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Most Searched Products On Amazon (2024)

by Anthony Cardillo
October 1, 2024

This is a detailed list of the most searched items on Amazon.

We used KeywordTool, a top-rated keyword research and data platform, to find the latest US and worldwide search volume data. 

All search volume data is based on the latest 2024 estimates. Repetitive search terms have been removed from the rankings.

Top 100 Most Searched Items On Amazon In The US

RankAmazon KeywordUS Search Volume
1Coffee11,220,000
2Lego3,387,000
=3Nintendo Switch2,770,000
=3PS52,770,000
=3Crocs2,770,000
=6Apple Watch2,265,000
=6AirPods2,265,000
=8iPad1,850,000
=8Apple TV1,850,000
10iPhone1,517,000
=11TV1,234,000
=11Laptop1,234,000
=11Shoes1,234,000
=11Roku1,234,000
=15Ring1,011,000
=15Yeti1,011,000
=15Nintendo Switch Games1,011,000
=18Air Fryer680,000
=18Camera680,000
=18Kindle680,000
=18Books680,000
=18Headphones680,000
=18Apple Watch Series 9680,000
=18Portable Air Conditioners680,000
=18Chocolate680,000
=26PS4556,000
=26Makeup556,000
=26Gaming PC556,000
=26Monitor556,000
=26iPad Pro556,000
=26Keyboard556,000
=26Blender556,000
=26Gaming Laptop556,000
=26PS5 Controller556,000
=26Fitbit556,000
=26Backpack556,000
=26Microwave556,000
=26Gaming Chair556,000
=26Hydro Flask556,000
=26Mini Fridge556,000
=26Shilajit556,000
=42Magnesium Glycinate455,000
=42PS5 Slim455,000
=42Fan455,000
=42Chromebook455,000
=42Mattress455,000
=42Desk455,000
=42Ring Doorbell455,000
=42Liquid IV455,000
=42Creatine455,000
=42Berberine455,000
=52Tablet372,000
=52Apple Watch SE372,000
=52Printer372,000
=52Echo372,000
=52Instant Pot372,000
=52Apple Watch Band372,000
=58Apple Watch Ultra 2304,000
=58Mouse304,000
=58Earbuds304,000
=58Office Chair304,000
=58Bluetooth Speakers304,000
=58Led Lights304,000
=58Socks304,000
=58Shower Curtain304,000
=58Cowboy Boots304,000
=67Apple Watch Ultra249,000
=67Nintendo Switch OLED249,000
=67PS4 Controller249,000
=67Vacuum Cleaner249,000
=67Water Bottle249,000
=67Protein Powder249,000
=67Projector249,000
=67Luggage249,000
=67Wireless Headphones249,000
=67Amazon Gift Card249,000
=67Collagen249,000
=78Shoe Rack203,000
=78Fire Stick203,000
=78HDMI Cable203,000
=78Gaming Headset203,000
=78Ice Maker203,000
=78Soju203,000
=84Smart Watch167,000
=84SSD167,000
=84Bluetooth Headphones167,000
=84Dash Cam167,000
=88Sunscreen136,000
=88Pens136,000
=88SD Card136,000
=88Glycolic Acid136,000
=88Linen Pants136,000
=93Mouse Pad111,000
=93Pencils111,000
=93Toilet Paper111,000
=96Moisturizer91,500
=96Yoga Mat91,500
=96Xbox One Controller91,500
=96Gummies91,500
=96Moringa Powder91,500

What Is The Most Searched Item On Amazon?

In 2024, the most searched product on Amazon in the US is "Coffee." Other popular Amazon searches include "Lego,"“Nintendo Switch," "PS5," and "Crocs." 

Globally, the most searched product on Amazon is "iPhone" far exceeding "Coffee," the second most searched product.  

In general, Amazon customers in the United States are showing heavy interest in tech-related products. Also, branded products (like Apple, Nintendo, and Amazon) tend to receive a large number of searches on Amazon.

Top 100 Most Searched Products On Amazon Globally

RankAmazon KeywordGlobal Search Volume
1iPhone45,390,000
2Coffee16,720,000
3Lego11,190,000
=4Nintendo Switch7,460,000
=4PS57,460,000
6Apple Watch6,112,000
=7iPad4,988,000
=7Crocs4,988,000
=9TV4,108,000
=9Laptop4,108,000
=9AirPods4,108,000
=12PS43,362,000
=12Makeup3,362,000
=12Chocolate3,362,000
15Apple TV2,750,000
16Smart Watch2,700,000
=17Gaming PC2,247,000
=17Air Fryer2,247,000
=17Tablet2,247,000
=17Monitor2,247,000
21Camera1,838,000
=22iPad Pro1,505,000
=22Kindle1,505,000
=22Keyboard1,505,000
=22Shoes1,505,000
=22Books1,505,000
=22Blender1,505,000
=28Apple Watch Ultra1,231,000
=28Nintendo Switch OLED1,231,000
=28PS5 Slim1,231,000
=28SSD1,231,000
=28Ring1,231,000
=28Fan1,231,000
=34Apple Watch SE1,007,000
=34Gaming Laptop1,007,000
=34Headphones1,007,000
=34Yeti1,007,000
=34Shilajit1,007,000
=39Apple Watch Series 9822,000
=39Apple Watch Ultra 2822,000
=39Nintendo Switch Games822,000
=39PS5 Controller822,000
=39Fitbit822,000
=39Roku822,000
=39Chromebook822,000
=39Mouse822,000
=39Creatine822,000
=48Earbuds674,000
=48Backpack674,000
=48Printer674,000
=48PS4 Controller674,000
=48Microwave674,000
=48Mattress674,000
=48Echo674,000
=48Portable Air Conditioners674,000
=56Gaming Chair548,000
=56Desk548,000
=56Vacuum Cleaner548,000
=56TV Stand548,000
=56Sunscreen548,000
=56Collagen548,000
=56Magnesium Glycinate548,000
=63Office Chair449,000
=63Water Bottle449,000
=63Hydro Flask449,000
=63Bluetooth Speakers449,000
=63Protein Powder449,000
=63Projector449,000
=63Led Lights449,000
=63Pens449,000
=63Mini Fridge449,000
=72Ring Doorbell370,000
=72Mouse Pad370,000
=72Socks370,000
=72Shoe Rack370,000
=72Pencils370,000
=72Moisturizer370,000
=72Psyllium370,000
=72Soju370,000
=72Berberine370,000
=72Cowboy Boots370,000
=82Instant Pot302,000
=82Glycolic Acid302,000
=84Apple Watch Band247,000
=84Liquid IV247,000
=84Fire Stick247,000
=84Bluetooth Headphones247,000
=84HDMI Cable247,000
=84Wireless Headphones247,000
=90Amazon Gift Card202,000
=90Shower Curtain202,000
=90Echo Dot202,000
=90SD Card202,000
=90Yoga Mat202,000
=90Gaming Headset202,000
=90Dash Cam202,000
=90Gummies202,000
=98Ice Maker165,000
=98Xbox One Controller165,000
100USB C Charger136,000

Many of the most searched items on Amazon globally are tech products like headphones, laptops, and TVs. The list also includes many mainstream or everyday-use items that are not considered trending products.

But there are certain items to keep an eye on that are seeing growing search interest. Below is a list of eight trending Amazon searches from the top 100 list above.

1. Air Fryer

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5-year search growth: 294%

Search growth status: Regular

Search Volume (US): 680,000

Search Volume (Global): 2,247,000

Description: An air fryer is a cooking appliance that bakes and roasts food, but gives it a taste similar to being fried. Using an air fryer is a healthier cooking alternative than deep frying food because it uses less oil. Global revenue in the air fryers market is expected to reach $6.38 billion in 2024. 

2. Earbuds

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5-year search growth: 50%

Search growth status: Regular

Search Volume (US): 304,000

Search Volume (Global): 674,000

Description: Earbuds are small headphones that snugly fit inside the ear canal. Most earbuds also include a built-in microphone with a wired connection or Bluetooth connectivity. Earbuds have become popular due to their convenience and comfort. There are over 10,000 results for "earbuds" on Amazon.

3. Glycolic Acid

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5-year search growth: 426%

Search growth status: Exploding

Search Volume (US): 136,000

Search Volume (Global): 302,000

Description: A type of alpha hydroxy acid, glycolic acid is commonly used in skincare products for exfoliating the skin. Because it can stimulate collagen production, people using glycolic acid notice reduced wrinkles, more natural skin smoothness, and a clearer appearance. 

4. Protein Powder

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5-year search growth: 75%

Search growth status: Exploding

Search Volume (US): 249,000

Search Volume (Global): 449,000

Description: Protein powders are available in different types, including standard whey and casein blends. However, new health trends have caused the plant-based protein powder market to take off as well. This includes soy, pea, seed, hemp, and brown rice protein. Currently, 46% of Americans consume protein drinks or shakes, highlighting its popularity and growth potential.

5. Smartwatch

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5-year search growth: 56%

Search growth status: Regular

Search Volume (US): 167,000

Search Volume (Global): 2,700,000

Description: A smartwatch is a wearable device that has many of the same features as a traditional watch, but functions like a smartphone. Smartwatch users can check phone notifications and access health and wellness features like heart rate monitoring. There are 210.18 million smartwatch users in 2024, and the global smartwatch market is valued at $29.31 billion.

6. Crocs

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5-year search growth: 194%

Search growth status: Exploding

Search Volume (US): 2,770,000

Search Volume (Global): 4,988,000

Description: Crocs are a type of foam footwear that has surged in popularity in recent years (specifically during the pandemic) due to people prioritizing comfort while staying at home. High-profile figures like Justin Bieber, Post Malone, and Questlove have been seen wearing Crocs. In fact, Crocs reported $3.96 billion in total revenue in 2023 compared to $1.23 billion in 2019. 

7. Magnesium Glycinate

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5-year search growth: 950%

Search growth status: Exploding

Search Volume (US): 455,000

Search Volume (Global): 548,000

Description: Magnesium glycinate is a dietary supplement that helps users with sleep quality, stress, anxiety, and overall mood regulation. Compared to other magnesium supplements, this supplement is less likely to cause digestive issues and an upset stomach. Its popularity can be attributed to viral videos on social media sites like TikTok. 

8. USB C Charger

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5-year search growth: 139%

Search growth status: Regular

Search Volume (US): 90,300

Search Volume (Global): 136,000

Description: USB-C chargers are the new standard USB cable on many popular devices like the MacBook Pro and Nintendo Switch. This cable can charge devices up to 20 times faster than traditional USB chargers.

Conclusion

This completes our comprehensive list of the top 100 most searched items on Amazon globally and in the US.

It’s clear that many of the most popular items are tech-related products (laptops, Airpods, headphones, etc.). Household and daily-use items (air fryer, Instant Pot, backpack, etc.) also generate plenty of search interest.

We will regularly update this list to include new search volume data and updated Amazon items.