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Alarming Average Screen Time Statistics (2026)

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by Fabio Duarte
Last Updated: January 19, 2026

Screen time has become part of the fabric of everyday life for most.

And many do not realize just how much time they are dedicating to phone screens, computer screens, and TV screens.

With that in mind, we’ll explore the latest screen time data.

Average Screen Time Stats 2026

  • Globally, people average 4 hours and 47 minutes of screen time per day
  • Short-form video (e.g. TikTok) alone is viewed every week by 86.9% of all internet users
  • The average American spends 6 hours and 12 minutes looking at a screen each day
  • Almost 1 in 4 Americans aged 18-29 report 9-12 hours of screen time per day
  • Kenyans spend 9 hours and 5 minutes on screen per day
  • 98% of 2-year-olds view screens on a typical day
  • Around 7 in 10 American adults under 30 want to reduce their screen time
  •  45% of young US adults say screen time has negatively affected their attention spans

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Average Screen Time Overview

According to the latest available data, the average person spends 4 hours and 47 minutes per day on screens connected to the internet.

That figure equates to approximately 1.2 billion days when extrapolated across all global internet users.

Here’s a breakdown of the average internet-connected screen time since 2013:

YearAverage Daily Screen TimeChange Over Previous Year
Q3 20136 hours 9 minutes-
Q3 20146 hours 23 minutes↑ 3.8%
Q3 20156 hours 20 minutes↓ 0.8%
Q3 20166 hours 29 minutes↑ 2.4%
Q3 20176 hours 46 minutes↑ 4.4%
Q3 20186 hours 48 minutes↑ 0.5%
Q3 20196 hours 38 minutes↓ 2.5%
Q3 20206 hours 54 minutes↑ 4%
Q3 20216 hours 58 minutes↑ 1%
Q3 20226 hours 31 minutes↓ 6.5%
Q3 20236 hours 36 minutes↑ 1.3%
Q3 20246 hours 38 minutes↑ 0.5%
Q2 20254 hours 47 minutes*N/A (see below)

*Surveying techiques changed, so no direct comparison to previous values (i.e. there has not necessarily been a decline in screen time).

The latest figures suggest that the average person spends upwards of 25% of their waking hours on an internet-connected screen.

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Online video is the most common form of screen time, with 91.1% of global internet users accessing this content every week. 

Here's how screen time breaks down by media type:

Media% of internet users who spend screen time on this media every weekWeekly time spent with media
Online video (all)91.1%11:30
Social media88.1%07:06
Online video shorts (e.g. TikTok)86.9%06:39
TV (all)85.5%09:56
Online long-form video79.8%04:51
Online press77.2%02:58
Music streaming75.6%04:58
TV (linear or broadcast)73.5%04:55
Video games (all)72%06:56
TV (streaming)69.9%05:00
Mobile games67.6%04:19
PC/console games49.4%02:37

Source: Data Reportal (Digital 2026)

US Average Screen Time

The average screen time in the United States is 6 hours 12 minutes per day. That's 1 hour and 25 minutes more than the global average.

It's also the 10th-highest screen time figure in the world.

US average daily screen time

When it comes to Americans aged 18-29, almost 1 in 4 report spending 9-12 hours per day looking at screens.

Here's the full breakdown of how 18-29-year-olds in the US describe their screen time:

Daily screen timePercentage of Americans aged 18-29
Less than 1 hour1%
1-2 hours3%
3-4 hours20%
5-6 hours19%
7-8 hours20%
9-12 hours23%
13-16 hours6%
More than 16 hours2%

Among US adults under 30, 61% always or often use their phone immediately before falling asleep at night. 60% do the same straight after waking up.

Across all age groups, 43% view their phones right before bed, and 44% do so first thing in the morning. 

American screen time habits morning and evening

The split between mobile and computer screen time is almost equal in the US. On average, 3 hours and 22 minutes are dedicated to mobile devices, while 3 hours and 18 minutes are spent on computers.

Somewhat surprisingly, the US is behind the world average in terms of the percentage of internet users who use a smartphone to access the internet. It's still a high figure, at 94.1%, but below the worldwide average of 96%.

On the other hand, the 70.1% of American internet users who use a laptop or desktop is higher than the global average of just 59.6%.

Sources: DataReportalComparitech, YouGov

Screen Time Changes Over Time

From phones to tablets and smartwatches to TVs, screens are everywhere.

The vast majority are connected to the internet nowadays. However, this does mean screen time has somewhat plateaued.

In fact, some data has begun to show a gradual reversal. 

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But this is not consistent across the globe, with screen time still on the rise in some countries.

Here is the rate of change between average screen time in 2024 and 2025 for select nations, according to Comparitech:

CountryChange in Screen Time (1 year)
Russia↑ 17 minutes
Turkey↑ 16 minutes
Switzerland↑ 14 minutes
Chile↑ 14 minutes
Japan↑ 13 minutes
South Africa↑ 13 minutes
Netherlands↑ 11 minutes
Poland↑ 10 minutes
Bulgaria↑ 9 minutes
Germany↑ 6 minutes
Belgium↑ 5 minutes
India↑ 4 minutes
New Zealand↑ 3 minutes
Argentina↑ 3 minutes
Portugal↑ 3 minutes
China↑ 2 minutes
Denmark↑ 2 minutes
Colombia↑ 1 minute
France↑ 1 minute
Philippines↓ 1 minute
Spain↓ 2 minutes
Austria↓ 3 minutes
Brazil↓ 4 minutes
Mexico↓ 4 minutes
Thailand↓ 4 minutes
Sweden↓ 6 minutes
Saudi Arabia↓ 7 minutes
Norway↓ 8 minutes
Australia↓ 9 minutes
Ireland↓ 11 minutes
Vietnam↓ 13 minutes
Canada↓ 13 minutes
Indonesia↓ 17 minutes
Romania↓ 19 minutes
USA↓ 23 minutes
UK↓ 26 minutes
Greece↓ 27 minutes
Egypt↓ 29 minutes

Source: Comparitech

Average Screen Time By Region

Screen time varies significantly by region. According to recent records from 50+ nations, Kenya tops the charts for average screen time consumption per day.

Kenya has the highest average screen time

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Here’s a closer look at 10 of the most active screen time users:

Country

Screen time per week

Kenya

63 hours 34 mins

Philippines

54 hours

Mexico

53 hours 41 mins

Brazil

53 hours 30 mins

South Africa

52 hours 57 mins

Chile

52 hours 49 mins

Nigeria

49 hours 14 mins

Colombia

49 hours 08 mins

Argentina

47 hours 23 mins

USA

43 hours 23 mins

Global Average

33 hours 27 mins

Brazil leads the way when it comes to penetration of mobile internet use, with 98% accessing the internet via smartphones.

The US (94.1%) and UK (93.2%) both trail the global average.

Here are the top 10 countries for prominence of mobile internet browsing as a part of screen time:

Country% of internet users who browse (non-exclusively) via mobile

Brazil

98.4%

Indonesia

98%

South Africa

98%

Malaysia

97.9%

Philippines

97.8%

Saudi Arabia

97.6%

Serbia

97.6%

Turkey

97.1%

Thailand

97%

Vietnam

96.9%
Global Average96%

When it comes to screen time via desktop and laptop, Czechia is the most-connected. 85.2% of the online population access the internet via computers.

Here's the global top 10 for penetration of internet-connected screen time via desktops and laptops:

Country% of internet users who browse (non-exclusively) via desktop/laptop
Czechia85.2%
Russia81.4%
Canada80.6%
Portugal79.9%
Poland79%
Switzerland79%
Belgium78.3%
Austria77.8%
Germany77.8%
Croatia77.4%
Global average59.6%

Types of screen time also vary by region. In terms of video games (including mobile games), the Philippines has the highest weekly screen time.

The Philippines has the highest video game screen time

The United States is fifth for video game screen time, with an average of a little over 9 hours per week. China (5.12 hours) is in the bottom 5, in part due to state-sanctioned limits for minors.

Sources: DataReportal, Statista, South China Morning Post

Screen Time by Age

Age is an important factor in screen time. 

98% of 2-year-olds view screens on a typical day.

Almost all 2-year-olds have daily screen time

Among those children, the average daily screen time is 129 minutes, more than double the WHO recommended maximum (60 minutes).

Screen time tends to increase among older children. Statistics for teen screen time indicate an average of 7 hours and 22 minutes per day.

Sources: UCL 

Impact of Screen Time

Research has linked screen time to stunted language development among young children.

In one study, 2-year-olds with the most regular screen users could say 53% of test words. Those with the lowest screen use could say 65%.

Moreover, those with the highest screen time were more than twice as likely to develop emotional and behavioral difficulties.

Adults feel the effects of high screen time as well. 45% of young US adults say screen time has negatively affected their attention spans.

Self-reported effect of screen time on attention span among US youth

Meanwhile, more than half (51%) of young adults say screen time has harmed their sleep habits.

As a result, 69% of Americans aged 18-29 want to spend less time looking at screens. Across the whole population, 53% want to cut down on screen time.

On a more positive note, tens of studies have indicated that there is no significant correlation between screen time and academic performance.

Americans also generally feel that screen time is a net positive in their lives. 37% say screen time is an overall positive compared to 23% that view it as a negative, with the remaining 36% considering it neutral.

Positivity around screen time in the US increases with age:

AgeVery/somewhat positive stance on screen timeNeutral stance on screen timeVery/somewhat negative stance on screen time
18-2932%34%28%
30-4433%32%30%
45-6435%43%21%
65+51%33%12%

However, a whole host of damaging side effects are linked with too much screen time, including:

  • Sleep deprivation – Blue light interferes with melatonin production and disrupts the body’s circadian rhythm.
  • Obesity – Data shows a strong association between screen time and obesity in children aged 5 to 17, most likely due to the sedentary nature of viewing a screen.
  • Susceptibility to Type 2 Diabetes – In the UK, children aged between 9 and 10 who spend 3+ hours on the screen each day were more likely to show resistance to insulin
  • Delayed learning – Young children who watch excessive amounts of TV can experience difficulties in picking up the language.

In the wider population, limiting social media use to a maximum of 30 minutes each day has been linked with reduced depression and improved well-being.

Sources: UCL, People, AIFS, Mayo Clinical Health System, The Journalist’s Resource, Active Health, Quartz, YouGov

Key Takeaways

Screens are inextricably linked with modern life. And the ways in which people spend their screen time are always evolving.

There is a growing dissatisfaction with the amount of screen time modern life involves, especially among younger generations. But whether that leads to any significant reversal remains to be seen.

If you enjoyed these stats, check out some of our other related content: Startling Social Media Addiction Statistics, Trending Social Media Startups, and Worldwide Daily Social Media Usage.

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Exploding Topics is owned by Semrush. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

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Written By

Fabio Duarte

Research Associate

Fabio is a research associate at Exploding Topics. Since 2021, Fabio has researched, written, and edited articles for the Explo... Read more