Beauty Trends

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

​Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.

A device used in red light therapy (RLT) that emits low-level red light wavelengths capable of penetrating the skin. It is utilized for treating various skin conditions such as wrinkles, redness, acne, scars, and other signs of aging, although more clinical trials are needed to confirm its effectiveness. The Red light wand is primarily targeted at individuals seeking non-invasive skin treatments and anti-aging solutions.

A red light mask is a skincare device designed for skin rejuvenation and anti-aging, utilizing red LED light therapy. These masks are typically FDA-cleared and clinically proven to improve skin texture, reduce wrinkles, and promote collagen production, differentiating themselves by their non-invasive nature and ease of use. Red light masks are primarily targeted at individuals seeking effective, at-home skincare treatments to enhance their skin's appearance and health.

This skincare product incorporates Polydeoxyribonucleotide (PDRN), a compound sourced from salmon DNA, known for its compatibility with human DNA. It aids in the regeneration of damaged skin cells, enhances collagen and elastin production, and reduces wrinkles, contributing to a rejuvenated and youthful skin appearance. PDRN serum is primarily targeted at individuals seeking anti-aging solutions and improved skin health.

Self-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal growth and social connection through expressive dance and group dynamics. Biodance primarily benefits individuals seeking holistic wellness and personal transformation through creative and interactive experiences.

The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.

OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.

Beauty tool brand led by women, focused on creating products that help individuals achieve their own definition of beauty. Fancii offers a range of beauty tools, including compact mirrors with LED lights, designed to enhance the user's beauty routine by providing convenience and precision. The brand primarily targets individuals seeking high-quality, innovative beauty tools to improve their personal grooming and makeup application experience.

Brand specializing in haircare and natural beauty products, inspired by a six-generation beekeeping heritage. Gisou differentiates itself by using sustainably sourced ingredients from the Mirsalehi Bee Garden, incorporating honey and other bee-derived elements into its formulations to enhance hair health and beauty. The brand primarily targets individuals seeking high-quality, natural haircare solutions with a focus on sustainability and heritage.

A skincare product designed to improve skin firmness and elasticity while promoting a youthful complexion. It aids in skin repair and regeneration by providing essential moisture, setting it apart from other masks by its focus on rejuvenation and hydration. The PDRN mask is primarily targeted at individuals seeking to enhance their skin's appearance and health, particularly those concerned with aging or damaged skin.

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.

This skincare product is formulated with peptides to aid in skin repair and rejuvenation. Peptide toners, such as the LANEIGE Cream Skin Refillable Toner & Moisturizer, often include additional ingredients like ceramides to nourish, hydrate, and firm the skin, setting them apart from other toners. They are primarily targeted at individuals seeking enhanced skin hydration and anti-aging benefits.

Brand offering a range of nail products, including press-on nails and gel nail tips. BTArtbox differentiates itself with a variety of designs such as French tips, gold leaf designs, and natural-looking gel tips, catering to DIY nail enthusiasts. The brand primarily targets individuals interested in at-home nail care and those seeking convenient, stylish nail solutions.

Skincare brand offering a range of products designed to address various skin concerns, potentially through personalized or numbered routines. The brand differentiates itself by focusing on tailored skincare solutions that cater to individual needs, enhancing the effectiveness of skincare regimens. Numbuzin primarily targets consumers seeking customized skincare solutions that address specific skin issues and preferences.

Adhesive stickers designed to be applied directly to pimples to reduce breakouts by covering the pimple and absorbing excess fluid. These patches often contain active ingredients like hydrocolloid, which helps to draw out impurities and promote faster healing, differentiating them from other acne treatments. Pimple patches are particularly beneficial for individuals with occasional breakouts who seek a convenient and discreet solution to manage acne overnight.

All-in-one booking, payments, and point-of-sale (POS) solution designed to help beauty and wellness professionals drive bookings and grow their businesses. GlossGenius differentiates itself by offering a user-friendly interface, integrated marketing tools, and comprehensive business management features, making it easier for professionals to manage appointments, process payments, and enhance client relationships. The platform primarily targets beauty and wellness professionals, including hairstylists, makeup artists, and spa owners, who seek to streamline their operations and increase their client base.

Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.

A skincare product that utilizes Polydeoxyribonucleotide (PDRN) to promote skin healing, enhance collagen production, and improve skin elasticity. PDRN cream is distinguished by its regenerative properties, which aid in repairing damaged skin and providing anti-aging benefits. It is primarily targeted at individuals seeking to rejuvenate their skin, reduce signs of aging, and improve overall skin health.

Subscription-based beauty product company that offers samples of makeup, skincare, and other beauty products to its subscribers. Founded in 2010, Blissim differentiates itself by providing a curated selection of high-quality beauty products from various brands, allowing customers to discover new favorites. The service primarily targets beauty enthusiasts and individuals looking to explore and try new beauty products without committing to full-sized purchases.

Minimalist beauty brand that focuses on clean, vegan, and Leaping Bunny-certified formulas. Merit Beauty differentiates itself by offering products designed to enhance natural beauty rather than transform it, appealing to those who prefer a simple and effective beauty routine. The brand primarily targets minimalists and individuals who value clean, ethical beauty products.

This lip gloss is part of a collaborative collection between Glamlite and Coca-Cola, inspired by the flavors of popular beverages. It is designed to provide a sweet, smooth, and attractive finish to the lips, differentiating itself with its unique cherry cola scent and flavor. The product is targeted at makeup enthusiasts and individuals who enjoy novelty beauty items with a nostalgic twist.

Skincare brand that focuses on providing low-irritant, moisture-rich products designed to address the needs of sensitive skin. The brand leverages a moisture-specializing substance that resembles the skin's natural properties, developed after 40 years of research on sensitive skin, differentiating it from competitors by its extensive research and specialized formulations. Illiyoon primarily targets individuals with sensitive skin who are seeking gentle yet effective skincare solutions.

Jet lag mask is a skincare product formulated to replenish and hydrate the skin, addressing dryness and dullness often caused by travel, lack of sleep, or changes in environment. It typically contains moisturizing and soothing ingredients, such as hyaluronic acid, niacinamide, and antioxidants, to restore the skin's moisture barrier and promote a refreshed, plump appearance. Jet lag masks are ideal for frequent travelers, individuals with disrupted sleep schedules, or anyone looking to combat fatigue-related skin issues and maintain a healthy, radiant complexion.

Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.

A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.

Pre-wash hair oiling is a traditional hair care practice that involves applying oil to the hair and scalp before shampooing. This method is used to nourish and protect the hair, reduce frizz, and improve overall hair health, with common oils including coconut, argan, olive, and almond oil. It is particularly beneficial for individuals with dry or damaged hair seeking to enhance moisture retention and shine.

Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.