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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Whitening strips
135K
Volume
+62%
Growth
Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.
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Scent marketing
2.4K
Volume
+61%
Growth
Strategic use of fragrances at customer touchpoints to communicate a clear and likable brand identity. Scent marketing aims to increase sales and brand loyalty by creating unique and memorable customer experiences, differentiating brands through olfactory cues. This approach primarily benefits retail businesses, hospitality sectors, and any customer-facing environments seeking to enhance their brand presence and customer engagement.
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Deodorant bar
1K
Volume
+60%
Growth
Solid forms of deodorant made with natural ingredients, designed to control body odor. They are eco-friendly, often cruelty-free and vegan, and come in various scents and formulations, offering a sustainable alternative to traditional deodorants. Deodorant bars are popular among environmentally conscious consumers and those seeking natural personal care products.
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Msm supplement
33.1K
Volume
+60%
Growth
MSM (Methylsulfonylmethane) is a dietary supplement known for its anti-inflammatory properties. It is commonly used to support joint health, reduce pain, and improve skin health, differentiating itself with its potential antioxidant effects that may help in reducing oxidative stress. MSM supplements are primarily targeted at individuals seeking relief from joint pain, inflammation, and those looking to enhance their overall skin health.
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Dashing Diva
60.5K
Volume
+60%
Growth
Brand offering a variety of nail products, including gel nail strips and palettes, designed for easy, at-home manicures with a professional finish. Known for their quality and affordability, Dashing Diva products are available at various retailers like Target and Walgreens. The brand primarily targets individuals seeking convenient and cost-effective nail care solutions at home.
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Jaxon lane
880
Volume
+60%
Growth
Skincare brand specializing in men's skincare products, including daily moisturizing sunscreen, ultra luminous face serum, and anti-aging moisturizer. Jaxon Lane is known for the texture, fragrance, and effectiveness of its products, setting it apart in the men's skincare market. The brand primarily targets men seeking high-quality, effective skincare solutions.
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Retinol eye cream
49.5K
Volume
+60%
Growth
Skincare product formulated for the delicate skin around the eyes, utilizing retinol, a derivative of Vitamin A, known for its anti-aging properties. It helps reduce the appearance of fine lines, wrinkles, and dark circles by promoting cell turnover and collagen production, while being gentle enough for the sensitive eye area. This product is primarily targeted at individuals seeking to address signs of aging and improve the overall appearance of the skin around their eyes.
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Make My Shave
140
Volume
+59%
Growth
Make My Shave is a company that provides razors for women and eco-friendly dermaplaners. The company emphasizes sustainability by offering products with sustainable packaging, free carbon offset delivery across Australia, and 100% vegan ingredients, setting it apart from competitors. Make My Shave primarily targets environmentally conscious consumers who are looking for sustainable and ethical personal care products.
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Med spa
550K
Volume
+58%
Growth
A facility that combines the relaxing environment of a traditional spa with medical treatments typically performed under the supervision of a licensed physician. Services often include botox and filler injections, body cavitation and contouring, laser-assisted skin treatments, and medical-grade facial treatments, offering more advanced aesthetic improvements than regular day spas. Med spas primarily cater to individuals seeking non-surgical cosmetic enhancements and advanced skincare treatments.
exploding
Olaplex Bond Smoother
6.6K
Volume
+58%
Growth
Reparative styling creme designed to smooth and repair hair, reducing frizz and enhancing manageability. The product is highly rated for its effectiveness in making hair more manageable and is available in a 3.3 oz size for around $30.00 on platforms like Sephora, Amazon, and Ulta Beauty. It is particularly beneficial for individuals seeking to improve hair texture and reduce frizz.
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zeroid
8.1K
Volume
+57%
Growth
Medical skincare brand developed based on continuous research on healthy skin, offering a range of products designed to address various skin conditions. Zeroid differentiates itself by being sold in hospitals nationwide and focusing on scientifically-backed solutions for maintaining and improving skin health. The brand primarily targets individuals with specific skin concerns seeking effective, medically-endorsed skincare treatments.
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Moringa leaves
22.2K
Volume
+57%
Growth
Leaves from the Moringa oleifera tree, known for their high nutritional value and health benefits. These leaves are rich in vitamins A, C, and E, calcium, potassium, protein, and antioxidants, which help combat oxidative stress and reduce inflammation. Moringa leaves are beneficial for individuals seeking to improve their overall health and nutrition, particularly those looking for natural supplements to support anti-inflammatory and antioxidant needs.
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Teeth whitening foam
1.9K
Volume
+57%
Growth
Dental product designed to whiten teeth by breaking down stains and discolorations. Teeth whitening foam works by penetrating crevices in the teeth, effectively targeting discolorations while being gentle on the teeth, often using ingredients like hydrogen peroxide or carbamide peroxide. It is primarily used by individuals seeking a convenient and non-abrasive method to achieve a brighter smile.
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Butter balm
880
Volume
+57%
Growth
Skin care product formulated to alleviate various skin issues including rash, dry skin, chafing, cracked hands, heels, and cuticles. Butter balm is often enriched with natural ingredients like shea butter and essential oils, providing deep hydration and soothing properties, making it beneficial for conditions such as eczema and psoriasis. This product is primarily targeted at individuals with sensitive or problematic skin seeking intensive moisture and relief from skin irritations.
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Coconut deodorant
4.4K
Volume
+56%
Growth
Natural, aluminum-free deodorant made with ingredients like coconut oil and shea butter. It is gentle on the skin, eco-friendly, and provides effective odor control. This product is particularly suitable for individuals with sensitive skin or those seeking natural and sustainable personal care options.
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Collagen drink
60.5K
Volume
+56%
Growth
A collagen drink is a type of nutritional supplement designed to promote skin, hair, nail, and joint health by providing collagen, a protein that supports the body’s connective tissues. These drinks typically contain hydrolyzed collagen peptides, making it easier for the body to absorb and utilize the protein for its intended benefits. Collagen drinks are primarily marketed to individuals concerned with aging, skincare, and joint health, including those seeking to improve their overall appearance and mobility.
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Detangling hair brush
6.6K
Volume
+56%
Growth
Specialized tools designed to gently remove tangles and knots from hair without causing breakage or pain. These brushes often feature flexible bristles and can be used on both wet and dry hair, providing a smooth and pain-free detangling experience. They are particularly beneficial for individuals with easily tangled or sensitive hair, including children and those with curly or textured hair.
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hydrogel
74K
Volume
+56%
Growth
Three-dimensional, hydrophilic polymer networks capable of holding large amounts of water. Hydrogels are used in a variety of applications due to their unique properties, such as high water content, flexibility, and biocompatibility, making them suitable for medical devices, drug delivery systems, wound dressings, and tissue engineering. They are particularly beneficial for medical and pharmaceutical industries, as well as for researchers in tissue engineering and regenerative medicine.
exploding
Essence toner
2.9K
Volume
+56%
Growth
A skincare product that combines the properties of both a toner and an essence, typically featuring a viscous texture. It is designed to provide a dewy and smooth finish to the skin while preparing it for the rest of the skincare routine by locking in moisture, thereby enhancing the effectiveness of other skincare products. Essence toner is particularly beneficial for individuals seeking to improve their skin's hydration and overall texture.
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Baby soap
40.5K
Volume
+56%
Growth
A cleansing product specifically formulated to be gentle on a baby's delicate skin. It typically contains natural ingredients and is free from harsh chemicals to avoid causing any harmful side effects, helping to moisturize the skin and keep it soft and supple. Baby soap is primarily used by parents and caregivers to ensure the safe and effective cleaning of infants and young children.
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Liquid paraffin
60.5K
Volume
+55%
Growth
Liquid paraffin, also known as mineral oil, is a clear, colorless, odorless, and tasteless oil derived from petroleum. It is utilized in various applications, including as a laxative in medicine, a moisturizer in cosmetics, and a lubricant in mechanical and industrial processes, offering versatility and effectiveness in each use case. This product is beneficial for individuals seeking medical relief from constipation, those needing skin hydration, and industries requiring reliable lubrication solutions.
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cocokind
27.1K
Volume
+55%
Growth
Skincare brand that focuses on providing plant-powered, sustainable, affordable, and cruelty-free products. The brand emphasizes transparency in its formulations, using highly effective but gentle ingredients, and promotes self-acceptance through botanical-forward skincare. Cocokind primarily targets individuals seeking conscious skincare solutions that are both effective and environmentally responsible.
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Grande Cosmetics
9.9K
Volume
+55%
Growth
Beauty brand that creates products designed to enhance natural beauty by lengthening, thickening, and densifying real lashes, brows, hair, and lips. Grande Cosmetics differentiates itself with its focus on clinically tested formulas that aim to deliver visible results, particularly in the areas of lash and brow enhancement. The brand primarily targets individuals seeking to improve the appearance of their natural lashes, brows, and hair without resorting to extensions or other artificial enhancements.
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Microneedling
450K
Volume
+54%
Growth
Minimally invasive cosmetic procedure that uses fine needles to create tiny puncture wounds in the skin, stimulating collagen and elastin production. This process helps improve the appearance of scars, fine lines, wrinkles, and overall skin texture, and can be performed with a dermaroller or dermapen. Microneedling is primarily targeted at individuals seeking to enhance their skin's appearance and address specific skin concerns such as aging or scarring.
exploding
Cleansing powder
6.6K
Volume
+54%
Growth
Versatile products used for hair and skin care, available in various formulations to suit different needs. Typically vegan, sulfate-free, and paraben-free, cleansing powders can refresh hair, cleanse the scalp, or exfoliate and cleanse the face, offering a gentle yet effective alternative to traditional cleansers. These products are particularly beneficial for individuals seeking eco-friendly and gentle cleansing solutions for their hair and skin care routines.
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Tonka beans
74K
Volume
+53%
Growth
Seeds of the Dipteryx odorata tree, native to Northern South America, known for their strong, pleasant aroma. Tonka beans are used in culinary and perfumery applications, providing a unique fragrance and flavor profile. They are particularly popular among chefs and perfumers, although their coumarin content has led to regulatory restrictions in some countries.
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Shea butter deodorant
1.9K
Volume
+52%
Growth
A personal care product that incorporates Shea butter as a key ingredient to provide moisturizing benefits while controlling sweat and odor. Shea butter deodorant helps keep the skin under the arms soft and hydrated, often including additional beneficial ingredients like hyaluronic acid to even out skin tone. It is suitable for individuals seeking a natural, gentle deodorant option with a light and refreshing scent for daily use.
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Setting powder
90.5K
Volume
+52%
Growth
Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.
exploding
Hair Growth Shampoo
74K
Volume
+52%
Growth
Hair care product formulated to stimulate hair growth and improve hair health. Hair growth shampoos often contain ingredients such as caffeine, peppermint, green tea, and biotin, which are known to promote faster and healthier hair growth by nourishing the scalp and hair follicles. These shampoos are primarily targeted at individuals experiencing hair thinning or hair loss, as well as those looking to enhance the overall health and appearance of their hair.
exploding
Boob tape
201K
Volume
+52%
Growth
Adhesive tape designed to support and lift the breasts, commonly used with clothing that has low backs, plunge necklines, or is strapless. It provides a secure hold and desired shape by being applied directly to the skin, clothes, or underwear, making it a versatile solution for various fashion needs. This product is particularly popular among individuals looking to wear revealing or form-fitting outfits while maintaining a natural and supported appearance.
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