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Beauty

Discover Trending Beauty Topics And Products

Russian manicure

A meticulous nail treatment that focuses on removing the cuticle layer completely, often using clippers or a drill, to achieve a perfect and clean result. This technique differs from traditional manicures, which typically involve pushing back and softening the cuticles rather than removing them entirely. The Russian manicure is popular among individuals seeking a highly polished and long-lasting nail appearance.

A 4-peptide complex designed to support natural recovery, cellular renewal, and tissue resilience. It includes BPC-157, which is known for its potential benefits in promoting healing and regeneration. This peptide complex is primarily targeted at individuals seeking enhanced recovery and tissue health, such as athletes or those recovering from injuries.

A type of nail enhancement that has gained popularity in recent years, BIAB (Builder In A Bottle) nails are a form of gel nails providing a stronger and more durable alternative to traditional gel polish. They are often used to strengthen natural nails, promote nail growth, and create a smooth, even surface for nail art or polish, distinguishing themselves by their strength, durability, and natural look. BIAB nails are particularly popular among individuals seeking long-lasting manicures and enhanced nail strength.

Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.

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Brand offering modern makeup products, including versatile blushes and non-sticky lip glosses, designed for buildability and blendability. Fwee differentiates itself by focusing on products that allow for easy layering and seamless blending, catering to a wide range of makeup styles and preferences. The brand primarily targets makeup enthusiasts and individuals seeking customizable and user-friendly cosmetic products.

Kojic acid face wash

A skincare product formulated with kojic acid, known for its skin-lightening properties. Kojic acid face wash helps reduce visible sun damage, age spots, and scars, providing an anti-aging effect while also offering antimicrobial benefits to manage certain skin conditions. This product is particularly beneficial for individuals looking to improve skin tone and texture, as well as those dealing with hyperpigmentation and blemishes.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

Carpe deodorant

Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.

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A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

Beef tallow face cream

Beef tallow face cream is a skincare product formulated using rendered fat from cattle, valued for its high content of vitamins A, D, E, and K and its similarity to human sebum. It is used to moisturize and nourish the skin, promoting barrier repair and hydration, often incorporating other natural ingredients such as essential oils or herbal extracts. Beef tallow face cream is primarily targeted at individuals seeking natural, animal-based skincare solutions, particularly those with sensitive or dry skin or those following traditional or ancestral wellness practices.

Nanoplastia hair treatment

Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.

This skincare product incorporates Polydeoxyribonucleotide (PDRN), a compound sourced from salmon DNA, known for its compatibility with human DNA. It aids in the regeneration of damaged skin cells, enhances collagen and elastin production, and reduces wrinkles, contributing to a rejuvenated and youthful skin appearance. PDRN serum is primarily targeted at individuals seeking anti-aging solutions and improved skin health.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

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Jean paul gaultier le beau

This fragrance is characterized by its woody scent profile, featuring notes of bergamot, coconut wood, and tonka bean. It is renowned for its ultra-sexy masculine appeal and distinctive bottle design, setting it apart in the fragrance market. The product primarily targets men seeking a bold and unique scent experience.

Ubtan face wash

Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.

Peptide eye cream

This skincare product is formulated to address aging signs around the eyes, such as fine lines and wrinkles, by utilizing peptides to enhance collagen production and skin elasticity. Peptide eye creams are distinguished by their ability to target specific skin concerns through active ingredients that promote a firmer and more youthful appearance. They are primarily targeted at individuals seeking to reduce visible signs of aging and improve the overall texture and resilience of the delicate skin around the eyes.

Brand offering DIY eyelash extensions designed for at-home application. Flutterhabit differentiates itself by providing handmade, ultra-light segments that are applied underneath natural lashes, offering a soft and beautiful appearance. The product is targeted at individuals seeking convenient, salon-quality eyelash extensions without the need for professional application.

Scandinavian brand offering razors and body care products, emphasizing affordability and quality. Estrid differentiates itself by providing 100% vegan products and promoting the idea that hair removal should be optional but accessible. The brand primarily targets individuals seeking ethical and high-quality hair removal solutions.

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Hair coloring technique that incorporates foil highlights and lowlights to blend gray hair with natural hair color. This method provides a more natural-looking result without a hard line of regrowth and can extend the time needed between salon visits. The technique is highly customizable, with variations in weight and placement to suit individual preferences, making it ideal for those looking to maintain a natural appearance while managing gray hair.

Hair growth serum

A hair care product formulated to stimulate hair growth and reduce hair loss. Hair growth serums typically contain active ingredients such as Minoxidil, Finasteride, or natural DHT blockers, which work to promote thicker, healthier hair by nourishing the scalp and hair follicles. These products are primarily targeted at individuals experiencing thinning hair or hair loss, seeking to improve hair density and overall hair health.

Anti-dandruff shampoo

Specialized hair care products formulated to treat and prevent dandruff by incorporating active ingredients such as ketoconazole and salicylic acid. These shampoos help reduce itching and flaking, maintain scalp health, and can provide additional hair benefits like added shine and volume. Anti-dandruff shampoos are particularly beneficial for individuals experiencing dandruff and related scalp issues, offering relief and improved hair appearance.

Infusion made from rosemary leaves, known for its potential health benefits. Rosemary water is valued for its properties that may enhance hair health, skin care, cognitive function, digestive health, and provide anti-inflammatory and antimicrobial effects. It is primarily used by individuals seeking natural remedies for various health and wellness purposes.

Dark spot correcting serum

Skincare products designed to reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone. They typically contain active ingredients like vitamin C, niacinamide, hydroquinone, or alpha arbutin, which help to brighten the skin and inhibit melanin production. These serums are often used as part of a daily skincare routine to achieve a more even complexion.

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British skincare brand renowned for its dermatological formulas that focus on anti-aging and overall skin health. The brand emphasizes science-backed ingredients and offers a range of products tailored to various skin concerns, differentiating itself through its commitment to sustainability and ethical practices. Medik8 primarily targets individuals seeking effective, science-based skincare solutions with a focus on anti-aging and skin health.

Retinol body treatment

A retinol body treatment is a skincare product formulated with retinol, a vitamin A derivative, to improve the appearance and texture of the skin on the body. These treatments are designed to promote cell turnover, reduce the appearance of fine lines, uneven texture, and body acne, and are differentiated from facial retinol products by formulations tailored for larger surface areas and thicker body skin. Retinol body treatments are commonly used by individuals seeking anti-aging, smoothing, or skin-renewing benefits as part of a body care routine.

The wolf haircut is a hairstyle that combines elements of the shag haircut and the mullet. It features a mix of layers and bangs, creating a textured and voluminous look. This haircut is popular among individuals seeking a trendy, edgy style that offers versatility in length and styling options.

Coconut fragrance

A sweet, creamy, and nutty scent often used in perfumes, body lotions, candles, and air fresheners, evoking tropical and beachy themes. This fragrance is associated with relaxation and comfort, providing a sense of warmth and tranquility. It appeals to individuals seeking a soothing and exotic aroma reminiscent of tropical environments.

Tinted face sunscreen

Tinted face sunscreen is a skincare product that combines sun protection with a slight tint to even out skin tone. It provides broad-spectrum UV protection, helping to prevent sun damage while also offering light coverage that enhances the complexion without the need for additional makeup. Tinted face sunscreen is typically targeted at individuals looking for a convenient product that offers both skincare benefits and light cosmetic coverage, often appealing to those with sensitive or blemish-prone skin who want a more natural look.

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What’s Trending in Beauty

In August, several emerging trends have taken off in the Beauty space. Leading the charge is Russian manicure, the top trending startup, with a search volume of 165K and an impressive NaN% growth rate. Other notable rising trends include Klow peptide (49.5K, NaN%) and BIAB nails, which has seen a NaN% increase in interest.

Beauty Industry Overview

There are over 137,832 trends in the Beauty category. With top trends seeing an average +0.00% growth rate and ranging between 320 – 1.5M searches per month.

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