Beauty Trends

Modern, premium beauty and skincare brand founded by Trinny Woodall. Known for its multitasking formulas that are personalized to individual needs, the brand offers a range of products designed to simplify beauty routines while delivering effective results. Trinny London primarily targets individuals seeking personalized, high-quality beauty solutions that cater to their specific skin and makeup needs.

Brand specializing in products made from 100% pure mulberry silk, particularly known for high-quality silk pillowcases that promote hair and skin health. These pillowcases are made from premium grade 6A silk, have a 600 thread count, and feature a hidden zipper, differentiating them from competitors. Zimasilk primarily targets individuals seeking luxury bedding solutions that offer beauty and health benefits.

An ear wax removal tool is a personal care device designed to safely extract excess ear wax from the ear canal. These tools come in various forms, including manual ear picks, spiral-tipped cleaners, and electric irrigation devices, and are often designed to minimize the risk of injury compared to traditional cotton swabs. Ear wax removal tools are commonly used by individuals who experience frequent ear wax buildup and seek a safe, hygienic way to maintain ear cleanliness and prevent blockages.

This skincare product is recognized for its hydrating and soothing properties, primarily due to its formulation with propolis extract. It stands out in the market with a high user rating and is widely available from various retailers, offering a reliable option for those seeking effective skin hydration. The Propolis Synergy Toner is particularly beneficial for individuals with dry or sensitive skin looking for a gentle yet effective toner to enhance their skincare routine.

A skincare product that uses finely-ground coffee particles for mechanical exfoliation to remove dead skin cells. The caffeine in the scrub is believed to improve blood flow by dilating blood vessels, which may help reduce the appearance of cellulite. Caffeine scrubs are popular among individuals seeking both exfoliation and the potential skin benefits of caffeine.

A skincare product from the Korean brand Cosrx, known for its use of propolis extract to provide soothing and hydrating benefits. The toner is designed to improve skin texture, offer moisture, and enhance the skin's natural glow, distinguishing itself with its anti-inflammatory properties. It is particularly suitable for individuals with various skin types seeking hydration and calming effects.

Dietary supplements formulated to provide multiple types of collagen along with additional beneficial ingredients such as hyaluronic acid and vitamin C. These supplements support various aspects of health, including skin health, joint health, and overall vitality, with the inclusion of strawberry flavoring to enhance palatability. They are primarily targeted at individuals seeking to improve skin elasticity, reduce joint pain, and enhance overall wellness.

An American personal care company founded in 2013, specializing in organic and natural handmade soap and other personal care products. The company differentiates itself by focusing on high-quality, natural ingredients and marketing its products specifically towards men, offering a range of items including bar soap, toothpaste, and deodorant. Dr. Squatch primarily targets men who are interested in natural and organic personal care solutions.

Highly fragranced tablets or balls that dissolve in water, designed to be placed at the bottom of the shower. As the steam rises, it carries the fragrance upward, creating an aromatic and spa-like experience, differentiating them from traditional bath bombs used in bathtubs. Shower steamers are ideal for individuals seeking a quick and convenient way to enjoy aromatherapy benefits during their daily shower routine.

Vitamin E ferulic acid serum is a skincare product that combines vitamin E and ferulic acid, both powerful antioxidants, to protect the skin from environmental damage and reduce the signs of aging. Ferulic acid enhances the effectiveness of vitamin E, providing additional protection against free radicals and improving the skin's appearance by promoting firmness and reducing fine lines. This serum is commonly used by individuals seeking anti-aging solutions and those wanting to protect their skin from sun damage and pollution.

Exfoliating product designed to remove dead skin and dirt without being abrasive. Sud scrub requires users to use more soap than usual to achieve a good lather and cleaning effect, providing a gentle yet effective exfoliation experience. It is particularly beneficial for individuals seeking a non-abrasive method to maintain smooth and clean skin.

Skincare product formulated with peptides, which are short chains of amino acids that act as building blocks for proteins such as collagen and elastin. Peptide creams aim to improve skin firmness, reduce signs of aging, and may also help in minimizing breakouts, offering a multi-functional approach to skincare. This product is primarily targeted at individuals seeking anti-aging solutions and those looking to enhance their skin's overall health and appearance.

Temporary eye tightener is a cosmetic skincare product designed to reduce the appearance of under-eye puffiness, fine lines, and wrinkles for a short period. It typically contains fast-acting ingredients such as silicates or peptides that contract the skin temporarily, resulting in a smoother and firmer look around the eyes. This product is primarily targeted at individuals seeking quick, non-invasive solutions for a more youthful eye appearance, often for events or daily cosmetic enhancement.

Traditional soap originating from Morocco, made from a mixture of crushed olives, olive oil, and other natural ingredients. It is rich in vitamins and antioxidants, particularly Vitamin E, which provides deep cleansing, exfoliation, antibacterial properties, moisturizing, anti-aging benefits, and helps in achieving an even skin tone. Primarily used in traditional Moroccan steam baths (hammams) but also suitable for home use, it is beneficial for individuals seeking a natural and effective skincare solution.

Cosmetic product used to set foundation and concealer, reduce shine, absorb excess oil, and give the skin a matte finish. It is available in loose and pressed forms and can be either translucent or tinted, providing versatility for different skin tones and types. Setting powder is primarily used by individuals seeking to prolong the wear of their makeup and achieve a polished, matte complexion.

Skincare product formulated with retinol, a derivative of Vitamin A, known for its anti-aging properties. Retinol serum enhances skin cell production, unclogs pores, exfoliates the skin, and boosts collagen production, thereby reducing fine lines and wrinkles and improving skin texture. It is primarily targeted at individuals seeking to diminish signs of aging and achieve a fresher, plumper skin appearance.

These treatments are skincare products designed to be applied before bed and left on the skin overnight. They typically contain exfoliating ingredients such as alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), or enzymes that help to remove dead skin cells, promote cell turnover, and improve skin texture. The target demographic includes individuals seeking smoother, brighter, and more even-toned skin, often those concerned with dullness or uneven skin texture.

Batana oil is a natural oil extracted from the nuts of the American palm tree, Elaeis oleifera, and is primarily produced in Honduras. It is renowned for its deep conditioning properties, making it highly effective in promoting hair growth, repairing damaged hair, and improving overall hair health and shine. Batana oil is particularly favored by individuals with dry, brittle, or damaged hair who seek intensive moisture and rejuvenation.

Technology that uses artificial intelligence to generate or simulate different hairstyles virtually. This allows users to try out various looks such as fringes, curls, long, short, pixie, bob, and mullet styles without making any physical changes to their hair. The primary users of AI hairstyle technology are individuals looking to experiment with new hairstyles before committing to a change, as well as hairstylists and salons seeking to offer personalized consultations.

Brand that offers lighted vanity mirrors, commonly known as Hollywood makeup mirrors. These mirrors feature dimmable LED bulbs, smart touch controls, and multiple color modes, designed for use in dressing rooms and bedrooms, and come in various styles including wall-mounted and countertop versions. Fenchilin primarily targets individuals looking to enhance their makeup application experience with professional-quality lighting solutions.

A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.

Topical product often used to address biotin deficiency, hair loss, and brittle nails. Despite its popularity for these uses, scientific evidence supporting its effectiveness is limited, with some studies suggesting potential benefits like preventing kidney damage in insulin-dependent type 1 diabetes, though more research is needed. Biotin cream is primarily targeted at individuals experiencing hair loss, brittle nails, or those looking to supplement their biotin intake topically.

Products designed to reduce hair fallout and promote stronger, healthier hair. These oils typically contain nourishing ingredients that help fortify the hair, leading to improved hair strength and overall health. Hair strengthening oils are particularly beneficial for individuals experiencing hair breakage or seeking to enhance the resilience and vitality of their hair.

Skincare product that utilizes snail mucin, known for its anti-aging, anti-inflammatory, antibacterial, hydrating, and wound healing properties. This toner aims to improve skin texture, reduce wrinkles, and provide hydration, differentiating itself with the unique benefits of snail mucin. It is particularly beneficial for individuals seeking to enhance skin hydration, reduce signs of aging, and improve overall skin health.

Nixit is a brand that offers an ultra-soft silicone menstrual cup, also known as a menstrual disc. This product is suction-free, reusable, and BPA-free, designed to provide comfort and a secure fit during menstruation. Nixit primarily targets individuals seeking a sustainable and comfortable alternative to traditional menstrual products.

Skincare product inspired by traditional Indian Ubtan, known for its natural ingredients like turmeric, sandalwood, and chickpea flour. Ubtan face wash offers benefits such as natural exfoliation, skin brightening, anti-inflammatory effects, moisturizing, and anti-aging properties, differentiating it from other face washes with its holistic and natural approach. It is particularly popular among individuals seeking natural skincare solutions and those interested in traditional beauty practices.

A collagen mask is a skincare product designed to boost skin hydration and elasticity by delivering collagen directly to the skin. These masks often come in the form of sheet masks or gel applications, helping to reduce the appearance of fine lines and wrinkles while promoting a firmer, more youthful complexion. They are particularly popular among individuals seeking anti-aging treatments and those looking to enhance their skin's overall texture and tone.

A product designed to exfoliate the scalp, similar to how body scrubs exfoliate the skin on other parts of the body. It helps remove product buildup, dirt, excess oil, and dead skin cells from the scalp, promoting a healthier scalp environment and potentially improving hair health. Scalp scrubs are particularly beneficial for individuals experiencing scalp issues such as dandruff, oiliness, or buildup from hair products.

A brand that offers compact, travel-friendly makeup kits, including products like powder blush, bronzer, and highlighter. These kits are designed for convenience and portability, often featuring a mirror lid and mini brush, making them ideal for on-the-go use. Subtl Beauty primarily targets individuals who seek practical and portable makeup solutions without compromising on quality.

A lip product that combines the mirror shine of a lip gloss with the comfort of intense lip care. Formulated with cherry oil, it provides a rich, balmy texture that is non-sticky and non-greasy, offering both aesthetic appeal and nourishment. This product is ideal for individuals seeking a glossy finish with added lip care benefits.