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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Curl refresher
1.9K
Volume
+63%
Growth
Hair products designed to revive and rejuvenate curly hair between washes. They help redefine curls, reduce frizz, and add moisture, making them ideal for maintaining curl pattern and manageability without the need for a full wash and restyling session. Curl refreshers are particularly beneficial for individuals with curly or wavy hair who seek to maintain their hairstyle and manage frizz between wash days.
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Man moisturizer
160
Volume
+63%
Growth
A skincare product designed specifically to hydrate and protect men's skin, often formulated to address common issues such as dryness, irritation, and signs of aging. Men's moisturizers come in various types, including cream-based for dry and sensitive skin and lotion-based for normal to oily skin, offering benefits like hydration, protection, anti-aging, and soothing properties. These products are primarily targeted at men looking to maintain healthy, youthful skin and address specific skin concerns.
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Detangling hair brush
8.1K
Volume
+62%
Growth
Specialized tools designed to gently remove tangles and knots from hair without causing breakage or pain. These brushes often feature flexible bristles and can be used on both wet and dry hair, providing a smooth and pain-free detangling experience. They are particularly beneficial for individuals with easily tangled or sensitive hair, including children and those with curly or textured hair.
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Daily foaming cleanser
90
Volume
+62%
Growth
A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.
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Reusable eye mask
70
Volume
+62%
Growth
Reusable eye masks are designed to be used multiple times, offering a sustainable and cost-effective alternative to single-use eye masks. They are typically made from materials like silicone or fabric and can be used for various purposes, such as reducing puffiness, dark circles, and providing relaxation. These masks are often used in conjunction with serums or creams to enhance their effectiveness, making them popular among individuals seeking eco-friendly and effective eye care solutions.
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Shampoo dispenser
8.1K
Volume
+62%
Growth
A device designed to dispense shampoo in a controlled manner, typically consisting of a container and a pump mechanism. The dispenser ensures a measured amount of shampoo is released each time, reducing waste and enhancing ease of use. It is particularly beneficial for individuals seeking convenience and efficiency in their hair care routine.
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Air cotton
720
Volume
+62%
Growth
Newly developed cotton fabric featuring a revolutionary cotton yarn with a track per inch quality that is one time greater than that of normal yarn. This unique and improved type of cotton fabric offers enhanced durability and comfort compared to traditional cotton fabrics. Air cotton is particularly beneficial for consumers seeking high-quality, long-lasting, and comfortable cotton textiles.
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Under eye patch
60.5K
Volume
+62%
Growth
Skincare products designed to improve the appearance of the skin under the eyes. They work by being occlusive, trapping moisture in the skin to increase hydration and plump the skin, making fine lines and wrinkles less noticeable. Under-eye patches are particularly beneficial for individuals looking to reduce puffiness, dark circles, and signs of aging around the eye area.
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Antioxidant skincare
2.9K
Volume
+61%
Growth
Skincare regimen that incorporates antioxidants to aid in skin repair and protection. These products help reduce inflammation, promote skin renewal, and correct visible damage, with some antioxidants like vitamin C also stimulating collagen production for youthful skin. Antioxidant skincare is particularly beneficial for individuals looking to combat signs of aging and improve overall skin health.
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Honey serum
1.3K
Volume
+60%
Growth
Skincare product that incorporates honey or honey-derived ingredients to offer various skin benefits. Honey serum is known for its hydrating, anti-aging, and soothing properties, making it a popular choice for enhancing skin moisture and texture. This product is particularly beneficial for individuals with dry, sensitive, or aging skin who seek natural and effective skincare solutions.
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Azelaic acid powder
480
Volume
+59%
Growth
A versatile skincare ingredient known for its antibacterial, anti-inflammatory, and exfoliating properties. It is commonly used to treat acne, rosacea, and hyperpigmentation, and it helps in improving overall skin texture and tone. Azelaic acid powder is particularly beneficial for individuals with sensitive or acne-prone skin seeking to enhance their complexion and address specific skin concerns.
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Purplle
135K
Volume
+59%
Growth
Indian multi-brand beauty retailer founded in 2011 and headquartered in Mumbai, Maharashtra. The company offers a wide range of cosmetic and wellness products, including cosmetics, fragrances, skin care, and hair care items, primarily through its online store, distinguishing itself with competitive pricing and a diverse product selection. Purplle primarily targets beauty and wellness enthusiasts looking for a variety of products at affordable prices.
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Caffeine lotion
390
Volume
+58%
Growth
Skincare product that incorporates caffeine as an active ingredient, known for its potential benefits such as UV protection, anti-inflammatory properties, and depuffing effects. Caffeine lotion can help the skin appear smoother and firmer, although its effects are generally temporary and cosmetic, rather than providing a permanent solution for issues like wrinkles or cellulite. This product is primarily targeted at individuals looking to temporarily improve the appearance of their skin, particularly those concerned with puffiness, redness, and minor skin imperfections.
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Mushroom skincare
1K
Volume
+58%
Growth
Mushroom skincare involves the use of mushrooms in skincare products due to their beneficial properties. These products leverage mushrooms' natural compounds, such as kojic acid for lightening and antioxidants for reducing irritation and inflammation, to enhance skin health. Mushroom skincare is particularly beneficial for individuals seeking natural and effective solutions for skin brightening and anti-inflammatory benefits.
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Marionette lines
40.5K
Volume
+58%
Growth
Common term in dermatology and cosmetic surgery referring to the lines or wrinkles that extend from the corners of the mouth down to the chin. These lines can give the face a sagging or downturned appearance and are often associated with aging as the skin loses its elasticity and volume over time. Individuals concerned with signs of aging and seeking cosmetic improvements are the primary demographic for treatments addressing marionette lines.
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retinoid
135K
Volume
+57%
Growth
Retinoids are a class of chemical compounds related to vitamin A, used primarily in medicine for their ability to regulate epithelial cell growth. They are commonly applied in dermatology for treating conditions such as acne, psoriasis, and for reducing wrinkles and hyperpigmentation. Retinoids are beneficial for individuals seeking to improve skin health and appearance, available in both over-the-counter and prescription formulations.
regular
Skin microbiome
4.4K
Volume
+57%
Growth
The skin microbiome refers to the community of microorganisms, including bacteria, fungi, viruses, and mites, that reside on the skin. These microorganisms play a crucial role in maintaining skin health by protecting against pathogens, modulating the immune system, and contributing to the skin's barrier function. The skin microbiome is particularly important for individuals seeking to maintain healthy skin and prevent dermatological issues.
exploding
Moringa leaves
22.2K
Volume
+57%
Growth
Leaves from the Moringa oleifera tree, known for their high nutritional value and health benefits. These leaves are rich in vitamins A, C, and E, calcium, potassium, protein, and antioxidants, which help combat oxidative stress and reduce inflammation. Moringa leaves are beneficial for individuals seeking to improve their overall health and nutrition, particularly those looking for natural supplements to support anti-inflammatory and antioxidant needs.
exploding
Epara
3.6K
Volume
+57%
Growth
Luxury skincare brand that focuses on addressing the skincare needs of women of color. It uses rich African ingredients and custom blends to target issues such as hyperpigmentation and moisture loss, differentiating itself with its culturally specific formulations. Epara primarily targets women of color seeking effective skincare solutions tailored to their unique needs.
exploding
Self tanning drops
5.4K
Volume
+56%
Growth
Self-tanning drops are a concentrated blend of self-tanner that can be mixed into moisturizer and applied to the face or body to achieve a bronzed glow. They offer customization, allowing users to control the final color based on the number of drops used, providing a tailored tanning experience. These drops are particularly popular among individuals seeking a gradual, natural-looking tan without exposure to UV rays.
peaked
Fermented skincare
590
Volume
+55%
Growth
Skincare approach that incorporates fermented ingredients to enhance the efficacy of skincare products. The fermentation process boosts the potency of these ingredients, aiding in the support of a healthy skin barrier and improving overall skin health. Fermented skincare is particularly beneficial for individuals with sensitive or inflamed skin seeking enhanced skin health and reduced irritation.
peaked
FISHBOWL
201K
Volume
+55%
Growth
A fishbowl conversation is a form of dialogue used in large groups to facilitate inclusive discussions by having a few people speak in the 'fishbowl' while others listen, and then rotate speakers. The Fishbowl app is a professional networking platform where users can engage in industry-specific conversations and share insights with other professionals, differentiating itself by fostering anonymous and candid discussions. Both the fishbowl conversation method and the Fishbowl app are beneficial for professionals and organizations seeking to enhance communication, collaboration, and knowledge sharing.
peaked
Graphic eyeliner
8.1K
Volume
+55%
Growth
Makeup trend that involves creating bold, artistic, and often intricate designs around the eyes using eyeliner. Unlike traditional eyeliner, which typically focuses on defining the lash line, graphic eyeliner can include a variety of shapes, lines, and patterns that extend beyond the usual boundaries, allowing for a lot of creativity and customization to suit different styles and occasions. This trend primarily appeals to individuals who enjoy experimenting with makeup and expressing their individuality through unique and eye-catching designs.
peaked
Truncal acne
3.6K
Volume
+55%
Growth
A dermatological condition characterized by the presence of acne on the trunk of the body, including the chest, back, and shoulders. Truncal acne can lead to persistent scarring, such as macular atrophic scarring and keloids, and is often caused by hormonal changes, genetics, and lifestyle factors. This condition primarily affects adolescents and young adults, but can also occur in individuals of any age who are prone to acne.
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Baby soap
40.5K
Volume
+54%
Growth
A cleansing product specifically formulated to be gentle on a baby's delicate skin. It typically contains natural ingredients and is free from harsh chemicals to avoid causing any harmful side effects, helping to moisturize the skin and keep it soft and supple. Baby soap is primarily used by parents and caregivers to ensure the safe and effective cleaning of infants and young children.
exploding
Roll on oil
1.6K
Volume
+54%
Growth
Roll-on oil is a type of essential oil application that comes in a convenient roller bottle, allowing for easy and mess-free usage. It often contains a blend of essential oils diluted with a carrier oil, designed to be applied directly to the skin for aromatherapy, relaxation, or targeted relief from issues like headaches or muscle pain. This product is popular among individuals looking for natural and portable solutions for stress relief, pain management, and overall well-being.
exploding
Boar bristle brush
74K
Volume
+53%
Growth
A grooming tool made from the bristles of boars, designed to distribute natural oils from the scalp throughout the hair. This brush helps to tame frizz, enhance shine, and maintain healthy hair by gently spreading the scalp's natural oils. It is particularly beneficial for individuals with dry or frizzy hair seeking a natural way to improve hair texture and appearance.
regular
Queenly
2.9K
Volume
+53%
Growth
Marketplace specializing in formal dresses for events such as proms, weddings, quinceañeras, and other special occasions. Founded in 2019, it offers a selection of over 100,000 dresses and allows individuals to sell their old dresses, differentiating itself with a wide variety of options and a user-friendly platform. Queenly primarily targets individuals looking for formal attire for special events, including teenagers, brides, and party-goers.
regular
Conscious beauty
480
Volume
+53%
Growth
Movement within the beauty industry that emphasizes sustainability, ethical practices, and environmental responsibility. It includes products that are sustainably packaged, clean, vegan, and cruelty-free, aiming to make a positive impact on the world. Conscious beauty primarily appeals to environmentally conscious consumers who prioritize ethical and sustainable choices in their beauty routines.
regular
Nood
90.5K
Volume
+53%
Growth
Direct-to-consumer brand offering an at-home hair removal solution through their device called The Flasher 2.0. This device is designed to provide a permanent hair removal experience, differentiating itself with its ease of use and affordability compared to professional treatments. The Flasher 2.0 primarily targets individuals seeking a convenient and cost-effective method for long-term hair removal.
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