Beauty Trends

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.

A multifaceted professional in the beauty industry, known for her roles as a makeup artist, photographer, entrepreneur, and founder. She is recognized for creating looks for celebrities and entertainers, collaborating with other brands, and developing innovative and inclusive beauty products. Her work primarily benefits makeup artists, beauty enthusiasts, and consumers seeking high-quality, inclusive beauty products.

Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.

Hair-care product that uses micellar technology to cleanse the scalp and hair by attracting and removing dirt, oil, and product buildup. Micellar shampoo is gentle and effective, providing a deep clean without stripping the hair of its natural oils, making it suitable for frequent use. This type of shampoo is particularly beneficial for individuals with dry, brittle hair or those who experience significant product buildup.

Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

Cosmetic treatment that utilizes biostimulation technology to encourage the production of collagen and elastin, while also improving cellular turnover. The innovative peel formula helps to exfoliate the top layer of the skin by dissolving the bonds between old, dead, or damaged cells and promoting regeneration, aiming to rejuvenate the skin and make it look fresher and more youthful. This treatment is primarily targeted at individuals seeking to improve skin texture, reduce signs of aging, and achieve a more radiant complexion.

A skincare product that utilizes Polydeoxyribonucleotide (PDRN) to promote skin healing, enhance collagen production, and improve skin elasticity. PDRN cream is distinguished by its regenerative properties, which aid in repairing damaged skin and providing anti-aging benefits. It is primarily targeted at individuals seeking to rejuvenate their skin, reduce signs of aging, and improve overall skin health.

Healthtech start-up focused on providing personalized, high-quality medical treatments for various skin conditions through online platforms. The company differentiates itself by offering tailored skincare solutions for issues such as acne, rosacea, wrinkles, and melasma, leveraging technology to deliver customized treatment plans. Formel skin primarily targets individuals seeking effective and convenient dermatological care without the need for in-person consultations.

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.

Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.

Skincare product formulated with kojic acid, known for its skin-lightening properties. It helps treat hyperpigmentation, sun damage, scars, and age spots by inhibiting melanin production, thereby lightening dark spots and evening out skin tone. Kojic acid toner is primarily targeted at individuals looking to improve skin appearance and address issues related to uneven skin tone.

A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.

A clear, gel-based formula designed to hydrate, cool, and provide a lightweight feel on the skin. It avoids clogging pores, making it suitable for various skin types and enhancing the longevity of makeup. This primer is ideal for individuals seeking a smooth, hydrated base for their makeup application.

A skincare and cycle care brand founded by three Korean American women, focusing on clean, effective, and sustainable products. Rael Beauty offers a holistic approach to empower people who menstruate, providing products like pimple patches, cleansers, and skincare sets designed to prevent acne and protect the skin barrier. The brand primarily targets individuals seeking high-quality, eco-friendly skincare and menstrual care solutions.

This skincare product features propolis extract and royal jelly extract, providing vitamins and antioxidants for skin nourishment and revitalization. It differentiates itself by combining these natural ingredients to enhance skin health and vitality, offering a unique blend of nourishment and protection. The product is targeted at individuals seeking to improve their skin's appearance and health through natural and effective skincare solutions.

Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.

Beauty brand founded by Lady Gaga, offering a variety of makeup products such as foundations, blushes, and eyeshadow palettes. Known for its high-quality, versatile, and inclusive beauty products, Haus Labs reflects Lady Gaga's unique and bold style, differentiating itself with innovative formulations and vibrant colors. The brand primarily targets makeup enthusiasts and individuals seeking high-performance, inclusive beauty products.

A company specializing in hair dye and styling products, founded by Hayley Williams and Brian O'Connor. Good Dye Young differentiates itself by offering vibrant, semi-permanent hair colors that are vegan and cruelty-free, catering to a diverse range of creative and expressive individuals. The brand primarily targets young adults and teens who are interested in bold, unconventional hair colors and ethical beauty products.

A gentle facial cleanser particularly suitable for normal to sensitive skin, featuring a creamy lather that effectively removes impurities and excess sebum without stripping the skin. Known for its soothing properties, the cleanser often includes ingredients like Centella Asiatica (Cica), which is renowned for its calming and healing effects on the skin, helping to keep the skin hydrated and reduce breakouts. The Cica cleanser is primarily targeted at individuals with sensitive or easily irritated skin who seek a gentle yet effective cleansing solution.

Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.

Collagen jelly cream is a skincare product formulated with a gel-like texture that delivers collagen and hydrating ingredients to improve skin elasticity and moisture retention. Its jelly consistency allows for quick absorption while providing a cooling effect, making it suitable for layering in skincare routines without feeling greasy. Collagen jelly cream is primarily intended for individuals concerned with skin firmness, dryness, and early signs of aging.

A skincare product designed to cleanse the skin while maintaining the integrity of the skin barrier. Glycolipid cream is known for its gentle formulation, which helps to soften and smooth the skin without causing irritation. This product is particularly beneficial for individuals with sensitive skin or those looking for a mild yet effective cleansing solution.

Luxury beauty brand known for its high-quality, clean beauty makeup products, including lipsticks and highlighters. The brand differentiates itself with effective and safe formulations, and its products are priced in the higher range, available through their official website and major retailers like Sephora. Westman Atelier primarily targets consumers who prioritize clean beauty and are willing to invest in premium makeup products.

A renowned biomedical scientist and physician known for his groundbreaking work in stem cell biology and regenerative medicine. His eponymous skincare company offers a range of products including skin, body, haircare, and supplements, all designed to leverage the body's natural regenerative processes, differentiating itself through over 30 years of research and science. The products are primarily targeted at individuals seeking advanced, science-backed skincare solutions for improved skin health and appearance.

Korean beauty brand focused on delivering a positive skincare experience through a variety of products. Known for its effective formulations, Jumiso offers serums, masks, and creams that often feature key ingredients like hyaluronic acid, vitamin C, and botanical extracts, setting it apart from competitors. The brand primarily targets individuals seeking user-friendly skincare solutions to enhance skin health and appearance.

Skincare product known for its soothing, anti-inflammatory, hydrating, antioxidant, and balancing properties. Mugwort toner is particularly beneficial for sensitive, acne-prone, or irritated skin, and is used after cleansing to prepare the skin for further treatment. This product is primarily targeted at individuals with sensitive or problematic skin seeking gentle and effective skincare solutions.

Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.