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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Brightening Serum
33.1K
Volume
+100%
Growth
Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.
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Tinted lip balm
49.5K
Volume
+98%
Growth
Cosmetic product that combines the moisturizing benefits of a lip balm with a hint of color, providing both hydration and a subtle tint to the lips. It is often used for a natural, everyday look and can come in various shades and formulations. Some tinted lip balms also include additional benefits such as SPF protection, natural ingredients, or added flavors, making them suitable for individuals seeking both lip care and a touch of color.
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Biotin serum
2.9K
Volume
+98%
Growth
Topical product used for hair and skin care, containing Biotin, also known as vitamin B7. It is marketed for its potential benefits in improving hair strength, reducing hair thinning, and promoting healthier skin by repairing dead skin cells and locking in moisture. Biotin serum is particularly beneficial for individuals experiencing hair loss or those seeking to enhance the health and appearance of their hair and skin.
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Scalp detox
12.1K
Volume
+97%
Growth
A deep cleansing process that removes impurities, hair product build-up, dead skin cells, and dirt from the scalp. This process helps to unclog hair follicles, balance natural oils, and maintain scalp pH levels, promoting a healthier scalp environment. Scalp detox is particularly beneficial for individuals experiencing scalp issues such as dandruff, excess oil, or product build-up, and those looking to improve overall scalp health.
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Celluma
9.9K
Volume
+95%
Growth
Brand offering LED light therapy devices for treating acne, aging, wrinkles, and pain. Celluma's products, such as the Celluma FACE, Celluma PRO, and Celluma Home-2Mode, utilize light/laser technology for both cosmetic and therapeutic applications, differentiating themselves with a range of devices priced from $795 to $1,795. These devices are targeted at individuals seeking non-invasive treatments for skin and pain conditions, including both home users and professional practitioners.
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Bloomeffects
1.6K
Volume
+95%
Growth
Company that upcycles and promotes circular farming in the tulip industry by utilizing waste from their tulip farm to create products. Bloomeffects differentiates itself by focusing on sustainability and byproduct innovation, transforming tulip waste into valuable goods. The company primarily targets environmentally conscious consumers and those interested in sustainable beauty and skincare products.
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Argireline solution
5.4K
Volume
+94%
Growth
Peptide-based serum designed to target dynamic facial lines and wrinkles by inhibiting muscle contractions. Often referred to as 'Botox in a bottle,' it is used in various anti-aging skincare products to reduce the appearance of fine lines and wrinkles. This solution is primarily targeted at individuals seeking non-invasive anti-aging treatments to improve skin appearance.
peaked
buttah
3.6K
Volume
+94%
Growth
Skincare brand founded by Dorion Renaud, offering a range of products designed to address various skin concerns. Buttah Skin is known for its oil-free hyaluronic gel cream, which provides deep hydration and helps improve skin texture and appearance. The brand primarily targets individuals seeking effective skincare solutions, particularly those with melanin-rich skin tones.
peaked
Round brush
40.5K
Volume
+93%
Growth
Styling tools used primarily for blow-drying and adding volume to hair. They often feature ceramic and ionic technology to reduce frizz and add shine, and they come in various sizes with ergonomic handles for comfortable use. Round brushes are ideal for individuals looking to achieve smooth, voluminous hairstyles, particularly those with medium to long hair.
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Tonka beans
74K
Volume
+93%
Growth
Seeds of the Dipteryx odorata tree, native to Northern South America, known for their strong, pleasant aroma. Tonka beans are used in culinary and perfumery applications, providing a unique fragrance and flavor profile. They are particularly popular among chefs and perfumers, although their coumarin content has led to regulatory restrictions in some countries.
exploding
Wyld
27.1K
Volume
+93%
Growth
A producer of cannabis edibles, particularly gummies and chocolates, founded in 2015 in Tumalo, Oregon. The company differentiates itself by using high-quality ingredients and a commitment to handcrafted production methods, which began in an old farmhouse. Wyld primarily targets consumers seeking premium cannabis edibles with a focus on quality and craftsmanship.
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Well people
8.1K
Volume
+93%
Growth
Well People is a company that creates award-winning beauty products using premium, plant-derived ingredients. The brand is distinguished by its commitment to natural and sustainable beauty solutions, offering a range of cosmetics that are free from harmful chemicals and synthetic ingredients. Well People primarily targets health-conscious consumers who seek high-quality, eco-friendly beauty products.
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Neck cream
18.1K
Volume
+92%
Growth
Neck cream is a skincare product formulated specifically to address the unique needs of the neck and décolletage area. These creams typically contain ingredients like peptides, retinol, and hyaluronic acid to improve skin elasticity, reduce wrinkles, and firm sagging skin. Neck cream is targeted at individuals seeking to maintain a youthful appearance in the neck area, particularly those experiencing signs of aging or skin laxity.
exploding
Retinol eye cream
49.5K
Volume
+92%
Growth
Skincare product formulated for the delicate skin around the eyes, utilizing retinol, a derivative of Vitamin A, known for its anti-aging properties. It helps reduce the appearance of fine lines, wrinkles, and dark circles by promoting cell turnover and collagen production, while being gentle enough for the sensitive eye area. This product is primarily targeted at individuals seeking to address signs of aging and improve the overall appearance of the skin around their eyes.
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Peptide eye gel
140
Volume
+92%
Growth
A lightweight gel formulation designed to address various eye area concerns, including dark circles, puffiness, and wrinkles. Often infused with a blend of retinol and peptides, it enhances the firmness and smoothness of the eye contour by supporting the skin's collagen. This product is particularly beneficial for individuals seeking to improve the appearance and resilience of the delicate skin around their eyes.
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Liquid collagen
49.5K
Volume
+91%
Growth
Liquid collagen is a dietary supplement that aims to improve skin elasticity and texture, as well as support joint, bone, and cardiovascular health. It is distinguished by its liquid form, which is believed to offer better absorption compared to other forms of collagen supplements. This product is primarily targeted at individuals seeking to enhance their skin health and overall well-being, particularly those concerned with aging and joint health.
regular
Slick gorilla
22.2K
Volume
+91%
Growth
Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.
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Four Reasons
14.8K
Volume
+90%
Growth
Domestic hair product brand established in Helsinki in 1997, known for manufacturing in Finland and Europe. Four Reasons offers a range of hair care products that adhere to the ISO 22716:2007 certification, ensuring high standards of quality and safety. The brand primarily targets consumers looking for reliable and certified hair care solutions.
regular
Skin type
60.5K
Volume
+90%
Growth
Skin types are generally categorized into several main types based on their characteristics and how they react to various factors. These include normal, oily, dry, combination, sensitive, and acne-prone skin, each requiring specific care to maintain optimal health and appearance. Understanding one's skin type is essential for selecting appropriate skincare products and routines.
exploding
Numbing cream
110K
Volume
+89%
Growth
Topical anesthetic medication applied to the skin to reduce pain or discomfort. It works by blocking nerve signals, making it useful for medical and cosmetic procedures like minor surgeries, tattooing, and laser treatments. Numbing cream is beneficial for individuals undergoing procedures that may cause pain or discomfort, providing temporary relief and ease during the process.
regular
Moroccan black soap
9.9K
Volume
+89%
Growth
Traditional soap originating from Morocco, made from a mixture of crushed olives, olive oil, and other natural ingredients. It is rich in vitamins and antioxidants, particularly Vitamin E, which provides deep cleansing, exfoliation, antibacterial properties, moisturizing, anti-aging benefits, and helps in achieving an even skin tone. Primarily used in traditional Moroccan steam baths (hammams) but also suitable for home use, it is beneficial for individuals seeking a natural and effective skincare solution.
exploding
Nixit
12.1K
Volume
+89%
Growth
Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.
exploding
Silk sleep mask
9.9K
Volume
+89%
Growth
A sleep accessory designed to enhance sleep quality by blocking out light. Typically made from high-quality silk, such as Mulberry silk, these masks are known for their softness and comfort, with some offering adjustable straps and being suitable for side sleepers. Silk sleep masks are ideal for individuals seeking a luxurious and effective solution to improve their sleep environment.
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Irene Forte
2.9K
Volume
+89%
Growth
Founder and driving force behind Irene Forte Skincare, a brand known for its commitment to natural and scientific skincare solutions. The brand emphasizes the use of natural ingredients sourced from an organic farm in Sicily and sustainable practices, differentiating itself through its blend of nature and science. Irene Forte Skincare primarily targets individuals seeking high-quality, eco-friendly skincare products.
peaked
NourishMax
3.6K
Volume
+89%
Growth
Skincare brand known for its focus on innovation and quality, emphasizing the use of high-quality ingredients while rejecting harsh chemicals. NourishMax offers a range of products including Vitamin C + B + E + Ferulic Serum, Diamond Infused Eye Cream, and Neck Firming Cream, aiming to provide effective skincare solutions with visible results. The brand primarily targets individuals seeking safe and effective skincare products that deliver noticeable improvements.
peaked
Collagen matcha
1.6K
Volume
+89%
Growth
A blend of matcha green tea and collagen peptides designed to promote skin health and overall wellness. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen. Collagen matcha is primarily targeted at individuals seeking to enhance their skin health and benefit from the combined effects of matcha and collagen.
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Vitamin K Serum
1.9K
Volume
+88%
Growth
Skincare product formulated to improve vascular health and skin appearance. It enhances blood flow and reduces capillary fragility, addressing issues like stretch marks, varicose veins, bruising, undereye puffiness, and dark circles. This serum is particularly beneficial for individuals seeking to improve skin tone and overall skin health.
regular
Vaginal moisturizer
2.9K
Volume
+88%
Growth
Products designed to alleviate vaginal dryness, which can be caused by hormonal changes, medications, or medical conditions. These moisturizers help maintain the natural moisture balance of the vaginal tissues, providing relief from symptoms like itching, burning, and discomfort. They are primarily used by individuals experiencing vaginal dryness, often due to menopause or other health-related factors.
regular
Gel nail extension
490
Volume
+87%
Growth
Cosmetic procedure that involves applying a hard gel product to the natural nail and curing it under a UV or LED light to create durable and long-lasting extensions. This process includes preparation, base coat application, form or tip application, gel layering, and finishing, offering a natural look and versatility in design. Gel nail extensions are popular among individuals seeking durable and aesthetically pleasing nail enhancements, often requiring professional maintenance.
regular
Collagen serum
22.2K
Volume
+87%
Growth
Skincare product formulated to enhance skin hydration and overall skin health by incorporating collagen. Collagen serum is known for its ability to significantly increase skin hydration levels, often showing noticeable improvements after one month of use, which can lead to a more youthful appearance. This product is particularly beneficial for individuals seeking to improve skin hydration and achieve healthier, more youthful-looking skin.
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