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Top Trending Topics (March 2024)

by Josh Howarth
March 1, 2024

This is a list of the top 100 trending topics in the US right now.

The data from this list was generated using our proprietary algorithm and trend curation process.

Note that the topics in this list aren’t fads (like new movies or video games).

Instead, these are long-term trends that are likely to see upward growth throughout 2024.

Top Trending Topics In The US Right Now

# Topic Search Growth 
1 TikTok Ads 9,000%
2 Sustainable Aviation Fuel 6,000%
3 Anc Earbuds 3,750%
4 Gorilla Mind 1,340%
5 Padel Racket 1,171%
6 Brightwheel 567%
7 Discoloration serum 1,500%
8 MagSafe power bank 8,900%
9 DTF printer 9,800%
10 Gumroad 482%
11 PCVR 4,750%
12 Psychological safety 270%
13 Digital twin 239%
14 Moringa Tea 7,700%
15 Side hustle 263%
16 Booktok 8,500%
17 Beehiiv 99x+
18 Preply 1,229%
19 Numerade 9,700%
20 BookStack 99x+
21 ESG data 900%
22 Postbiotics 586%
23 Zero trust 614%
24 Plum face wash 756%
25 Cat eye lashes 689%
26 CBG gummies 3,233%
27 Playtomic 2,967%
28 Nearshoring 527%
29 Regenerative agriculture 328%
30 GitOps 488%
31 Nanoplastia hair treatment 5,500%
32 Drunk Elephant 195%
33 Magnacut 8,100%
34 Clove water 889%
35 Clear whey protein 3,100%
36 Avelo 8,000%
37 Gaming earbuds 394%
38 Portable power station 700%
39 Japandi 4,900%
40 Creator marketplace 1,820%
41 Niacinamide dew drops 5,200%
42 THC-P 99x+
43 Pickleball shoes 1,329%
44 Power grip primer 6,700%
45 Cybersecurity bootcamp 963%
46 Solicitor services 5,100%
47 Lab grown diamonds 809%
48 Sea moss gummies 2,650%
49 Mushroom lamp 665%
50 Ultrahuman 8,900%
51 Shopify developer 194%
52 Bakuchiol cream 5,800%
53 Figma plugin 99x+
54 Niacinamide moisturizer 1,580%
55 Owlet Dream 5,700%
56 DuckDB 99x+
57 Surfer SEO 2,367%
58 Fluted panels 2,250%
59 Crypto casino 1,150%
60 Talkiatry 9,300%
61 Cold plunge tub 7,800%
62 Momcozy 9,800%
63 Buzzcast 6,900%
64 HHC edibles 2,500%
65 Submagic 6,600%
66 LoyalFans 99x+
67 HHC vape 8,300%
68 French Curl Braids 8,600%
69 Bamboo pajamas 1,333%
70 AG1 3,600%
71 Mexc 6,600%
72 Temu 8,300%
73 Vevor 4,450%
74 Moss agate 241%
75 Malatang 564%
76 Gellyball 650%
77 Carbon credits 688%
78 Figma fonts 1,600%
79 Magic Mushroom Chocolate 2,150%
80 User-generated content 809%
81 Banana ketchup 92%
82 Micro wedding 558%
83 Lfp Battery 1,329%
84 Permanent jewelry 7,600%
85 Dripify 99x+
86 Lofi music 570%
87 Tofu cat litter 543%
88 Crochet plushies 8,100%
89 Tinted serum 1,043%
90 Hyperfixation 767%
91 Sendwave 6,600%
92 Pimple patches 3,233%
93 FinOps 3,233%
94 TikTok SEO 5,800%
95 Freshservice

203%

96 Scent beads 250%
97 Heatless curler 7,500%
98 Niacinamide body lotion 668%
99 Airport sleeping pods 214%
100 Mushroom Chocolate 286%

With that, here is a collection of trending topics worth keeping an eye on:

1. Tiktok Ads

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5-year search growth: 9,000%

Search growth status: Exploding

Description: TikTok ads appear on a user’s For You page (although they're currently testing search-based ads). While there are various TikTok ad formats, including images, spark, pangle, and carousel, the most common form is video. Video ads last 5 to 60 seconds and typically include a display image, brand or app name, and text about the promoted product or service.

2. Digital Twin

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5-year search growth: 239%

Search growth status: Exploding

Description: Digital Twins are virtual, 3D duplicates of real-world assets that can be tracked and manipulated through software. Interest in digital twins is growing mainly because they are seeing new applications in several different industries (manufacturing, construction, supply chain, etc.).

3. Side Hustle

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5-year search growth: 263%

Search growth status: Exploding

Description: A side hustle is a small business that someone does "on the side" (aka not full-time). Side hustles are generally designed to be relatively small businesses that support an individual's lifestyle vs. becoming a large enterprise. However, many people have turned their side hustles into substantial businesses.

4. CBG Gummies

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5-year search growth: 3,233%

Search growth status: Exploding

Description: CBG gummies are flavored soft candies made with full-spectrum CBD oil. Cannabigerol (CBG) is the acidic form of primary cannabinoids like CBD and THC. These snacks are similar to CBD gummies, containing only non-psychoactive cannabinoids. These gummies can help with anxiety, stress, depression, and focus.

5. Bamboo Pajamas

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5-year search growth: 1,333%

Search growth status: Exploding

Description: Bamboo pajamas are sleeping garments made from all-natural fibers. These pajamas are made of 95% bamboo viscose fabric and 5% spandex. The material has better breathability, sustainability, and softness compared to traditional cotton pajamas.

6. Brightwheel

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5-year search growth: 567%

Search growth status: Exploding

Description: Brightwheel is an online communication platform built to connect schools and teachers with families. Brightwheel allows parents to track their children’s progression by providing channels for communication with teachers and displaying the student curriculum for the year. On the administrative side, Brightwheel automates managerial operations for teachers and enables supervisors to manage classrooms more efficiently.

7. Permanent Jewelry

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5-year search growth: 7,600%

Search growth status: Regular

Description: Permanent jewelry does not have a removal clasp like traditional jewelry and the ends are welded together. It's a style piece for couples to wear as a sign of commitment. It's often worn as rings, bracelets, and anklets and it has gained popularity because of the bold style low maintenance. 

8. Drunk Elephant

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5-year search growth: 195%

Search growth status: Exploding

Description: Drunk Elephant is a skincare product manufacturer known for using natural ingredients. The company analyzes the pH levels of its ingredients and only includes those that are easily absorbed by the skin. Drunk Elephant has gained popularity recently due to their experimental nature, commonly mixing different serums and creams to develop new products.

9. Regenerative Agriculture

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5-year search growth: 328%

Search growth status: Exploding

Description: Regenerative agriculture is an approach that aims not just to limit damage from agriculture, but actually use it to improve the environment. Implementing regenerative agriculture on 190,000 acres of farmland can remove around 173,000 metric tons of carbon dioxide yearly (the equivalent of yearly emissions from over 37,000 cars). Plus, early data suggests that regenerative agriculture can be profitable over the long term.

10. Banana Ketchup

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5-year search growth: 92%

Search growth status: Exploding

Description: Sweet twist in traditional ketchup. Popular in The Philippines, banana ketchup uses the same base ingredients (tomatoes, vinegar, etc.) as regular ketchup, but also contains pureed banana.

Conclusion

That wraps up our list of current trending topics worth keeping an eye on.

There are a few “big picture” patterns in this list. For example, many of the trends (clove water, postbiotics, etc.) are related to natural health. And many others (gaming earbuds and cybersecurity bootcamp) are tech-focused.

We plan on keeping this list updated on a regular basis. So check back soon for updated data and trends.