex or nylon, they come in various styles such as high-waisted briefs, bodysuits, and shorts. These garments are popular for wearing under fitted clothing to enhance the body's silhouette and boost confidence.
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Iv hydration
49.5K
Volume
+152%
Growth
A medical procedure that involves the administration of fluids directly into a vein to prevent or treat dehydration. IV hydration is commonly used for individuals who are sick, injured, dehydrated from exercise or heat, or undergoing surgery, providing rapid rehydration and essential nutrients. This procedure is particularly beneficial for patients requiring immediate fluid replacement and those unable to consume fluids orally.
exploding
Brow serum
8.1K
Volume
+152%
Growth
Cosmetic product designed to enhance the appearance, health, and growth of eyebrows. It typically contains ingredients that nourish and strengthen the brow hairs, making them less likely to break or fall out, leading to healthier, fuller, and more defined eyebrows. Brow serum is particularly beneficial for individuals looking to improve the density and overall condition of their eyebrows.
regular
Glutathione cream
46K
Volume
+149%
Growth
Skincare product that leverages the powerful antioxidant properties of glutathione to improve skin health and appearance. It helps neutralize free radicals, combat oxidative stress, eliminate toxins, slow down the aging process, and fade dark spots, making it beneficial for reducing the effects of UV exposure and environmental toxins. Glutathione cream is particularly targeted at individuals looking to enhance their skin's radiance and reduce signs of aging and hyperpigmentation.
regular
Strawberry serum
590
Volume
+148%
Growth
A skincare product formulated with potent antioxidants derived from strawberries, aimed at combating free radicals that cause premature aging and skin damage. The serum promotes a youthful and glowing complexion through regular use, differentiating itself with its natural strawberry-based ingredients. It is primarily targeted at individuals seeking anti-aging solutions and a radiant skin appearance.
exploding
Shower Steamer
90
Volume
+148%
Growth
A shower steamer is a product designed to enhance the shower experience by releasing essential oils into the steam. When placed in the shower, it fizzes and disperses these oils, creating an aromatherapy effect that can promote relaxation and well-being. Shower steamers are particularly beneficial for individuals seeking a spa-like experience at home or those looking to incorporate aromatherapy into their daily routine.
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Lash curler
12.1K
Volume
+147%
Growth
A beauty tool designed to curl eyelashes, making them appear longer and more lifted. It typically features a small, curved clamp that is pressed together to curl the lashes, often used before applying mascara to enhance the effect and create a more dramatic look. This tool is primarily targeted at individuals seeking to enhance the appearance of their eyelashes, particularly those who use makeup regularly.
exploding
Byredo
368K
Volume
+147%
Growth
European luxury brand founded in Stockholm in 2006 by Ben Gorham, focusing on translating memories and emotions into products and experiences. The brand offers a range of fragrances, beauty products, and accessories, distinguished by its unique approach to luxury that emphasizes emotional and limitless creation. Byredo primarily appeals to consumers seeking high-end, emotionally resonant luxury products.
exploding
Shower Steamers
9.9K
Volume
+147%
Growth
Highly fragranced tablets or balls that dissolve in water, designed to be placed at the bottom of the shower. As the steam rises, it carries the fragrance upward, creating an aromatic and spa-like experience, differentiating them from traditional bath bombs used in bathtubs. Shower steamers are ideal for individuals seeking a quick and convenient way to enjoy aromatherapy benefits during their daily shower routine.
peaked
Booksy
550K
Volume
+146%
Growth
Online platform that enables users to book appointments for beauty services such as hairdressing, manicures, spa treatments, and massages. Booksy provides tools for businesses to list their services and manage appointments, differentiating itself with features like calendar synchronization, customer management, and marketing tools. The platform primarily targets beauty service providers and customers seeking convenient and efficient appointment scheduling.
exploding
Statement candle
140
Volume
+145%
Growth
A decorative centerpiece candle, often lidded and featuring three wicks, known for its high shine and warm ombre glow. The glow becomes more pronounced with each use, adding a visually appealing element to any room. Statement candles are popular among individuals looking to enhance their home decor with a touch of elegance and warmth.
exploding
Skin microbiome
4.4K
Volume
+144%
Growth
The skin microbiome refers to the community of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin. These microorganisms play a crucial role in maintaining skin health by protecting against pathogens, modulating the immune system, and contributing to the skin's barrier function. The skin microbiome is particularly important for individuals seeking to maintain healthy skin and prevent dermatological issues.
exploding
Microneedling pen
40.5K
Volume
+144%
Growth
A microneedling pen is a skincare device equipped with fine, tiny needles used to create controlled micro-injuries on the skin's surface to promote collagen production and enhance skin rejuvenation. This tool is often employed in cosmetic treatments to improve skin texture, reduce the appearance of scars, wrinkles, and large pores, and enhance the absorption of skincare products. It is primarily targeted at individuals looking for professional or at-home solutions for anti-aging, scar treatment, and overall skin improvement.
exploding
Collagen supplement
301K
Volume
+144%
Growth
Collagen supplements are dietary products designed to support skin health, joint function, and overall well-being by providing additional collagen, a protein essential for connective tissues. These supplements are available in various forms, such as powders, capsules, and liquids, and are typically sourced from bovine or marine collagen. They are primarily targeted at individuals seeking to improve skin elasticity, reduce wrinkles, and support joint health, although scientific evidence on their effectiveness is still evolving.
exploding
Powder Blush
27.1K
Volume
+144%
Growth
Cosmetic product used to add color and a healthy glow to the cheeks, typically applied after liquid and cream products like foundation and concealer. Powder blush comes in various shades and finishes, including matte, shimmer, and satin, to suit different skin tones and preferences, and is known for its easy blendability and buildable intensity. It is particularly suitable for individuals with oily and combination skin types as it helps control shine and provides a long-lasting, natural finish.
exploding
Peptide eye gel
140
Volume
+143%
Growth
A lightweight gel formulation designed to address various eye area concerns, including dark circles, puffiness, and wrinkles. Often infused with a blend of retinol and peptides, it enhances the firmness and smoothness of the eye contour by supporting the skin's collagen. This product is particularly beneficial for individuals seeking to improve the appearance and resilience of the delicate skin around their eyes.
peaked
Four Reasons
14.8K
Volume
+143%
Growth
Domestic hair product brand established in Helsinki in 1997, known for manufacturing in Finland and Europe. Four Reasons offers a range of hair care products that adhere to the ISO 22716:2007 certification, ensuring high standards of quality and safety. The brand primarily targets consumers looking for reliable and certified hair care solutions.
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Olivia garden
60.5K
Volume
+143%
Growth
Company that develops and manufactures high-quality, innovative hair brushes, shears, apparel, combs, curlers, hair clips, hair dryers, and other salon tools. Olivia Garden differentiates itself by focusing on ergonomic design and advanced materials to enhance the performance and comfort of its products, catering to professional stylists and consumers alike. The target demographic includes professional hairstylists and individuals seeking premium hair care tools for personal use.
regular
Cleansing balm
90.5K
Volume
+142%
Growth
Oil-based facial cleansers with a rich texture that effectively remove makeup, dirt, and impurities while hydrating and soothing the skin. They are suitable for various skin types and are often used as the first step in a double cleansing routine, with modern formulations including additional beneficial ingredients to enhance their skincare benefits. Cleansing balms are particularly popular among individuals seeking a thorough yet gentle cleansing method that also provides hydration and nourishment to the skin.
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Milky white nails
49.5K
Volume
+142%
Growth
A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.
exploding
Glycolic acid face wash
33.1K
Volume
+141%
Growth
Skincare product formulated with glycolic acid, an alpha-hydroxy acid (AHA) known for its exfoliating properties. This face wash helps remove the top layer of dead skin cells, promoting a smoother and brighter complexion while reducing acne, hyperpigmentation, and signs of aging. It is particularly beneficial for individuals seeking to improve skin texture, tone, and clarity.
regular
Marine collagen
90.5K
Volume
+141%
Growth
Type of collagen derived from fish and other marine sources, known for its benefits in skin health. It helps reduce wrinkles, improve skin elasticity, and enhance the overall structure and appearance of the skin, while also accelerating wound healing and possessing anti-aging properties. Marine collagen is particularly beneficial for individuals seeking to improve their skin health and combat signs of aging.
regular
Collagen Peptides
246K
Volume
+140%
Growth
Collagen peptides are short chains of amino acids derived from collagen, designed to support skin, joint, and bone health by promoting collagen synthesis in the body. These peptides are highly bioavailable, allowing for efficient absorption and potential benefits like improved skin elasticity, reduced joint discomfort, and enhanced hair and nail strength. Collagen peptides are popular among individuals looking to support anti-aging, joint health, and overall wellness, including athletes, aging adults, and those focused on beauty from within.
regular
OSMANTHUS
135K
Volume
+140%
Growth
Genus of about 30 species of flowering plants in the family Oleaceae, primarily native to eastern Asia. Osmanthus plants are known for their fragrant flowers, which are often used in perfumery and traditional teas, providing a sweet and aromatic scent. These plants are popular among gardeners and horticulturists who appreciate their ornamental value and pleasant fragrance.
exploding
Lash tech
14.8K
Volume
+140%
Growth
A beauty professional who specializes in applying eyelash extensions to enhance the appearance of natural lashes. They use various tools and products, such as mink trays with different curl types, to achieve desired lash styles and effects, ensuring safe and effective application through certification and training. This service primarily benefits individuals seeking to improve the length, volume, and curl of their eyelashes for aesthetic purposes.
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