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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Boy Smells
22.2K
Volume
+106%
Growth
Boy Smells is a brand that offers a range of scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand is known for its unique and spirited scents, aiming to transform daily routines into meaningful rituals through its diverse product line. Boy Smells primarily targets individuals who appreciate high-quality, distinctive fragrances and seek to enhance their personal and home environments with luxurious scents.
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Kakadu plum
33.1K
Volume
+105%
Growth
A flowering plant native to Australia, known scientifically as Terminalia ferdinandiana. It is highly valued for its exceptional nutritional content, particularly its high vitamin C levels, making it a potent antioxidant. The Kakadu plum is used in various culinary and medicinal applications, benefiting those seeking natural sources of vitamins and antioxidants.
exploding
Nail glue
90.5K
Volume
+105%
Growth
A clear liquid adhesive used to bond both natural and artificial nails, including acrylics, tips, and wraps. It dries quickly and forms a strong bond, making it essential for various nail applications. Nail glue is primarily used by individuals who engage in nail art or require durable nail enhancements.
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Athena Club
14.8K
Volume
+103%
Growth
Personal care brand that focuses on creating everyday essentials with clean ingredients and high standards. Athena Club differentiates itself by emphasizing safety, sustainability, and effectiveness in its product offerings, along with providing flexible subscription options for consumers. The brand primarily targets individuals seeking reliable, eco-friendly personal care products that align with their health and environmental values.
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Beard pen
6.6K
Volume
+103%
Growth
Grooming tool designed to fill in and shape beards, providing a fuller and more defined look. Beard pens often feature temporary color solutions and waterproof properties, differentiating them from other beard grooming products by offering precision and durability. They are primarily targeted at individuals seeking to enhance the appearance of their beards, particularly those with patchy or uneven facial hair.
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Mediheal
60.5K
Volume
+102%
Growth
A beauty science company that focuses on empowering individuals to achieve their full beauty potential through scientifically-based solutions. Mediheal differentiates itself by offering a range of skincare products that are developed with advanced scientific research and innovative ingredients, aiming to provide effective and targeted beauty treatments. The company's products are primarily targeted at individuals seeking high-quality, science-backed skincare solutions to enhance their beauty regimen.
exploding
Nail strengthening treatment
2.9K
Volume
+100%
Growth
Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.
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Floral perfume
22.2K
Volume
+100%
Growth
A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.
exploding
Crystal hair eraser
3.6K
Volume
+100%
Growth
Hair removal and exfoliation tool designed to provide a painless alternative to traditional hair removal methods. The Crystal Hair Eraser uses a unique crystal technology to gently remove hair and exfoliate the skin, offering a smoother and more comfortable experience compared to waxing or shaving. This product is targeted at individuals seeking a convenient and pain-free hair removal solution, particularly those with sensitive skin.
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Brightening Serum
33.1K
Volume
+100%
Growth
Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.
exploding
Sea plasma
260
Volume
+100%
Growth
Isotonic seawater that has the same molecular concentration as blood plasma, allowing it to contribute to complete cell regeneration. Sea plasma is often used in health and wellness products for its potential benefits in cellular hydration and nutrient delivery, differentiating it from other mineral supplements. It is primarily targeted at individuals seeking natural health remedies and those interested in holistic wellness practices.
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DS Laboratories
9.9K
Volume
+100%
Growth
Technology company focused on innovation and the development of unique, clinically-proven products. DS Laboratories differentiates itself by offering features and benefits that are not available from competitors, emphasizing advanced research and development. The company's products are primarily targeted at consumers seeking effective and scientifically-backed solutions for personal care and wellness.
exploding
Billion Dollar Beauty
1.3K
Volume
+100%
Growth
Beauty brand offering professional-quality cosmetics since 2004, founded by Natalie Plain. It is internationally recognized and trusted, differentiating itself through its commitment to high-quality products and innovative beauty solutions. The brand primarily targets beauty enthusiasts and professionals seeking reliable and effective cosmetic products.
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Bio retinol
110
Volume
+100%
Growth
Skincare ingredient used in products aimed at reducing wrinkles and improving skin tone. Bio retinol is often found in serums and creams and is marketed as a natural alternative to traditional retinol, providing similar anti-aging benefits without the associated irritation. It is particularly beneficial for individuals seeking natural skincare solutions to address signs of aging and improve overall skin health.
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Neck cream
18.1K
Volume
+100%
Growth
Neck cream is a skincare product formulated specifically to address the unique needs of the neck and décolletage area. These creams typically contain ingredients like peptides, retinol, and hyaluronic acid to improve skin elasticity, reduce wrinkles, and firm sagging skin. Neck cream is targeted at individuals seeking to maintain a youthful appearance in the neck area, particularly those experiencing signs of aging or skin laxity.
exploding
Celluma
9.9K
Volume
+98%
Growth
Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.
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Laser hair removal device
12.1K
Volume
+98%
Growth
Laser hair removal devices utilize laser or IPL technology to target and damage hair follicles, thereby inhibiting future hair growth. These devices are generally effective for individuals with light skin and dark hair, offering a convenient and cost-effective alternative to professional treatments. The primary users of these devices are people seeking long-term hair reduction solutions that can be safely used at home with proper adherence to instructions.
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Eye Gloss Powder
0-100
Volume
+97%
Growth
Eye gloss powder is a type of eye makeup that combines the shimmer of a gloss with the lightweight texture of a powder, providing a radiant, dewy finish on the eyelids. This product is typically formulated to offer a long-lasting, glossy effect without the stickiness of traditional eye glosses, adding dimension and brightness to eye makeup looks. Eye gloss powder is popular among makeup enthusiasts seeking a luminous, wet-look effect on the eyes, often for glamorous or high-fashion makeup styles.
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Goodal
12.1K
Volume
+96%
Growth
Beauty brand that emphasizes clean, functional, mild, and natural beauty products. Goodal differentiates itself by combining Korean heritage and holistic wellness principles, ensuring its products are both effective and gentle. The brand primarily targets individuals seeking natural and gentle skincare solutions.
exploding
Tinted lip balm
49.5K
Volume
+96%
Growth
Cosmetic product that combines the moisturizing benefits of a lip balm with a hint of color, providing both hydration and a subtle tint to the lips. It is often used for a natural, everyday look and can come in various shades and formulations. Some tinted lip balms also include additional benefits such as SPF protection, natural ingredients, or added flavors, making them suitable for individuals seeking both lip care and a touch of color.
exploding
Type II collagen
5.4K
Volume
+95%
Growth
A type of protein primarily found in cartilage, essential for the proper functioning of joints. It is a major component of the extracellular matrix, providing tensile strength and elasticity to cartilage, and is crucial for maintaining the structural integrity of cartilage tissue. Type II collagen is often studied in the context of joint diseases such as osteoarthritis and rheumatoid arthritis, benefiting individuals with these conditions.
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Skin serum
8.1K
Volume
+95%
Growth
Lightweight skincare product formulated with a higher concentration of active ingredients like Hyaluronic Acid, Glycolic Acid, and Vitamin C. It is designed to deliver these active ingredients more effectively to the skin, enhancing hydration, exfoliation, and overall skin health. Skin serums are particularly beneficial for individuals seeking targeted treatments for specific skin concerns such as aging, hyperpigmentation, and dryness.
regular
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74K
Volume
+95%
Growth
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Lume deodorant
201K
Volume
+94%
Growth
Lume Deodorant is a personal care product designed to control body odor by optimizing the skin's pH levels. It is clinically proven to exfoliate, even skin tone, and reduce hyperpigmentation, making it suitable for sensitive areas. This deodorant is targeted at individuals seeking a gentle yet effective solution for odor control and skin care.
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Manscaped
673K
Volume
+94%
Growth
Company specializing in male grooming products, particularly for below-the-waist grooming. They offer a range of products including electric trimmers, razors, skincare items, and other grooming accessories, with their most well-known product being the Lawn Mower, an electric trimmer designed for safe and effective grooming of sensitive areas. The target demographic is men seeking specialized grooming solutions that emphasize hygiene and comfort.
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Scalp mask
800
Volume
+94%
Growth
A hair care product applied to the scalp to address issues such as dryness, dandruff, and lack of moisture. Scalp masks often contain natural ingredients like honey, aloe vera, and avocado, which help to improve scalp health and hair condition. They are particularly beneficial for individuals experiencing scalp discomfort or those seeking to enhance the overall health and appearance of their hair.
exploding
Facial razor
90.5K
Volume
+93%
Growth
Tools designed for shaving or trimming facial hair, commonly used by both men and women for grooming purposes. Facial razors come in various types, including manual, electric, and safety razors, each offering unique features such as ease of use, precision, and skin sensitivity considerations. They are primarily used to achieve a close shave, remove unwanted hair, shape beards, or maintain a clean-shaven appearance.
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Slick gorilla
22.2K
Volume
+93%
Growth
Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.
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Mastic gum
90.5K
Volume
+93%
Growth
A resin obtained from the mastic tree (Pistacia lentiscus), native to the Mediterranean region. It has been used for centuries in traditional medicine, culinary applications, and as a natural chewing gum, known for its potential health benefits such as antimicrobial properties, digestive health support, and oral health benefits. Mastic gum is primarily targeted at individuals seeking natural remedies and health-conscious consumers looking for alternative medicinal and culinary products.
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Hydrating serum
27.1K
Volume
+92%
Growth
Skincare product designed to enhance the skin's hydration, prevent it from drying out, and improve its moisture retention. These serums often contain lipid-replenishing ingredients that deeply nourish the skin, providing a more supple and radiant appearance. Hydrating serums are particularly beneficial for individuals with dry or dehydrated skin, aiming to achieve optimal hydration and skin health.
exploding
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