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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Jade comb
1.9K
Volume
+87%
Growth
Grooming tools made from jade, a precious stone valued for its beauty and supposed healing properties, particularly in Chinese culture. Jade combs are often used in traditional Chinese medicine and beauty routines for their purported benefits, which include improving blood circulation, reducing stress, and promoting hair health. They are primarily targeted at individuals interested in holistic health practices and traditional beauty treatments.
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Glutathione cream
46K
Volume
+86%
Growth
Skincare product that leverages the powerful antioxidant properties of glutathione to improve skin health and appearance. It helps neutralize free radicals, combat oxidative stress, eliminate toxins, slow down the aging process, and fade dark spots, making it beneficial for reducing the effects of UV exposure and environmental toxins. Glutathione cream is particularly targeted at individuals looking to enhance their skin's radiance and reduce signs of aging and hyperpigmentation.
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Dashing Diva
60.5K
Volume
+86%
Growth
Brand offering a variety of nail products, including gel nail strips and palettes, designed for easy, at-home manicures with a professional finish. Known for their quality and affordability, Dashing Diva products are available at various retailers like Target and Walgreens. The brand primarily targets individuals seeking convenient and cost-effective nail care solutions at home.
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Mediheal
60.5K
Volume
+86%
Growth
A beauty science company that focuses on empowering individuals to achieve their full beauty potential through scientifically-based solutions. Mediheal differentiates itself by offering a range of skincare products that are developed with advanced scientific research and innovative ingredients, aiming to provide effective and targeted beauty treatments. The company's products are primarily targeted at individuals seeking high-quality, science-backed skincare solutions to enhance their beauty regimen.
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Nail stickers
74K
Volume
+85%
Growth
Decorative adhesives designed for application on nails, typically made from materials like vinyl, plastic, paper, or gel-like substances. These stickers feature an adhesive layer on one side and a colorful or artistic design on the other, allowing users to create intricate nail art quickly and easily without painting or drawing directly on the nails. Nail stickers are popular among individuals seeking convenient and creative ways to enhance their nail appearance, particularly those who prefer DIY nail art solutions.
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Scalp mask
800
Volume
+84%
Growth
A hair care product applied to the scalp to address issues such as dryness, dandruff, and lack of moisture. Scalp masks often contain natural ingredients like honey, aloe vera, and avocado, which help to improve scalp health and hair condition. They are particularly beneficial for individuals experiencing scalp discomfort or those seeking to enhance the overall health and appearance of their hair.
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Hydrafacial machine
27.1K
Volume
+84%
Growth
Skincare technology that utilizes the natural healing powers of water and oxygen to exfoliate the skin. Unlike traditional methods that use hard crystals or abrasive wands, it offers a gentler approach, resulting in deeply hydrated and healthier-looking skin. This technology is primarily targeted at individuals seeking non-invasive, effective skincare treatments for improved skin health and appearance.
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Type II collagen
3.6K
Volume
+83%
Growth
A type of protein primarily found in cartilage, essential for the proper functioning of joints. It is a major component of the extracellular matrix, providing tensile strength and elasticity to cartilage, and is crucial for maintaining the structural integrity of cartilage tissue. Type II collagen is often studied in the context of joint diseases such as osteoarthritis and rheumatoid arthritis, benefiting individuals with these conditions.
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Mastic gum
90.5K
Volume
+82%
Growth
A resin obtained from the mastic tree (Pistacia lentiscus), native to the Mediterranean region. It has been used for centuries in traditional medicine, culinary applications, and as a natural chewing gum, known for its potential health benefits such as antimicrobial properties, digestive health support, and oral health benefits. Mastic gum is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative medicinal and culinary products.
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Warm compress
40.5K
Volume
+82%
Growth
A warm compress is a heated cloth or pad applied to a specific area of the body to relieve pain, increase blood flow, and relax muscles. It is commonly used to treat conditions such as muscle soreness, arthritis, and menstrual cramps, and can be made using methods like soaking a cloth in hot water, using a microwaveable heat pad, or employing a hot water bottle. Warm compresses are particularly beneficial for individuals experiencing localized pain or discomfort and seeking non-pharmacological relief.
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Coco and eve
74K
Volume
+82%
Growth
Beauty brand known for its initial success with the 'Like a Virgin Hair Masque' and has since expanded to include a range of haircare, body care, self-tanning, and skincare products. The brand differentiates itself by infusing its products with tropical Balinese ingredients, earning numerous awards and a strong following in the beauty community. Coco and Eve primarily targets beauty enthusiasts seeking high-quality, innovative products with a tropical twist.
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You Go Natural
2.9K
Volume
+82%
Growth
A brand specializing in satin-lined turbans and headbands aimed at reducing breakage and retaining moisture in textured hair. You Go Natural differentiates itself by offering the first-ever water-resistant fashion swim turban, providing both functionality and style. The products are primarily targeted at individuals with textured hair who seek to maintain hair health and minimize damage.
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Vanilla collagen
1K
Volume
+81%
Growth
Flavored collagen supplement designed to support skin, joint, bone, hair, nail, and gut health. Vanilla collagen can be incorporated into various foods and beverages such as smoothies, shakes, baking, coffee, tea, yogurt, and oatmeal, offering a versatile way to enhance nutritional intake. This product is particularly beneficial for individuals seeking to improve their overall health and wellness through dietary supplements.
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Good Skin Days
1.6K
Volume
+81%
Growth
Skincare line from Soko Glam Labs, known as 'Good Days For All,' focusing on superior hydration and skin brightening. The brand differentiates itself by using ingredients like Moroccan rosewater, squalane, and plant-based brighteners to promote effective skincare solutions. It primarily targets individuals seeking inclusive and effective skincare products to achieve healthier, brighter skin.
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Good Dye Young
22.2K
Volume
+81%
Growth
A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.
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Kristin Ess
40.5K
Volume
+80%
Growth
Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.
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Dr Dennis Gross
60.5K
Volume
+80%
Growth
A board-certified dermatologist and dermatologic surgeon with over 25 years of experience, known for his expertise in skincare. He is the founder of Dr. Dennis Gross Dermatology, an exclusive dermatology practice located on 5th Avenue in Manhattan, New York, and has developed a line of skincare products under the brand name Dr. Dennis Gross Skincare, based on his professional experience as a clinician, practicing dermatologist, and researcher. The target demographic for his products and services includes individuals seeking advanced dermatological care and high-quality skincare solutions.
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bha
165K
Volume
+79%
Growth
Beta Hydroxy Acid (BHA) is a type of hydroxy acid commonly used in skincare products for its exfoliating and acne-treating properties. It penetrates deep into the pores to remove dead skin cells and excess oil, making it effective for treating acne and improving skin texture. BHA is particularly beneficial for individuals with oily or acne-prone skin seeking to achieve a clearer and smoother complexion.
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Heeta
1.3K
Volume
+78%
Growth
Heeta is a brand that specializes in personal care and outdoor products. Known for their hair scalp massage brush launched in 2016, Heeta aims to simplify scalp care and provide a salon-like experience at home. The brand primarily targets individuals seeking effective and convenient personal care solutions.
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Ferulic acid
33.1K
Volume
+78%
Growth
Plant-based antioxidant commonly found in the cell walls of plants such as oats, rice, and wheat. Known for its anti-inflammatory, antimicrobial, and anti-aging properties, it is often used in skincare products to protect the skin from environmental damage, reduce the appearance of fine lines and wrinkles, and improve overall skin tone and texture. Ferulic acid is particularly beneficial for individuals seeking to enhance their skincare routine with potent antioxidant protection.
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Teeth whitening foam
1.9K
Volume
+78%
Growth
Dental product designed to whiten teeth by breaking down stains and discolorations. Teeth whitening foam works by penetrating crevices in the teeth, effectively targeting discolorations while being gentle on the teeth, often using ingredients like hydrogen peroxide or carbamide peroxide. It is primarily used by individuals seeking a convenient and non-abrasive method to achieve a brighter smile.
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Hair mask
98K
Volume
+77%
Growth
A deep conditioning treatment designed to nourish and strengthen hair. Hair masks typically contain beneficial ingredients such as oils, butters, and nutrients that help repair damaged hair, add moisture, and improve overall hair health. They are particularly beneficial for individuals with dry, damaged, or chemically treated hair seeking intensive care and restoration.
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microplastic
90.5K
Volume
+77%
Growth
Tiny plastic particles less than 5 millimeters in diameter, originating from sources such as the breakdown of larger plastic debris, microbeads in personal care products, and synthetic fibers from clothing. These particles are a significant environmental concern due to their ability to be ingested by marine life and enter the food chain, potentially impacting human health and ecosystems. Microplastics primarily affect marine environments and are a concern for environmental scientists, policymakers, and public health officials.
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Deodorant cream
5.4K
Volume
+77%
Growth
Topical products designed to prevent body odor by controlling the growth of bacteria on the skin. They often contain active ingredients such as baking soda, arrowroot, tea tree oil, or zinc oxide, which have antimicrobial properties, offering a natural alternative to traditional stick or spray deodorants. Deodorant creams are particularly suitable for individuals seeking a more natural or sensitive-skin-friendly option for odor control.
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Hydrating serum
27.1K
Volume
+76%
Growth
Skincare product designed to enhance the skin's hydration, prevent it from drying out, and improve its moisture retention. These serums often contain lipid-replenishing ingredients that deeply nourish the skin, providing a more supple and radiant appearance. Hydrating serums are particularly beneficial for individuals with dry or dehydrated skin, aiming to achieve optimal hydration and skin health.
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Cuticle oil
90.5K
Volume
+76%
Growth
A moisturizing product designed to hydrate the nail bed and surrounding skin. It typically contains natural vegetable oils like avocado, coconut, and almond oil, along with Vitamin E, which helps to soften the skin and repair damage. Cuticle oil is primarily used by individuals looking to maintain healthy nails and cuticles, often those who frequently engage in nail care routines.
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Lycopene supplement
8.1K
Volume
+75%
Growth
A dietary supplement that contains lycopene, a powerful antioxidant found in tomatoes and other red fruits and vegetables. Lycopene supplements are believed to offer several health benefits, including the potential to prevent the growth of cancer cells, particularly in prostate cancer, and to help prevent the thickening of arteries, which can lead to cardiovascular issues. These supplements are primarily targeted at individuals seeking to enhance their antioxidant intake and support cardiovascular and prostate health.
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Eczema soothing cream
320
Volume
+73%
Growth
Eczema soothing cream is a topical treatment formulated to alleviate the symptoms of eczema, such as itching, redness, and inflammation. It typically contains ingredients like hydrocortisone, ceramides, or natural oils that help to moisturize and repair the skin barrier. This cream is especially beneficial for individuals suffering from eczema or other forms of dermatitis, providing relief and improving skin health.
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cica
135K
Volume
+72%
Growth
Perennial plant native to the wetlands of Asia, known scientifically as Centella asiatica. It has been utilized in traditional Chinese medicine for centuries due to its soothing and healing properties, and has recently gained popularity in skincare products for its ability to calm and repair the skin. Cica is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies for skin health.
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Agent Nateur
9.9K
Volume
+71%
Growth
Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address skin concerns such as hyperpigmentation, enlarged pores, and wrinkles, providing a natural alternative to conventional skincare products. Agent Nateur primarily targets individuals seeking high-quality, organic skincare solutions that promote overall skin health and wellness.
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