Beauty Trends

Brand offering a variety of nail products, including gel nail strips and palettes, designed for easy, at-home manicures with a professional finish. Known for their quality and affordability, Dashing Diva products are available at various retailers like Target and Walgreens. The brand primarily targets individuals seeking convenient and cost-effective nail care solutions at home.

Edible oil extracted from the pulp of avocados, known for its high smoke point and rich content of monounsaturated fats, particularly oleic acid. Avocado oil is valued for its versatility in culinary applications, including high-heat cooking methods like frying and grilling, as well as its moisturizing properties in cosmetics and skincare. It is particularly beneficial for individuals seeking heart-healthy fats and those looking to improve skin health.

Leave-in conditioner is a hair care product designed to provide continuous moisture, detangling, and protection without the need for rinsing. It helps to smooth, soften, and strengthen hair while reducing frizz and preventing damage from heat styling and environmental factors. Leave-in conditioner is primarily used by individuals with dry, frizzy, curly, or damaged hair, as well as those looking for added hydration and manageability in their hair care routine.

Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.

The Forte Series is a line of men's grooming products that includes items like hydrating argan oil hair serum, hair clay for extreme hold, and hair texture powder. These products are formulated with high-quality, barber-grade ingredients to help men achieve a first-class grooming routine, differentiating themselves through their premium formulations and effectiveness. The Forte Series primarily targets men who are looking for professional-grade grooming solutions to enhance their hair care and styling routines.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

Toothpaste formulated to remove stains and whiten teeth through the use of mild abrasives, chemicals, or bleaching agents. It enhances the appearance of teeth by making them look whiter and brighter, often containing ingredients like hydrogen peroxide or baking soda for effective results. Whitening toothpaste is primarily targeted at individuals seeking to improve their dental aesthetics and achieve a brighter smile.

Soft, feathery ball or pad made of cotton or down, typically used for applying powder to the skin. Cotton puffs are valued for their gentle texture and ability to evenly distribute cosmetic products, making them a staple in personal care and beauty routines. They are primarily used by individuals seeking a smooth and even application of makeup or skincare products.

A ceramic air styler is a hair styling tool designed to dry and style hair simultaneously, utilizing ceramic technology to distribute heat evenly. The ceramic component helps reduce frizz and heat damage while adding shine, making it an effective tool for creating smooth, voluminous styles. This product is primarily aimed at individuals looking for a versatile, all-in-one styling tool that offers gentle and efficient styling for various hair types.

Peptide commonly used in anti-aging skincare products to reduce the appearance of wrinkles. Typically found in serums and creams, Argireline helps to relax facial muscles, thereby minimizing the formation of fine lines and wrinkles. It is primarily targeted at individuals seeking to diminish signs of aging and improve skin texture.

Australian online cosmetics retailer founded in 1999, specializing in a wide range of beauty and skincare products. Known for its extensive product selection and customer-centric approach, it differentiates itself by offering free shipping, samples with every order, and a strong focus on customer reviews and education. The primary target demographic includes beauty enthusiasts and consumers seeking convenient access to a variety of high-quality beauty products.

A body dryer is an appliance designed to dry the body using warm air after bathing or showering, offering a touch-free alternative to traditional towels. These dryers often come with adjustable airspeed and temperature settings, providing a hygienic, comfortable, and energy-efficient drying experience while reducing the spread of bacteria associated with damp towels. Body dryers are primarily aimed at individuals seeking luxury bathroom upgrades, as well as people with mobility challenges or sensitive skin who benefit from a gentler drying process.

Online resource and community for perfume enthusiasts, offering detailed information about various fragrances. It provides user reviews, ratings, and the composition of perfumes, along with articles, news, and forums for discussions. Fragrantica primarily serves individuals interested in exploring and sharing their experiences with different scents.

A portable accessory often included in makeup bags or train cases, designed for on-the-go use. These mirrors are compact, lightweight, and sometimes feature built-in LED lights for better illumination, making them ideal for quick touch-ups and detailed makeup application. Makeup bag mirrors are particularly useful for individuals who frequently travel or need a convenient solution for makeup application outside the home.

Skincare brand that emphasizes real, unretouched skin and avoids promoting unrealistic skin goals. Known for creating gentle yet effective formulas using high-quality, clean, vegan, and cruelty-free ingredients, Glow Recipe differentiates itself by focusing on natural beauty and transparency. The brand primarily targets individuals seeking ethical and effective skincare solutions, available through various retailers including Sephora and Jet.com.

Specialized detergent formulated for cleaning wool and cashmere garments, ensuring the preservation of their quality and softness. This product is distinguished by its gentle formula that effectively cleans delicate fabrics without causing damage, often offered by brands like The Laundress. It is primarily targeted at individuals who own and care for high-quality wool and cashmere clothing, seeking to maintain their garments' longevity and texture.

Brand specializing in unique and artistic nail polish, offering a variety of special effect lacquers such as glitter, metallic, magnetic, and holographic options. Mooncat differentiates itself by marketing its products as 'wearable art,' providing a creative and expressive outlet for nail enthusiasts. The brand primarily targets individuals who enjoy experimenting with bold and distinctive nail designs, including fashion-forward consumers and nail art aficionados.

Glycolic acid is a type of alpha-hydroxy acid (AHA) commonly used in skincare products, including lotions, for its exfoliating properties. It helps to remove dead skin cells, improve skin texture, and promote a more even skin tone, making it beneficial for treating conditions like acne, hyperpigmentation, and signs of aging such as fine lines and wrinkles. Glycolic acid lotions are particularly popular among individuals seeking to enhance their skin's appearance and address specific skin concerns through regular exfoliation and renewal.

A cordless water flosser is a portable oral hygiene device that uses a pressurized stream of water to remove plaque and debris between teeth and along the gumline. Powered by a rechargeable battery, it offers flexibility and ease of use without the constraints of a cord, making it suitable for travel or limited counter space. Cordless water flossers are primarily targeted at individuals seeking an effective alternative to traditional flossing, particularly those with braces, implants, or sensitive gums.

Branch of medicine focused on improving cosmetic appearance through various treatments, including both surgical and non-surgical procedures. It addresses conditions such as scars, wrinkles, moles, excess fat, and skin discoloration, providing both aesthetic and psychological benefits to patients. Aesthetic medicine primarily targets individuals seeking to enhance their physical appearance and boost their self-confidence.

A business model that involves creating and selling products that are crafted by hand rather than mass-produced. Handmade businesses often focus on unique, high-quality, and personalized items, differentiating themselves from mass-market products by offering something special and distinct. These businesses typically appeal to customers seeking unique, artisanal, and customized products.

A handheld tool designed to exfoliate the scalp, loosen dandruff, and increase blood circulation to hair follicles. It functions similarly to a regular hair comb or brush but is specifically designed to promote hair growth, improve scalp health, reduce dandruff, and provide a relaxing massage experience. The scalp brush is particularly beneficial for individuals looking to enhance their scalp care routine and those experiencing issues like dandruff or hair thinning.

Whitening strips are thin, flexible plastic strips coated with a layer of peroxide-based gel, designed to whiten teeth by removing surface stains. These strips are applied directly to the teeth and left on for a specified period, allowing the gel to penetrate and lighten discolored areas. Whitening strips are mainly targeted at individuals seeking a convenient and affordable at-home solution for achieving a brighter smile.

Decorative accessories used to enhance nail art, available in various shapes, sizes, and designs such as rhinestones, pearls, and metal shapes. These charms are applied using nail glue or gel, adding a three-dimensional element to nail designs and allowing for unique and personalized looks. Nail charms are popular among individuals interested in creative and intricate nail art designs.

Genus of about 30 species of flowering plants in the family Oleaceae, primarily native to eastern Asia. Osmanthus plants are known for their fragrant flowers, which are often used in perfumery and traditional teas, providing a sweet and aromatic scent. These plants are popular among gardeners and horticulturists who appreciate their ornamental value and pleasant fragrance.

Skincare brand founded by Connie Lo and Laura Burget, focusing on natural and sustainable products. Three Ships Beauty differentiates itself by emphasizing transparency and affordability, aiming to transform the clean beauty space with effective formulations. The brand primarily targets consumers interested in clean, eco-friendly skincare solutions.

Tools designed for shaving or trimming facial hair, commonly used by both men and women for grooming purposes. Facial razors come in various types, including manual, electric, and safety razors, each offering unique features such as ease of use, precision, and skin sensitivity considerations. They are primarily used to achieve a close shave, remove unwanted hair, shape beards, or maintain a clean-shaven appearance.

Perfume mist is a lightly fragranced spray designed to provide a refreshing scent with a softer intensity compared to traditional perfumes. It distinguishes itself by offering a more subtle, versatile fragrance option that can be applied generously throughout the day without being overpowering. Perfume mists are primarily targeted at individuals seeking an affordable, everyday scent solution for casual wear and quick refreshment.

Hair styling product designed to replicate the texture and volume effects of ocean water on hair. Sea salt spray typically includes ingredients such as water, sea salt, conditioning agents, and essential oils, providing a beachy, tousled look with added texture and a matte finish. It is particularly popular among individuals seeking natural waves and enhanced curls without the use of heat styling tools.

Body glaze is a skincare product formulated to provide the skin with a radiant, glossy finish. It often contains hydrating ingredients and light-reflecting particles to enhance the skin's natural glow and smoothness. Body glaze is popular among individuals seeking to achieve a luminous and polished appearance, particularly for special occasions or when showcasing bare skin.