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Food

Food Trends

Jack and Annie's

Brand specializing in producing plant-based foods, with a focus on jackfruit as a meat alternative. Jack and Annie's aims to provide delicious and convenient plant-forward foods that offer the same satisfaction as meat, differentiating itself by using jackfruit as a primary ingredient. The target demographic includes individuals seeking plant-based dietary options and those looking to reduce their meat consumption for health or environmental reasons.

Marry me chicken

A popular dish known for its creamy, juicy, and flavorful profile, often suggested to be so delicious it could inspire a marriage proposal. The dish features chicken cutlets cooked in a rich sauce made from heavy cream, chicken broth, Parmesan cheese, and sun-dried tomatoes, offering a comforting and impressive meal. It is particularly appealing for special occasions and those who enjoy indulgent, flavorful dishes.

A subscription service that delivers artisan breads, pasta, and pastries directly to customers' doors. Wildgrain differentiates itself by offering real sourdough bread and other baked goods made with high-quality ingredients, providing convenience and gourmet quality to its subscribers. This service is primarily targeted at individuals and families who appreciate artisanal baked goods and seek the convenience of home delivery.

Originating from one of the oldest coffee-producing regions, this coffee is renowned for its unique flavors and traditional processing methods. It is characterized by complex flavors with notes of fruit, chocolate, and spice, often processed using a natural drying method. This coffee primarily appeals to coffee enthusiasts and connoisseurs who appreciate rich, diverse flavor profiles and traditional brewing techniques.

A company that focuses on streamlining restaurant operations within the food service industry. It provides a dashboard for managing orders, payments, and operations, integrating with various sales channels, POS systems, and third-party applications, which differentiates it from competitors by offering a comprehensive solution for operational efficiency. The primary target demographic includes restaurant owners and managers seeking to optimize their operational workflows and enhance customer service.

A popular condiment made from oil combined with aromatics and crunchy textural components like fried garlic, shallots, or peanuts. Some versions also include fermented black beans for an extra umami flavor, making it a versatile addition to various dishes. Chili crisp is particularly favored by individuals who enjoy adding a spicy, crunchy texture to their meals.

Loyalty program that allows users to earn points by paying rent without incurring transaction fees, which can be redeemed for travel and other rewards. Bilt Rewards differentiates itself by offering a unique way to earn points on one of the largest monthly expenses, rent, without additional costs, enhancing the value proposition for renters. The program primarily targets renters who are interested in maximizing their reward points for travel and other benefits.

Chinese street food that originated in Sichuan, known for its spicy and numbing broth. Malatang is similar to hot pot but is served in a more casual, street-food style, featuring a variety of ingredients like meats, vegetables, and noodles cooked in a flavorful broth. It primarily appeals to individuals who enjoy bold, spicy flavors and a communal dining experience.

Food blog created by Sarah that focuses on family-friendly, budget-friendly recipes and meal plans. It offers printable shopping lists to simplify dinner planning, making it easier for families to organize their meals. The blog primarily targets busy parents and individuals looking for convenient and affordable meal solutions.

Air fryer garlic bread

A simple and quick recipe that results in perfect buttery garlic bread. It typically takes about 5-10 minutes to prepare and cook in an air fryer, offering a convenient and efficient way to make garlic bread. This recipe is ideal for individuals seeking a fast and easy method to prepare a delicious side dish or snack.

Goodles is a brand that offers gluten-free and vegan-friendly noodle products, particularly focusing on mac and cheese. Their products are designed to mimic the taste and texture of classic mac and cheese while providing added nutritional benefits, such as being enriched with protein, fiber, and plant-based nutrients. Goodles primarily targets health-conscious consumers, including those with dietary restrictions, who seek nutritious and convenient meal options.

A refreshing, slushy-like fizzy drink made with lychees, sugar, cream, soda, and ice. Known for its perfect sweetness and super refreshing qualities, it stands out as a popular choice for a cool beverage. Lychee soda primarily appeals to individuals seeking a sweet and refreshing drink, especially during warm weather.

A company that offers a cooked-meal delivery service for dogs, operating on a subscription basis. It provides personalized meal boxes based on information provided by dog owners, using human-grade ingredients recommended by vets, trainers, and behaviorists. The service is primarily targeted at dog owners seeking convenient, high-quality, and nutritious meal options for their pets.

Culture pop soda

Culture Pop Soda is a beverage brand that emphasizes the use of natural and organic ingredients in its products. The sodas incorporate organic fruit juices and spices like cardamom, juniper, and chili to create unique and flavorful drinks, offering a healthier alternative to traditional sodas. This brand primarily targets health-conscious consumers looking for natural and organic beverage options.

Coffee concentrate available in various flavors such as vanilla and mocha, designed for making instant iced coffee, cold brew, and hot coffee. Javy Coffee stands out for its convenience and taste, receiving high ratings and positive reviews from users. It is primarily targeted at coffee enthusiasts looking for a quick and easy way to enjoy high-quality coffee at home.

A kitchen tool designed to create perfectly smashed burgers by pressing down on the patty to achieve uniform thickness and even cooking. Typically made from high-quality materials like stainless steel or cast iron, it ensures durability and high-temperature resistance, often featuring a flat, heavy surface and a comfortable handle. This tool is ideal for both amateur cooks and professional chefs who seek to enhance the texture and sear of their burgers.

A Bento Cake, also known as a lunchbox cake, is a mini cake that originates from South Korea. These cakes are packaged and eaten inside takeout boxes, making them ideal for gifts and personal celebrations. Bento Cakes are popular among individuals looking for a personalized and convenient dessert option, often featuring custom messages or simple decorations.

Direct-to-consumer brand specializing in healthy organic snacks. Eatbetter differentiates itself by offering a range of nutritious, organic snack options that cater to health-conscious consumers looking for convenient and wholesome food choices. The brand primarily targets individuals seeking healthier snack alternatives, including fitness enthusiasts, busy professionals, and families focused on organic and natural products.

Vegan ramen broth

A plant-based alternative to traditional ramen broth, made using a variety of vegetables, mushrooms, seaweed, soy sauce, and miso to create a rich and flavorful base. This broth is often simmered for an extended period to develop depth of flavor and can be served with toppings like tofu and miso-roasted vegetables, providing a hearty and satisfying meal. Vegan ramen broth is particularly appealing to individuals following a vegan or vegetarian diet, as well as those seeking a healthier, plant-based option for their ramen dishes.

Tandoori Mayonnaise

A condiment that combines the rich, smoky flavors of tandoori spices with the creamy texture of mayonnaise. This fusion provides a unique and flavorful twist to various dishes such as sandwiches, burgers, and wraps, enhancing their taste with a blend of Indian and Western culinary elements. Tandoori mayonnaise is particularly popular among food enthusiasts who enjoy experimenting with fusion cuisine and adding bold flavors to their meals.

Japanese egg sandwich that has gained popularity for its simplicity and delicious taste. It typically consists of soft, fluffy white bread filled with a creamy egg salad made from hard-boiled eggs, mayonnaise, and sometimes a touch of mustard or other seasonings. This sandwich is a staple in Japanese convenience stores and is enjoyed for its balance of flavors and textures.

Brand offering frozen fruit snacks, particularly fruits coated in chocolate, such as strawberries covered in white and milk chocolate and dark chocolate-covered coconut. Known for their quality and taste, Tru Fru differentiates itself by providing a unique combination of fruit and chocolate that appeals to health-conscious consumers seeking indulgent yet nutritious snacks. The target demographic includes individuals looking for premium, convenient, and healthier snack options available at various retailers.

Chopped italian sandwich

This sandwich features a mix of Italian meats, cheese, and vegetables such as tomatoes, banana peppers, and red onions, all chopped and combined. It is typically served on a base of shredded lettuce, seasoned, dressed, and placed on a sandwich roll or bread, offering a flavorful and hearty meal option. The Chopped Italian Sandwich is popular among those who enjoy robust, savory flavors and a variety of textures in their sandwiches.

Meal delivery service offering various meal plans such as Keto, Protein Plus, and Chef's Choice. They provide pre-prepared, nutritious meals crafted by chefs, with pricing and plans tailored to different dietary needs, differentiating themselves through convenience and dietary customization. The service is targeted at individuals seeking healthy, ready-to-eat meals delivered regularly, particularly those with specific dietary preferences or busy lifestyles.

Company that offers a smart oven and meal delivery service designed for convenience and healthy eating. The Tovala Smart Oven works with pre-prepared meal kits delivered to customers, using a combination of steam, convection, and broiling to cook meals perfectly by scanning a QR code for automatic settings. This service is targeted at busy individuals and families seeking a quick and nutritious meal solution.

Macadamia nut syrup

Flavored syrup commonly used in coffee, beverages, and desserts, known for its rich, nutty taste derived from macadamia nuts. It is produced by various brands such as Torani and Monin, offering a range of prices depending on the brand and bottle size, typically between $6.89 and $17.95. This syrup is particularly popular among coffee enthusiasts and culinary professionals looking to add a unique flavor to their drinks and dishes.

Strawberry matcha

This is a combination of matcha green tea and strawberry flavor, often used in beverages and desserts for its distinctive taste and potential health benefits. The blend offers a unique flavor profile that combines the earthy notes of matcha with the sweet and fruity essence of strawberries, appealing to those seeking a refreshing and nutritious option. Strawberry matcha is particularly popular among health-conscious individuals and tea enthusiasts looking for innovative and flavorful drink options.

Company specializing in the development and sale of complete nutrition food products. Base Food Inc. offers items such as base bread, base pasta, and base cookies, all designed to provide balanced nutrition with essential vitamins and minerals. The target demographic includes health-conscious individuals seeking convenient, nutritionally complete meal options.

Quick-dissolving mints designed to combat dry mouth by stimulating saliva production. Made from sustainable palm oil and all-natural flavors derived from high-quality plant inputs, these mints offer a mouth-watering and sparkling effect. Flintts Mints are particularly beneficial for individuals experiencing dry mouth or those seeking a refreshing and natural oral care solution.

Company specializing in innovative coffee technology, particularly known for creating the world's first whole-bean coffee pod that is 100% compostable. This product aims to enhance office coffee culture by focusing on sustainability and artisanal quality, setting it apart from traditional coffee solutions. The primary target demographic includes environmentally conscious businesses and coffee enthusiasts seeking high-quality, sustainable coffee options.

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Key Insights

In February, several emerging trends have taken off in the food space. Leading the charge is Jack and Annie's, the top trending startup, with a search volume of 4.4K and an impressive +99X+ growth rate. Other notable rising trends include Marry me chicken (673K, +4900%) and Wildgrain, which has seen a +1900% increase in interest.

food Trends Overview

There are over undefined trends in the food category. With top trends seeing an average +2431.03% growth rate and ranging between 0 – 414M searches per month.

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