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20 Impressive FemTech Startups (2022)

by Josh Howarth
July 29, 2022

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First coined by entrepreneur Ida Tin in 2016, the term “FemTech” refers to products and services that support women’s health.

Overall interest in FemTech has been on the rise. Last year FemTech funding reached a historic $2.5B, compared to only approximately $750M the year prior (a 3x increase.)

Championing the idea of “built by women, for women,” FemTech startups are much likelier to be founded by female entrepreneurs. In fact, one analysis found that more than 70% of FemTech companies had at least one female founder, while Non-FemTech companies hovered around 20%.

It’s clear that FemTech isn’t going anywhere. With some markets forecasted in the billions, such as the menopause market, estimated to be $600B, it will be interesting to see how these FemTech startups continue to grow.

1. Womaness

5-year search growth: 4000%

Search growth status: Regular

Year founded: 2020

Location: New York, NY

Funding: $4M (Seed)

What they do: Womaness offers a selection of menopause products. This includes feminine hygiene and sexual health products, skincare products and supplements. The startup also maintains a blog, The Ness, which is a source for menopause education.

2. Kindbody

5-year search growth: 7800%

Search growth status: Regular

Year founded: 2018

Location: New York, NY

Funding: $154.7M (Series Unknown)

What they do: Kindbody, previously dubbed the “Soulcycle of Fertility,” is a healthtech company that offers fertility services and treatments for women. Since launching in 2018, the startup has 12 locations in 10 US cities, and tripled its revenue in 2021. Specifically, Kindbody offers egg and embryo freezing, donor support, IVF and more.

3. Carrot Fertility

5-year search growth: 1540%

Search growth status: Exploding

Year founded: 2015

Location: San Francisco, CA

Funding $114.2M (Series C)

What they do: Carrot Fertility is a B2B fertility benefits company that targets employers and health plans. Companies can offer these benefits to employees, who can receive support (financial, medical and emotional) as they navigate the journey to parenthood. Specific services include egg freezing, IVF, donor and gestational carrier services and more. Carrot is currently offered in more than 50 countries across 5 continents.

4. Clue

5-year search growth: -11%

Search growth status: Exploding

Year founded: 2012

Location: Berlin, Germany

Funding: $47.8M (Series Unknown)

What they do: Clue is a free period and fertility tracking app that uses each user’s data to provide them with predictions about their cycle. The app currently has 12M monthly active users and a 4.8-star rating in the app store.

5. WOOM

5-year search growth: 350%

Search growth status: Exploding

Year founded: 2015

Location: Madrid, Spain

Funding: $4.4M (Equity Crowdfunding)

What they do: WOOM offers two mobile apps focused on women’s health — “Woom Cycle” for period tracking and “Woom Fertility” for women who want to become a mother. Using machine learning, the apps provide users with customized period and fertility calendars. To date, WOOM has helped with over 100K successful pregnancies and is close to reaching 2M+ app downloads.

6. Grace Health

5-year search growth: 6%

Search growth status: Exploding

Year founded: 2017

Location: Stockholm, Sweden

Funding: $2.4M (Seed)

What they do: Grace Health is a digital healthcare clinic. Using the app, users can track their menstrual cycle and chat with medical experts or fertility coaches about their specific health needs. With an app size of only 7.5MB, the startup aims to bring healthcare to the 1.2B+ women worldwide who own a phone. Currently there are 3.7M total app users and 29% are monthly active users.

7. LactApp

5-year search growth: 471%

Search growth status: Exploding

Year founded: 2016

Location: Barcelona, Spain

Funding: Undisclosed

What they do: LactApp is an app for new mothers that focuses on breastfeeding. The app serves as a virtual breastfeeding consultant that mothers can use to answer their questions as they begin breastfeeding. Currently available in English and Spanish, 73% of users in one study have reported that the app has “been key” or “improved” their breastfeeding experience.

8. Joylux

5-year search growth: 814%

Search growth status: Regular

Year founded: 2013

Location: Seattle, WA

Funding: $16.3M (Convertible Note)

What they do: Joylux is a menopause-focused startup that aims to solve common health issues women face as they age. Using technology-driven solutions, the company offers wellness devices called vSculpt and vFit Gold, which are the first and only smart devices that use red light to improve bladder function, sexual function and vaginal dryness.

9. Every Mother

5-year search growth: 113%

Search growth status: Exploding

Year founded: 2013

Location: Brooklyn, NY

Funding: $1.9M (Seed)

What they do: Every Mother is a platform that offers evidence-based exercise therapy for mothers. Focusing on core and pelvic floor exercises, the program has been shown to repair diastasis recti and improve core strength. The program is designed for mothers at any stage of motherhood.

10. Caria

5-year search growth: 69%

Search growth status: Peaked

Year founded: 2019

Location: San Francisco, CA

Funding: $120K (Pre-Seed)

What they do: Caria is an app that provides personalized care to women in menopause. Powered by data and AI, the program offers recommendations based on women’s interactions with an intelligent assistant. Based on user surveys, 85% of women said their symptoms improved after using Caria.

11. Allara Health

5-year search growth: 328%

Search growth status: Regular

Year founded: 2020

Location: New York, NY

Funding: $2.5M (Seed)

What they do: Allara Health is a telehealth startup focused on treating women with polycystic ovarian syndrome (PCOS). The company charges a subscription fee of $100 per month. Patients first meet with a physician and dietitian, then receive a personalized treatment plan and ongoing support from a care team. As of summer 2021, around 35K women were either using the platform or on a waitlist.

12. Ease Healthcare

5-year search growth: 5000%

Search growth status: Regular

Year founded: 2019

Location: Singapore, Singapore

Funding: $1.3M (Seed)

What they do: Ease Healthcare is a healthtech company that offers sexual and reproductive care for women. Patients complete an online consultation and are prescribed the appropriate medication by a doctor. Treatments are delivered directly to the patient with discreet packaging. To date, there are over 30,000 platform members.

13. Elektra Health

5-year search growth: 52%

Search growth status: Exploding

Year founded: 2019

Location: New York, NY

Funding: $3.8M (Seed)

What they do: Elektra Health is a healthcare platform aimed at addressing women going through perimenopause and menopause. The startup offers symptom-based programs, virtual care visits with menopause specialists and asynchronous messaging support. By November 2021, Elektra Health reported that 94% of women who participated in their proprietary Meno-morphosis program reported an improved menopause mindset.

14. Maven Clinic

5-year search growth: 500%

Search growth status: Regular

Year founded: 2014

Location: New York, NY

Funding: $202.1M (Series D)

What they do: Maven Clinic is a B2B digital healthcare clinic that specializes in conception, pregnancy and postpartum care. The startup offers many services, from on-demand video appointments with physicians to support for IVF and egg freezing. As of April 2022, Maven Clinic has provided care to 10 million families in 175 countries.

15. Elvie

5-year search growth: 819%

Search growth status: Exploding

Year founded: 2018

Location: London, England

Funding: $151.9M (Series C)

What they do: Elvie is a healthtech company focused on developing technology for women to help treat intimate health issues. With a particular focus on mothers, Elvie offers several breast pump products along with a kegel training product. In 2019, the Elvie breast pump was featured on TIME’s “Best Inventions” list, highlighting its quiet pumping and wireless features.

16. Folx Health

5-year search growth: 1833%

Search growth status: Regular

Year founded: 2019

Location: Boston, MA

Funding: $29.4M (Series A)

What they do: Folx Health provides medical services specifically tailored to the LGBTQ+ community. With a network of queer and trans clinicians that are informed about the health needs of the queer community, the startup offers hormone therapy memberships, sexual health products and more.

17. Simple Health

5-year search growth: 94%

Search growth status: Regular

Year founded: 2015

Location: New York, NY

Funding: $26M (Series B)

What they do: Simple Health offers birth control and women’s health products to the 19 million women who lack reasonable access to birth control. After a virtual consultation with a physician, patients are prescribed the birth control option that fits best with their lifestyle. Refills are automatically filled and orders are shipped for free to the patient’s home.

18. Flo Health

5-year search growth: 84%

Search growth status: Regular

Year founded: 2016

Location: London, England

Funding: $75.5M (Series B)

What they do: Flo Health is the startup that created Flo, a menstruation app. Using data science and AI, the app provides women with pertinent information about each stage of their reproductive cycle. In 2019, Flo was the #1 most downloaded app in the Health and Fitness category in the app store.

19. Vira Health

5-year search growth: 9%

Search growth status: Peaked

Year founded: 2020

Location: London, England

Funding: $13M (Series A)

What they do: Vira Health is a company that aims to improve life expectancy for the 1 billion women who are going through menopause. The team created Stella, an app which offers a 12-week treatment plan to help treat menopause symptoms. Users can also meet with a coach for extra support.

20. Illumigyn

5-year search growth: -14%

Search growth status: Peaked

Year founded: 2012

Location: Neve Ilan, Israel

Funding: $33M (Series Unknown)

What they do: Illumigyn has created the world’s first remote gynecological imaging system. The tool, called Gynescope, is used for more accurate pap smears and digitally stores information about the vagina, cervix and external genitalia. With a ratio of 1 OB/GYN for every 3,000 women over age 15 in the United States, the startup aims to bring safe and reliable gynecological exams to women wherever there is a local shortage.

Conclusion

That concludes our list of FemTech startups that are on track to see impressive growth in 2022.

It’s clear that these startups are tackling some of the most pervasive healthcare issues that women face, including menstruation, fertility, childbirth, menopause and more.

The companies are putting patients first and emphasize creating a care team that supports customers in all aspects of their healthcare journey. They also emphasize the importance of data and science informing their product or service.

Many are offering a science-backed, whole-body approach to getting care.

With more than 3.9 billion women who will be in need of care at various points in their lives, we can only hope that more founders will continue to create FemTech companies to address these healthcare needs.