Beauty Trends

A highly concentrated formula designed to be absorbed deeply into the hair to treat damage. It provides intense, weightless moisture, adds shine, smoothness, and body, resulting in visibly healthier hair. This product is particularly beneficial for individuals with damaged, dry, or brittle hair seeking intensive repair and hydration.

Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural properties, developed after 40 years of research on sensitive skin, differentiating it from competitors by its extensive research and specialized formulations. Illiyoon primarily targets individuals with sensitive skin who are seeking gentle yet effective skincare solutions.

Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.

A type of fragrance composed of volatile organic compounds emitted by floral tissues. These perfumes are characterized by their floral scents, which can include notes of jasmine, peony, gardenia, tuberose, lily of the valley, magnolia, and mimosa, offering a fresh, sweet, and natural aroma reminiscent of blooming flowers. Floral perfumes are popular among individuals who appreciate natural, sweet, and fresh scents, often appealing to those seeking a light and elegant fragrance experience.

High-end personal care product designed to enhance the bathing experience by moisturizing and rejuvenating the skin. Luxury bath oils typically contain a blend of essential oils, vitamins, and other nourishing ingredients, offering benefits such as improved skin suppleness, health, and glow. This product is primarily targeted at individuals seeking a premium, spa-like experience at home, often appealing to those who value high-quality, natural ingredients and potent fragrances.

Skincare devices that utilize red light therapy to enhance skin health, diminish wrinkles, and tighten the skin. These wands often come with additional features such as microcurrent, heat, and massage to provide a comprehensive skincare treatment. They are primarily targeted at individuals seeking non-invasive methods to improve their skin's appearance and health.

Skincare product designed to provide long-lasting hydration, making the skin feel plump, soft, and dewy for several hours after application. It differentiates itself by offering extended moisture retention and a noticeable improvement in skin texture and appearance. The target demographic includes individuals seeking intensive hydration and a more youthful, radiant complexion.

Nano hydroxyapatite is a synthetic form of hydroxyapatite, a naturally occurring mineral found in human teeth and bones, but engineered at the nanoscopic level for enhanced performance. It is primarily used in dental care products like toothpaste, where it helps to remineralize tooth enamel, reduce sensitivity, and prevent cavities by mimicking the natural structure of teeth. Nano hydroxyapatite is particularly targeted at individuals looking for advanced oral care solutions, including those with tooth sensitivity or a high risk of enamel erosion.

Makeup products designed to enhance the appearance of the eyes by reducing the look of dark circles, puffiness, and fatigue. They typically contain light-reflecting particles and ingredients that help to brighten and illuminate the under-eye area, providing a more awake and refreshed look. Eye brighteners are popular among individuals seeking to improve the overall radiance and youthful appearance of their eyes.

Skincare company that focuses on using high-quality natural ingredients sourced from the Korean Peninsula. Inspired by the natural beauty and resources of Korea, the company aims to create skincare products that bring vibrancy and purity to the skin, differentiating itself through its commitment to natural and effective formulations. Round Lab primarily targets individuals seeking natural and effective skincare solutions, particularly those interested in Korean beauty products.

A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.

Solid body butter is a concentrated skincare product that comes in a solid form, designed to deeply moisturize and soften the skin. Made from rich ingredients like shea butter, cocoa butter, and natural oils, it melts upon contact with the skin to provide long-lasting hydration and protection. This product is ideal for individuals with dry or sensitive skin, and for those seeking eco-friendly, zero-waste personal care options.

Products designed to alleviate vaginal dryness, which can be caused by hormonal changes, medications, or medical conditions. These moisturizers help maintain the natural moisture balance of the vaginal tissues, providing relief from symptoms like itching, burning, and discomfort. They are primarily used by individuals experiencing vaginal dryness, often due to menopause or other health-related factors.

Topical product that utilizes caffeine as its active ingredient to address under-eye concerns. By tightening blood vessels and reducing blood flow to the area, it helps to diminish puffiness and dark circles, resulting in a brighter and more refreshed appearance. This product is particularly popular among individuals looking to improve the appearance of tired or aging skin around the eyes.

Skincare product formulated with high-performance ingredients aimed at reducing dullness and discoloration of the skin. It helps to visibly brighten an uneven skin tone, resulting in a more uniform and radiant complexion, often containing ingredients like vitamin C, niacinamide, and alpha arbutin. Brightening serums are primarily targeted at individuals looking to improve skin radiance and address issues related to hyperpigmentation and uneven skin tone.

Sea salt hair spray is a styling product designed to create a textured, beachy look by adding volume and enhancing natural waves in the hair. It typically contains sea salt, which helps to absorb oil and moisture, giving hair a matte finish and a tousled, effortless appearance. This spray is popular among individuals seeking a casual, beach-inspired hairstyle, particularly those with fine or naturally wavy hair looking for lightweight, non-sticky texture and volume.

A world-leading private clinic specializing in ortho-biological treatments. The clinic has successfully treated thousands of patients using globally recognized, evidence-based regenerative medicine, setting it apart from competitors in the field. The Regenerative Clinic primarily serves individuals seeking advanced, non-surgical solutions for orthopedic and musculoskeletal conditions.

Company that offers smart fragrance diffusers designed for home and car use, providing customizable scent experiences. Pura's products, such as the Pura Smart Home Fragrance Air Diffuser and the Pura Car Diffuser, are Wi-Fi-enabled and can be controlled via a mobile app, allowing users to adjust fragrance settings remotely. These diffusers are targeted at individuals seeking a convenient and personalized way to enhance their living and driving environments with pleasant scents.

Method used in the cosmetics and fashion industry to determine the colors that best suit an individual's natural coloring. This process often involves assigning a person to one of twelve color seasons based on their skin tone, hair color, and eye color, helping to enhance their appearance and personal style. Color analysis is particularly beneficial for individuals looking to optimize their wardrobe and makeup choices to complement their natural features.

Dry texture spray is a hair styling product designed to add volume, texture, and hold without leaving the hair stiff or greasy. It works by absorbing excess oil and adding grit, creating a tousled, lived-in look while maintaining the hair's natural movement. This product is typically used by individuals looking for effortless volume and texture, especially those with fine or flat hair seeking to enhance their hair's fullness and style.

Nail strengthening treatments are designed to enhance the health and durability of nails through various methods and products. These treatments often include the use of biotin supplements, minimizing water exposure, maintaining hydration, and using nail hardeners sparingly to prevent brittleness. They are particularly beneficial for individuals with weak, brittle, or damaged nails seeking to improve nail strength and overall health.

Cosmetic products designed to give the skin a tanned appearance without exposure to the sun. They typically contain ingredients like DHA (dihydroxyacetone), which reacts with the amino acids in the skin to produce a temporary darkening effect, and may also include additional skincare benefits such as anti-aging properties or hydrating ingredients like hyaluronic acid. Tanning serums are popular among individuals seeking a sun-kissed look without the risks associated with UV exposure.

Cosmetic product formulated to enhance the growth and appearance of eyelashes. Lash serums typically contain ingredients such as prostaglandin analogs that extend the anagen phase of the eyelash growth cycle, resulting in longer and thicker lashes. These products are primarily targeted at individuals seeking to improve the length, thickness, and overall appearance of their eyelashes.

A daily foaming cleanser is a skincare product designed to remove dirt, oil, and impurities from the skin, typically used as part of a daily facial cleansing routine. These cleansers are formulated to cater to various skin types, including oily, sensitive, and combination skin, and often contain ingredients that help maintain the skin's natural moisture balance while providing a thorough cleanse. Daily foaming cleansers are ideal for individuals looking for an effective and convenient way to keep their skin clean and refreshed on a daily basis.

Hair styling powder is a product designed to add volume, texture, and hold to hair. It is applied to the roots of dry hair and massaged in to create lift and fullness, typically offering a matte finish. This product is particularly beneficial for individuals with fine or thin hair seeking to enhance their hair's volume and texture.

Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.

Keratin gel is a skincare product designed to reduce fine lines and wrinkles by promoting the proliferation of skin cells. It contains zinc protein complexes in low concentrations, which aid in the repair and maintenance of the skin, providing a hydrating and rejuvenating effect. This product is particularly beneficial for individuals seeking to improve skin elasticity and reduce signs of aging.

Skincare product designed for sensitive and acne-prone skin, formulated to be non-comedogenic and thus not clogging pores. It provides a dewy finish, making it suitable for individuals with oily skin when used in small amounts to avoid a greasy feeling. The primary target demographic includes people with sensitive, acne-prone, or oily skin seeking a gentle and effective skincare solution.

Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.

This skincare product leverages exosomes, which are small vesicles that facilitate cell communication, to potentially diminish wrinkles, redness, and brown spots, providing anti-aging and skin-rejuvenating benefits. Exosome Serum is distinguished by its use of advanced biotechnology to enhance skin health and appearance, setting it apart from traditional skincare products. It is primarily targeted at individuals seeking effective anti-aging solutions and those looking to improve skin texture and tone.