8 Top Spate Alternatives & Competitors (2024)
Spate is a trend spotting and search engine optimization (SEO) tool for the beauty and wellness industries.
The company analyzes data from more than 20 billion web searches in order to identify:
- Key trends in consumer beauty and wellness
- Top competitors for each trend
- Ways your company can position itself to take the lead in search results for a specific trend
Spate data is limited to consumers in the U.S., the U.K., France, and South Korea. If you’re targeting audiences in those regions, this tool could be a good addition to your B2C or DTC marketing workflow. You’ll need to contact the company to set up a demo and get a price quote.
However, it’s important to note that Spate.nyc updates its data once a month. The beauty and wellness industries can change rapidly. So if you want to track changes in trends on a more frequent basis, you’ll likely want to try one of the Spate alternatives on this list.
1. Exploding Topics
Exploding Topics is a trend spotting tool that looks at conversations across social media, news sites, blogs, and other web pages. Our trend discovery AI picks up on signals that indicate a topic is growing in popularity. Then, a human data analyst determines which trends are worth watching.
This blend of AI speed and human expertise allows us to catch budding trends early on and share this information with our users.
Take Vitamin C serum, for example. We first identified this product as an emerging skincare trend in August 2020—over a year before Harvard Medical School published an article about Vitamin C's topical benefits.
Beauty brands using Exploding Topics at that time were able to begin thinking about how topical Vitamin C could fit into their product offerings—creating the potential to be an industry leader when consumer media just began reporting on the trend.
This kind of early access to beauty industry trends allows Exploding Topics users to understand what their target audience is talking about when it comes to:
- Beauty brands
- Skincare concerns
- Trending products on TikTok
- Active ingredients
- Product formulations
And because we update our database every day, you can continually access the most relevant trend data.
You can get access to some of Exploding Topics’ data for free—our database includes hundreds of beauty trends and lifestyle topics you can view right from our home page.
To access even more trend data—and be alerted to new trends before anyone else—you’ll need an Exploding Topics Pro subscription.
Exploding Topics Pro is just $1 for the first two weeks, and as little as $39 per month (billed annually) after that. As part of your subscription, you’ll get:
- Advance insights on trends (up to a year before anyone else hears about them)
- Access to all of our trend graphs and reports
- Instant trend alerts
- Trend tracking tools
- The Exploding Topics API
Spate vs. Exploding Topics: How They Compare
| Spate | Exploding Topics | |
| Starting price | Custom quotes | $39 and up |
| Free plan? | No | Yes |
| Key industries served |
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| Data sources | Web searches | Web searches, web pages, blogs, social media platforms, news outlets |
2. WGSN
WGSN is a consumer trend forecasting platform that provides data and insights on a variety of industries including:
- Fashion
- Beauty
- Food and beverage
- Consumer lifestyle goods
Like Spate, WGSN provides data that can be used for sales, marketing, and product development in any of these industries.
You can access and interpret WGSN trend data on your own, or work with one of their consultants to get help with:
- Developing consumer personas
- Understanding new audiences
- Crafting retail strategies
- Improving social storytelling
- Honing in on the right product positioning for your market
While Spate focuses primarily on web searches, WGSN taps into a variety of beauty and fashion industry sources, including influencer content, e-commerce websites, and catwalk photos.
If you’re looking for a diverse array of fashion and beauty data sets, WGSN may be a nice choice for your needs—especially if you’re interested in consulting services.
However, if you're strictly interested in trends for SEO purposes, you may want to look at other Spate.nyc competitors that have a more narrow focus on search and media social data.
WGSN pricing is available upon request to the company.
Spate vs. WGSN: How They Compare
| Spate | WGSN | |
| Starting price | Custom quotes | Custom quotes |
| Free plan? | No | No |
| Key industries served |
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| Data sources | Web searches | Catwalk images, social media posts, e-commerce product pages, consumer surveys |
3. The Future Laboratory
The Future Laboratory offers trend forecasting services, data reporting, and strategic consultancy for consumer brands. Their data insights platform, LS:N Global, gives its users access to:
- Research studies
- Trends analysis
- Market intelligence
- Downloadable reports
These insights are split into different verticals including news, macro and micro trends, consumer behaviors, and design directions.
The Future Laboratory procures its data through a network of journalists, researchers, and analysts in 50 countries. Their data points cover more than 21 industries, including:
- Beauty
- Fashion
- Food
- Health and wellness
- Retail
- Luxury
You can purchase one-time access to The Future Laboratory’s beauty, health, and wellness trend report for £265 (about $328) or contact the company to discuss subscription access to all reports and studies.
The Future Laboratory is likely to be the best fit for companies that want a comprehensive, done-for-you trend forecasting and reporting service.
If you’re willing to (or interested in) reviewing trend data yourself, you may be able to get access to similar data points at a lower price point via another company on this list.
Spate vs. The Future Laboratory: How They Compare
| Spate | The Future Laboratory | |
| Starting price | Custom quotes | Custom quotes |
| Free plan? | No | £265 for a single report |
| Key industries served |
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| Data sources | Web searches | Industry experts, journalists, researchers |
4. Happi
Happi is a media company that publishes news articles about changes and developments in the beauty, personal care, and household items industries.
The company also maintains a list of product formulas. This means that if you’re a sunscreen brand, for example, you can visit Happi’s website to view the ingredients in competing products.
Happi’s focus on formulas and industry news makes it best for:
- Keeping an eye on competitors’ product launches
- Remaining aware of what consumers are concerned about or interested in
- Staying up-to-date on best practices and industry alerts
While it can give you insights into what kinds of trends are forming in the beauty industry, you have to wait for Happi to research and publish an article. This means that you may miss your window of opportunity to capitalize on a new trend.
Spate actually lists Happi as one of its customers, so if you’re interested in accessing data directly (versus reading magazine-style overviews), you may just want to go with a Spate subscription or try a different Spate alternative.
However, it’s free to subscribe to Happi, so there’s no harm in giving it a try if the format interests you.
Spate vs. Happi: How They Compare
| Spate | Happi | |
| Starting price | Custom quotes | Free |
| Free plan? | No | Yes |
| Key industries served |
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| Data sources | Web searches | Industry vendors, regulatory bodies, manufacturers, product packaging |
5. BuzzSumo
BuzzSumo is a content marketing analytics and social listening platform. You can use the BuzzSumo content analyzer platform to discover:
- How well content is performing across social media platforms
- The top accounts sharing related content
- How evergreen existing content is
- Trending topics over the past 24 hours
While BuzzSumo can be used to research topics across a wide array of industries, it can be useful for beauty and consumer products brands that are interested in:
- Finding influencers to work with
- Capitalizing on viral social media trends
- Jumping into real-time conversations about trending topics
Because the tool is so marketing focused, it’s best for uncovering trends in content or finding new ways to amplify and monitor your brand.
If you’re interested in more structured consumer research data or want to dig into trend forecasts for product developments, this probably won’t be the best tool for your needs.
Paid BuzzSumo plans start at $159 per month, billed annually.
Spate vs. BuzzSumo: How They Compare
| Spate | BuzzSumo | |
| Starting price | Custom quotes | $159 per month |
| Free plan? | No | No |
| Key industries served |
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| Data sources | Web searches | Social media posts, online content |
6. Mention
Mention is a social marketing tool that can be used by consumer brands that want to:
- Analyze social media metrics
- Track brand mentions
- See trending social shares
- Schedule social posts
The platform’s focus on social media data makes it useful for beauty and lifestyle brands that want to track content trends and figure out:
- The best time to connect with core audiences
- When to jump into conversations on social media
- Who to partner with for user generated content (UGC) campaigns
- The best strategy for social media growth
Because Mention’s trend data focuses around social content, though, it probably won’t be the best choice for companies interested in trends for new product development or SEO purposes. For those use cases, you’ll want to check out another trend spotting tool.
If you are interested in Mention, though, you can get access for $41 per month and up, billed annually.
Spate vs. Mention: How They Compare
| Spate | Mention | |
| Starting price | Custom quotes | $41 per month |
| Free plan? | No | No |
| Key industries served |
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| Data sources | Web searches | Social media platforms |
7. NWO.ai
NWO.ai is an AI-powered consumer insights platform that rapidly analyzes online data points to help brands and governments identify micro trends. The platform’s data is tailored to use for:
- Consumer intelligence
- New product development
- Business development
- Mergers and acquisitions
You can also use the NWO.ai API to create data feeds and compare external trends to internal data sources and patterns.
Consumer-focused brands can ask NWO.ai questions in natural language and get machine-generated answers in response—it takes about 45 seconds. And because NWO.ai keeps their database of 93 million trends continually updated, you can get timely answers and insights on consumer trends.
Beauty and lifestyle brands interested in using consumer data for business development—and even acquisition opportunities—may find NWO.ai to be a better fit than some other Spate competitors in this guide.
Spate vs. NWO.ai: How They Compare
| Spate | NWO.ai | |
| Starting price | Custom quotes | Custom quote |
| Free plan? | No | No |
| Key industries served |
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| Data sources | Web searches | Search engines, online media, scientific literature, e-commerce stores, television news, brand partnerships |
8. Trajaan
Trajaan is a search listening platform for enterprise brands that are interested in exploring consumer behaviors.
The platform provides data that’s very useful for e-commerce applications like:
- Identifying customer interests at the top of the sales funnel
- Tracking trending products in your industry
- Narrowing search trends by geographic region for better customer targeting
- Developing a product launch strategy
- Innovating and developing new products to meet consumer needs
Trajaan is best suited for B2C and DTC brands focused on food, beauty, travel, and lifestyle verticals—though there are some other industry data points available through Trajaan.
When using Trajaan, you can import and evaluate first-party data and private internal data alongside search metrics. This makes it easy to get a complete picture of all relevant data points when working on developing new products and marketing strategies.
Access to the Trajaan platform starts at 500€ (about $543) per month. This plan tier gives you access to three years’ worth of data and includes unlimited user seats—so it’s a good choice for companies that need to give their entire team access to consumer search metrics.
If you’d like to import your company’s internal data to Trajaan, though, you’ll need to contact the company for a custom pricing quote.
Spate vs. Trajaan: How They Compare
| Spate | Trajaan | |
| Starting price | Custom quotes | 500€ |
| Free plan? | No | No |
| Key industries served |
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| Data sources | Web searches | Web searches |
Get Immediate Access to 15 Years of Trend Data
If you want to uncover top beauty industry trends quickly, Exploding Topics is a great way to access that data. You can immediately view 15 years’ worth of trend data—no login required—by browsing right on our beauty trends category.
Because we pull our data from multiple online sources (and update it every day), you get a continually refreshed view of what people are talking about across all of the internet ... not just on social or in Google search.
Need more data, or instant trend alerts? Sign up for an Exploding Topics Pro trial and begin exploring how our trend reports, tracking tools, and notifications can help you catch high-value trends in their earliest stages—it’s just $1 for your first two weeks.
