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Beauty

Beauty Trends

Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.

Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Carpe deodorant

Clinical strength antiperspirant and deodorant designed to combat excessive sweating. It offers various scents and is priced around $19.95, available for purchase on the Carpe website and Amazon, with positive reviews and a 60-day return policy. This product is targeted at individuals who experience excessive sweating and are seeking a reliable solution to manage it.

The term refers to the practice of improving one's physical appearance to increase attractiveness. This can involve a variety of methods, including skincare routines, fitness and diet plans, grooming, fashion, and sometimes even cosmetic procedures. The goal is to maximize one's looks to enhance social and romantic opportunities.

Cherry cola lip gloss

This lip gloss is part of a collaborative collection between Glamlite and Coca-Cola, inspired by the flavors of popular beverages. It is designed to provide a sweet, smooth, and attractive finish to the lips, differentiating itself with its unique cherry cola scent and flavor. The product is targeted at makeup enthusiasts and individuals who enjoy novelty beauty items with a nostalgic twist.

Semi-permanent cosmetic procedure that uses a fine needle to create precise and natural-looking eyebrow hair strokes. It is similar to microblading but offers more detailed results and can last up to 2-3 years, providing a more refined and long-lasting eyebrow enhancement. Nano brows are particularly popular among individuals seeking a natural and well-defined eyebrow appearance with minimal maintenance.

Dieux Skin is a skincare brand that offers a range of products designed to address various skin concerns, particularly focusing on hydration, barrier repair, and anti-aging benefits. The brand differentiates itself by using high-quality ingredients such as ceramides, collagen, and peptides, and has received positive reviews for its effectiveness. Dieux Skin products are primarily targeted at individuals with dry, dehydrated, or aging skin who are seeking intensive hydration and skin barrier repair solutions.

Skincare brand known for combining skincare benefits with sun protection in its product offerings. DRMTLGY differentiates itself by providing products like the Universal Tinted Moisturizer SPF 46 and Anti-Aging Tinted Moisturizer with SPF 46, which offer both cosmetic and protective benefits. The brand primarily targets individuals seeking multi-functional skincare solutions that address both aesthetic and protective needs.

Prequel skincare

Skincare brand developed by Dr. Sam Ellis, focusing on dermatologist-developed products to address various skin conditions. The brand differentiates itself by offering clinically-backed formulations designed to improve skin health and appearance. Prequel skincare primarily targets individuals seeking professional-grade skincare solutions for specific dermatological concerns.

Skincare company specializing in plant-based, moisturizing products tailored for sensitive skin. Tubby Todd is distinguished by its popular 'All Over Ointment,' which is highly rated and available in various sizes and formulations, including options for eczema treatment. The brand primarily targets individuals with sensitive skin, including babies and those with skin conditions like eczema.

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.

Pre wash hair oil

Pre-wash hair oiling is a traditional hair care practice that involves applying oil to the hair and scalp before shampooing. This method is used to nourish and protect the hair, reduce frizz, and improve overall hair health, with common oils including coconut, argan, olive, and almond oil. It is particularly beneficial for individuals with dry or damaged hair seeking to enhance moisture retention and shine.

Japanese head spa

A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.

Self-development system that utilizes music, movement, and interaction to improve emotional, physical, and spiritual well-being. Developed by Rolando Toro in the 1960s, it distinguishes itself by fostering personal growth and social connection through expressive dance and group dynamics. Biodance primarily benefits individuals seeking holistic wellness and personal transformation through creative and interactive experiences.

Skincare company offering a range of products designed to address various skin concerns. It emphasizes scientifically-backed formulations and may focus on ethical and sustainable practices, differentiating itself in a competitive market. The target demographic includes individuals seeking effective skincare solutions backed by scientific research and ethical standards.

Microneedle Patches

Microneedle patches are a relatively recent development in medical technology, designed to deliver drugs or vaccines through the skin in a minimally invasive way. They consist of an array of tiny needles, often made from materials like silicon, metal, or polymers, which are small enough to avoid causing pain but large enough to penetrate the outer layer of the skin. This method can improve the delivery of medications by bypassing the digestive system and directly entering the bloodstream, potentially increasing the efficacy and speed of drug delivery.

South Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are designed to enhance skin health and appearance. The brand primarily targets beauty enthusiasts and consumers interested in K-beauty trends and innovative skincare solutions.

Face Reality Skincare

Award-winning skincare brand focused on treating acne and promoting clear, healthy skin. Face Reality Skincare differentiates itself by partnering with Certified Acne Experts to offer personalized skincare solutions, utilizing ingredients such as green tea, witch hazel, and alpha hydroxy acids. The brand primarily targets individuals struggling with acne and other skin concerns, aiming to improve their skin health and overall confidence.

This skincare product is an alcohol-free and pH-balanced hydrating toner designed to strengthen the skin's moisture barrier. It effectively removes impurities and prepares the skin for subsequent skincare steps, utilizing 98% naturally derived ingredients to ensure gentle care. The Milky Toner is ideal for individuals seeking a natural and hydrating solution to enhance their skincare routine.

Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.

OQHAIR is an online retailer specializing in human hair bundles and lace wigs. They offer a wide variety of wig styles, including glueless, pre-cut lace, and HD lace wigs, catering to different preferences and needs for natural-looking hair solutions. OQHAIR primarily targets individuals seeking high-quality, versatile, and fashionable wigs for everyday wear or special occasions【24†source】.

Brand founded with the mission to capture the essence of Korea through high-quality, thoughtfully designed products and experiences. Elorea offers unisex products featuring four distinct scent categories: floral, woody, fresh, and more, differentiating itself by reflecting the soul of Korea in its offerings. The brand primarily targets individuals who appreciate unique, culturally inspired fragrances and high-quality design.

The largest manufacturer of tools for manicure, pedicure, as well as for eyebrow and eyelash stylists. The company operates a full-cycle factory where every detail of their products is created with modern technology and high expertise, offering professional tweezers, diamond drill bits, and other high-quality beauty tools that can be disinfected and sterilized. Staleks primarily targets beauty professionals and salons seeking durable and reliable tools for their services.

Kojic Acid Mask

A kojic acid mask is a skincare treatment formulated with kojic acid, an ingredient known for its skin-brightening and hyperpigmentation-reducing properties. It works by inhibiting melanin production, helping to fade dark spots, acne scars, and uneven skin tone while promoting a more radiant complexion. Kojic acid masks are primarily used by individuals looking to address hyperpigmentation, dull skin, or discoloration as part of their skincare routine.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

Kojic acid toner

Skincare product formulated with kojic acid, known for its skin-lightening properties. It helps treat hyperpigmentation, sun damage, scars, and age spots by inhibiting melanin production, thereby lightening dark spots and evening out skin tone. Kojic acid toner is primarily targeted at individuals looking to improve skin appearance and address issues related to uneven skin tone.

Clean girl aesthetic

The Clean girl aesthetic is a style trend characterized by an effortlessly polished appearance, often featuring slick-back ponytails, minimal makeup, and neutral wardrobe basics. This aesthetic emphasizes a lifestyle that includes activities like practicing pilates, consuming healthy foods such as smoothie bowls, and shopping at upscale grocery stores like Whole Foods. It primarily appeals to individuals who value a minimalist, health-conscious, and well-groomed lifestyle.

Niacinamide Jelly

Niacinamide jelly is a skincare product formulated with niacinamide, a form of vitamin B3, in a lightweight, gel-like consistency. It is designed to improve skin texture, reduce the appearance of pores, and brighten the complexion while providing hydration without feeling heavy. Niacinamide jelly is suitable for individuals with various skin types, especially those seeking to address issues like uneven skin tone, dullness, and fine lines.

An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.

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Key Insights

In February, several emerging trends have taken off in the beauty space. Leading the charge is MDhair, the top trending startup, with a search volume of 14.8K and an impressive +99X+ growth rate. Other notable rising trends include Manucurist (165K, +733%) and Carpe deodorant, which has seen a +1900% increase in interest.

beauty Trends Overview

There are over undefined trends in the beauty category. With top trends seeing an average +4236.63% growth rate and ranging between 70 – 368K searches per month.

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