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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Fish collagen
8.1K
Volume
+71%
Growth
A type of collagen derived from the skin, bones, and scales of fish, known for its health benefits. Fish collagen is valued for its ability to accelerate wound healing, reduce wrinkles, improve skin elasticity, and enhance overall skin structure and appearance, making it a popular ingredient in skincare products. It primarily benefits individuals seeking anti-aging solutions and improved skin health.
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Bioderma
673K
Volume
+71%
Growth
Bioderma Laboratories is a French pharmaceutical company specializing in dermatological and hair/scalp treatments, as well as pediatrics and cell regeneration. Founded in 1977, the company is known for its innovative approach to skincare, offering products that are formulated to respect the skin's natural balance and enhance its health. Bioderma's products are primarily targeted at individuals with sensitive skin, dermatological conditions, and those seeking effective skincare solutions.
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Coconut deodorant
4.4K
Volume
+70%
Growth
Natural, aluminum-free deodorant made with ingredients like coconut oil and shea butter. It is gentle on the skin, eco-friendly, and provides effective odor control. This product is particularly suitable for individuals with sensitive skin or those seeking natural and sustainable personal care options.
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Kakadu plum
33.1K
Volume
+70%
Growth
A flowering plant native to Australia, known scientifically as Terminalia ferdinandiana. It is highly valued for its exceptional nutritional content, particularly its high vitamin C levels, making it a potent antioxidant. The Kakadu plum is used in various culinary and medicinal applications, benefiting those seeking natural sources of vitamins and antioxidants.
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Non-surgical rhinoplasty
18.1K
Volume
+70%
Growth
A cosmetic procedure that uses injectable fillers to alter the shape of the nose without invasive surgery. This method typically employs hyaluronic acid-based fillers to correct minor imperfections such as a dorsal hump, asymmetry, or a drooping nasal tip, offering a less risky and quicker alternative to traditional rhinoplasty. It is primarily targeted at individuals seeking minor aesthetic adjustments without the downtime and expense of surgical options.
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Chemist Warehouse
4.09M
Volume
+70%
Growth
Retail company specializing in pharmaceuticals and a wide range of health and beauty products. It differentiates itself by offering a broad selection of items including vitamins, dental care, baby care, sexual health products, weight loss aids, and cosmetics, along with delivery services. The target demographic includes individuals seeking comprehensive health and beauty solutions, as well as those looking for convenient delivery options.
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Butter balm
880
Volume
+70%
Growth
Skin care product formulated to alleviate various skin issues including rash, dry skin, chafing, cracked hands, heels, and cuticles. Butter balm is often enriched with natural ingredients like shea butter and essential oils, providing deep hydration and soothing properties, making it beneficial for conditions such as eczema and psoriasis. This product is primarily targeted at individuals with sensitive or problematic skin seeking intensive moisture and relief from skin irritations.
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funnow
27.1K
Volume
+69%
Growth
On-demand instant lifestyle booking app that allows users to discover and book lifestyle experiences instantly. FunNow offers guaranteed reservations at the best price point for various lifestyle activities, ensuring convenience and spontaneity for its users. The app primarily targets individuals seeking last-minute bookings for activities such as dining, wellness, and entertainment.
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Hair oil
246K
Volume
+69%
Growth
A product used to nourish and condition the hair and scalp, made from various natural and synthetic ingredients. It offers benefits such as moisturization, frizz reduction, added shine, and strengthened hair follicles, and can be used as a pre-wash treatment, leave-in conditioner, or styling aid. Hair oils are particularly beneficial for individuals seeking to improve scalp health and enhance the overall appearance and strength of their hair.
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Liquid paraffin
60.5K
Volume
+69%
Growth
Liquid paraffin, also known as mineral oil, is a clear, colorless, odorless, and tasteless oil derived from petroleum. It is utilized in various applications, including as a laxative in medicine, a moisturizer in cosmetics, and a lubricant in mechanical and industrial processes, offering versatility and effectiveness in each use case. This product is beneficial for individuals seeking medical relief from constipation, those needing skin hydration, and industries requiring reliable lubrication solutions.
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Bee pollen
246K
Volume
+68%
Growth
A natural substance collected by bees, consisting of flower pollen, nectar, enzymes, honey, wax, and bee secretions. It is often marketed as a health supplement due to its potential nutritional benefits, including vitamins, minerals, proteins, lipids, and fatty acids, and is believed to have antioxidant, anti-inflammatory, and immune-boosting properties. Bee pollen is primarily targeted at health-conscious individuals seeking natural supplements to enhance their diet and overall well-being.
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Portable fridge
22.2K
Volume
+68%
Growth
Compact refrigeration units designed for mobile use in vehicles, RVs, boats, and other settings. They operate on 12V DC power and sometimes 110-240V AC power, providing convenience and flexibility for on-the-go cooling needs. Portable fridges are ideal for travelers, campers, and outdoor enthusiasts who require reliable refrigeration while away from home.
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Natural perfume
74K
Volume
+68%
Growth
Natural perfumes are fragrances created using aromatic raw materials sourced exclusively from nature. These materials are extracted through methods such as steam distillation or water extraction, and can include ingredients like trees, raw fruits, animal extracts, herbs, leaves, seeds, roots, and various types of woods. Natural perfumes are often favored by individuals seeking eco-friendly and chemical-free fragrance options.
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Hourglass Cosmetics
33.1K
Volume
+68%
Growth
Luxury beauty brand known for its innovative formulas, cutting-edge performance, and covetable packaging. The brand differentiates itself by being vegan and cruelty-free, focusing on high-quality complexion, color, and skincare products. Hourglass Cosmetics primarily targets consumers who seek premium, ethical, and high-performance beauty products.
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Hair growth oil
165K
Volume
+67%
Growth
Hair care product formulated with a blend of natural and essential oils designed to promote healthy hair growth. These oils, such as castor oil, jojoba oil, and argan oil, nourish the scalp, improve blood circulation, and strengthen hair follicles, thereby reducing hair loss and enhancing hair health. Hair growth oils are particularly beneficial for individuals experiencing hair thinning or hair loss, seeking to improve the overall health and appearance of their hair.
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Hair diffuser
74K
Volume
+67%
Growth
An attachment for a hair dryer designed to disperse airflow over a larger area. This helps to reduce frizz and maintain the natural texture of curly or wavy hair by spreading heat more evenly, enhancing curls and waves without causing them to become frizzy or lose their shape. Hair diffusers are particularly beneficial for individuals with curly or wavy hair who seek to enhance their natural hair texture while minimizing frizz.
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Jaw filler
40.5K
Volume
+67%
Growth
Noninvasive cosmetic procedure used to smooth wrinkles and enhance the appearance of the jawline, making it look more defined and youthful. The effects are temporary, typically lasting between six to 18 months, requiring repeat injections to maintain the results. Jaw fillers are primarily sought by individuals looking to achieve a more contoured and youthful facial appearance without undergoing surgery.
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OSEA Malibu
8.1K
Volume
+67%
Growth
Skincare brand known for creating clean, seaweed-infused skincare products for over 26 years. OSEA Malibu differentiates itself by emphasizing sustainability and the use of natural ingredients in its range of products, including face cleansers, oils, moisturizers, exfoliators, and body balms. The brand primarily targets individuals seeking eco-friendly and natural skincare solutions.
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Numbing spray
18.1K
Volume
+67%
Growth
Topical anesthetics used to temporarily relieve pain or discomfort in specific areas of the body. They work by blocking nerve signals in the area where they are applied, reducing the sensation of pain, and are commonly used for minor medical procedures, tattooing, piercing, and minor skin irritations or injuries. Numbing sprays are particularly beneficial for individuals undergoing minor procedures or experiencing temporary pain and discomfort.
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Clear aligners
49.5K
Volume
+66%
Growth
Orthodontic devices made from transparent plastic, used as an alternative to traditional metal braces to adjust teeth. They work by applying gentle pressure to move teeth into the desired position over time, with patients receiving a series of aligners, offering advantages such as aesthetics, removability, and comfort. Clear aligners are particularly beneficial for individuals seeking a discreet and comfortable orthodontic treatment option, though they require discipline in wearing them and may not be suitable for complex cases.
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Body hair trimmer
9.9K
Volume
+65%
Growth
A body hair trimmer is a grooming device designed to trim and manage hair on various parts of the body. It features adjustable settings and attachments to cater to different hair lengths and sensitive areas, providing a precise and comfortable trimming experience. This tool is ideal for individuals seeking an efficient and versatile solution for body hair maintenance and personal grooming.
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Base coat
74K
Volume
+65%
Growth
A preparatory layer applied to nails or surfaces before the application of color polish or paint. In nail care, it protects the natural nail, provides a smooth surface, and helps the color adhere better, while in painting, it prepares the surface and ensures better adhesion of the topcoat. Base coats are essential for individuals seeking long-lasting and professional-looking nail or paint finishes.
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Aesthetic medicine
12.1K
Volume
+65%
Growth
Branch of medicine focused on improving cosmetic appearance through various treatments, including both surgical and non-surgical procedures. It addresses conditions such as scars, wrinkles, moles, excess fat, and skin discoloration, providing both aesthetic and psychological benefits to patients. Aesthetic medicine primarily targets individuals seeking to enhance their physical appearance and boost their self-confidence.
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Setting powder
90.5K
Volume
+65%
Growth
Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.
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Nail strengthener
33.1K
Volume
+64%
Growth
A product designed to help repair and fortify damaged nails. It requires consistent application but is generally easy to use and can significantly improve nail health over time by strengthening the nail structure and preventing breakage. Nail strengtheners are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to enhance their nail health and appearance.
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Retinol oil
5.4K
Volume
+64%
Growth
Skincare product known for its ability to increase skin cell production, unclog pores, exfoliate the skin, and boost collagen production. These effects can reduce the appearance of fine lines and wrinkles, giving the skin a fresher and more plump appearance, making it a popular choice for anti-aging treatments. Retinol oil is primarily targeted at individuals looking to improve skin texture and reduce signs of aging.
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Med spa
550K
Volume
+64%
Growth
A facility that combines the relaxing environment of a traditional spa with medical treatments typically performed under the supervision of a licensed physician. Services often include botox and filler injections, body cavitation and contouring, laser-assisted skin treatments, and medical-grade facial treatments, offering more advanced aesthetic improvements than regular day spas. Med spas primarily cater to individuals seeking non-surgical cosmetic enhancements and advanced skincare treatments.
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Collagen drink
60.5K
Volume
+63%
Growth
A collagen drink is a type of nutritional supplement designed to promote skin, hair, nail, and joint health by providing collagen, a protein that supports the body’s connective tissues. These drinks typically contain hydrolyzed collagen peptides, making it easier for the body to absorb and utilize the protein for its intended benefits. Collagen drinks are primarily marketed to individuals concerned with aging, skincare, and joint health, including those seeking to improve their overall appearance and mobility.
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cocokind
33.1K
Volume
+63%
Growth
Skincare brand that focuses on providing plant-powered, sustainable, affordable, and cruelty-free products. The brand emphasizes transparency in its formulations, using highly effective but gentle ingredients, and promotes self-acceptance through botanical-forward skincare. Cocokind primarily targets individuals seeking conscious skincare solutions that are both effective and environmentally responsible.
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Body neutrality
5.4K
Volume
+63%
Growth
Body neutrality is a movement that encourages individuals to accept their bodies without necessarily loving or hating them. It emphasizes the functionality and capabilities of the body rather than its appearance, promoting a more neutral and less judgmental relationship with one's physical self. This approach is particularly beneficial for those who find the body positivity movement challenging, as it offers a more sustainable and less emotionally charged perspective on body image.
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