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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Typology
246K
Volume
+132%
Growth
Study and systematic classification of types based on their common characteristics. Typology is utilized in fields such as psychology, theology, and linguistics to identify, count, and categorize facts using sensory perception and logic, providing a structured approach to understanding complex phenomena. This method benefits researchers and professionals who require a systematic way to analyze and interpret data within their respective disciplines.
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Plant-based
74K
Volume
+131%
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Dietary approach that emphasizes foods derived from plant sources, including fruits, vegetables, nuts, seeds, oils, whole grains, legumes, and beans. This diet can range from strictly vegan, excluding all animal products, to flexitarian, which includes occasional meat and fish, offering various health benefits such as lower risk of heart disease and improved digestion. Plant-based diets are particularly appealing to individuals seeking health improvements, environmental sustainability, and diverse, flexible eating habits.
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Teeth Whitening Strips
165K
Volume
+130%
Growth
Thin, flexible pieces of plastic coated with a peroxide-based gel used to remove stains and discoloration from teeth. The peroxide acts as a bleaching agent, helping to restore the natural white color of teeth, with varying concentrations affecting effectiveness and treatment duration. These strips are primarily targeted at individuals seeking a convenient and non-invasive method to achieve a brighter smile at home.
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Skin therapy wand
260
Volume
+130%
Growth
A home device used for various skin treatments, including eliminating toxins and acne-causing bacteria. It offers benefits such as shrinking enlarged pores, increasing collagen and elastin production, reducing the appearance of fine lines, wrinkles, and cellulite, and fading dark eye circles. The skin therapy wand is primarily targeted at individuals seeking non-invasive, at-home solutions for improving skin health and appearance.
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Jelly nails
49.5K
Volume
+129%
Growth
A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.
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Eltamd
110K
Volume
+128%
Growth
Skincare brand known for its high-quality sunscreens and moisturizers, particularly those with broad-spectrum SPF protection. EltaMD products are well-regarded for their effectiveness and are available through major retailers like Amazon and Walmart, distinguishing themselves with formulations that cater to various skin types and conditions. The brand primarily targets individuals seeking reliable sun protection and skincare solutions, including those with sensitive or acne-prone skin.
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Statement candle
140
Volume
+128%
Growth
A decorative centerpiece candle, often lidded and featuring three wicks, known for its high shine and warm ombre glow. The glow becomes more pronounced with each use, adding a visually appealing element to any room. Statement candles are popular among individuals looking to enhance their home decor with a touch of elegance and warmth.
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Hyaluronic Acid Serum
201K
Volume
+128%
Growth
Skincare product formulated to provide intense hydration and improve skin texture and tone through the use of hyaluronic acid, a molecule renowned for its moisture-retaining properties. Hyaluronic acid serum helps to reduce the appearance of fine lines and wrinkles, strengthen the skin's natural barrier, and enhance overall skin health, making it a valuable addition to anti-aging skincare routines. This serum is suitable for all skin types and is particularly beneficial for individuals seeking to address dryness, uneven skin texture, and signs of aging.
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Hair gummies
27.1K
Volume
+127%
Growth
Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.
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Peptide
246K
Volume
+127%
Growth
Short chains of amino acid monomers linked by peptide bonds, typically containing 2 to 50 amino acids. Peptides play crucial roles in biological functions, including acting as hormones, enzymes, and signaling molecules, and are used in various medical and cosmetic applications. They are particularly valuable for researchers, medical professionals, and the cosmetic industry for their diverse functional properties.
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Pumpkin seed oil
60.5K
Volume
+127%
Growth
Culinary oil extracted from the seeds of pumpkins, known for its rich, nutty flavor and deep green color. It is rich in essential fatty acids, antioxidants, vitamins, and minerals, contributing to various health benefits such as supporting prostate health, improving heart health, and promoting healthy skin and hair. This oil is particularly popular in Central European countries and is often used as a finishing oil in salads, soups, and roasted vegetables.
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Lumi
201K
Volume
+126%
Growth
Visual lab intelligence platform that enhances research and development (R&D) efficiency by streamlining lab monitoring, data analysis, and compliance. It uses advanced computer vision technology to capture, collate, and analyze experimental data safely and efficiently, differentiating itself by improving reproducibility and safety in scientific experiments. Lumi is primarily targeted at scientists and researchers looking to save time and increase the accuracy and safety of their experimental processes.
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Curl comb
4.4K
Volume
+125%
Growth
A hair care tool designed to brush through curls without causing them to lose their shape. Its unique prong design allows hair to glide through smoothly, helping to maintain the integrity of the curls, making it a valuable tool for individuals with curly hair. The curl comb is particularly beneficial for those looking to manage and style their curls without frizz or breakage.
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Vegan collagen
27.1K
Volume
+125%
Growth
Collagen alternative derived from natural ingredients like yeasts and bacteria, suitable for those avoiding animal products. Vegan collagen aims to provide similar benefits to traditional collagen, such as improved skin elasticity and joint health, without the use of animal-derived components. It is primarily targeted at individuals following a vegan lifestyle or those seeking plant-based health and beauty supplements.
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Solar buddies
27.1K
Volume
+125%
Growth
Award-winning, child-friendly sunscreen applicator designed to make applying suncream easy, mess-free, and convenient. It is refillable, has an anti-bacterial coating, and is BPA-free, ensuring safety for children and babies. The product is particularly useful in schools and other settings where children need to apply sunscreen themselves.
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Magic serum
2.9K
Volume
+124%
Growth
Skincare product designed to provide long-lasting hydration, making the skin feel plump, soft, and dewy for several hours after application. It differentiates itself by offering extended moisture retention and a noticeable improvement in skin texture and appearance. The target demographic includes individuals seeking intensive hydration and a more youthful, radiant complexion.
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Orange County CBD
80
Volume
+124%
Growth
A celebrated CBD brand founded in 2019 by two friends inspired by a trip to Orange County, California. The company is committed to impeccable sourcing of all its ingredients, focusing on high-quality organic hemp, and offers a variety of CBD products, establishing a reputation for quality and reliability in the CBD market. Orange County CBD primarily targets individuals seeking high-quality, organic CBD products for wellness and therapeutic purposes.
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peptides
246K
Volume
+124%
Growth
Short chains of amino acids linked by peptide bonds, smaller than proteins. Peptides function as hormones, neurotransmitters, and are involved in the immune response, playing crucial roles in various biological processes. They are valuable in medical and research applications for their diverse functionalities.
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Waterproof makeup bag
1.3K
Volume
+123%
Growth
A waterproof makeup bag is a storage accessory designed to protect cosmetics and toiletries from water and moisture. It is typically made from water-resistant materials, ensuring that the contents remain dry and secure even in wet environments. This bag is ideal for travelers, beach-goers, and anyone needing reliable protection for their beauty products against spills and humidity.
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Goodal
12.1K
Volume
+123%
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Beauty brand that emphasizes clean, functional, mild, and natural beauty products. Goodal differentiates itself by combining Korean heritage and holistic wellness principles, ensuring its products are both effective and gentle. The brand primarily targets individuals seeking natural and gentle skincare solutions.
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Hyaluronic acid cream
14.8K
Volume
+123%
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Skincare product formulated to hydrate and improve the elasticity of the skin using hyaluronic acid, a molecule known for its moisture-retaining properties. By attracting and holding water molecules, this cream helps to keep the skin plump, reduce the appearance of fine lines and wrinkles, and enhance overall skin texture. It is particularly beneficial for individuals with dry or aging skin, as well as those seeking to maintain a hydrated and youthful complexion.
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Nicotinamide
135K
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+123%
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Nicotinamide, also known as niacinamide, is a form of vitamin B3 that is essential for various biological processes. It serves as a precursor to nicotinamide adenine dinucleotide (NAD+), a coenzyme crucial for energy production and cellular metabolism, and is commonly used in skincare products for its anti-inflammatory properties and ability to improve the skin barrier. Nicotinamide is beneficial for individuals seeking to enhance skin health, support neuroprotection, and potentially slow down aging processes.
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Panthenol
135K
Volume
+123%
Growth
A derivative of pantothenic acid (vitamin B5), commonly used in skincare and haircare products. It is valued for its moisturizing, soothing, and anti-inflammatory properties, and is known to improve hydration, reduce itching and inflammation, and accelerate the healing of epidermal wounds. Panthenol is particularly beneficial for individuals with dry, sensitive, or irritated skin and hair, seeking enhanced hydration and healing benefits.
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amika:
201K
Volume
+123%
Growth
Brooklyn-born haircare brand known for its salon-quality products. The brand emphasizes inclusivity, catering to all hair types and promoting sustainability, with products that are clinically tested and infused with a distinctive scent and sea buckthorn, a superfruit. Amika: primarily targets hairstylists and consumers seeking high-quality, eco-friendly haircare solutions.
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Powder sunscreen
33.1K
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+122%
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A type of sunscreen that comes in a powdered form, often packaged with a built-in brush for easy application. Powder sunscreens are typically mineral-based, containing active ingredients like zinc oxide or titanium dioxide, providing broad-spectrum protection against UVA and UVB rays, and are convenient for reapplication throughout the day without disturbing makeup. This product is particularly beneficial for individuals with oily skin or those who need a non-greasy, lightweight sun protection solution.
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K-beauty
110K
Volume
+122%
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Skincare products and routines originating from South Korea, emphasizing health, hydration, and brightening effects. K-beauty is distinguished by its multi-step skincare routines and innovative ingredients, offering a comprehensive approach to skincare that aims to achieve a clear, radiant complexion. It primarily appeals to individuals seeking effective and innovative skincare solutions, particularly those interested in maintaining youthful and healthy skin.
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Babylisspro
2.64K
Volume
+120%
Growth
Brand offering professional-grade hair styling tools including clippers, trimmers, shavers, and hair dryers. Known for their reliability and performance, these products are widely used by barbers and stylists for their high-quality results and durability. BaBylissPRO primarily targets professional hairdressers and barbers seeking dependable and efficient styling tools.
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Signature scent
12.1K
Volume
+118%
Growth
A personal and distinctive fragrance that reflects an individual's personality and style. It serves as a unique olfactory signature, often chosen to convey specific traits or emotions, making it memorable and recognizable. Signature scents are typically sought after by individuals looking to express their identity and leave a lasting impression through their choice of fragrance.
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Scalp brush
22.2K
Volume
+118%
Growth
A handheld tool designed to exfoliate the scalp, loosen dandruff, and increase blood circulation to hair follicles. It functions similarly to a regular hair comb or brush but is specifically designed to promote hair growth, improve scalp health, reduce dandruff, and provide a relaxing massage experience. The scalp brush is particularly beneficial for individuals looking to enhance their scalp care routine and those experiencing issues like dandruff or hair thinning.
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Body serum
27.1K
Volume
+117%
Growth
Advanced body care products designed to go beyond basic moisturizing. They contain active ingredients that can address various skin issues, making them more effective than traditional lotions and body creams. Body serums are particularly beneficial for individuals seeking targeted treatments for skin concerns such as dryness, uneven texture, and aging.
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