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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Boy Smells
22.2K
Volume
+117%
Growth
Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.
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Charm necklace
135K
Volume
+116%
Growth
Customizable pieces of jewelry that allow individuals to select their own charms, offering a personalized touch. Available in various materials and styles, charm necklaces are often well-reviewed and range in price from $8 to around $19, making them accessible and versatile. These necklaces are particularly popular as personalized gifts, appealing to those who appreciate unique and meaningful accessories.
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zeroid
8.1K
Volume
+115%
Growth
Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.
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Biotin gummies
22.2K
Volume
+114%
Growth
Dietary supplements that provide an easy and tasty way to increase biotin intake, a water-soluble vitamin known for supporting metabolic functions and promoting healthy hair, skin, and nails. These gummies are often marketed for their potential to improve hair growth, strengthen nails, and enhance skin health, and they typically come in various flavors designed to be chewed rather than swallowed whole. Biotin gummies are particularly popular among individuals looking for a convenient supplement to support their beauty and wellness routines.
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Sculptra
201K
Volume
+114%
Growth
Injectable cosmetic dermal filler made of poly-L-lactic acid, approved by the FDA. It is designed to reduce deep wrinkles and facial lines by stimulating collagen production, offering long-lasting results compared to other fillers. Sculptra is primarily targeted at individuals seeking non-surgical facial rejuvenation and those looking to address signs of aging with a minimally invasive procedure.
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Absolute Collagen
40.5K
Volume
+114%
Growth
Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.
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Ice roller
40.5K
Volume
+114%
Growth
Skincare tool designed to reduce puffiness, soothe skin, and alleviate pain from migraines or minor injuries. Ice rollers work by rolling the device over the face, eyes, and neck, providing a cooling effect that helps reduce inflammation and improve circulation, differentiating them from other skincare tools by their simplicity and effectiveness. They are particularly beneficial for individuals looking to enhance their skincare routine with a focus on reducing inflammation and improving skin appearance.
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Microneedling pen
40.5K
Volume
+113%
Growth
A microneedling pen is a skincare device equipped with fine, tiny needles used to create controlled micro-injuries on the skin's surface to promote collagen production and enhance skin rejuvenation. This tool is often employed in cosmetic treatments to improve skin texture, reduce the appearance of scars, wrinkles, and large pores, and enhance the absorption of skincare products. It is primarily targeted at individuals looking for professional or at-home solutions for anti-aging, scar treatment, and overall skin improvement.
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Rice scrub
1.6K
Volume
+113%
Growth
Skincare product that typically uses rice or rice-derived ingredients to exfoliate the skin. These scrubs can come in various forms, such as cleansers, foams, or masks, and are known for their gentle exfoliating properties, which help to remove dead skin cells and impurities, leaving the skin smooth and refreshed. Rice scrubs are suitable for all skin types and are particularly beneficial for individuals seeking a mild yet effective exfoliation method.
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Intimate body wash
480
Volume
+110%
Growth
Intimate body wash is a specially formulated cleanser designed for the delicate skin of the genital area. It is typically pH-balanced and contains gentle, non-irritating ingredients to maintain hygiene and prevent discomfort. This product is ideal for individuals seeking a safe and effective way to cleanse and care for their intimate areas.
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Hexylresorcinol
18.1K
Volume
+110%
Growth
Hexylresorcinol is an organic compound used primarily as an antiseptic and anesthetic. It is commonly found in throat lozenges and skincare products due to its antibacterial and antifungal properties, and it is also used in treating minor skin infections and as a preservative in some cosmetic formulations. Hexylresorcinol is particularly beneficial for individuals seeking relief from sore throats or looking for effective skincare solutions.
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Silicone scar sheets
60.5K
Volume
+110%
Growth
Soft, flexible, self-adhesive dressings designed to be applied over scars to improve their appearance. These sheets contain silicone, which helps to enhance the color, height, and texture of scars by hydrating the scar tissue, thereby reducing redness, itching, and discomfort. Silicone scar sheets are commonly used by individuals looking to manage and reduce the visibility of scars from surgery, injury, burns, and acne.
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Avocado oil
165K
Volume
+109%
Growth
Edible oil extracted from the pulp of avocados, known for its high smoke point and rich content of monounsaturated fats, particularly oleic acid. Avocado oil is valued for its versatility in culinary applications, including high-heat cooking methods like frying and grilling, as well as its moisturizing properties in cosmetics and skincare. It is particularly beneficial for individuals seeking heart-healthy fats and those looking to improve skin health.
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DS Laboratories
9.9K
Volume
+109%
Growth
Technology company focused on innovation and the development of unique, clinically-proven products. DS Laboratories differentiates itself by offering features and benefits that are not available from competitors, emphasizing advanced research and development. The company's products are primarily targeted at consumers seeking effective and scientifically-backed solutions for personal care and wellness.
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Caffeine skincare
590
Volume
+108%
Growth
Skincare products that incorporate caffeine as a key ingredient to provide various skin benefits. Caffeine in skincare is known for its antioxidant properties, anti-inflammatory effects, and ability to improve blood circulation, which can help reduce under-eye puffiness and dark circles, as well as the appearance of cellulite. These products are particularly beneficial for individuals looking to protect their skin from environmental damage, soothe irritation, and enhance skin smoothness.
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Skin serum
9.9K
Volume
+107%
Growth
Lightweight skincare product formulated with a higher concentration of active ingredients like Hyaluronic Acid, Glycolic Acid, and Vitamin C. It is designed to deliver these active ingredients more effectively to the skin, enhancing hydration, exfoliation, and overall skin health. Skin serums are particularly beneficial for individuals seeking targeted treatments for specific skin concerns such as aging, hyperpigmentation, and dryness.
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Go Sleek
1.9K
Volume
+105%
Growth
Luxury hair extension and hair salon located in Atlanta, Georgia, offering a range of premium human hair extensions, including clip-in extensions, tape-ins, and bundles. The company differentiates itself by providing seamless and high-quality hair solutions, along with hair accessories and hot tools. Go Sleek Hair Company primarily targets individuals seeking high-end, natural-looking hair extensions and professional salon services.
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Tsubaki Oil
2.9K
Volume
+105%
Growth
Traditional Japanese oil derived from the seeds of the Camellia japonica plant, known for its moisturizing and nourishing properties. Rich in oleic acid, vitamins, and antioxidants, it is commonly used in hair and skin care to enhance hydration and promote a healthy appearance. Tsubaki Oil is particularly beneficial for individuals seeking natural solutions for dry or damaged hair and skin.
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Anti-frizz spray
12.1K
Volume
+104%
Growth
Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.
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Deodorant bar
1K
Volume
+102%
Growth
Solid forms of deodorant made with natural ingredients, designed to control body odor. They are eco-friendly, often cruelty-free and vegan, and come in various scents and formulations, offering a sustainable alternative to traditional deodorants. Deodorant bars are popular among environmentally conscious consumers and those seeking natural personal care products.
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Radiesse
110K
Volume
+102%
Growth
Dermal filler used for cosmetic purposes, particularly for smoothing out wrinkles and adding volume to the skin. Composed of calcium hydroxylapatite microspheres suspended in a gel carrier, it is commonly used to treat facial wrinkles and folds, such as nasolabial folds, and can also be used for hand rejuvenation. Radiesse is primarily targeted at individuals seeking non-surgical cosmetic enhancements to reduce signs of aging.
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Hair growth supplement
40.5K
Volume
+102%
Growth
A hair growth supplement is a dietary product designed to improve hair health and promote hair growth. These supplements typically contain vitamins, minerals, and other nutrients like biotin, collagen, and omega-3 fatty acids that support hair follicle health and strength. Hair growth supplements are primarily targeted at individuals experiencing hair thinning, hair loss, or those seeking to enhance the overall quality and growth rate of their hair.
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Cushion foundation
49.5K
Volume
+100%
Growth
A liquid foundation housed in a sponge-like cushion within a compact, designed for convenient and easy application. Cushion foundations offer buildable coverage and often include skincare benefits, differentiating them from traditional liquid foundations. This product is particularly popular among individuals seeking a portable and quick makeup solution with added skincare advantages.
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Brightening Serum
33.1K
Volume
+100%
Growth
Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.
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Peach & lily
4.4K
Volume
+100%
Growth
Skincare brand known for its clean, clinically effective, and safe products suitable for sensitive skin. It differentiates itself by being vegan, sustainable, and cruelty-free, drawing inspiration from Korean Beauty principles to achieve 'glassy, smooth, luminous, translucent-looking skin.' The brand primarily targets individuals seeking high-quality, ethical skincare solutions that promote hydration, reduce inflammation, and protect against free radical damage.
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Lume deodorant
201K
Volume
+100%
Growth
Lume Deodorant is a personal care product designed to control body odor by optimizing the skin's pH levels. It is clinically proven to exfoliate, even skin tone, and reduce hyperpigmentation, making it suitable for sensitive areas. This deodorant is targeted at individuals seeking a gentle yet effective solution for odor control and skin care.
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Crystal hair eraser
3.6K
Volume
+100%
Growth
Hair removal and exfoliation tool designed to provide a painless alternative to traditional hair removal methods. The Crystal Hair Eraser uses a unique crystal technology to gently remove hair and exfoliate the skin, offering a smoother and more comfortable experience compared to waxing or shaving. This product is targeted at individuals seeking a convenient and pain-free hair removal solution, particularly those with sensitive skin.
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crunchi
22.2K
Volume
+100%
Growth
Cosmetics brand focused on setting new standards for cosmetic safety, high performance, and sustainability. Crunchi offers a range of beauty products, including purifying masks, bronzing duos, body SPF, and liquid concealers, differentiating itself by ensuring its products are safe and environmentally friendly. The brand primarily targets consumers who are conscious about product safety and environmental impact in their beauty routines.
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Diy lashes
3.6K
Volume
+100%
Growth
DIY lashes refer to the practice of applying false eyelashes at home rather than visiting a professional salon. They come in various forms such as strip lashes, individual lash clusters, and pre-made lash extensions, offering a customizable approach to enhancing one's appearance. This trend is particularly popular among beauty enthusiasts looking for a cost-effective and convenient way to achieve salon-quality lashes at home.
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Ginseng eye cream
1.6K
Volume
+100%
Growth
Ginseng eye cream is a skincare product formulated to nourish and rejuvenate the delicate skin around the eyes using various types of ginseng, such as red ginseng, panax ginseng, and wood-cultivated ginseng. It is known for its ability to tighten the skin, improve texture, boost radiance, and strengthen the skin, making it effective in addressing signs of aging and fatigue in the eye area. This product is particularly beneficial for individuals seeking to reduce the appearance of fine lines, wrinkles, and dark circles around the eyes.
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