A type of manicure that uses a mix of clear nail polish with added color to create a glass-like, transparent look. This trend allows for endless possibilities in terms of colors and designs, resulting in a unique and stylish appearance that stands out from traditional opaque nail polishes. Jelly nails are particularly popular among fashion-forward individuals seeking a modern and customizable nail aesthetic.

Well People is a company that creates award-winning beauty products using premium, plant-derived ingredients. The brand is distinguished by its commitment to natural and sustainable beauty solutions, offering a range of cosmetics that are free from harmful chemicals and synthetic ingredients. Well People primarily targets health-conscious consumers who seek high-quality, eco-friendly beauty products.

Lash growth oil is a cosmetic product formulated to promote the growth and thickness of eyelashes by nourishing the hair follicles with essential oils and nutrients. This oil typically contains ingredients like castor oil, vitamin E, and other natural extracts known for their ability to strengthen and condition lashes, leading to fuller and healthier-looking eyelashes over time. It is primarily used by individuals seeking to enhance their natural lashes without the use of extensions or synthetic products.

Skin types are generally categorized into several main types based on their characteristics and how they react to various factors. These include normal, oily, dry, combination, sensitive, and acne-prone skin, each requiring specific care to maintain optimal health and appearance. Understanding one's skin type is essential for selecting appropriate skincare products and routines.

Products designed to alleviate vaginal dryness, which can be caused by hormonal changes, medications, or medical conditions. These moisturizers help maintain the natural moisture balance of the vaginal tissues, providing relief from symptoms like itching, burning, and discomfort. They are primarily used by individuals experiencing vaginal dryness, often due to menopause or other health-related factors.

Skincare products and routines originating from South Korea, emphasizing health, hydration, and brightening effects. K-beauty is distinguished by its multi-step skincare routines and innovative ingredients, offering a comprehensive approach to skincare that aims to achieve a clear, radiant complexion. It primarily appeals to individuals seeking effective and innovative skincare solutions, particularly those interested in maintaining youthful and healthy skin.

Skincare product formulated to hydrate and improve the elasticity of the skin using hyaluronic acid, a molecule known for its moisture-retaining properties. By attracting and holding water molecules, this cream helps to keep the skin plump, reduce the appearance of fine lines and wrinkles, and enhance overall skin texture. It is particularly beneficial for individuals with dry or aging skin, as well as those seeking to maintain a hydrated and youthful complexion.

A personal and distinctive fragrance that reflects an individual's personality and style. It serves as a unique olfactory signature, often chosen to convey specific traits or emotions, making it memorable and recognizable. Signature scents are typically sought after by individuals looking to express their identity and leave a lasting impression through their choice of fragrance.

Vitamin E ferulic acid serum is a skincare product that combines vitamin E and ferulic acid, both powerful antioxidants, to protect the skin from environmental damage and reduce the signs of aging. Ferulic acid enhances the effectiveness of vitamin E, providing additional protection against free radicals and improving the skin's appearance by promoting firmness and reducing fine lines. This serum is commonly used by individuals seeking anti-aging solutions and those wanting to protect their skin from sun damage and pollution.

Edible oil extracted from the pulp of avocados, known for its high smoke point and rich content of monounsaturated fats, particularly oleic acid. Avocado oil is valued for its versatility in culinary applications, including high-heat cooking methods like frying and grilling, as well as its moisturizing properties in cosmetics and skincare. It is particularly beneficial for individuals seeking heart-healthy fats and those looking to improve skin health.

Skincare tools featuring a handle and a roller covered in tiny needles. They are used in a process called microneedling, which involves rolling the device over the skin to create tiny punctures that stimulate the skin's natural healing processes, including collagen and elastin production. Derma rollers are primarily targeted at individuals looking to improve the appearance of scars, fine lines, wrinkles, and overall skin texture.

Luxury hair extension and hair salon located in Atlanta, Georgia, offering a range of premium human hair extensions, including clip-in extensions, tape-ins, and bundles. The company differentiates itself by providing seamless and high-quality hair solutions, along with hair accessories and hot tools. Go Sleek Hair Company primarily targets individuals seeking high-end, natural-looking hair extensions and professional salon services.

Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.

To a moderate degree or in a gentle manner, often used to describe actions, feelings, or conditions that are not extreme. It implies a slight or subdued intensity, making it suitable for situations where a softer or less intense approach is needed. This term is commonly used in various contexts, including weather descriptions, flavors, and emotional states, appealing to those who prefer or require a less intense experience.

Skincare brand offering targeted solutions for anti-aging, acne, and general skincare. Geologie differentiates itself by providing personalized skincare regimens based on individual skin types and concerns, utilizing active ingredients like retinol and salicylic acid. The brand primarily targets individuals seeking customized skincare solutions to address specific skin issues and improve overall skin health.

A blend of matcha green tea and collagen peptides designed to promote skin health and overall wellness. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen. Collagen matcha is primarily targeted at individuals seeking to enhance their skin health and benefit from the combined effects of matcha and collagen.

Hybrid skincare products that combine the benefits of a toner and a serum. They are designed to refine pores, improve skin texture, and provide hydration, offering a multifunctional approach to skincare. Toner serums are particularly beneficial for individuals seeking to streamline their skincare routine while addressing multiple skin concerns simultaneously.

A brand specializing in satin-lined turbans and headbands aimed at reducing breakage and retaining moisture in textured hair. You Go Natural differentiates itself by offering the first-ever water-resistant fashion swim turban, providing both functionality and style. The products are primarily targeted at individuals with textured hair who seek to maintain hair health and minimize damage.

South Korean cosmetics brand launched by Amore Pacific in 1994, known for its focus on hydration and moisture. Laneige differentiates itself with flagship products like the Water Bank skin care line, Water Sleeping Mask, BB Cushion foundation, and two-tone lipsticks, emphasizing innovative formulations and effective hydration solutions. The brand primarily targets individuals seeking high-quality skincare products that enhance both inner and outer beauty through superior hydration.

Founder and driving force behind Irene Forte Skincare, a brand known for its commitment to natural and scientific skincare solutions. The brand emphasizes the use of natural ingredients sourced from an organic farm in Sicily and sustainable practices, differentiating itself through its blend of nature and science. Irene Forte Skincare primarily targets individuals seeking high-quality, eco-friendly skincare products.

Brooklyn-born haircare brand known for its salon-quality products. The brand emphasizes inclusivity, catering to all hair types and promoting sustainability, with products that are clinically tested and infused with a distinctive scent and sea buckthorn, a superfruit. Amika: primarily targets hairstylists and consumers seeking high-quality, eco-friendly haircare solutions.

A microfiber towel used in a heatless drying technique known as hair plopping. This method involves wrapping the hair in the towel to air-dry curls, enhancing and defining the natural curl pattern without causing frizz. The plopping towel is particularly beneficial for individuals with curly or wavy hair who seek to maintain and enhance their natural curls without heat damage.

A home device used for various skin treatments, including eliminating toxins and acne-causing bacteria. It offers benefits such as shrinking enlarged pores, increasing collagen and elastin production, reducing the appearance of fine lines, wrinkles, and cellulite, and fading dark eye circles. The skin therapy wand is primarily targeted at individuals seeking non-invasive, at-home solutions for improving skin health and appearance.

Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.

A handheld tool designed to exfoliate the scalp, loosen dandruff, and increase blood circulation to hair follicles. It functions similarly to a regular hair comb or brush but is specifically designed to promote hair growth, improve scalp health, reduce dandruff, and provide a relaxing massage experience. The scalp brush is particularly beneficial for individuals looking to enhance their scalp care routine and those experiencing issues like dandruff or hair thinning.

Skincare product known for its energizing and hydrating properties. It is loaded with nourishing proteins, vitamins, and minerals that quickly saturate the skin with hydration, enhancing the skin's natural repair process and maintaining elasticity. This toner is popular among individuals seeking to improve their skin's overall health and appearance.

Perennial plant native to the wetlands of Asia, known scientifically as Centella asiatica. It has been utilized in traditional Chinese medicine for centuries due to its soothing and healing properties, and has recently gained popularity in skincare products for its ability to calm and repair the skin. Cica is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies for skin health.

A spa headband is a hair accessory made from soft, comfortable stretch fabric designed to securely hold hair in place without pulling or tugging. It is commonly used in salons and spas to keep hair away from the face during treatments, minimizing the risk of cross-contamination and creating a safe environment for both clients and professionals. This product is particularly beneficial for beauty and skincare professionals as well as individuals seeking convenience during their personal care routines.

DIY lashes refer to the practice of applying false eyelashes at home rather than visiting a professional salon. They come in various forms such as strip lashes, individual lash clusters, and pre-made lash extensions, offering a customizable approach to enhancing one's appearance. This trend is particularly popular among beauty enthusiasts looking for a cost-effective and convenient way to achieve salon-quality lashes at home.

Skincare product designed to create a natural protective barrier on the skin, lock in moisture, and maintain hydration levels. It enhances the skin's appearance by giving it a radiant and glowing look, often containing ingredients like shea butter, oils, and light-reflecting particles. Body glow cream is primarily targeted at individuals seeking to improve their skin's hydration and achieve a luminous, healthy-looking complexion.