Beauty Trends

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Hair care product that utilizes the benefits of rice water, which is rich in amino acids, vitamins, and minerals. This shampoo helps in strengthening hair strands, promoting hair growth, adding shine, and improving hair texture, making it a valuable addition to hair care routines. Rice water shampoo is particularly beneficial for individuals seeking to enhance hair strength, growth, and overall health.

A 5x5 closure wig is a type of wig that features a lace closure measuring 5 inches by 5 inches, designed to cover the top of the head. This size provides a natural-looking scalp and hairline, allowing for a realistic part or hairline, making the wig appear more natural when worn. It is particularly popular among individuals seeking a more natural and versatile wig option for everyday wear or special occasions.

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.

Polypeptide cream is a skincare product formulated with polypeptides, which are short chains of amino acids that support collagen production and improve skin elasticity. This cream is designed to hydrate, strengthen, and firm the skin, helping to reduce the appearance of fine lines, wrinkles, and sagging. Polypeptide creams are commonly used by individuals seeking anti-aging benefits, enhanced skin resilience, and a smoother, more youthful complexion.

Haircare brand founded by renowned hairdressers, offering a collection of styling products designed for the modern generation. IGK Hair differentiates itself with innovative formulations and a focus on catering to a variety of hair types, providing solutions for diverse styling needs. The brand primarily targets individuals seeking high-quality, professional-grade haircare products that deliver salon-like results at home.

A discoloration serum is a skincare product designed to reduce the appearance of dark spots and uneven skin tone. It is formulated to be effective on all skin tones and can address issues such as stubborn brown patches and post-acne marks, providing a more uniform complexion. This product is primarily targeted at individuals seeking to improve skin clarity and reduce hyperpigmentation.

This moisturizing and soothing lip balm incorporates propolis, honey, and beeswax, known for their antibacterial and anti-inflammatory properties, which aid in healing chapped or cracked lips. It stands out by offering a variety of flavors such as Original, Sweet Honey, Orange Cremesicle, Rosemary Lime, Minty Lemongrass, and Raspberry Thyme, catering to diverse preferences. The product is particularly beneficial for individuals seeking natural remedies for lip care and those who prefer flavored lip balms with healing properties.

Skincare brand known for its affordable and effective serums, including products with tranexamic acid, niacinamide, and azelaic acid. These serums are designed to treat hyperpigmentation, acne, and redness, differentiating the brand by offering high-quality ingredients at a lower price point. The target demographic includes individuals seeking budget-friendly skincare solutions for specific skin concerns such as hyperpigmentation and acne.

AHA deodorant is a personal care product that incorporates alpha hydroxy acids (AHAs) to improve underarm skin texture and reduce odor. The AHAs help exfoliate the skin, preventing clogged pores and reducing bacteria growth, which are common causes of body odor. This type of deodorant is targeted at individuals seeking a more gentle, skin-friendly alternative to traditional deodorants, especially those with sensitive skin or concerns about hyperpigmentation and ingrown hairs.

Basil face mask is a skincare treatment that uses basil extract to cleanse pores, reduce acne, and revitalize the skin. Rich in antioxidants and antibacterial compounds, it helps combat blemishes and refresh dull skin for a clearer complexion. This mask is primarily intended for individuals with oily or acne-prone skin seeking natural detoxifying treatments.

Skincare approach that incorporates fermented ingredients to enhance the efficacy of skincare products. The fermentation process boosts the potency of these ingredients, aiding in the support of a healthy skin barrier and improving overall skin health. Fermented skincare is particularly beneficial for individuals with sensitive or inflamed skin seeking enhanced skin health and reduced irritation.

Hair texturizing powder is a hair care product designed to add volume, texture, and grip to hair by absorbing excess oil and providing a matte finish. This powder typically contains ingredients like silica or starch, which create separation between hair strands, resulting in enhanced fullness and style hold. It is primarily targeted at individuals with fine or flat hair who seek to achieve a voluminous and textured look without the heaviness of traditional styling products.

Combination of caffeine and hyaluronic acid used in skincare and cosmetic products. This blend leverages caffeine's ability to inhibit enzyme activity and DNA biosynthesis, while hyaluronic acid provides hydration without significantly affecting collagen biosynthesis or prolidase activity. It is primarily targeted at individuals seeking to reduce puffiness and hydrate their skin, often found in anti-aging and eye care products.

Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.

Sea moss cream is a skincare product formulated with sea moss, a type of red algae rich in vitamins, minerals, and antioxidants, known for its hydrating and skin-repairing properties. It helps moisturize, soothe inflammation, and support the skin's natural barrier while promoting a healthy, radiant complexion. Sea moss cream is often used by individuals seeking natural, nutrient-rich skincare solutions to address dryness, redness, or signs of aging.

Cosmetic procedure that involves applying a hard gel product to the natural nail and curing it under a UV or LED light to create durable and long-lasting extensions. This process includes preparation, base coat application, form or tip application, gel layering, and finishing, offering a natural look and versatility in design. Gel nail extensions are popular among individuals seeking durable and aesthetically pleasing nail enhancements, often requiring professional maintenance.

Makeup product designed to prime the skin while providing a plumping effect. Plump primers hydrate and smooth the skin, creating an ideal base for makeup application and enhancing the skin's appearance by making it look more youthful and radiant. These products are particularly beneficial for individuals seeking to improve skin texture and hydration before applying makeup.

Brand offering DIY eyelash extensions designed for at-home application. Flutterhabit differentiates itself by providing handmade, ultra-light segments that are applied underneath natural lashes, offering a soft and beautiful appearance. The product is targeted at individuals seeking convenient, salon-quality eyelash extensions without the need for professional application.

A plant-based nutrition brand offering a variety of products aimed at supporting physical and mental fitness. The range includes nutrition and beauty products such as proteins, vitamins, minerals, and skincare items, all enriched with Ayurvedic herbs, differentiating it through its focus on natural and plant-based ingredients. OZiva primarily targets health-conscious individuals seeking to enhance their well-being through natural and holistic approaches.

Hair care product designed to reduce frizz and smooth the hair. It typically contains ingredients that help to seal the hair cuticle, lock in moisture, and protect against humidity, providing a sleek and polished look. Anti-frizz spray is particularly beneficial for individuals with curly, wavy, or frizz-prone hair seeking to maintain a smooth and manageable hairstyle.

Sunscreen that uses active mineral ingredients such as zinc oxide or titanium dioxide to protect the skin by physically blocking or reflecting UV rays. It is often recommended for individuals with sensitive skin and is considered more environmentally friendly, particularly for marine life. Mineral sunscreen is particularly beneficial for people seeking a natural and eco-friendly sun protection option.

A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.

Non-surgical tools that generate heat through electromagnetic waves to stimulate the production of collagen, elastin, and new skin cells. These devices help to firm and lift sagging skin, providing results similar to a surgical facelift, although the effects are temporary. Skin tightening devices are primarily targeted at individuals seeking non-invasive cosmetic treatments to improve skin elasticity and reduce signs of aging.

Skincare brand known for its hydrating products, such as the Mixsoon Bean Essence, which targets skin concerns like enlarged pores and discoloration. The brand emphasizes cruelty-free formulations, setting it apart from competitors by focusing on ethical and effective skincare solutions. Mixsoon primarily appeals to individuals seeking cruelty-free skincare products that address specific skin issues while promoting overall skin health.

Centella Sunscreen products are lightweight, non-greasy sunscreens that contain Centella Asiatica extract, known for its soothing and healing properties. These sunscreens offer high SPF protection and are particularly suitable for individuals with sensitive skin, providing both sun protection and skin benefits. The target demographic includes people looking for effective sun protection with added skin-soothing benefits, especially those with sensitive or easily irritated skin.

Beauty brand known for its initial success with the 'Like a Virgin Hair Masque' and has since expanded to include a range of haircare, body care, self-tanning, and skincare products. The brand differentiates itself by infusing its products with tropical Balinese ingredients, earning numerous awards and a strong following in the beauty community. Coco and Eve primarily targets beauty enthusiasts seeking high-quality, innovative products with a tropical twist.

A lightweight gel formulation designed to address various eye area concerns, including dark circles, puffiness, and wrinkles. Often infused with a blend of retinol and peptides, it enhances the firmness and smoothness of the eye contour by supporting the skin's collagen. This product is particularly beneficial for individuals seeking to improve the appearance and resilience of the delicate skin around their eyes.

This face wash is formulated to combat acne, blackheads, and breakouts using 1% encapsulated salicylic acid. It also includes glycolic acid, fruit AHAs, and blueberry extracts to hydrate and brighten the skin. The product is particularly suitable for individuals with acne-prone skin who are looking for a hydrating and brightening face wash solution.

Hyaluronic acid hair serums are designed to hydrate and nourish the hair, making it smoother, shinier, and more manageable. They can help reduce frizz, add volume, and improve the overall health of the hair by maintaining moisture levels. These serums are often used on damp hair after washing and before styling.