Top 25 Marketing Newsletters (2024)
Between social media, blogs, YouTube, and email, keeping up with what’s going on in the marketing world can quickly turn into a full-time job.
With that said, many companies have gone to great lengths to condense everything you need to know into bite-size, low-time commitment chunks.
And to help you do just that, here are 25 of today’s top marketing newsletters.
1. Neil Patel
Year Started: 2015
Number of Subscribers: 1,000,000+
Send Schedule: Weekly
What It Is: As you may or may not know, Neil Patel is considered one of the top SEO and content marketing consultants on the planet. And with a website that ranks among the top 10,000 in the world - generating more than 6M+ visitors per month - Neil’s newsletter (and blog) delivers actionable insights based on in the trenches experience.
2. Backlinko
Year Started: 2013
Number of Subscribers: 173,000+
Send Schedule: Monthly
What It Is: Relied upon by executives at companies like Disney, Apple, and Amazon, both the Backlinko blog and newsletter contain cutting-edge information on the rapidly shifting world of search engine optimization (SEO) and content marketing.
3. Copyhackers
Year Started: 2011
Number of Subscribers: 89,000+
Send Schedule: Semi-Daily
What It Is: At the end of the day, digital marketing boils down to two things: words and visuals. And when it comes to the word side of things, Copyhackers is one of the most respected copywriting newsletters out there. In an industry known for hype and exaggeration, Copyhackers delivers legitimate, down-to-earth advice that can help you create more persuasive text.
4. CXL
Year Started: 2015
Number of Subscribers: 130,000+
Send Schedule: Weekly
What It Is: While it’s nowhere near as sexy as TikTok ads or influencer marketing, Conversion Rate Optimization (CRO) is a proven method for increasing profits from your website’s existing traffic. And with one of the longest track records in the game, including hosting an industry-leading conference, CXL produces some of the highest quality CRO content in the industry.
5. SmartBrief for Modern Marketers
Year Started: 2003
Number of Subscribers: 7,000,000+
Send Schedule: Daily
What It Is: SmartBrief is a technology and editorial company that curates news from thousands of sources to create focused newsletters on around 300+ topics. With such deep curation experience, Modern Marketers has become a top resource for staying on top of big brand marketing trends.
6. Hubspot Marketing
Year Started: 2005
Number of Subscribers: 350,000+
Send Schedule: Semi-Daily
What It Is: Whether you love, hate, or are impartial to their software, Hubspot has established itself as a leader in the content marketing space. In what is the ultimate demonstration of “taking their own medicine,” Hubspot’s marketing content attracts tens of millions of visitors each month (and for good reason).
7. The Clikk
Year Started: 2019
Number of Subscribers: 25,000+
Send Schedule: Daily
What It Is: While their blog is no longer active, The Clikk’s newsletter has established itself as a bite-size curation of marketing news for smart people. Further, they do so through a combination of wit, humor and puns (which adds some flair to what is, in many cases, a boring topic).
8. Really Good Emails
Year Started: 2014
Number of Subscribers: 169,000+
Send Schedule: Bi-Weekly
What It Is: In case it’s unclear what you might get from a company named “Really Good Emails,” RGE’s newsletter contains a curation of the best emails from around the industry. In particular, their experts have a keen eye for that perfect combination of humor, emotion, storytelling and yes - stunning graphic design.
9. Chartr
Year Started: 2018
Number of Subscribers: 500,000+
Send Schedule: Semi-Daily
What It Is: As we’ve all heard before, “A picture says a thousand words.” And when it comes to marketing trends and data, some things are better conveyed with visuals. Enter Chartr. Chartr takes data surrounding today’s most important marketing trends and turns them into stunning, easy-to-understand infographics.
10. Content Strategist by Contently
Year Started: 2010
Number of Subscribers: 200,000+
Send Schedule: Daily / Weekly
What It Is: Positioned as the leading content marketing software for enterprise companies, Contently’s Content Strategist newsletter is a top resource for staying on top of what’s working in the world of big brand content marketing. Further, their positioning isn’t just empty hype - enterprise-level surveys back it up.
11. Marketing Brew
Year Started: 2020
Number of Subscribers: 50,000+
Send Schedule: Daily
What It Is: Branded as the “marketing news you’ll actually want to read,” Marketing Brew is the marketing arm of newsletter publishing heavyweight Morning Brew (which has three million subscribers across 10+ separate newsletters). Written in plain English with a light, humorous tone, Marketing Brew lives up to its promise of making the news enjoyable.
12. Non-Obvious Insights
Year Started: 2011
Number of Subscribers: 25,000+
Send Schedule: Weekly
What It Is: Produced by Fortune 100 keynote speaker and WSJ best-selling author Rohit Bhargava, Non-Obvious Insights uses storytelling and anecdotes to glean wisdom from often-overlooked news and trends. Further, Rohit has no problem injecting his personality into his content, with topics that include “Why Gen Z Hates Millennials” and “Why You Should Sleep Twice at Night.”
13. Future of Marketing
Year Started: 2012
Number of Subscribers: 50,000+
Send Schedule: Weekly
What It Is: Published by User-Generated Content SaaS platform TINT, the Future of Marketing newsletters contains news, stories, and insights regarding how marketers of all shapes and sizes can “build and scale trust” with their audience. And with most small business marketing content focused on tactics and profit maximization, their macro-obsession with putting the consumer first is a breath of fresh air.
14. The Modern Marketing System
Year Started: 2010
Number of Subscribers: Unavailable
Send Schedule: Fluctuates
What It Is: With a “Value First” ethos prominent throughout their content, including a focus on producing Super Fans, Andre Chaperon’s The Modern Marketing System is a smash hit among email marketers who shun the “sales first, relationships later” approach to email (and content marketing in general).
15. SEO Notebook
Year Started: 2019
Number of Subscribers: 17,000+
Send Schedule: Weekly
What It Is: With an impressive track record that includes Fortune 500 clients and a long list of media publications, Steve Toth’s SEO Notebook is an Evernote-style compilation of the exact strategies he’s taking action on to help clients get results. Further, Steve’s content is endorsed by some of the biggest names in the game, including Steven Kang, Glenn Allsopp, and Matt Diggity.
16. Magnetic Marketing
Year Started: 2019
Number of Subscribers: 250,000+
Send Schedule: Monthly
What It Is: Considered by many to be the grandfather of Direct Response, Dan Kennedy’s Magnetic Marketing newsletter is the longest-running direct response marketing newsletter on the planet (with over a decade of paper newsletters being published prior to the internet). And while much of the DR industry has been mired by overly aggressive tactics, Dan’s focus on proven fundamentals has built him a rock-solid reputation among legitimate, hard-working small business owners.
17. eMarketer Daily
Year Started: 1997
Number of Subscribers: Unavailable
Send Schedule: Daily
What It Is: While mega-brands like Hubspot may steal the spotlight, eMarketer is one of the longest-running digital marketing publishers on the planet. And for good reason: While most newsletters laser in on sub-niches like content marketing, eMarketer publishes news on almost every sector in the industry.
18. CopyBlogger
Year Started: 2005
Number of Subscribers: Unavailable
Send Schedule: Semi-Daily
What It Is: As you may have guessed from their name, CopyBlogger’s content focuses on how to use copywriting to create persuasive, action-oriented blog posts. And with hundreds of thousands of loyal readers and nearly 20 years of experience, there’s no doubt they’ve developed a process that works.
19. VWO
Year Started: Unavailable
Number of Subscribers: 10,000+
Send Schedule: Weekly
What It Is: Considered by many to be the leading enterprise-level conversion rate optimization software, the Virtual Website Optimizer (VWO) newsletter contains cutting-edge strategies high traffic websites can use to enhance profits through A/B and multivariate split-testing.
20. The Ticket By Intercom
Year Started: Unavailable
Number of Subscribers: 25,000+
Send Schedule: Weekly
What It Is: With most marketing content focused on lead generation and/or lead nurture, it’s easy to forget about the most reliable strategy on the planet: Word of Mouth. Thanks to Intercom, however, subscribers get constant reminders of how to increase brand loyalty, word of mouth, and revenue through customer engagement strategies.
21. Demand Curve
Year Started: 2019
Number of Subscribers: 101,000+
Send Schedule: Weekly
What It Is: Branded as the place “startups go to learn growth,” Demand Curve follows a unique content publishing process. Instead of just writing whatever’s on their mind, Demand Curve’s team gleans lessons from their “in the trenches” experience helping startups grow. Then they publish those lessons to their community and crowdsource real-life examples (from multiple industries) before releasing the findings in their newsletter.
22. Edge by AdSkills
Year Started: 2018
Number of Subscribers: 100,000+
Send Schedule: Weekly
What It Is: In the cutthroat world of media buying and digital, staying on top of cutting-edge trends is critical to remaining profitable. Published by AdSkills - one of the leading media buying training companies in the space - Edge analyzes successful marketing campaigns and breaks down how and why they work. Each week, readers get reversed-engineered advertising advice straight to their inboxes without the fluff.
23. Digital Marketer
Year Started: 2003
Number of Subscribers: 250,000+
Send Schedule: Semi-Daily
What It Is: An early pioneer in the Internet Marketing arena, Digital Marketer is a leading resource for small and medium-sized businesses looking to train their employees in proven, ethical direct response marketing strategies. And with hundreds of thousands of monthly readers - and an industry-leading conference - the DM team has proven themselves to be true practitioners of their craft.
24. Content Marketing Institute
Year Started: 2009
Number of Subscribers: 211,000+
Send Schedule: Daily & Weekly
What It Is: With roots that trace back to 2009, CMI was implementing (and teaching) content marketing before “content marketing” was a thing. Fast forward to today and they have upwards of half a million followers, multiple annual events, and one of the most respected names in the industry.
25. Convince & Convert
Year Started: 2008
Number of Subscribers: 90,000+
Send Schedule: Bi-Weekly
What It Is: Founded by Jay Baer, Convince & Convert takes a unique approach geared towards educating both marketing and customer experience professionals with weekly emails, an award-winning blog, and a video and webinar series. In the weekly newsletter, you'll find a variety of content focused on everything from content marketing to marketing research and analytics.
Conclusion
There you have it: 25 newsletters you can rely on to stay on top of the rapidly evolving digital marketing landscape.
While trying to stay on top of every tiny development could easily become a full-time job, these industry favorites can keep you up to speed in just a few minutes per day.
