Beauty Trends

The hottest beauty topics, brands, products and industry trends.

DTC brand selling a variety of grooming products for men.

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A form of vitamin B3. Used to reduce acne and other skin blemishes.

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K-beauty brand, a subsidiary of HelloSkin. Specializes in sheet masks.

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Cosmetics brand selling a range of K beauty products.

Indian skincare brand producing natural toxin-free products.

Digital native skincare and cosmetics brand based in Brazil.

Knotless braids

Braided hairstyle where extensions are added in small sections rather than in a huge knot at the base. This reduces scalp tension.

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The Ordinary. Hyaluronic Acid 2% + B5

Oil-free hydration formula. Produced by skincare brand The Ordinary.

Tongue exercise claimed to help reshape the jawline, for health or cosmetic purposes.

Affordable skincare brand owned by L'Oreal.

Custom haircare brand offering a continually adjusting range of products.

Indian haircare brand conforming with traditional Ayurvedic medicine practices. A questionnaire determines the best product profile.

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Polymer clay earrings

Earrings that can be made at home using modeling clay. The malleable material can be used to create almost any shape.

Women's underwear brand with an alternative sizing system. Bras are designed to be comfortable for all body shapes.

Skincare and cosmetics company. Different products designed to complement each other can be stored in stackable pots.

Type of acid produced naturally in grains. Used in skincare to improve brightness and reduce the appearance of blemishes.

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Haircare brand producing personalized and customizable products.

Probiotic skincare brand. The products contain bacteria designed to restore the skin's natural balance.

Underwear brand marketed on better-fitting bras for women with small cup sizes.

Beauty industry booking platform.

Haircare product used to exfoliate the scalp by removing dirt, excess oil, and dead skin cells.

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