A derivative of pantothenic acid (vitamin B5), commonly used in skincare and haircare products. It is valued for its moisturizing, soothing, and anti-inflammatory properties, and is known to improve hydration, reduce itching and inflammation, and accelerate the healing of epidermal wounds. Panthenol is particularly beneficial for individuals with dry, sensitive, or irritated skin and hair, seeking enhanced hydration and healing benefits.

Dermal filler used for cosmetic purposes, particularly for smoothing out wrinkles and adding volume to the skin. Composed of calcium hydroxylapatite microspheres suspended in a gel carrier, it is commonly used to treat facial wrinkles and folds, such as nasolabial folds, and can also be used for hand rejuvenation. Radiesse is primarily targeted at individuals seeking non-surgical cosmetic enhancements to reduce signs of aging.

Skincare product containing a high concentration of Vitamin C, an antioxidant known for its ability to brighten the skin, reduce fine lines and wrinkles, and protect against environmental damage. Vitamin C serum improves skin texture, tone, and overall radiance, often formulated with L-ascorbic acid for potency or other stable forms like sodium ascorbyl phosphate. It is primarily used by individuals seeking to enhance skin health, particularly those concerned with aging, hyperpigmentation, and dullness.

A type of facial cleanser that utilizes oils to effectively remove makeup, dirt, and impurities from the skin. Oil cleansers are often employed as the initial step in a double cleansing routine, providing deep cleansing without stripping the skin of its natural moisture, making them suitable for various skin types including dry, sensitive, oily, and acne-prone skin. This product is particularly beneficial for individuals seeking a thorough yet gentle cleansing method that maintains skin hydration and balance.

Undergarments crafted to offer a smooth silhouette beneath clothing, utilizing stretchy, form-fitting materials that lack visible seams. These garments, including bodysuits, shorts, camisoles, and leggings, are designed to enhance body contours and create a streamlined appearance. Seamless shapewear is primarily targeted at individuals seeking to improve their body shape and achieve a polished look under various outfits.

Home salon beauty brand that aims to simplify beauty routines by empowering women to be their own beauty experts. Answr focuses on providing products and solutions that allow individuals to take ownership of their beauty routines, differentiating itself by offering user-friendly and effective beauty tools and products. The brand primarily targets women who prefer to manage their beauty care at home, seeking convenience and professional-quality results.

Visual lab intelligence platform that enhances research and development (R&D) efficiency by streamlining lab monitoring, data analysis, and compliance. It uses advanced computer vision technology to capture, collate, and analyze experimental data safely and efficiently, differentiating itself by improving reproducibility and safety in scientific experiments. Lumi is primarily targeted at scientists and researchers looking to save time and increase the accuracy and safety of their experimental processes.

Glass Skin serum is a skincare product designed to help achieve a smooth, luminous, and dewy complexion, often associated with the "glass skin" trend popularized by Korean beauty routines. It typically contains hydrating ingredients like hyaluronic acid, antioxidants, and peptides that work together to improve skin texture, radiance, and overall hydration. This serum is primarily targeted at individuals aiming for a flawless, glowing complexion and those who prioritize hydration and skin clarity in their skincare regimen.

Ginseng eye cream is a skincare product formulated to nourish and rejuvenate the delicate skin around the eyes using various types of ginseng, such as red ginseng, panax ginseng, and wood-cultivated ginseng. It is known for its ability to tighten the skin, improve texture, boost radiance, and strengthen the skin, making it effective in addressing signs of aging and fatigue in the eye area. This product is particularly beneficial for individuals seeking to reduce the appearance of fine lines, wrinkles, and dark circles around the eyes.

A thermal styling tool designed to help users achieve a salon-quality blowout at home. It often features heated elements, negative ion technology, and ceramic tourmaline to reduce frizz and add shine, differentiating it from regular hairbrushes. These brushes are ideal for individuals looking to style their hair with professional results without visiting a salon.

Custom hair care brand that offers personalized hair care products through an online consultation process. Prose differentiates itself by creating custom formulas tailored to individual hair needs and preferences, and by being the first and only carbon-neutral custom beauty brand, emphasizing sustainability. The target demographic includes individuals seeking personalized hair care solutions and those who prioritize eco-friendly and sustainable beauty products.

A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.

Dietary supplements that provide an easy and tasty way to increase biotin intake, a water-soluble vitamin known for supporting metabolic functions and promoting healthy hair, skin, and nails. These gummies are often marketed for their potential to improve hair growth, strengthen nails, and enhance skin health, and they typically come in various flavors designed to be chewed rather than swallowed whole. Biotin gummies are particularly popular among individuals looking for a convenient supplement to support their beauty and wellness routines.

Skincare products designed to remove dead skin cells, unclog pores, and improve skin texture. They often contain chemical exfoliants like glycolic acid, salicylic acid, or lactic acid, and sometimes physical exfoliants with textured surfaces, providing a dual-action exfoliation process. These pads are particularly beneficial for individuals looking to enhance their skin's appearance and health by achieving a smoother, more radiant complexion.

Medicated shampoo containing zinc pyrithione, known for its antifungal and antibacterial properties. It is used to treat dandruff, seborrheic dermatitis, and sometimes psoriasis, offering relief from scalp conditions. This shampoo is suitable for individuals experiencing scalp issues and is available over-the-counter under various brands like Head & Shoulders and DHS Zinc Shampoo.

Coenzyme Q10 (CoQ10) is a naturally occurring antioxidant in the body that plays a vital role in cellular energy production. CoQ10 supplements are used to support cardiovascular health, enhance energy levels, and mitigate the effects of aging, distinguishing themselves by their potential benefits in managing conditions like heart failure, migraines, and statin-induced muscle pain. These supplements are primarily targeted at individuals seeking to improve heart health, boost energy, and address specific medical conditions under professional guidance.

Deep conditioning treatment designed to repair and smooth damaged hair. It involves applying a nutrient-rich formula to the hair, which is then left on for a period of time to allow the nutrients to penetrate the hair strands, restoring health and manageability. This treatment is particularly beneficial for individuals with frizzy, damaged, or chemically treated hair seeking smoother, shinier, and more manageable locks.

Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.

A hair mist is a fragrance product specifically formulated for use on hair, designed to avoid ingredients that can cause dryness or frizz. Many hair mists offer additional benefits such as aiding in styling and providing a pleasant scent, making them a versatile option for hair care. This product is generally targeted at individuals looking for a more affordable alternative to traditional perfumes while also seeking to enhance their hair's fragrance and manageability.

Dry texture spray is a hair styling product designed to add volume, texture, and hold without leaving the hair stiff or greasy. It works by absorbing excess oil and adding grit, creating a tousled, lived-in look while maintaining the hair's natural movement. This product is typically used by individuals looking for effortless volume and texture, especially those with fine or flat hair seeking to enhance their hair's fullness and style.

Advanced body care products designed to go beyond basic moisturizing. They contain active ingredients that can address various skin issues, making them more effective than traditional lotions and body creams. Body serums are particularly beneficial for individuals seeking targeted treatments for skin concerns such as dryness, uneven texture, and aging.

A cosmetic product designed to apply color to the eyelids, typically in a stick or crayon form. Eyeshadow sticks offer convenience and portability, allowing for easy application without the need for additional brushes or applicators, and often feature a creamy texture that can be blended with fingers or a brush. They are popular among individuals seeking quick and easy makeup application, available in various shades and finishes such as matte, shimmer, and metallic.

Cosmetics brand offering products such as 'Freck The Original Freckle' and 'Shadow Slide Long Wear H20 Shadow Sticks.' Freck Beauty differentiates itself with innovative and unique products that cater to niche beauty trends, particularly focusing on natural-looking freckles and long-lasting eye makeup. The brand primarily targets beauty enthusiasts and individuals looking for distinctive, high-quality cosmetic products available on platforms like Sephora.

Flavored collagen supplement designed to support skin, joint, bone, hair, nail, and gut health. Vanilla collagen can be incorporated into various foods and beverages such as smoothies, shakes, baking, coffee, tea, yogurt, and oatmeal, offering a versatile way to enhance nutritional intake. This product is particularly beneficial for individuals seeking to improve their overall health and wellness through dietary supplements.

A skincare product that combines the exfoliating properties of a scrub with the antioxidant benefits of Vitamin C. It helps to remove dead skin cells, improve skin texture, and minimize rough patches, while also promoting collagen regeneration for a more youthful complexion. This product is particularly beneficial for individuals with dry, acne-prone, or aging skin seeking to enhance their skin's appearance and health.

A cosmetic product used to preserve and prolong the wear of makeup. It is typically applied after all makeup has been applied to the face, helping to keep the makeup in place, prevent smudging, and reduce the need for touch-ups throughout the day. Setting sprays are popular among individuals who want their makeup to last longer, especially during long events or in challenging weather conditions.

Skincare line from Soko Glam Labs, known as 'Good Days For All,' focusing on superior hydration and skin brightening. The brand differentiates itself by using ingredients like Moroccan rosewater, squalane, and plant-based brighteners to promote effective skincare solutions. It primarily targets individuals seeking inclusive and effective skincare products to achieve healthier, brighter skin.

Cosmetics brand focused on setting new standards for cosmetic safety, high performance, and sustainability. Crunchi offers a range of beauty products, including purifying masks, bronzing duos, body SPF, and liquid concealers, differentiating itself by ensuring its products are safe and environmentally friendly. The brand primarily targets consumers who are conscious about product safety and environmental impact in their beauty routines.

A type of cream blush makeup designed to melt into the skin, providing a natural and dewy finish. Blush balms are known for their ease of application and nourishing properties, often receiving high ratings and positive reviews from users. They are particularly popular among individuals seeking a natural, radiant look with minimal effort.

A skincare product designed to speed up skin turnover, dissolve dead skin cells, clear pores, and address signs of aging. Unlike regular exfoliants, it also incorporates features of ordinary toners, such as hydrating ingredients and pH balancing properties, making it multifunctional. Exfoliating toners are particularly beneficial for individuals looking to achieve smoother, clearer, and more balanced skin.