Beauty Trends

Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.

Highly fragranced tablets or balls that dissolve in water, designed to be placed at the bottom of the shower. As the steam rises, it carries the fragrance upward, creating an aromatic and spa-like experience, differentiating them from traditional bath bombs used in bathtubs. Shower steamers are ideal for individuals seeking a quick and convenient way to enjoy aromatherapy benefits during their daily shower routine.

Skin care product formulated to alleviate various skin issues including rash, dry skin, chafing, cracked hands, heels, and cuticles. Butter balm is often enriched with natural ingredients like shea butter and essential oils, providing deep hydration and soothing properties, making it beneficial for conditions such as eczema and psoriasis. This product is primarily targeted at individuals with sensitive or problematic skin seeking intensive moisture and relief from skin irritations.

Founder and driving force behind Irene Forte Skincare, a brand known for its commitment to natural and scientific skincare solutions. The brand emphasizes the use of natural ingredients sourced from an organic farm in Sicily and sustainable practices, differentiating itself through its blend of nature and science. Irene Forte Skincare primarily targets individuals seeking high-quality, eco-friendly skincare products.

Jet lag mask is a skincare product formulated to replenish and hydrate the skin, addressing dryness and dullness often caused by travel, lack of sleep, or changes in environment. It typically contains moisturizing and soothing ingredients, such as hyaluronic acid, niacinamide, and antioxidants, to restore the skin's moisture barrier and promote a refreshed, plump appearance. Jet lag masks are ideal for frequent travelers, individuals with disrupted sleep schedules, or anyone looking to combat fatigue-related skin issues and maintain a healthy, radiant complexion.

Roll-on oil is a type of essential oil application that comes in a convenient roller bottle, allowing for easy and mess-free usage. It often contains a blend of essential oils diluted with a carrier oil, designed to be applied directly to the skin for aromatherapy, relaxation, or targeted relief from issues like headaches or muscle pain. This product is popular among individuals looking for natural and portable solutions for stress relief, pain management, and overall well-being.

Hair oiling is a traditional practice that involves massaging oil into the scalp and hair to promote health and growth. This process can enhance blood circulation, potentially improving hair growth and preventing dandruff. Hair oiling is particularly beneficial for individuals seeking to nourish their scalp and maintain healthy, strong hair.

Direct-to-consumer brand offering an at-home hair removal solution through their device called The Flasher 2.0. This device is designed to provide a permanent hair removal experience, differentiating itself with its ease of use and affordability compared to professional treatments. The Flasher 2.0 primarily targets individuals seeking a convenient and cost-effective method for long-term hair removal.

Beauty brand that emphasizes clean, functional, mild, and natural beauty products. Goodal differentiates itself by combining Korean heritage and holistic wellness principles, ensuring its products are both effective and gentle. The brand primarily targets individuals seeking natural and gentle skincare solutions.

Brand offering hair care products specifically designed for locs, dreadlocks, and similar hairstyles. Locsanity's products are typically organic, cruelty-free, and focus on moisturizing, heat protection, and anti-dandruff care, differentiating them from competitors by catering to the unique needs of these hairstyles. The target demographic includes individuals with locs or dreadlocks seeking specialized, natural hair care solutions.

Skincare brand known for its multi-functional products, particularly the Lait-Crème Concentré, which serves as a moisturizer, makeup primer, and makeup remover. Embryolisse differentiates itself by being cruelty-free and offering products that are suitable for all skin types, available on platforms like Amazon, Walmart, and CVS Pharmacy. The brand primarily targets individuals seeking versatile and well-reviewed skincare solutions.

Nonsurgical procedure involving a series of injections under the skin to break down fat cells in targeted areas. This method, known as injection lipolysis, aims to reduce localized fat deposits by breaking down fat cells, which are then naturally eliminated by the body. Fat dissolving injections are primarily sought by individuals looking to contour specific areas of their body without undergoing invasive surgery.

COSRX is a Korean Beauty (K-Beauty) skincare brand known for its effective and affordable products. The brand emphasizes using minimal yet highly effective ingredients to address various skin concerns, offering a wide range of products including cleansers, toners, essences, serums, moisturizers, and treatments. COSRX is particularly popular among skincare enthusiasts seeking gentle yet effective solutions for their skin issues.

Essential oil derived from the blue lotus flower, known for its psychoactive properties that can affect emotions and cognition. It contains antioxidants such as quercetin, kaempferol, and myricetin, and has anti-spasmodic properties, making it valuable in aromatherapy and traditional medicine. Blue lotus oil is primarily used by individuals seeking natural remedies for relaxation, emotional well-being, and mild pain relief.

Skincare product formulated with retinol, a derivative of vitamin A, known for its ability to enhance skin cell production and boost collagen. Retinol face serum helps to reduce the appearance of fine lines and wrinkles, unclog pores, and improve skin texture and tone, making it a valuable addition to anti-aging skincare routines. This product is primarily targeted at individuals seeking to address signs of aging and improve overall skin health.

A self-cleaning hairbrush is a grooming tool designed with a mechanism that allows users to easily remove trapped hair and debris from the bristles. It typically features a push-button or retractable plate system that separates the bristles, enabling effortless hair removal and keeping the brush clean without manual detangling. This product is aimed at individuals who regularly use hairbrushes and seek a more hygienic and convenient solution for maintaining their grooming tools.

Skincare product known for its anti-inflammatory and antimicrobial properties, often used to soothe and treat various skin conditions. Mugwort essence is also utilized in aromatherapy for its calming effects and has a long history in traditional medicine for addressing various ailments. It is particularly beneficial for individuals with sensitive or irritated skin seeking natural remedies.

A waterproof makeup bag is a storage accessory designed to protect cosmetics and toiletries from water and moisture. It is typically made from water-resistant materials, ensuring that the contents remain dry and secure even in wet environments. This bag is ideal for travelers, beach-goers, and anyone needing reliable protection for their beauty products against spills and humidity.

Agent Nateur is a brand that offers clean, non-toxic skincare and wellness products, including anti-aging supplements and face serums. The brand differentiates itself by using organic ingredients designed to address skin concerns such as hyperpigmentation, enlarged pores, and wrinkles, providing a natural alternative to conventional skincare products. Agent Nateur primarily targets individuals seeking high-quality, organic skincare solutions that promote overall skin health and wellness.

Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.

This product combines the cleansing properties of shampoo with the coloring effects of hair dye, offering a convenient solution for those looking to refresh their hair color or cover gray strands. It provides a temporary or semi-permanent color change, allowing users to maintain their desired hair shade without the long-term commitment of traditional dyes. Hair dye shampoo is particularly appealing to individuals seeking an easy and quick way to manage their hair color at home.

Cream mist is a hybrid skincare product that combines the hydration of a mist with the nourishment of a cream, typically delivered in a fine spray form. It contains moisturizing and emollient ingredients that help to soothe, hydrate, and protect the skin barrier without the heaviness of traditional creams. Cream mist is primarily targeted at individuals with dry or sensitive skin, as well as those seeking convenient, on-the-go hydration throughout the day.

A type of alpha-hydroxy acid (AHA) derived from sugar cane, commonly used in skincare products. It exfoliates the skin, improves texture, and reduces the appearance of fine lines and wrinkles by breaking down the bonds between dead skin cells. Glycolic acid is particularly beneficial for individuals seeking to enhance skin smoothness and address signs of aging.

Collagen peptides are short chains of amino acids derived from collagen, designed to support skin, joint, and bone health by promoting collagen synthesis in the body. These peptides are highly bioavailable, allowing for efficient absorption and potential benefits like improved skin elasticity, reduced joint discomfort, and enhanced hair and nail strength. Collagen peptides are popular among individuals looking to support anti-aging, joint health, and overall wellness, including athletes, aging adults, and those focused on beauty from within.

Neighborhood barbershop and lounge that originated in New York City, offering a unique combination of grooming services and social experiences. It differentiates itself by providing both traditional barbershop services and a lounge atmosphere with handcrafted cocktails and grooming products like pomade. Blind Barber primarily targets individuals seeking a blend of high-quality grooming and a social, relaxed environment.

This device is designed to remove hardened skin or calluses from feet and hands, featuring a rotating or oscillating abrasive head. It offers a convenient at-home alternative to manual foot care tools, often being battery-operated or rechargeable for ease of use. The primary users of this product are individuals seeking to maintain smooth and healthy skin on their feet and hands without professional salon visits.

This term refers to a style or technique of eyelash extensions that aims to create natural-looking lashes, often associated with beauty salons specializing in eyelash services. The technique is distinguished by its focus on enhancing the natural appearance of lashes, providing a subtle yet noticeable enhancement that differentiates it from more dramatic eyelash extension styles. Angel lashes primarily appeal to individuals seeking a natural and understated enhancement to their eyelashes, often preferred by those who desire a more everyday look.

Skincare product formulated with Vitamin B3, known for its multiple benefits. It helps to visibly minimize enlarged pores, improve uneven skin tone, soften fine lines and wrinkles, and strengthen the skin barrier, making it a versatile addition to skincare routines. Niacinamide toner is typically used by individuals seeking to balance their skin's pH, hydrate, and enhance overall skin health.

An LED light pen is a handheld skincare device that uses light-emitting diode (LED) technology to target various skin concerns, such as acne, inflammation, or signs of aging. Different light wavelengths (e.g., blue for acne, red for anti-aging) penetrate the skin at specific depths to stimulate cellular activity, reduce bacteria, or promote collagen production. LED light pens are primarily intended for individuals seeking convenient, at-home solutions for targeted skin therapy without invasive treatments.

Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.