Most Searched Products On Amazon (2024)
This is a detailed list of the most searched items on Amazon.
We used KeywordTool, a top-rated keyword research and data platform, to find the latest US and worldwide search volume data.
All search volume data is based on the latest 2024 estimates. Repetitive search terms have been removed from the rankings.
Top 100 Most Searched Items On Amazon In The US
| Rank | Amazon Keyword | US Search Volume |
| 1 | Coffee | 11,220,000 |
| 2 | Lego | 3,387,000 |
| =3 | Nintendo Switch | 2,770,000 |
| =3 | PS5 | 2,770,000 |
| =3 | Crocs | 2,770,000 |
| =6 | Apple Watch | 2,265,000 |
| =6 | AirPods | 2,265,000 |
| =8 | iPad | 1,850,000 |
| =8 | Apple TV | 1,850,000 |
| 10 | iPhone | 1,517,000 |
| =11 | TV | 1,234,000 |
| =11 | Laptop | 1,234,000 |
| =11 | Shoes | 1,234,000 |
| =11 | Roku | 1,234,000 |
| =15 | Ring | 1,011,000 |
| =15 | Yeti | 1,011,000 |
| =15 | Nintendo Switch Games | 1,011,000 |
| =18 | Air Fryer | 680,000 |
| =18 | Camera | 680,000 |
| =18 | Kindle | 680,000 |
| =18 | Books | 680,000 |
| =18 | Headphones | 680,000 |
| =18 | Apple Watch Series 9 | 680,000 |
| =18 | Portable Air Conditioners | 680,000 |
| =18 | Chocolate | 680,000 |
| =26 | PS4 | 556,000 |
| =26 | Makeup | 556,000 |
| =26 | Gaming PC | 556,000 |
| =26 | Monitor | 556,000 |
| =26 | iPad Pro | 556,000 |
| =26 | Keyboard | 556,000 |
| =26 | Blender | 556,000 |
| =26 | Gaming Laptop | 556,000 |
| =26 | PS5 Controller | 556,000 |
| =26 | Fitbit | 556,000 |
| =26 | Backpack | 556,000 |
| =26 | Microwave | 556,000 |
| =26 | Gaming Chair | 556,000 |
| =26 | Hydro Flask | 556,000 |
| =26 | Mini Fridge | 556,000 |
| =26 | Shilajit | 556,000 |
| =42 | Magnesium Glycinate | 455,000 |
| =42 | PS5 Slim | 455,000 |
| =42 | Fan | 455,000 |
| =42 | Chromebook | 455,000 |
| =42 | Mattress | 455,000 |
| =42 | Desk | 455,000 |
| =42 | Ring Doorbell | 455,000 |
| =42 | Liquid IV | 455,000 |
| =42 | Creatine | 455,000 |
| =42 | Berberine | 455,000 |
| =52 | Tablet | 372,000 |
| =52 | Apple Watch SE | 372,000 |
| =52 | Printer | 372,000 |
| =52 | Echo | 372,000 |
| =52 | Instant Pot | 372,000 |
| =52 | Apple Watch Band | 372,000 |
| =58 | Apple Watch Ultra 2 | 304,000 |
| =58 | Mouse | 304,000 |
| =58 | Earbuds | 304,000 |
| =58 | Office Chair | 304,000 |
| =58 | Bluetooth Speakers | 304,000 |
| =58 | Led Lights | 304,000 |
| =58 | Socks | 304,000 |
| =58 | Shower Curtain | 304,000 |
| =58 | Cowboy Boots | 304,000 |
| =67 | Apple Watch Ultra | 249,000 |
| =67 | Nintendo Switch OLED | 249,000 |
| =67 | PS4 Controller | 249,000 |
| =67 | Vacuum Cleaner | 249,000 |
| =67 | Water Bottle | 249,000 |
| =67 | Protein Powder | 249,000 |
| =67 | Projector | 249,000 |
| =67 | Luggage | 249,000 |
| =67 | Wireless Headphones | 249,000 |
| =67 | Amazon Gift Card | 249,000 |
| =67 | Collagen | 249,000 |
| =78 | Shoe Rack | 203,000 |
| =78 | Fire Stick | 203,000 |
| =78 | HDMI Cable | 203,000 |
| =78 | Gaming Headset | 203,000 |
| =78 | Ice Maker | 203,000 |
| =78 | Soju | 203,000 |
| =84 | Smart Watch | 167,000 |
| =84 | SSD | 167,000 |
| =84 | Bluetooth Headphones | 167,000 |
| =84 | Dash Cam | 167,000 |
| =88 | Sunscreen | 136,000 |
| =88 | Pens | 136,000 |
| =88 | SD Card | 136,000 |
| =88 | Glycolic Acid | 136,000 |
| =88 | Linen Pants | 136,000 |
| =93 | Mouse Pad | 111,000 |
| =93 | Pencils | 111,000 |
| =93 | Toilet Paper | 111,000 |
| =96 | Moisturizer | 91,500 |
| =96 | Yoga Mat | 91,500 |
| =96 | Xbox One Controller | 91,500 |
| =96 | Gummies | 91,500 |
| =96 | Moringa Powder | 91,500 |
What Is The Most Searched Item On Amazon?
In 2024, the most searched product on Amazon in the US is "Coffee." Other popular Amazon searches include "Lego,"“Nintendo Switch," "PS5," and "Crocs."
Globally, the most searched product on Amazon is "iPhone" far exceeding "Coffee," the second most searched product.
In general, Amazon customers in the United States are showing heavy interest in tech-related products. Also, branded products (like Apple, Nintendo, and Amazon) tend to receive a large number of searches on Amazon.
Top 100 Most Searched Products On Amazon Globally
| Rank | Amazon Keyword | Global Search Volume |
| 1 | iPhone | 45,390,000 |
| 2 | Coffee | 16,720,000 |
| 3 | Lego | 11,190,000 |
| =4 | Nintendo Switch | 7,460,000 |
| =4 | PS5 | 7,460,000 |
| 6 | Apple Watch | 6,112,000 |
| =7 | iPad | 4,988,000 |
| =7 | Crocs | 4,988,000 |
| =9 | TV | 4,108,000 |
| =9 | Laptop | 4,108,000 |
| =9 | AirPods | 4,108,000 |
| =12 | PS4 | 3,362,000 |
| =12 | Makeup | 3,362,000 |
| =12 | Chocolate | 3,362,000 |
| 15 | Apple TV | 2,750,000 |
| 16 | Smart Watch | 2,700,000 |
| =17 | Gaming PC | 2,247,000 |
| =17 | Air Fryer | 2,247,000 |
| =17 | Tablet | 2,247,000 |
| =17 | Monitor | 2,247,000 |
| 21 | Camera | 1,838,000 |
| =22 | iPad Pro | 1,505,000 |
| =22 | Kindle | 1,505,000 |
| =22 | Keyboard | 1,505,000 |
| =22 | Shoes | 1,505,000 |
| =22 | Books | 1,505,000 |
| =22 | Blender | 1,505,000 |
| =28 | Apple Watch Ultra | 1,231,000 |
| =28 | Nintendo Switch OLED | 1,231,000 |
| =28 | PS5 Slim | 1,231,000 |
| =28 | SSD | 1,231,000 |
| =28 | Ring | 1,231,000 |
| =28 | Fan | 1,231,000 |
| =34 | Apple Watch SE | 1,007,000 |
| =34 | Gaming Laptop | 1,007,000 |
| =34 | Headphones | 1,007,000 |
| =34 | Yeti | 1,007,000 |
| =34 | Shilajit | 1,007,000 |
| =39 | Apple Watch Series 9 | 822,000 |
| =39 | Apple Watch Ultra 2 | 822,000 |
| =39 | Nintendo Switch Games | 822,000 |
| =39 | PS5 Controller | 822,000 |
| =39 | Fitbit | 822,000 |
| =39 | Roku | 822,000 |
| =39 | Chromebook | 822,000 |
| =39 | Mouse | 822,000 |
| =39 | Creatine | 822,000 |
| =48 | Earbuds | 674,000 |
| =48 | Backpack | 674,000 |
| =48 | Printer | 674,000 |
| =48 | PS4 Controller | 674,000 |
| =48 | Microwave | 674,000 |
| =48 | Mattress | 674,000 |
| =48 | Echo | 674,000 |
| =48 | Portable Air Conditioners | 674,000 |
| =56 | Gaming Chair | 548,000 |
| =56 | Desk | 548,000 |
| =56 | Vacuum Cleaner | 548,000 |
| =56 | TV Stand | 548,000 |
| =56 | Sunscreen | 548,000 |
| =56 | Collagen | 548,000 |
| =56 | Magnesium Glycinate | 548,000 |
| =63 | Office Chair | 449,000 |
| =63 | Water Bottle | 449,000 |
| =63 | Hydro Flask | 449,000 |
| =63 | Bluetooth Speakers | 449,000 |
| =63 | Protein Powder | 449,000 |
| =63 | Projector | 449,000 |
| =63 | Led Lights | 449,000 |
| =63 | Pens | 449,000 |
| =63 | Mini Fridge | 449,000 |
| =72 | Ring Doorbell | 370,000 |
| =72 | Mouse Pad | 370,000 |
| =72 | Socks | 370,000 |
| =72 | Shoe Rack | 370,000 |
| =72 | Pencils | 370,000 |
| =72 | Moisturizer | 370,000 |
| =72 | Psyllium | 370,000 |
| =72 | Soju | 370,000 |
| =72 | Berberine | 370,000 |
| =72 | Cowboy Boots | 370,000 |
| =82 | Instant Pot | 302,000 |
| =82 | Glycolic Acid | 302,000 |
| =84 | Apple Watch Band | 247,000 |
| =84 | Liquid IV | 247,000 |
| =84 | Fire Stick | 247,000 |
| =84 | Bluetooth Headphones | 247,000 |
| =84 | HDMI Cable | 247,000 |
| =84 | Wireless Headphones | 247,000 |
| =90 | Amazon Gift Card | 202,000 |
| =90 | Shower Curtain | 202,000 |
| =90 | Echo Dot | 202,000 |
| =90 | SD Card | 202,000 |
| =90 | Yoga Mat | 202,000 |
| =90 | Gaming Headset | 202,000 |
| =90 | Dash Cam | 202,000 |
| =90 | Gummies | 202,000 |
| =98 | Ice Maker | 165,000 |
| =98 | Xbox One Controller | 165,000 |
| 100 | USB C Charger | 136,000 |
Many of the most searched items on Amazon globally are tech products like headphones, laptops, and TVs. The list also includes many mainstream or everyday-use items that are not considered trending products.
But there are certain items to keep an eye on that are seeing growing search interest. Below is a list of eight trending Amazon searches from the top 100 list above.
1. Air Fryer
5-year search growth: 294%
Search growth status: Regular
Search Volume (US): 680,000
Search Volume (Global): 2,247,000
Description: An air fryer is a cooking appliance that bakes and roasts food, but gives it a taste similar to being fried. Using an air fryer is a healthier cooking alternative than deep frying food because it uses less oil. Global revenue in the air fryers market is expected to reach $6.38 billion in 2024.
2. Earbuds
5-year search growth: 50%
Search growth status: Regular
Search Volume (US): 304,000
Search Volume (Global): 674,000
Description: Earbuds are small headphones that snugly fit inside the ear canal. Most earbuds also include a built-in microphone with a wired connection or Bluetooth connectivity. Earbuds have become popular due to their convenience and comfort. There are over 10,000 results for "earbuds" on Amazon.
3. Glycolic Acid
5-year search growth: 426%
Search growth status: Exploding
Search Volume (US): 136,000
Search Volume (Global): 302,000
Description: A type of alpha hydroxy acid, glycolic acid is commonly used in skincare products for exfoliating the skin. Because it can stimulate collagen production, people using glycolic acid notice reduced wrinkles, more natural skin smoothness, and a clearer appearance.
4. Protein Powder
5-year search growth: 75%
Search growth status: Exploding
Search Volume (US): 249,000
Search Volume (Global): 449,000
Description: Protein powders are available in different types, including standard whey and casein blends. However, new health trends have caused the plant-based protein powder market to take off as well. This includes soy, pea, seed, hemp, and brown rice protein. Currently, 46% of Americans consume protein drinks or shakes, highlighting its popularity and growth potential.
5. Smartwatch
5-year search growth: 56%
Search growth status: Regular
Search Volume (US): 167,000
Search Volume (Global): 2,700,000
Description: A smartwatch is a wearable device that has many of the same features as a traditional watch, but functions like a smartphone. Smartwatch users can check phone notifications and access health and wellness features like heart rate monitoring. There are 210.18 million smartwatch users in 2024, and the global smartwatch market is valued at $29.31 billion.
6. Crocs
5-year search growth: 194%
Search growth status: Exploding
Search Volume (US): 2,770,000
Search Volume (Global): 4,988,000
Description: Crocs are a type of foam footwear that has surged in popularity in recent years (specifically during the pandemic) due to people prioritizing comfort while staying at home. High-profile figures like Justin Bieber, Post Malone, and Questlove have been seen wearing Crocs. In fact, Crocs reported $3.96 billion in total revenue in 2023 compared to $1.23 billion in 2019.
7. Magnesium Glycinate
5-year search growth: 950%
Search growth status: Exploding
Search Volume (US): 455,000
Search Volume (Global): 548,000
Description: Magnesium glycinate is a dietary supplement that helps users with sleep quality, stress, anxiety, and overall mood regulation. Compared to other magnesium supplements, this supplement is less likely to cause digestive issues and an upset stomach. Its popularity can be attributed to viral videos on social media sites like TikTok.
8. USB C Charger
5-year search growth: 139%
Search growth status: Regular
Search Volume (US): 90,300
Search Volume (Global): 136,000
Description: USB-C chargers are the new standard USB cable on many popular devices like the MacBook Pro and Nintendo Switch. This cable can charge devices up to 20 times faster than traditional USB chargers.
Conclusion
This completes our comprehensive list of the top 100 most searched items on Amazon globally and in the US.
It’s clear that many of the most popular items are tech-related products (laptops, Airpods, headphones, etc.). Household and daily-use items (air fryer, Instant Pot, backpack, etc.) also generate plenty of search interest.
We will regularly update this list to include new search volume data and updated Amazon items.
