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Beauty Trends
The hottest beauty topics, brands, products and industry trends.
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5 years
beauty
Saltair
110K
Volume
+99X+
Growth
Saltair is a body and hair care brand that integrates advanced skincare ingredients with nourishing oils and exotic botanicals to create effective and sensorial products. Emphasizing inclusivity, sustainability, and transparency, Saltair offers a range of products, including body washes, lotions, deodorants, and hair care items, all formulated to cater to diverse skin and hair types while being vegan, cruelty-free, and paraben-free. The brand primarily targets individuals seeking high-quality, eco-conscious personal care products that promote self-care and well-being.
exploding
PDRN
60.5K
Volume
+99X+
Growth
Polydeoxyribonucleotide (PDRN) is a substance recognized for its notable properties in tissue repair and anti-inflammation. It aids in reducing hyperpigmentation, increasing collagen synthesis, and overall improvement of skin texture, making it valuable in both medical and cosmetic fields. PDRN is particularly beneficial for individuals seeking regenerative and healing benefits for their skin.
exploding
Pdrn cream
8.1K
Volume
+99X+
Growth
A skincare product that utilizes Polydeoxyribonucleotide (PDRN) to promote skin healing, enhance collagen production, and improve skin elasticity. PDRN cream is distinguished by its regenerative properties, which aid in repairing damaged skin and providing anti-aging benefits. It is primarily targeted at individuals seeking to rejuvenate their skin, reduce signs of aging, and improve overall skin health.
exploding
Torriden
90.5K
Volume
+99X+
Growth
Korean skincare brand known for its eco-friendly and effective skincare solutions. Drawing inspiration from the Scottish village Torridon, the brand emphasizes individual beauty journeys and offers a range of products tailored to various skincare needs. Torriden primarily targets skincare enthusiasts looking for sustainable and personalized beauty products.
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Glow Rice Ampoule
0-100
Volume
+99X+
Growth
The Glow Rice Ampoule is a skincare product designed to exfoliate, hydrate, and brighten the skin using rice-derived ingredients. Formulated with rice water extract, niacinamide, and PENTAVITIN, it gently removes dead skin cells, controls excess sebum, and provides deep hydration, resulting in a smoother and more radiant complexion. This ampoule is suitable for individuals seeking a gentle exfoliation and hydration routine, particularly those with sensitive skin or concerns about pore congestion and skin dullness.
exploding
Pdrn toner
880
Volume
+99X+
Growth
An anti-aging skincare product designed to reverse signs of aging by smoothing fine lines, softening dryness, and reviving tired skin. Pdrn toner is distinguished by its ability to enhance skin texture and hydration, providing a rejuvenated appearance. It is primarily targeted at individuals seeking to improve skin elasticity and reduce visible signs of aging.
exploding
Tocobo
90.5K
Volume
+99X+
Growth
Skincare brand offering products such as sun creams and sun sticks designed for sun protection. Tocobo differentiates itself by providing a range of sun protection products that are accessible through various online platforms like YesStyle and Walmart, ensuring broad availability and convenience for consumers. The brand primarily targets individuals seeking effective sun protection solutions for their skincare routine.
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Meckiss
0-100
Volume
+99X+
Growth
Women's fashion knee-high boots designed to offer both style and comfort. These boots are typically made from high-quality materials and feature various designs to cater to different fashion preferences, setting them apart from competitors by focusing on both aesthetics and functionality. Meckiss knee-high boots are primarily targeted at fashion-conscious women looking for stylish and comfortable footwear options.
exploding
Turmeric and kojic soap
720
Volume
+99X+
Growth
Turmeric and kojic soap is a skincare product that combines the benefits of turmeric and kojic acid to enhance skin health. Turmeric is known for its anti-inflammatory and antioxidant properties, while kojic acid is used for its skin-brightening effects and ability to reduce the appearance of dark spots. This soap is especially popular among individuals looking to achieve a more even skin tone and reduce hyperpigmentation.
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Wet look lashes
5.4K
Volume
+99X+
Growth
Eyelash extensions designed to create a glossy, wet appearance by using lighter lashes to form narrow, nearly closed fans. This style provides a unique, sleek look that differentiates it from traditional eyelash extensions, offering a modern aesthetic. Wet look lashes are popular among individuals seeking a bold, high-fashion appearance for their eyelashes.
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Kojic acid body wash
6.6K
Volume
+99X+
Growth
Body wash formulated with kojic acid, known for its skin-brightening properties and ability to reduce dark spots and even out skin tone. Often combined with ingredients like Alpha Arbutin and turmeric, it aims to enhance the overall appearance of the skin by targeting hyperpigmentation and promoting a more uniform complexion. This product is particularly beneficial for individuals looking to address issues such as dark spots, uneven skin tone, and acne scars.
exploding
Pdrn ampoule
720
Volume
+99X+
Growth
Skincare products containing Polydeoxyribonucleotide, known for its regenerative properties, used for skin healing and rejuvenation. These ampoules are formulated to promote skin repair and improve overall skin texture, often distinguishing themselves by their ability to enhance cellular regeneration and hydration. They are primarily targeted at individuals seeking anti-aging solutions and improved skin health, including those with damaged or sensitive skin.
exploding
Bakuchiol eye cream
1.9K
Volume
+99X+
Growth
Anti-aging skincare products formulated with bakuchiol, a plant-based alternative to retinol, aimed at reducing fine lines, wrinkles, and dark circles around the eyes. These creams are known for their gentle formulation, making them suitable for sensitive skin while providing similar benefits to traditional retinol without the associated irritation. Bakuchiol eye creams are particularly beneficial for individuals seeking effective anti-aging solutions with a focus on natural and gentle ingredients.
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Pdrn serum
18.1K
Volume
+99X+
Growth
This skincare product incorporates Polydeoxyribonucleotide (PDRN), a compound sourced from salmon DNA, known for its compatibility with human DNA. It aids in the regeneration of damaged skin cells, enhances collagen and elastin production, and reduces wrinkles, contributing to a rejuvenated and youthful skin appearance. PDRN serum is primarily targeted at individuals seeking anti-aging solutions and improved skin health.
exploding
MDhair
14.8K
Volume
+99X+
Growth
Service that analyzes hair and provides dermatologist-formulated customized hair loss treatments. MDhair differentiates itself by offering personalized treatment plans based on individual hair analysis and providing unlimited medical support to its users. The service is primarily targeted at individuals experiencing hair loss who seek tailored, professional treatment solutions.
exploding
Be bodywise
33.1K
Volume
+99X+
Growth
Be Bodywise is a women's health and wellness platform offering products and services tailored to various aspects of women's well-being, including hair care, skincare, nutrition, body care, and fitness. Developed by doctors and backed by science, their offerings address concerns such as hair fall, dandruff, body acne, and dry skin, aiming to provide effective solutions that work harmoniously with the body. Their primary target demographic is women seeking comprehensive and scientifically formulated health and wellness products
exploding
Pdrn mask
1.6K
Volume
+99X+
Growth
A skincare product designed to improve skin firmness and elasticity while promoting a youthful complexion. It aids in skin repair and regeneration by providing essential moisture, setting it apart from other masks by its focus on rejuvenation and hydration. The PDRN mask is primarily targeted at individuals seeking to enhance their skin's appearance and health, particularly those concerned with aging or damaged skin.
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Edge control bask
10
Volume
+99X+
Growth
Edge control is a hair styling product designed to smooth and hold down the edges or baby hairs along the hairline for a polished look. Typically formulated with waxes, gels, or oils, edge control provides long-lasting hold and shine without flaking, especially for textured or curly hair types. This product is primarily targeted at individuals with natural, relaxed, or curly hair who desire sleek, defined hairlines as part of their grooming routine.
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Clinikally
33.1K
Volume
+99X+
Growth
Online platform offering personalized dermatology consultations and skincare products. Clinikally differentiates itself by providing tailored skincare regimens based on individual skin types and concerns, leveraging expert dermatologists and advanced technology to deliver effective solutions. The platform primarily targets individuals seeking professional dermatological advice and customized skincare treatments to address specific skin issues.
exploding
African net sponge
110K
Volume
+99X+
Growth
Traditional skincare tool used primarily in West Africa, made from durable, stretchy nylon material known for its exfoliating properties. It helps remove dead skin cells, improve circulation, and promote smoother, healthier skin, while also being sustainable due to its long-lasting nature and ease of cleaning and reuse. The African net sponge is particularly beneficial for individuals seeking effective, natural exfoliation methods and is gaining popularity globally for its skincare benefits.
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Niacinamide Whitening Toothpaste
12.1K
Volume
+99X+
Growth
Niacinamide whitening toothpaste is an oral care product that incorporates niacinamide, a form of vitamin B3, to help reduce discoloration and support overall tooth and gum health. It aims to whiten teeth by gently lifting stains while promoting enamel strength and reducing inflammation, distinguishing itself with a vitamin-infused formulation uncommon in traditional whitening toothpastes. This product is primarily targeted at consumers interested in both cosmetic whitening and maintaining oral health through multifunctional, vitamin-based ingredients.
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K18 Leave-in Molecular Repair Hair Mask
18.1K
Volume
+99X+
Growth
This hair treatment product is designed to repair damage in just four minutes by utilizing the K18PEPTIDE™ to reconnect broken keratin chains. It stands out by being a leave-in solution that is particularly effective for hair that has been chemically treated, heat-styled, or environmentally damaged, offering a quick and efficient repair process. The target demographic includes individuals with damaged hair seeking a fast and effective repair treatment to restore hair health and strength.
exploding
Exosomes microneedling
8.1K
Volume
+99X+
Growth
This cosmetic procedure integrates microneedling with exosomes to enhance skin rejuvenation and diminish fine lines. Exosomes, which are tiny vesicles, facilitate cell communication and support healing and regeneration, setting this treatment apart by potentially accelerating recovery and improving results. The target demographic includes individuals seeking advanced anti-aging solutions and improved skin texture through innovative cosmetic treatments.
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Lash Clusters
165K
Volume
+9700%
Growth
A beauty product consisting of multiple lash strands bound together at the base, designed to be applied to the eyelid along the lash line using false lash adhesive. Lash clusters offer a customizable and enhanced lash appearance, differing from lash extensions by being attached to the eyelid rather than individual natural eyelashes. They are popular among individuals seeking a lightweight feel and the ability to create a personalized look.
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Manga lashes
27.1K
Volume
+9700%
Growth
Beauty trend inspired by the dramatic eyelashes of manga and anime characters, characterized by their long, voluminous, and sometimes spiky appearance to make the eyes look larger and more expressive. Manga lashes stand out due to their exaggerated length and volume, often achieved through the use of false lashes or specialized mascara techniques, providing a bold and eye-catching look. This trend primarily appeals to individuals interested in cosplay, anime enthusiasts, and those seeking a unique and dramatic eye makeup style.
exploding
Whole body deodorant
27.1K
Volume
+9600%
Growth
Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.
exploding
MDacne
14.8K
Volume
+9400%
Growth
Personalized skincare service that formulates customized anti-acne treatment creams. These creams are designed to clear current blemishes, prevent new ones from forming, and help fade post-acne brown spots, all while minimizing skin irritation, differentiating it from generic acne treatments. MDacne primarily targets individuals suffering from acne who seek a tailored skincare solution to address their specific skin concerns.
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Torriden Toner
4.4K
Volume
+9300%
Growth
Hydrating skincare product formulated with low molecular weight hyaluronic acid to enhance skin moisture levels. This toner is designed to penetrate deeply into the skin, providing long-lasting hydration and improving skin texture without leaving a greasy residue. It is suitable for various skin types, including dry, dehydrated, and oily skin, and is particularly beneficial for individuals seeking a vegan, clean, and fragrance-free skincare solution.
exploding
Beauty of joseon
673K
Volume
+9300%
Growth
Skincare brand that emphasizes traditional Korean beauty ingredients and principles. Beauty of Joseon offers products like sunscreens and serums that are cruelty-free and organic, known for their effectiveness and gentle formulations. The brand primarily targets individuals seeking high-quality, natural skincare solutions that are both effective and gentle on the skin.
exploding
Japanese head spa
74K
Volume
+9200%
Growth
A specialized treatment focusing on the health and relaxation of the scalp and hair. The process typically involves deep cleansing, nutrient-rich conditioning, and techniques to stimulate blood flow, promoting hair growth and preventing hair loss. This holistic approach is beneficial for individuals seeking to maintain optimal scalp health and achieve stronger, more resilient hair.
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