Top Trending Topics (Feb 2023)

by Josh Howarth
February 1, 2023

This is a list of the top 100 trending topics in the US right now.

The data from this list was generated using our proprietary algorithm and trend curation process.

Note that the topics in this list aren’t fads (like new movies or video games).

Instead, these are long-term trends that are likely to see upward growth throughout 2023.

Top Trending Topics In The US Right Now

# Topic
1 Tiktok ads
2 Oura ring
3 Prime gaming
4 Bokksu
5 Crypto insurance
6 Brightwheel
7 Alivecor
8 Drunk elephant
9 Daily harvest
10 Gumroad
11 Air fryer
12 Psychological safety
13 Digital twin
14 Cash app
15 Side hustle
16 Calm
17 Fasting tea
18 Preply
19 Gacha game
20 Edtech
21 Celersport
22 Faang
23 Labster
24 Flutterwave
25 Sezane
26 Cat toothpaste
27 Vitamin C serum
28 Homelab
29 Regenerative agriculture
30 Hydrating sheet mask
31 Freeze dried dog food
32 Gaslighting
33 Evtol
34 Depstech
35 Clmbr
36 Bonjoro
37 Shopify apps
38 Massage chair
39 Chickpea snack
40 Vegan bone broth
41 Artgrid
42 Broadwayhd
43 Vital proteins
44 Ninja foodie
45 Video doorbells
46 Banana ketchup
47 Microlearning
48 Ceramic coating
49 Robotic lawn mower
50 Socially responsible investing
51 Shopify developer
52 Massage gun
53 Blinkit
54 Wordle
55 Owlet dream
56 Wordtune
57 Decentral games
58 NFT marketing
59 Rytr
60 Talkiatry
61 Whatnot
62 Momcozy
63 Buzzcast
64 HHC edibles
65 Quillbot
66 Web3 social
67 HHC vape
68 Zoroto
69 Cashino
70 AG1
71 Brightline
72 Wordhippo
73 Vevor
74 Flamescan
75 Splashlearn
76 Pair eyewear
77 Kyberswap
78 Golo diet
79 Hosthub
80 Thco gummies
81 Nutrafol
82 Paraphrasing tool
83 OTT movies
84 Hismile
85 Web3
86 Phable
87 Elemy
88 Werq
89 Wepb
90 Clipboard health
91 Moralis
92 Maelys cosmetics
93 Premium economy
94 Tajikistani somoni
95 Freshservice
96 Paraphrasing
97 Metaverse headset
98 Swoop
99 Airport sleeping pods
100 Liga MX

With that, here is a collection of trending topics worth keeping an eye on:

1. Tiktok Ads


5-year search growth: 99x+

Search growth status: Exploding

Description: TikTok ads appear on a user’s For You page (although they're currently testing search-based ads). While there are various TikTok ad formats, including images, spark, pangle, and carousel, the most common form is video. Video ads last 5 to 60 seconds and typically include a display image, brand or app name, and text about the promoted product or service.

2. Digital Twin


5-year search growth: 212%

Search growth status: Exploding

Description: Digital Twins are virtual, 3D duplicates of real-world assets that can be tracked and manipulated through software. Interest in digital twins is growing mainly because they are seeing new applications in several different industries (manufacturing, construction, supply chain, etc.).

3. Side Hustle


5-year search growth: 900%

Search growth status: Exploding

Description: A side hustle is a small business that someone does "on the side" (aka not full time). Side hustles are generally designed to be relatively small businesses that support an individual's lifestyle vs. becoming a large enterprise. However, many people have turned their side hustles into substantial businesses.

4. Prime Gaming


5-year search growth: 7,600%

Search growth status: Exploding

Description: Prime Gaming is an Amazon program run through Twitch that’s included with Amazon Prime and Prime Video memberships. Prime Gaming contains free downloadable games, added exclusive in-game content, and a free monthly channel subscription to Twitch.

5. Cat Toothpaste


5-year search growth: 104%

Search growth status: Exploding

Description: Cat toothpaste is a dental hygiene product designed for cats. In addition to unique formulations for cats’ teeth, they also tend to have flavors (like chicken) that make cats less likely to resist having their teeth brushed.

6. Brightwheel


5-year search growth: 288%

Search growth status: Exploding

Description: Brightwheel is an online communication platform built to connect schools and teachers with families. Brightwheel allows parents to track their children’s progression by providing channels for communication with teachers and displaying the student curriculum for the year. On the administrative side, Brightwheel automates managerial operations for teachers and enables supervisors to manage classrooms more efficiently.

7. Vitamin C Serum


5-year search growth: 300%

Search growth status: Exploding

Description: Vitamin C serum is a skincare product designed to reduce redness, hydrate the skin and help mitigate damage caused by UV rays. Other trending skin serum products include mucin serum and retinol serum.

8. Drunk Elephant


5-year search growth: 733%

Search growth status: Regular

Description: Drunk Elephant is a skincare product manufacturer known for using natural ingredients. The company analyzes the pH levels of their ingredients and only includes those that are easily absorbed by the skin. Drunk Elephant has gained popularity recently due to their experimental nature, commonly mixing different serums and creams to develop new products.

9. Regenerative Agriculture


5-year search growth: 658%

Search growth status: Exploding

Description: Regenerative agriculture is an approach that aims not just to limit damage from agriculture, but actually use it to improve the environment. Implementing regenerative agriculture on 190,000 acres of farmland can remove around 173,000 metric tons of carbon dioxide yearly (the equivalent of yearly emissions from over 37,000 cars). Plus, early data suggests that regenerative agriculture can be profitable over the long term.

10. Banana Ketchup


5-year search growth: 92%

Search growth status: Exploding

Description: Sweet twist in traditional ketchup. Popular in The Philippines, banana ketchup uses the same base ingredients (tomatoes, vinegar, etc.) as regular ketchup, but also contains pureed banana.


That wraps up our list of current trending topics worth keeping an eye on.

There are a few “big picture” patterns in this list. For example, many of the trends (fasting tea, vegan bone broth, etc.) are related to natural health. And many others (web3 and video doorbells) are tech-focused.

We plan on keeping this list updated on a regular basis. So check back soon for updated data and trends.