Business Trends

Shrinkflation refers to the practice of reducing the size or quantity of a product while maintaining its price, often as a response to rising production costs. This tactic allows manufacturers to manage costs without directly increasing prices, which might deter consumers, by making the reduction in product size less noticeable. Shrinkflation is commonly observed in industries such as food and beverages, household goods, and personal care products, affecting consumers who may not immediately notice the change in product quantity.

A type of sake, an ancient Japanese alcoholic beverage made from rice, koji, and water. Wakaze is known for its rich and subtle flavors, offering more than 600 different aromas, and typically has an alcohol content ranging between 14-16%. It is primarily enjoyed by sake enthusiasts and those interested in traditional Japanese culture and beverages.

Company specializing in the development and delivery of transparent waveguides for see-through displays in XR (Extended Reality) devices. These high-performance XR waveguides enable the seamless integration of virtual and real elements, enhancing the user experience in augmented and mixed reality applications. Dispelix primarily serves technology companies and developers focused on creating advanced XR solutions.

Company based in San Francisco, California, offering an in-location experience platform for brick-and-mortar businesses. The platform serves as a command center featuring a robust app marketplace, customer analytics, POS system integrations, and sophisticated data connectivity, aimed at improving communication, boosting sales, and increasing engagement. Raydiant primarily targets businesses looking to enhance their in-location experiences for both customers and employees.

Service that provides menopause care, including the delivery of menopause prescriptions and ongoing support from online medical specialists. Evernow differentiates itself by offering personalized treatment plans and continuous access to healthcare professionals, aiming to alleviate symptoms such as night sweats, hot flashes, and brain fog. The service is primarily targeted at women experiencing menopause who seek convenient and specialized medical support.

A company specializing in the creation of professional-level gaming gear, collaborating with some of the world's most accomplished players. Xtrfy's products are based on proven technology and extensive experience, designed from the ground up at their offices in Skåne, Sweden. The target demographic includes professional gamers and gaming enthusiasts seeking high-quality, reliable gaming equipment.

Company founded in 2018 that specializes in unique pet products not sold in stores. Alpha Paw focuses on providing high-quality items for pets, treating them as part of the family, and differentiates itself by offering exclusive products that cater to pet wellness and comfort. The target demographic includes pet owners who prioritize the health and happiness of their pets and seek specialized, high-quality pet products.

Wealth development platform designed to create financial empowerment for everyone. Sharesies aims to provide equal investment opportunities for individuals regardless of whether they have $5 or $5 million to invest, differentiating itself by its accessibility and user-friendly interface. The platform primarily targets individuals looking to start or grow their investment portfolios with varying levels of capital.

A leading RV rental marketplace in North America, providing a variety of RVs, motorhomes, and travel trailers for rent. It offers comprehensive insurance, roadside assistance, secure payments, and bilingual support, differentiating itself with a user-friendly platform and extensive customer service. The service primarily targets travelers and outdoor enthusiasts looking for flexible and reliable RV rental options.

A weighted eye mask is a sleep accessory designed to provide gentle pressure on the eyes and surrounding areas, promoting relaxation and improved sleep quality. The added weight helps to alleviate stress and anxiety by stimulating pressure points, similar to the effects of a weighted blanket. This product is particularly beneficial for individuals experiencing insomnia, stress, or those seeking enhanced relaxation during sleep or meditation.

Cryptocurrency financial services company that began as the first Bitcoin blockchain explorer in 2011. It offers a range of services including a popular cryptocurrency wallet, exchange, and data analytics for the blockchain ecosystem, aiming to facilitate the use of cryptocurrencies and access to decentralized finance. The primary users of Blockchain.com are individuals and businesses interested in engaging with cryptocurrencies and blockchain technology.

Biotechnology company founded in 2010, headquartered in San Francisco, CA, specializing in genetic information. Invitae aims to integrate comprehensive genetic data into mainstream medicine to enhance healthcare outcomes, differentiating itself through acquisitions like Good Start Genetics, CombiMatrix, and ArcherDX. The company primarily serves healthcare providers, patients, and researchers seeking advanced genetic testing and information services.

Advanced audio processing tool that allows users to split vocal and instrumental tracks from audio files quickly and accurately. It uses advanced algorithms and machine learning to process audio signals, effectively eliminating echo and reverberation from songs, voice recordings, and vocal tracks, providing high-quality extracted tracks. This tool is valuable for musicians, producers, and audio engineers who need precise audio separation for their projects.

Brand specializing in women's sleepwear and loungewear, offering a range of cosy pyjamas, robes, and socks. Chelsea Peers differentiates itself by providing next day delivery and free returns, enhancing customer convenience and satisfaction. The brand primarily targets women seeking comfortable and stylish sleepwear and loungewear options.

Global connectivity platform and partner offering carrier-grade services on a private, cloud-agnostic IP network. It provides solutions such as Voice, Messaging, Numbering, Video, Wireless, Fax, and Security, accessible through RESTful APIs and the Mission Control Portal, distinguishing itself with robust, scalable, and secure communication services. Telnyx primarily serves businesses and developers seeking reliable and flexible communication solutions for various applications.

An online shopping platform based in Portland, Oregon, that offers cashback, coupon codes, and exclusive deals. RebatesMe differentiates itself by providing high cashback rates and has returned over $30 million to more than 350,000 users. The platform primarily targets online shoppers looking to save money through cashback and discounts.

Brand of non-alcoholic spirits, particularly known for its zero-alcohol gin. Monday Spirits offers a range of alcohol-free alternatives that aim to provide the same taste and experience as traditional spirits without the negative effects of alcohol, making it a popular choice for health-conscious consumers and those who prefer not to drink alcohol. The target demographic includes individuals seeking non-alcoholic beverage options for social occasions, health reasons, or personal preference.

The Solo Stove Campfire Stove is a portable outdoor cooking device designed to produce a cleaner burn with minimal smoke. It achieves this by feeding the fire with preheated oxygen, resulting in less smoke and reducing issues like teary eyes and smoky clothes. This stove is ideal for campers and outdoor enthusiasts seeking a convenient and efficient cooking solution.

Skincare company offering a range of products including exfoliating pads, whitening creams, and anti-aging bundles. QRxLabs differentiates itself by incorporating ingredients like Green Tea, Witch Hazel, Hydroxy Acid, and Vitamin C to address skin concerns such as hyperpigmentation and aging. The products are primarily targeted at individuals seeking effective skincare solutions for aging and uneven skin tone.

Inspection, issue capture, and corrective action platform developed by SafetyCulture, used globally by teams to streamline inspection processes. It allows workers to generate and share custom reports instantly after an inspection, enhancing safety and ensuring compliance across various industries. The platform is primarily targeted at organizations seeking to improve their inspection workflows and maintain high safety standards.

Streetwear brand that aims to redefine streetwear for a new generation through close collaboration with a supportive community. Known for its designs featuring rhinestones and bold graphics, the brand embraces a spirit of rebellion and freedom. It primarily targets young individuals who resonate with its rebellious and inclusive ethos.

Luxurious skincare brand focused on delivering clean and sustainable products. They ethically source vegan ingredients from nature, ensuring their products are free from toxins and fillers, and provide high-quality, clinically proven skincare solutions. True Botanicals primarily targets consumers who are conscious about using eco-friendly and non-toxic skincare products.

Italian beauty brand offering essential beauty products designed to be simple, fast, bold, and authentic. EspressOh differentiates itself by drawing inspiration from the experience of enjoying an espresso coffee, emphasizing efficiency and boldness in its product line. The brand primarily targets individuals seeking quick and effective beauty solutions with a touch of Italian flair.

Online coaching platform that allows video gamers to monetize their skills by offering coaching and courses. It provides a space for gamers to improve their abilities by learning from some of the best players in the world, differentiating itself with a focus on high-level expertise and personalized instruction. Metafy primarily targets video gamers seeking to enhance their skills and knowledge through professional coaching.

A private banking company founded in 1989 and headquartered in Draper, Utah, offering a variety of financial products. It provides credit cards, personal loans, 'buy now, pay later' plans, and high-yield savings accounts, differentiating itself through its diverse range of financial services. The bank primarily targets consumers seeking flexible credit options and high-yield savings opportunities.

A skincare brand that focuses on using hemp as a key ingredient to promote glowing skin. Their products are designed to help unplug pores and provide a relaxing skincare experience, differentiating themselves by being cruelty-free and vegan-friendly. The brand primarily targets individuals seeking natural, ethical skincare solutions and offers free worldwide delivery.

Technology platform for publishers that leverages artificial intelligence to optimize and improve website monetization, user experience, and performance. It offers tools for ad testing, site speed improvement, and content layout optimization, helping website owners increase their ad revenue while maintaining or improving the user experience. Ezoic is primarily targeted at website owners and digital publishers seeking to enhance their site's performance and revenue generation.

A global B2B music company providing a comprehensive solution for business music needs. It aims to transform the music industry through technology, creativity, and transparency, differentiating itself by offering a wide range of services including music licensing, distribution, and rights management. Songtradr primarily serves businesses and professionals in the music industry seeking efficient and transparent music solutions.

The practice of using a single, impactful word as a caption for social media posts, often to convey a strong message or emotion concisely. This approach leverages the power of brevity to create a memorable and engaging post, differentiating it from more verbose captions. One word captions are particularly popular among social media users looking to make a quick, yet meaningful, impression on their audience.

Platform that streamlines the process of accessing medical records by utilizing a large FHIR network, allowing users to get instant access to records from a majority of healthcare facilities. It also offers an API for organizations to efficiently retrieve patient records from multiple sources, enhancing interoperability and data sharing in the healthcare sector. OneRecord primarily benefits patients seeking easy access to their medical records and healthcare organizations aiming to improve data management and patient care.