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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Collagen hand cream
1.6K
Volume
+52%
Growth
Skincare product designed to moisturize and rejuvenate the skin on the hands. It typically contains collagen, which helps to smooth and plump lines and wrinkles, preserve moisture, and promote overall skin health, differentiating it from other hand creams. This product is particularly beneficial for individuals looking to maintain softer, more youthful-looking hands, especially in harsh, dry weather conditions.
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Biotin spray
1.9K
Volume
+51%
Growth
Hair care product formulated to promote hair growth and strengthen hair strands by incorporating biotin, a B-vitamin known for its role in hair health. Biotin spray often includes additional ingredients like collagen and panthenol to enhance its effectiveness in improving overall hair condition and appearance. This product is particularly beneficial for individuals experiencing hair thinning or looking to improve the strength and health of their hair.
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Milk essence
1.3K
Volume
+50%
Growth
Milk essence can refer to a concentrated flavoring used in culinary applications to impart a milk-like taste, or a hydrating skincare product rich in lactic acid and essential nutrients that help to exfoliate, brighten, and nourish the skin. In culinary uses, it enhances the flavor profile of various dishes, while in skincare, it provides hydration and promotes a healthier complexion. The target demographic includes chefs and home cooks for the flavoring, and individuals seeking effective skincare solutions for the hydrating product.
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allergen
60.5K
Volume
+50%
Growth
A typically harmless substance that causes an allergic reaction in some people. Common allergens include pollen, dust mites, mold, pet dander, insect stings, certain foods, and certain medications, which can trigger immune system responses ranging from mild symptoms like sneezing to severe reactions like anaphylaxis. Individuals with allergies benefit from identifying and avoiding their specific allergens to manage and prevent allergic reactions.
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Essence toner
3.6K
Volume
+50%
Growth
A skincare product that combines the properties of both a toner and an essence, typically featuring a viscous texture. It is designed to provide a dewy and smooth finish to the skin while preparing it for the rest of the skincare routine by locking in moisture, thereby enhancing the effectiveness of other skincare products. Essence toner is particularly beneficial for individuals seeking to improve their skin's hydration and overall texture.
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OSMANTHUS
135K
Volume
+50%
Growth
Genus of about 30 species of flowering plants in the family Oleaceae, primarily native to eastern Asia. Osmanthus plants are known for their fragrant flowers, which are often used in perfumery and traditional teas, providing a sweet and aromatic scent. These plants are popular among gardeners and horticulturists who appreciate their ornamental value and pleasant fragrance.
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Olaplex Bond Smoother
6.6K
Volume
+50%
Growth
Reparative styling creme designed to smooth and repair hair, reducing frizz and enhancing manageability. The product is highly rated for its effectiveness in making hair more manageable and is available in a 3.3 oz size for around $30.00 on platforms like Sephora, Amazon, and Ulta Beauty. It is particularly beneficial for individuals seeking to improve hair texture and reduce frizz.
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Skin sapiens
320
Volume
+50%
Growth
A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.
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Liquid vitamins
12.1K
Volume
+48%
Growth
Liquid vitamins are dietary supplements in liquid form that provide essential vitamins and nutrients for overall health. They offer an alternative to pills or capsules, often providing better absorption and ease of consumption, especially for those with difficulty swallowing tablets. Liquid vitamins are ideal for individuals looking for a convenient and potentially more effective way to supplement their diet with necessary vitamins and minerals.
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Scalp tonic
4.4K
Volume
+48%
Growth
A scalp tonic is a product designed to improve the health of the scalp by addressing issues such as itchiness, redness, and flakiness. It often contains ingredients that help maintain a healthy level of moisture on the hair and scalp, and can also provide a protective coating. Scalp tonics are particularly beneficial for individuals experiencing scalp discomfort or those looking to enhance the overall health and appearance of their hair.
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Microneedling
450K
Volume
+47%
Growth
Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.
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Hair Growth Shampoo
74K
Volume
+47%
Growth
Hair care product formulated to stimulate hair growth and improve hair health. Hair growth shampoos often contain ingredients such as caffeine, peppermint, green tea, and biotin, which are known to promote faster and healthier hair growth by nourishing the scalp and hair follicles. These shampoos are primarily targeted at individuals experiencing hair thinning or hair loss, as well as those looking to enhance the overall health and appearance of their hair.
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Lash growth oil
5.4K
Volume
+46%
Growth
Lash growth oil is a cosmetic product formulated to promote the growth and thickness of eyelashes by nourishing the hair follicles with essential oils and nutrients. This oil typically contains ingredients like castor oil, vitamin E, and other natural extracts known for their ability to strengthen and condition lashes, leading to fuller and healthier-looking eyelashes over time. It is primarily used by individuals seeking to enhance their natural lashes without the use of extensions or synthetic products.
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Msm supplement
33.1K
Volume
+46%
Growth
MSM (Methylsulfonylmethane) is a dietary supplement known for its anti-inflammatory properties. It is commonly used to support joint health, reduce pain, and improve skin health, differentiating itself with its potential antioxidant effects that may help in reducing oxidative stress. MSM supplements are primarily targeted at individuals seeking relief from joint pain, inflammation, and those looking to enhance their overall skin health.
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Personalized skincare
590
Volume
+46%
Growth
Personalized skincare involves creating customized skincare products and routines tailored to an individual's unique skin type, concerns, and goals. This approach includes an initial skin assessment, customized formulations, adaptive routines, and often emphasizes the use of clean and natural ingredients. It is particularly beneficial for individuals seeking targeted solutions for their specific skin issues and those who prefer a more personalized approach to skincare.
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Hair finishing stick
12.1K
Volume
+46%
Growth
A hair finishing stick is a product designed to tame flyaway hairs and small broken hairs, providing a polished and neat appearance. It typically comes in a stick form, similar to a mascara wand, and is formulated to be non-greasy and non-sticky, making it easy to apply and manage. This product is particularly useful for individuals seeking a quick and convenient solution to maintain a sleek hairstyle throughout the day.
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Sabi
74K
Volume
+45%
Growth
Sabi can refer to multiple entities, including a boutique, a beauty salon, and fitness programs. These entities offer a range of services from women's apparel and gifts to beauty and fitness services, each catering to specific customer needs. The target demographic varies from women looking for trendy clothing to individuals seeking beauty treatments or holistic fitness programs.
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Almond clear
1.6K
Volume
+44%
Growth
Skincare brand offering products designed to treat skin conditions such as acne, folliculitis, and ingrown hairs. Almond Clear differentiates itself by using mandelic acid as a key ingredient in treatments like the Butt Acne Treatment and Fungal Acne Treatment, as well as in their Mandelic Acid Face & Body Wash. The brand primarily targets individuals seeking effective solutions for persistent skin issues and is well-reviewed by users.
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Keratin gel
720
Volume
+43%
Growth
Keratin gel is a skincare product designed to reduce fine lines and wrinkles by promoting the proliferation of skin cells. It contains zinc protein complexes in low concentrations, which aid in the repair and maintenance of the skin, providing a hydrating and rejuvenating effect. This product is particularly beneficial for individuals seeking to improve skin elasticity and reduce signs of aging.
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Shower gel
135K
Volume
+43%
Growth
Liquid soap product used for cleaning the body during showers. Typically formulated with a combination of water, detergents, and other ingredients such as fragrances, moisturizers, and sometimes exfoliants, it offers various scents and formulations tailored for specific skin types or purposes. Shower gels are popular among individuals seeking a convenient and effective way to cleanse and refresh their skin.
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versed
90.5K
Volume
+43%
Growth
Medication used to help patients relax or sleep before surgical procedures, known as midazolam. It can also block memory of the procedure, providing a sedative and amnesic effect. Typically administered by a healthcare provider through an injection into a muscle or vein in a hospital or clinic setting, it is primarily used for patients undergoing medical procedures requiring sedation.
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49.5K
Volume
+42%
Growth
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Hair eraser
5.4K
Volume
+42%
Growth
Hair removal product that uses a crystal surface to exfoliate and remove hair from the skin. This type of product, such as the Bleame hair eraser, is often highlighted for its effectiveness and ease of use, differentiating itself from traditional hair removal methods like shaving or waxing. It is primarily targeted at individuals seeking a painless and convenient hair removal solution.
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Aliver
5.4K
Volume
+42%
Growth
The ALIVER project, funded by the European Union's Horizon 2020 research and innovation programme, focuses on developing the Dialive™ device. This device aims to treat liver failure by reversing the accumulation of protein-bound toxins and reducing susceptibility to infections, providing an alternative to liver transplantation. The primary beneficiaries of this project are patients suffering from liver failure who require innovative treatment options beyond traditional transplantation.
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Palo santo
368K
Volume
+41%
Growth
A wild tree native to regions from the Yucatán Peninsula to Peru and Venezuela, scientifically known as Bursera graveolens. Traditionally, it is used as a remedy for pain, inflammation, and stress, and is commonly burned to clear out negative energy, distinguishing it from other aromatic woods. Palo Santo primarily benefits individuals seeking natural remedies for physical ailments and those interested in spiritual or energy-cleansing practices.
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hydrogel
74K
Volume
+41%
Growth
Three-dimensional, hydrophilic polymer networks capable of holding large amounts of water. Hydrogels are used in a variety of applications due to their unique properties, such as high water content, flexibility, and biocompatibility, making them suitable for medical devices, drug delivery systems, wound dressings, and tissue engineering. They are particularly beneficial for medical and pharmaceutical industries, as well as for researchers in tissue engineering and regenerative medicine.
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Shampoo bar
74K
Volume
+41%
Growth
A shampoo bar is a concentrated soap bar designed for hair cleansing, activated by adding water and rubbing it on the hair to create a lather. It serves as an alternative to liquid shampoos, offering environmental benefits through reduced packaging and often featuring more natural ingredients. Shampoo bars are particularly appealing to eco-conscious consumers and those seeking sustainable personal care products.
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Fenugreek supplement
14.8K
Volume
+40%
Growth
Dietary product derived from the seeds of the fenugreek plant, commonly used for its potential health benefits. Fenugreek supplements are believed to aid in increasing breast milk production, managing blood sugar levels, aiding digestion, reducing inflammation, lowering cholesterol, boosting testosterone and libido, assisting in weight management, and providing antioxidant properties. These supplements are primarily targeted at individuals seeking natural remedies for various health concerns, but consulting a healthcare provider before use is recommended.
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Curls
550K
Volume
+40%
Growth
Curls can refer to a type of hairstyle where hair is styled into ringlets or waves, achieved using curling irons, rollers, or specific hair products. In fitness, curls typically refer to bicep curls, an exercise targeting the bicep muscles by lifting weights through elbow bending. Additionally, CURL (Client URL) is a command-line tool for transferring data with URLs, supporting various protocols like HTTP and FTP.
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Interparfums
12.1K
Volume
+40%
Growth
Company that manufactures and distributes personal care products, especially perfumes and cosmetics. It operates under license agreements with brand owners and is involved in marketing, bottle design, and packaging services, differentiating itself through its comprehensive approach to product development and branding. Interparfums serves a global customer base, including consumers seeking high-quality, branded personal care products.
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