Beauty Trends

Luxurious skincare brand focused on delivering clean and sustainable products. They ethically source vegan ingredients from nature, ensuring their products are free from toxins and fillers, and provide high-quality, clinically proven skincare solutions. True Botanicals primarily targets consumers who are conscious about using eco-friendly and non-toxic skincare products.

This cosmetic product offers a temporary lip color by applying a gel that dries and is then peeled off, leaving a long-lasting stain on the lips. It differentiates itself by providing a more enduring color compared to traditional lipsticks, with the added novelty of a peel-off application process. The product is primarily targeted at individuals seeking long-lasting lip color with minimal reapplication throughout the day.

Fragrance product infused with pheromones, chemicals that can influence social and sexual behavior in humans and animals. These oils are marketed as perfumes or colognes and are claimed to enhance attractiveness and social interactions, though scientific evidence supporting these claims is limited. Pheromones oil is targeted at individuals looking to boost their confidence and improve social interactions.

A type of headwear made from satin fabric, designed to protect hair while sleeping. It helps to keep hair frizz-free and tangle-free by reducing friction between the hair and the pillow, and often comes with adjustable features to ensure a secure fit throughout the night. Satin bonnets are particularly popular among individuals with natural, curly, or textured hair, as they help to maintain moisture and prevent breakage.

Brand offering hair care products specifically designed for locs, dreadlocks, and similar hairstyles. Locsanity's products are typically organic, cruelty-free, and focus on moisturizing, heat protection, and anti-dandruff care, differentiating them from competitors by catering to the unique needs of these hairstyles. The target demographic includes individuals with locs or dreadlocks seeking specialized, natural hair care solutions.

Ashwagandha face mask is a skincare treatment that utilizes the adaptogenic and antioxidant properties of ashwagandha to reduce stress-related skin concerns. It helps calm inflammation, improve texture, and restore skin balance, particularly beneficial for stressed or sensitive skin types. This mask is targeted at individuals seeking relaxation-focused skincare with holistic, botanical ingredients.

Brand established in 2017 by Maxine and Darcy Laceby, offering marine collagen supplements. Originating from an experiment with chicken broth, the brand has developed a line of award-winning products aimed at enhancing skin, hair, and nail health. Absolute Collagen primarily targets individuals seeking to improve their overall beauty and wellness through high-quality collagen supplementation.

Eyelash enhancement product that contains natural vitamins, extracts, and peptides. Uklash is designed to nourish and improve the appearance of eyelashes, making them look longer, fuller, and more voluminous within 8-12 weeks of daily application. This product is primarily targeted at individuals seeking to enhance the natural look of their eyelashes without resorting to extensions or other artificial methods.

Sunscreen product that incorporates ginseng extract to provide both sun protection and skin nourishment. Ginseng sunscreen from brands like Beauty of Joseon is known for its moisturizing properties and often includes additional ingredients such as rice and probiotics to enhance skin health. This product is particularly beneficial for individuals seeking a combination of sun protection and skincare benefits, appealing to those with dry or sensitive skin.

A natural ingredient derived from snail secretion, commonly used in skincare products for its purported benefits. It is believed to offer anti-aging, antimicrobial, and anti-inflammatory properties, aiding in skin hydration, treating breakouts, and protecting the skin from damage. Snail mucin is primarily targeted at individuals seeking natural skincare solutions for improving skin texture and appearance.

Topical products designed to protect the skin by forming a protective layer that prevents irritation and maintains hydration. These creams are particularly valuable in healthcare settings, where they help prevent skin damage from irritants and frequent washing, distinguishing themselves by their ability to reinforce the skin's natural barrier. Skin barrier creams are primarily used by individuals with sensitive skin or those exposed to harsh environmental conditions, such as healthcare workers and individuals with dermatological conditions.

Deep conditioning treatments designed to restore moisture, strength, and vitality to damaged or dry hair. Hair repair masks often contain ingredients like proteins, oils, and vitamins that help repair and nourish the hair shaft. They are typically used once a week or as needed, depending on the level of hair damage, and are popular among individuals with damaged, dry, or chemically treated hair seeking to improve hair health.

Skincare products that contain peptides, which are short chains of amino acids. These serums offer several benefits, including improved skin barrier, reduced wrinkles, more elastic skin, eased inflammation, and help in clearing breakouts, differentiating them from other skincare products by their ability to stimulate collagen production. Peptide serums are primarily targeted at individuals seeking to maintain youthful and healthy skin, particularly those concerned with aging and skin repair.

Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.

Brand offering a system designed to help with thin, damaged, and slow-growing hair. Moerie's products aim to nourish hair and promote fuller-looking, vibrant locks, differentiating themselves with a focus on natural ingredients and effectiveness. The brand primarily targets women seeking to improve the health and appearance of their hair.

Infused sea salt that incorporates French lavender, providing a unique flavor and aroma for culinary uses and as a finishing salt. Lavender sea salt is also utilized in bath salts for its calming and stress-relieving properties, making it versatile in both cooking and personal care. This product is particularly appealing to gourmet cooks and individuals seeking natural, aromatic ingredients for relaxation and stress relief.

Self-tanning drops are a concentrated blend of self-tanner that can be mixed into moisturizer and applied to the face or body to achieve a bronzed glow. They offer customization, allowing users to control the final color based on the number of drops used, providing a tailored tanning experience. These drops are particularly popular among individuals seeking a gradual, natural-looking tan without exposure to UV rays.

Brand offering professional-grade hair styling tools including clippers, trimmers, shavers, and hair dryers. Known for their reliability and performance, these products are widely used by barbers and stylists for their high-quality results and durability. BaBylissPRO primarily targets professional hairdressers and barbers seeking dependable and efficient styling tools.

Clean skincare and wellness brand co-created by Alicia Keys, offering dermatologist-developed products that focus on both skincare and soul-nurturing rituals. The brand is distinguished by its clean, cruelty-free products such as the Golden Face Cleanser, Rich Skin Transformation Cream, and Sheer Flush Cheek Tint, which aim to provide holistic beauty solutions. Keys Soulcare primarily targets individuals seeking high-quality, ethical skincare products that promote both physical and emotional well-being.

Skincare product that contains propolis, a resinous substance produced by bees, known for its anti-inflammatory and antibacterial properties. Propolis toner helps reduce redness, prevent acne, enhance skin elasticity, and provide deep hydration, making it beneficial for overall skin health. It is particularly suitable for individuals with irritated or acne-prone skin seeking soothing and nutrient-rich skincare solutions.

Face taping is a beauty trend involving the application of tape to the face to achieve a temporary lifting and smoothing effect on the skin. This method is often used to create a quick facelift appearance, differentiating itself by offering a non-invasive and immediate solution for skin tightening. It primarily appeals to individuals seeking a temporary cosmetic enhancement without undergoing surgical procedures.

Skincare product that contains ceramides, which are lipid molecules found naturally in the skin. These creams help restore the skin's natural barrier, retain moisture, and protect against environmental damage, making them effective for treating dry, irritated, or sensitive skin. Ceramide creams are particularly beneficial for individuals with dry or sensitive skin, as well as those looking to maintain skin hydration and barrier function.

California-based company that focuses on minimal and sustainable skincare. JUNO & Co. offers a range of skincare products that celebrate real skin, differentiating itself with eco-friendly packaging and clean ingredients. The brand primarily targets environmentally conscious consumers and skincare enthusiasts seeking effective and sustainable beauty solutions.

Facial cleanser designed to clean the skin while preserving its natural moisture balance. It often includes ingredients such as hyaluronic acid, glycerin, and ceramides to provide hydration and soothe the skin. This type of cleanser is particularly beneficial for individuals with dry or sensitive skin who seek to maintain skin hydration during cleansing.

Cosmetics brand offering products such as 'Freck The Original Freckle' and 'Shadow Slide Long Wear H20 Shadow Sticks.' Freck Beauty differentiates itself with innovative and unique products that cater to niche beauty trends, particularly focusing on natural-looking freckles and long-lasting eye makeup. The brand primarily targets beauty enthusiasts and individuals looking for distinctive, high-quality cosmetic products available on platforms like Sephora.

A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.

Skincare brand that emphasizes real, unretouched skin and avoids promoting unrealistic skin goals. Known for creating gentle yet effective formulas using high-quality, clean, vegan, and cruelty-free ingredients, Glow Recipe differentiates itself by focusing on natural beauty and transparency. The brand primarily targets individuals seeking ethical and effective skincare solutions, available through various retailers including Sephora and Jet.com.

Skincare products formulated to target skin concerns such as hyperpigmentation, dark spots, and wrinkles. Derma serums typically include active ingredients like Vitamin C, Hyaluronic Acid, Kojic Acid, and Niacinamide, which work together to improve skin texture and tone. These products are suitable for individuals looking to enhance their skincare routine with targeted treatments for specific skin issues.

The outermost layer of the skin serves as a protective barrier against environmental damage and helps prevent water loss. It plays a crucial role in maintaining overall skin health by keeping moisture in and irritants out, which is vital for preventing dryness and irritation. This barrier is particularly important for individuals with sensitive skin or those exposed to harsh environmental conditions.

Skincare product designed to provide long-lasting hydration, making the skin feel plump, soft, and dewy for several hours after application. It differentiates itself by offering extended moisture retention and a noticeable improvement in skin texture and appearance. The target demographic includes individuals seeking intensive hydration and a more youthful, radiant complexion.