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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Blur tinted moisturizer
0-100
Volume
+99X+
Growth
Blur tinted moisturizer is a skincare product that combines lightweight hydration with a sheer tint and blurring technology to even out skin tone and minimize the appearance of imperfections. It typically includes ingredients that provide a natural finish while offering subtle coverage and skincare benefits, such as sun protection or moisture retention. Blur tinted moisturizer is aimed at individuals seeking a low-maintenance, natural-looking complexion enhancement, often appealing to those who prefer minimal makeup routines.
exploding
Skincare wand
880
Volume
+99X+
Growth
A skincare wand is a handheld device designed to enhance skincare routines by promoting the absorption of skincare products and stimulating the skin. Utilizing technologies such as microcurrents, red light therapy, or ultrasonic vibrations, these devices aim to improve skin tone, reduce fine lines, and support overall skin rejuvenation. Skincare wands are primarily targeted at individuals looking for advanced, at-home skincare solutions to enhance their skin's health and appearance.
regular
Tranexamic acid moisturizer
480
Volume
+99X+
Growth
Skincare product formulated to address hyperpigmentation, uneven patches, and dark spots. Tranexamic acid moisturizer enhances overall skin brightness and evens out skin tone, distinguishing itself by its ability to inhibit melanin production and reduce discoloration. This product is particularly beneficial for individuals with hyperpigmentation issues, dark spots, or those seeking a more uniform and radiant complexion.
exploding
Lustriva
18.1K
Volume
+99X+
Growth
Lustriva is a dietary supplement formulated to support hair, skin, and nail health. It typically contains a blend of ingredients such as biotin, keratin, and antioxidants that promote strength, shine, and overall vitality. Lustriva is targeted at individuals seeking to improve the appearance and health of their hair, skin, and nails through nutritional support.
exploding
Bakuchiol eye cream
1.6K
Volume
+99X+
Growth
Anti-aging skincare products formulated with bakuchiol, a plant-based alternative to retinol, aimed at reducing fine lines, wrinkles, and dark circles around the eyes. These creams are known for their gentle formulation, making them suitable for sensitive skin while providing similar benefits to traditional retinol without the associated irritation. Bakuchiol eye creams are particularly beneficial for individuals seeking effective anti-aging solutions with a focus on natural and gentle ingredients.
exploding
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33.1K
Volume
+99X+
Growth
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exploding
Rejuran Treatment
3.6K
Volume
+99X+
Growth
Skincare procedure involving the injection of polynucleotides derived from salmon DNA to promote skin healing and improve texture. This treatment is known for its ability to reduce wrinkles and enhance overall skin health by stimulating collagen production and cellular repair. It is primarily targeted at individuals seeking anti-aging solutions and improved skin texture and elasticity.
exploding
Lip stain masque
590
Volume
+99X+
Growth
A lip stain masque is a beauty product designed to provide long-lasting color to the lips by applying a pigmented formula that adheres to the skin. Unlike traditional lipsticks, it often comes in a mask-like form, where the product is applied, left to set, and then peeled off to reveal a vibrant stain. Lip stain masques are primarily targeted at individuals seeking durable, low-maintenance lip color that lasts throughout the day without frequent reapplication.
exploding
Celimax
40.5K
Volume
+99X+
Growth
Korean skincare brand known for its focus on transparency and clean ingredients. The company designs honest, user-friendly cosmetics that aim to deliver effective skincare results, differentiating itself by prioritizing ingredient transparency and efficacy. Celimax primarily targets skincare enthusiasts who value clean beauty and effective, straightforward skincare solutions.
exploding
Snatched bodysuit
4.4K
Volume
+99X+
Growth
A type of shapewear designed to enhance and contour the body's natural shape, often focusing on the waist and tummy areas to create a slimmer appearance. It is typically made from stretchy, form-fitting materials to provide a tightly cinched waist and smooth silhouette, and is available in various styles, colors, and sizes. The Snatched bodysuit is popular among individuals seeking to achieve a more defined and streamlined figure under their clothing.
exploding
Shilajit honey
1.9K
Volume
+99X+
Growth
Shilajit honey is a natural health product that combines honey with shilajit, a mineral-rich resin known for its purported health benefits. This blend leverages shilajit’s properties, which are believed to support energy levels, stamina, and overall vitality, along with the natural antioxidants and nutrients found in honey. Shilajit honey is primarily marketed to health-conscious individuals interested in natural supplements for enhanced wellness, energy, and immune support.
exploding
Glycolic acid exfoliating toner
1.9K
Volume
+9800%
Growth
Glycolic acid exfoliating toner is a skincare product designed to gently remove dead skin cells and improve skin texture using glycolic acid, a type of alpha hydroxy acid (AHA). This toner helps to exfoliate the skin, promote cell turnover, and enhance the effectiveness of other skincare products by allowing for better absorption. It is particularly beneficial for individuals with dull, uneven skin tone, and those looking to achieve smoother, brighter skin.
exploding
Japanese head spa
74K
Volume
+9800%
Growth
A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.
exploding
Scandinavian biolabs
14.8K
Volume
+9800%
Growth
Danish brand specializing in hair growth solutions using non-toxic, powerful, and natural ingredients. The company differentiates itself by focusing on the efficacy and safety of its products, aiming to provide effective hair care without harmful chemicals. Scandinavian Biolabs primarily targets individuals experiencing hair loss or seeking natural hair growth solutions.
exploding
Birch juice moisturizer
590
Volume
+9700%
Growth
Moisturizing skincare product that utilizes birch juice, known for its anti-bacterial, antioxidant, and anti-inflammatory properties. It helps to reduce redness, heal and protect inflamed skin, and fend off acne-causing bacteria, often incorporating additional beneficial extracts like passionflower, sea buckthorn, and chamomile for enhanced hydration and skin-soothing effects. This moisturizer is particularly suitable for individuals with sensitive, acne-prone, or inflamed skin seeking a natural and effective skincare solution.
exploding
Lash Clusters
165K
Volume
+9700%
Growth
A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.
exploding
Jones Road Beauty
110K
Volume
+9700%
Growth
Cosmetics brand offering a range of beauty products including tinted moisturizers and foundations. Known for their quality, medium coverage, and suitability for all skin types, Jones Road Beauty differentiates itself with its focus on clean and effective formulations. The brand primarily targets individuals seeking high-quality, versatile beauty products that cater to various skin types and tones.
exploding
Wonderskin
90.5K
Volume
+9600%
Growth
An emerging, award-winning beauty brand known for its innovative and disruptive products. Wonderskin offers high-tech, clean beauty solutions that deliver impressive results, with a product range that includes both makeup and skincare items addressing issues like dark circles, fine lines, and puffiness. The brand primarily targets beauty enthusiasts and individuals seeking effective, science-backed skincare and makeup solutions.
exploding
Qure skincare
6.6K
Volume
+9500%
Growth
Qure skincare is a brand that aims to bridge the gap between professional expertise and accessible skincare. It focuses on providing science-based solutions and making effective skincare more accessible by bypassing traditional industry gatekeepers, differentiating itself through its commitment to scientific rigor and accessibility. The target demographic includes individuals seeking professional-grade skincare solutions without the high cost or inaccessibility typically associated with such products.
exploding
Clinikally
33.1K
Volume
+9500%
Growth
Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.
exploding
Heatless curler
190
Volume
+9400%
Growth
Tools designed to curl hair without using heat, typically used overnight to achieve curls by morning. They help prevent hair damage and often come with accessories like hair clips, offering a safer alternative to traditional heated curling tools. Heatless curlers are popular among individuals looking to maintain hair health while achieving styled curls.
exploding
Lace melting spray
8.1K
Volume
+9200%
Growth
Adhesive products designed to secure wigs and create a natural-looking hairline by melting the lace into the skin. These sprays come in various formulations that offer different levels of hold and additional benefits such as moisturizing and volumizing. They are primarily used by individuals who wear wigs and seek a seamless, natural appearance.
exploding
Torriden Toner
4.4K
Volume
+9100%
Growth
Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.
exploding
Bifida Cream
140
Volume
+9000%
Growth
Skincare products containing Bifida ferment lysate, known for their skin-repairing, moisturizing, and anti-aging properties. These creams help to strengthen the skin barrier, improve hydration, and reduce the appearance of fine lines and wrinkles, differentiating themselves with their probiotic-based formulation. Bifida creams are primarily targeted at individuals seeking effective solutions for skin aging, dryness, and overall skin health improvement.
exploding
Skin sapiens
260
Volume
+9000%
Growth
A company that creates award-winning, vegan, and eco-friendly skincare products. Skin Sapiens emphasizes the importance of natural ingredients, transparency, and environmental responsibility, differentiating itself by ensuring consumers know what they are putting on their skin and committing to sustainability and ethical practices. The target demographic includes environmentally conscious consumers seeking natural and transparent skincare solutions.
exploding
Risewell
9.9K
Volume
+8900%
Growth
Company focused on creating oral care products without harsh chemicals, emphasizing natural ingredients. Risewell differentiates itself by offering what it claims to be the only effective 100% natural toothpaste, developed through extensive research in oral care. The target demographic includes health-conscious consumers seeking natural and effective oral hygiene solutions.
exploding
Rowan piercing
27.1K
Volume
+8800%
Growth
Rowan is a company that specializes in ear piercing services, emphasizing safety and a celebratory experience. Their piercings are performed exclusively by licensed nurses, and they offer hypoallergenic earrings made from premium materials, differentiating them from competitors. Rowan's services are targeted at individuals seeking a safe, memorable, and empowering ear piercing experience, including children and adults.
regular
Fable & Mane
2.9K
Volume
+8800%
Growth
Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.
regular
Kojic acid body wash
6.6K
Volume
+8600%
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
regular
Nanoplastia hair treatment
49.5K
Volume
+8600%
Growth
Innovative hair treatment aimed at repairing damaged hair, reducing frizz, and improving overall hair texture. Utilizing advanced nanotechnology and potent ingredients, it delivers transformative results, making hair smoother, shinier, and healthier. This treatment is particularly beneficial for individuals with frizzy, damaged, or unmanageable hair seeking a long-lasting solution for hair restoration and enhancement.
regular
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