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Featured Case Studies

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Beauty

Discover Trending Beauty Topics And Products

Manucurist is a French nail care brand specializing in vegan and bio-sourced nail polishes and treatments. Founded in 1996, the company offers products free from harmful chemicals, focusing on clean formulations that prioritize both health and environmental sustainability. Manucurist caters to individuals seeking high-quality, eco-friendly nail care options.

Milky white nails

A popular nail trend characterized by a semi-opaque, milky white color, achieved using sheer white or a combination of white and clear polish. This trend offers a clean, minimalist, and elegant appearance, suitable for various occasions and customizable with nail art or embellishments. Milky white nails are particularly favored by individuals seeking a versatile and sophisticated look for their nails.

Firming neck serum

Skincare products designed to tighten, firm, and plump the skin on the neck, addressing concerns such as tech neck, fine lines, and sagging skin. These serums often contain ingredients like peptides and hyaluronic acid, which are known for their skin-rejuvenating properties, setting them apart from regular moisturizers. Firming neck serums are primarily targeted at individuals seeking to improve the appearance of aging or sagging skin in the neck area, often appealing to those concerned with maintaining a youthful appearance.

Beauty brand known for its initial success with the 'Like a Virgin Hair Masque' and has since expanded to include a range of haircare, body care, self-tanning, and skincare products. The brand differentiates itself by infusing its products with tropical Balinese ingredients, earning numerous awards and a strong following in the beauty community. Coco and Eve primarily targets beauty enthusiasts seeking high-quality, innovative products with a tropical twist.

Brazilian direct-to-consumer beauty brand that focuses on developing high-quality, safe, and fairly priced cosmetic products. The brand differentiates itself by emphasizing transparency in its ingredient sourcing and formulation processes, aiming to provide effective skincare solutions without harmful chemicals. Sallve primarily targets consumers who are looking for affordable, safe, and effective beauty products, particularly those who value transparency and ethical practices in the beauty industry.

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Natural, eco-friendly, refillable, vegan, and cruelty-free deodorant offering long-lasting protection. It differentiates itself with a variety of scents and colors, and its refillable design reduces waste, making it a sustainable choice. This product is targeted at environmentally conscious consumers seeking effective and ethical personal care solutions.

Online booking SaaS platform designed for the beauty industry, established in 2017. It facilitates efficient scheduling of beauty appointments and supports 25% of hair and beauty salons across France, distinguishing itself through its user-friendly interface and comprehensive salon management features. The platform primarily benefits beauty salon owners and clients seeking streamlined appointment booking and management solutions.

Milky moisturizer

This skincare product is formulated with Snow Mushroom, Hyaluronic Acid, and Shea Butter to enhance skin barrier strength and deliver prolonged hydration. It stands out by combining these ingredients to offer a unique moisturizing experience that supports skin health and resilience. The target demographic includes individuals seeking effective hydration solutions, available at major retailers like Target, Sephora, and Walmart.

A cosmetic tool designed to create the appearance of natural freckles on the skin, often used to achieve a sun-kissed look. The freckle pen allows for precise application and is typically available in various shades to match different skin tones, with Lime Crime being one notable brand offering this product. This product is primarily targeted at individuals seeking to enhance their facial features with a natural, freckled appearance.

South Korean beauty brand recognized for its skincare and makeup products, often collaborating with celebrities such as BTS. Vt Cosmetics is distinguished by its use of innovative ingredients like Cica, which are designed to enhance skin health and appearance. The brand primarily targets beauty enthusiasts and consumers interested in K-beauty trends and innovative skincare solutions.

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A trendy hairstyle characterized by box braids with loose pieces throughout, giving an effortlessly cool appearance. Boho braids, also known as goddess or gypsy braids, are associated with a relaxed, bohemian aesthetic and offer a versatile look that can be styled in various ways. This hairstyle is particularly popular among individuals seeking a carefree, stylish look that embodies a bohemian vibe.

Deodorant refill

Eco-friendly alternative to traditional deodorant packaging, involving a reusable case and refill pods or sticks. This system significantly reduces plastic waste and offers convenience with durable, sometimes dishwasher-safe refill pods. Deodorant refills are targeted at environmentally conscious consumers looking to reduce their plastic footprint.

Beef tallow face cream

Beef tallow face cream is a skincare product formulated using rendered fat from cattle, valued for its high content of vitamins A, D, E, and K and its similarity to human sebum. It is used to moisturize and nourish the skin, promoting barrier repair and hydration, often incorporating other natural ingredients such as essential oils or herbal extracts. Beef tallow face cream is primarily targeted at individuals seeking natural, animal-based skincare solutions, particularly those with sensitive or dry skin or those following traditional or ancestral wellness practices.

A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.

Renowned hairstylist and entrepreneur who has created a popular line of hair care products known for being sulfate-free, paraben-free, and cruelty-free. Her products aim to provide moisture, softness, and shine, often featuring ingredients like avocado oil and castor oil, differentiating them from competitors by focusing on high-quality, natural ingredients. The target demographic includes individuals seeking premium, ethical hair care solutions available at major retailers like Amazon and Target.

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Retinol body lotion

Skincare product formulated with retinol, a derivative of vitamin A, known for its anti-aging and acne treatment properties. Retinol body lotion enhances skin texture, diminishes fine lines and wrinkles, and promotes cell turnover, offering a rejuvenated and smoother skin appearance. This product is particularly beneficial for individuals seeking to address signs of aging or improve overall skin health.

A tinted serum is a facial skincare product that combines the benefits of a serum with a hint of color to provide light coverage. It aims to even out the skin tone while delivering skincare benefits such as hydration and nourishment. Tinted serums are particularly popular among individuals seeking a natural, no-makeup look with added skincare advantages.

French curl braids

A hairstyle that combines braids and curls, starting with braids at the root and transitioning into curls past the shoulder. This style offers a unique blend of structure and volume, providing a versatile and elegant look. French curl braids are popular among individuals seeking a sophisticated yet playful hairstyle that can be worn for various occasions.

Glass skin cream

Skincare product designed to achieve a smooth, luminous, and transparent complexion, often inspired by Korean beauty routines. Glass skin creams typically include hydrating ingredients such as hyaluronic acid and botanical extracts to improve skin texture and radiance, setting them apart from other skincare products by focusing on a dewy, reflective finish. This product is primarily targeted at individuals seeking a radiant and youthful appearance, often appealing to those interested in Korean beauty trends and skincare enthusiasts.

Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.

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Skincare brand that formulates its products with high-quality botanical, earth, and marine-based ingredients. Naturium combines these natural elements with innovative alternatives and advanced science to create effective skincare solutions, ensuring their formulas are safe for the skin. The brand primarily targets individuals seeking high-quality, science-backed skincare products that prioritize safety and efficacy.

This skincare product incorporates Polydeoxyribonucleotide (PDRN), a compound sourced from salmon DNA, known for its compatibility with human DNA. It aids in the regeneration of damaged skin cells, enhances collagen and elastin production, and reduces wrinkles, contributing to a rejuvenated and youthful skin appearance. PDRN serum is primarily targeted at individuals seeking anti-aging solutions and improved skin health.

Company that offers natural and non-toxic skincare and personal care products. Known for high-quality items such as natural deodorants and skincare tools, Primally Pure differentiates itself with a strong customer satisfaction rating and a 60-day return policy. The target demographic includes individuals seeking clean, natural, and effective personal care solutions.

Facial exfoliation tool designed to remove layers of rough, dull, and damaged skin using a delicate blade. It provides a smoother and more radiant complexion by eliminating dead skin cells and fine facial hair, enhancing the absorption of skincare products. Dermaplaners are primarily used by individuals seeking to improve skin texture and achieve a more youthful appearance.

Oat moisturizer

An oat moisturizer is a skincare product formulated with oat extracts or colloidal oatmeal to hydrate, soothe, and protect the skin. It distinguishes itself with anti-inflammatory and barrier-strengthening properties, making it effective for calming irritation, dryness, and sensitivity. Oat moisturizers are primarily targeted at individuals with sensitive, dry, or eczema-prone skin seeking gentle, nourishing hydration.

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Jean paul gaultier le beau

This fragrance is characterized by its woody scent profile, featuring notes of bergamot, coconut wood, and tonka bean. It is renowned for its ultra-sexy masculine appeal and distinctive bottle design, setting it apart in the fragrance market. The product primarily targets men seeking a bold and unique scent experience.

Ubtan face wash

Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.

A twist-up balm that serves as both a hydrating serum and a makeup primer. It provides moisture and smooths the skin, making it easier to apply makeup and ensuring a longer-lasting finish. This product is ideal for individuals looking for a convenient, dual-purpose skincare and makeup solution.

Brand specializing in hair styling products, particularly known for their hair styling powder that provides strong hold, texture, and volume. Slick Gorilla differentiates itself by offering cruelty-free products that cater to modern grooming needs, available through their official website and various retailers. The brand primarily targets individuals seeking high-quality, ethical hair styling solutions, including both professional stylists and everyday consumers.

Beauty company founded in 2019 by Ann McFerran, known for its innovative Magnetic Lashes and Magnetic Eyeliner technology. Glamnetic differentiates itself by offering easy-to-apply magnetic lash solutions and has expanded its product range to include Press-On Nails, catering to a growing demand for convenient beauty products. The brand primarily targets beauty enthusiasts and individuals seeking quick, hassle-free makeup solutions.

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What’s Trending in Beauty

In June, several emerging trends have taken off in the Beauty space. Leading the charge is Manucurist, the top trending startup, with a search volume of 201K and an impressive +567% growth rate. Other notable rising trends include Milky white nails (74K, +270%) and Firming neck serum, which has seen a +361% increase in interest.

Beauty Industry Overview

There are over 125,837 trends in the Beauty category. With top trends seeing an average +1403.87% growth rate and ranging between 1K – 1.22M searches per month.

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