Business Trends

AORUS is a brand that specializes in high-performance gaming hardware, including motherboards, graphics cards, laptops, and gaming systems. The brand is distinguished by its commitment to delivering top-tier gaming experiences through innovative technology and collaboration with gamers. AORUS primarily targets gaming enthusiasts and professionals seeking advanced and reliable gaming equipment.

Food tour experience where participants explore various dining establishments within a city. By purchasing a ticket, participants gain access to multiple tasting experiences at hand-picked restaurants, delis, wine bars, and other eateries, offering a curated culinary adventure. The concept is designed for food enthusiasts looking to discover and enjoy a variety of local flavors and dining experiences.

A type of bar that does not serve alcoholic beverages, offering non-alcoholic cocktails and other beverages. Sober bars provide a social environment similar to traditional bars but without the presence of alcohol, catering to those who prefer or require an alcohol-free setting. These establishments are particularly appealing to individuals who are abstaining from alcohol for health, personal, or religious reasons.

Professional food preparation and cooking facilities set up for the preparation of delivery-only meals. They do not have a storefront or dining area for customers, focusing solely on fulfilling online orders placed through food delivery apps or websites, which allows for lower overhead costs and operational flexibility. Ghost kitchens primarily benefit food entrepreneurs and established restaurant brands looking to expand their delivery operations without the need for a physical dining space.

Platform that connects users with personal chefs, allowing for customized culinary experiences. Users can input their culinary preferences, and chefs create personalized menus based on those preferences, streamlining the process for both parties. Srve primarily targets individuals seeking personalized dining experiences and convenience in meal planning.

A leading UK manufacturer specializing in boiling water taps. Known for offering innovative and high-quality taps at competitive prices, designed by British engineers and innovators, Qettle differentiates itself through its focus on safety, efficiency, and user-friendly features. The primary target demographic includes homeowners and businesses seeking reliable and advanced kitchen tap solutions.

Handbags or totes typically woven from natural materials like straw, rattan, or wicker. They are popular for their casual, bohemian, or beachy style, especially during the spring and summer, and come in various shapes and sizes with different decorative elements. Basket bags are primarily targeted at individuals seeking a stylish yet relaxed accessory for warm-weather outings.

A company that specializes in predictive recruitment solutions, offering tools and assessments to help organizations identify the best candidates for specific roles based on potential, personality, and motivations. Their platform uses data and analytics to predict candidate performance and cultural fit, aiding in more informed hiring decisions and improved employee retention. The primary users of Assessfirst are HR professionals and recruiters seeking to enhance their talent acquisition processes.

Company that manufactures a range of baby products designed for newborns and their parents. The product line includes items such as saline kits, snot spray, hygiene filters, washers, and nail fillers, focusing on addressing various childcare needs from delivery to everyday hygiene and care. The brand is particularly practical for parents seeking effective and convenient solutions for their baby's health and hygiene.

Digital-first lifestyle brand that focuses on bringing beauty and joy to everyday rituals. Known for its design-centric approach, Hill House Home offers high-quality, timeless, and feminine styles, initially focusing on bedding and later expanding its product offerings. The brand primarily targets individuals seeking to enhance and celebrate life through aesthetically pleasing and functional products.

Website builder platform that enables users to create websites without coding knowledge. It provides a range of templates and design tools for easy customization, making it a user-friendly option for creating professional-looking websites. Flazio is particularly suitable for individuals and small businesses looking to establish an online presence quickly and efficiently.

A relatively new concept in the financial technology (fintech) industry, Money as a Service (MaaS) refers to the provision of financial services and products through a cloud-based platform. This allows businesses to integrate financial functionalities such as payments, lending, banking, and investment management into their own services without building the infrastructure from scratch. MaaS is particularly beneficial for startups and smaller companies that lack the resources to develop complex financial systems in-house, enabling rapid innovation and a wide range of financial services with minimal upfront investment.

A type of bank account designed for individuals to deposit money, keep it secure, and earn interest on the balance. Savings accounts offer interest earnings, liquidity, and safety, often insured by government agencies, with some accounts requiring a minimum balance to avoid fees. They are ideal for individuals looking to set aside money for future needs or emergencies rather than for daily transactions.

Web design tool, CMS (Content Management System), and hosting platform that enables designers to create responsive websites visually without writing code. It offers a drag-and-drop interface for designing websites and generates clean, semantic HTML, CSS, and JavaScript code, along with features like animations, interactions, and e-commerce capabilities. Webflow is primarily targeted at web designers, developers, and businesses looking to build and manage professional websites efficiently.

A hands-free dog leash is designed to allow pet owners to walk their dogs without holding the leash in their hands. These leashes typically attach around the waist or over the shoulder, providing more freedom and convenience for the owner, especially during activities like running, hiking, or walking. They are particularly useful for active individuals who need their hands free for other tasks.

Hospitality software company that provides solutions to help hoteliers manage their operations and enhance guest experiences. Cloudbeds offers a comprehensive platform that includes property management, booking engine, and channel management tools, differentiating itself with its user-friendly interface and extensive integration capabilities. The primary target demographic for Cloudbeds includes independent hotels, hostels, and vacation rentals seeking to streamline their operations and improve guest satisfaction.

Analytics platform designed to offer comprehensive and user-friendly analytics with fast load times, aiding brands in making informed decisions based on revenue data. Developed by engineers from top engineering companies, Skio differentiates itself by releasing new features weekly, ensuring continuous improvement and innovation. The platform primarily targets brands and businesses seeking advanced analytics to optimize their revenue strategies and enhance decision-making processes.

Global software solutions and engineering services company based in Eastern Europe. It provides software development services and helps leading organizations worldwide to address challenges and achieve business value, operational efficiency, and revenue growth through advanced technology. The company primarily serves enterprises and businesses seeking high-quality software solutions and technological advancements.

Global tech company with a strong Swedish heritage of entrepreneurship and innovation. Nexer focuses on driving change and pushing boundaries in the digital landscape by offering services in strategy, technology, and communication, including advice, customized products, and expert teams. The company primarily targets businesses and organizations seeking agile and forward-thinking solutions to digital challenges.

A company that provides a mobile-first, AI and ML-powered talent operating system. PeopleStrong's technology covers the entire employee lifecycle from hiring to exit, including Human Capital Management, Payroll, Talent Acquisition & Management, and Collaboration, differentiating itself with its comprehensive and integrated approach. The primary beneficiaries of PeopleStrong's services are businesses and organizations looking to streamline and enhance their HR processes and employee management.

Software company based in Gurgaon, India, offering an eSign and document workflow platform. The platform facilitates electronic signatures and document management, distinguishing itself with features like secure digital signing, document storage, and workflow automation. Leegality primarily serves businesses and legal professionals seeking efficient and secure solutions for electronic document handling.

Fashion brand known for creating statement pieces that are emotional and opulent. Retrofete's ready-to-wear designs aim to make every woman feel confident, sexy, and radiant, differentiating itself with luxurious fabrics and intricate detailing. The brand primarily targets women who seek high-end, glamorous fashion for special occasions and events.

A cloud-based information security company that provides internet security, web security, next-generation firewalls, sandboxing, SSL inspection, antivirus, and vulnerability management. The company offers a platform that secures internet traffic and provides secure access to internal applications without the need for traditional VPNs, differentiating itself with its zero-trust architecture. Zscaler primarily targets enterprises and organizations seeking comprehensive and scalable cybersecurity solutions.

Culver's is a fast-food restaurant chain primarily located in the Midwestern United States, known for its signature ButterBurgers and fresh frozen custard. The chain differentiates itself by using fresh, never frozen beef for its burgers and offering a variety of menu items including chicken sandwiches, fish, salads, and soups, all made with quality ingredients. Culver's targets customers who appreciate high-quality fast food and friendly service, contributing to its growth to over 700 locations across the United States.

OpenSpace Labs, Inc. is a company that provides next-generation reality capture software for capturing and documenting physical spaces efficiently. The software offers powerful integrations and analytics tools, differentiating itself by enabling seamless and accurate documentation of construction sites and other physical environments. The primary users of OpenSpace's solutions are construction professionals, project managers, and real estate developers seeking to enhance project oversight and documentation accuracy.

An individual who takes photographs and produces videos for brands and businesses. The content they create is used to sell a product or service and is commonly found across the internet, particularly on platforms like Instagram and TikTok. UGC creators help brands by providing authentic and relatable content that resonates with consumers.

A VPN service that masks your IP address, providing unrestricted and private access to entertainment, news sites, and blocked content in over 69 different countries. It offers a popular free plan that includes access to about 12 servers and 10GB of data each month, with a premium version that expands on these features. Windscribe is primarily targeted at users seeking a user-friendly interface and robust privacy features for secure internet browsing.

Video creation platform powered by AI, designed to enable users without training or experience to easily create engaging video content within minutes. The platform focuses on storytelling and leverages AI technology to assist users in bringing their ideas to life, making it particularly useful for social media and marketing teams to drive growth, scale their business, and increase engagement. Lumen5 primarily targets businesses and individuals looking to enhance their video marketing efforts without requiring extensive video editing skills.

Mobile payment service developed by Square, Inc. that allows users to transfer money using a mobile phone app. It offers features such as a customizable debit card, direct deposit, Bitcoin transactions, and commission-free stock and ETF investments, differentiating itself with its diverse financial services. The app primarily targets individuals seeking a convenient and versatile platform for managing personal finances and making transactions.

Specializes in affordable, comfortable, and leak-free period underwear designed to empower individuals by embracing their menstrual cycles. The Period Company differentiates itself by offering a range of absorbent underwear for women and juniors, focusing on comfort and confidence during period management. Their products are primarily targeted at women and juniors seeking reliable and comfortable menstrual hygiene solutions.