Business Trends

Short-term rental accommodations that offer a homelike atmosphere with the comfort, spaciousness, and privacy of an apartment, combined with some hotel-like services. These rentals are often utilized by business travelers, tourists, or individuals needing temporary housing, providing property owners with an alternative source of income. Shortlets are particularly beneficial for those seeking flexible, short-term living arrangements with the amenities of a home.

Marketing platform specifically designed for agencies, offering a brandable cloud-based reporting solution. It allows agencies to monitor and report on all of their clients' marketing campaigns in one place, aiming to save time, boost revenue, and impress clients through comprehensive analytics and reporting features. The platform is primarily targeted at marketing agencies seeking to streamline their reporting processes and enhance client satisfaction.

Hair care brand known for its natural ingredient-based products, including hair oils and treatments aimed at improving hair and scalp health. The brand differentiates itself by focusing on Ayurvedic-inspired formulations that combine traditional Indian ingredients with modern hair care science, offering unique and effective solutions for hair wellness. Fable & Mane primarily targets individuals seeking natural and holistic hair care solutions, often appealing to those interested in Ayurvedic practices and clean beauty products.

A commercial bank in Kenya, Family Bank Limited (FBL) operates within the largest economy in the East African Community. It offers a range of financial services including personal and business banking, loans, and investment products, distinguishing itself with a focus on customer-centric solutions and financial inclusion. Family Bank primarily serves individuals, small and medium-sized enterprises (SMEs), and corporate clients seeking comprehensive banking services in Kenya.

A strategic plan that defines a goal or desired outcome and includes the major steps or milestones needed to reach it. It serves as a communication tool to articulate the strategic thinking behind both the goal and the plan for achieving it, ensuring alignment and clarity among stakeholders. Strategy roadmaps are particularly useful for organizations and teams aiming to achieve long-term objectives through a structured and coherent approach.

Double Wood Supplements is a company that offers a variety of dietary supplements aimed at enhancing cognitive function, liver health, and overall wellness. The company differentiates itself by providing high-quality products such as Magnesium L-Threonate, TUDCA, and Choline Phosphatidylcholine Complex, which have received high customer ratings. Their target demographic includes individuals seeking effective and reliable supplements for cognitive enhancement, liver support, and essential nutrient intake.

Virtual coaching platform designed to improve business performance through professional coaching services. It differentiates itself by offering accredited coaches who provide tailored guidance to help businesses achieve performance improvements. The platform primarily targets business professionals and organizations seeking to enhance their operational efficiency and leadership capabilities.

Canadian online investment management service offering automated investing, savings accounts, commission-free trading, cryptocurrency trading, and tax filing services. It aims to make investing accessible and straightforward for everyone, with a focus on low fees and user-friendly interfaces, differentiating itself through its comprehensive range of financial services and ease of use. Wealthsimple primarily targets individuals seeking a simplified, low-cost approach to managing their investments and financial activities.

Free and open-source data visualization tool designed to simplify the visual representation of complex data. It acts as a bridge between spreadsheets and data visualization, enabling users to create various visualizations from their data without requiring extensive programming or data visualization skills. Rawgraphs is particularly beneficial for individuals and organizations needing to quickly generate visual insights from their data.

Company that focuses on creating sustainable and eco-friendly cleaning products. It offers a range of products, including cleaning kits, refills, and hand and body care items, emphasizing high-quality, environmentally friendly ingredients and reusable packaging to reduce waste. Kinfill primarily targets environmentally conscious consumers looking for sustainable alternatives to traditional cleaning products.

Event staffing software designed to streamline the management of event staff. It provides a centralized platform for communication, scheduling, and payroll management, featuring drag-and-drop task creation, real-time updates, and budgeting tools. The software is primarily targeted at event managers seeking to save time and money while efficiently managing their event staff workflow.

A company specializing in the development of self-driving trucks for highway routes. Kodiak Robotics differentiates itself by utilizing advanced technologies like sensor fusion systems and lightweight mapping alternatives to create autonomous vehicles capable of handling all aspects of highway driving, aiming to increase network efficiency and reduce costs for businesses. The primary target demographic for Kodiak Robotics includes logistics companies and businesses seeking to optimize their transportation operations through autonomous driving solutions.

Music marketing and distribution platform founded in 2021 by TikTok. It allows users to upload music directly to TikTok to earn royalties while retaining their copyright on the music, and supports distribution to other major music services like Spotify, Apple Music, YouTube Music, and Pandora. SoundOn is targeted at independent artists and musicians seeking to promote their music and earn royalties while maintaining control over their work.

French company founded in 2015 that specializes in selling refurbished smartphones, particularly iPhones and Samsung devices. Certideal differentiates itself by offering high-quality refurbished products with a warranty, ensuring reliability and customer satisfaction. The company primarily targets individual consumers looking for affordable, high-quality smartphones with a reduced environmental impact.

Company focused on developing next-generation autonomous trucking technology using Generative AI. Their main product, the Waabi Driver, aims to improve the efficiency and safety of autonomous trucks, setting it apart from competitors by leveraging advanced AI capabilities. Waabi primarily targets the logistics and transportation industry, including companies seeking to enhance their fleet operations with autonomous solutions.

Food and beverage (F&B) management platform based in Antwerp, Belgium, designed to provide comprehensive visibility of back-of-house operations for food service companies. The platform offers cloud software solutions for order management, stock management, sales analytics, food photography automation, consistency training tools, and recipe management, aiming to enhance operational efficiency and profitability. Apicbase primarily targets food service companies seeking to optimize their kitchen operations and improve business intelligence.

Digital healthcare provider offering comprehensive care for individuals planning, starting, and raising a family. Maven Clinic differentiates itself by using technology to deliver high-quality, expert, convenient, and compassionate healthcare on-demand, making it accessible and efficient for users. The primary target demographic includes individuals and families seeking accessible and expert healthcare solutions for family planning and parenting.

Eyelash enhancement product that contains natural vitamins, extracts, and peptides. Uklash is designed to nourish and improve the appearance of eyelashes, making them look longer, fuller, and more voluminous within 8-12 weeks of daily application. This product is primarily targeted at individuals seeking to enhance the natural look of their eyelashes without resorting to extensions or other artificial methods.

Platform designed for creating fast and secure virtual networks using WireGuard. It includes features for installation, usage, and troubleshooting, and provides reference documentation for its API, UI, and Netclient configuration, differentiating itself with comprehensive support and open-source availability. Netmaker is primarily targeted at IT professionals and organizations seeking to enhance their network security and performance.

London-based company offering comprehensive carbon data services. Sylvera leverages advanced technology and a global team of experts in fields like machine learning, earth observation, and carbon policy to measure carbon and provide ratings and insights, distinguishing itself through its end-to-end approach. The company's services are primarily targeted at businesses and organizations seeking reliable carbon measurement and insights to support their sustainability goals.

Company that produces baby food designed to promote healthy brain development in children. Their products are veggie-first, farm-fresh, science-backed, and organic, combining neuroscience to provide specific nutrients that support the development of children's minds. Cerebelly primarily targets parents seeking nutritious, scientifically-formulated food options to support their children's cognitive growth and overall health.

People enablement software company based in Berlin, Germany, offering a platform for performance management and employee engagement. The platform integrates tools for goals and OKRs management, performance reviews and 360s, employee engagement surveys, feedback and praise, and 1-on-1 meetings, differentiating itself by providing a comprehensive suite for enhancing people management processes. It is primarily used by forward-thinking companies such as Spotify, Mercedes-Benz, and Babbel to develop, empower, and enable their employees.

The Ghost newsletter is a feature of the Ghost platform, an all-in-one solution for running a media business. It enables users to collect subscribers, send newsletters, publish premium content, and earn recurring revenue, differentiating itself with its seamless integration and user-friendly interface. This tool is particularly beneficial for content creators and businesses looking to manage their content and audience effectively.

The process of collecting and analyzing publicly available information to support decision-making. This information can be sourced from media, internet, public government data, academic publications, and commercial data, providing valuable insights without the need for covert operations or classified information. OSINT is utilized in fields such as national security, law enforcement, business intelligence, and competitive analysis.

Air charter refers to the business of renting an entire aircraft rather than individual seats, catering to private flights, business travel, cargo transport, and emergency evacuations. This service offers flexible scheduling, high levels of privacy and comfort, and faster travel times by using smaller airports and avoiding commercial flight delays. It is primarily targeted at business executives, celebrities, high-net-worth individuals, and groups needing efficient and direct travel solutions.

The integration of Corporate Social Responsibility (CSR) principles into a company's procurement processes and decisions, ensuring that these processes meet the requirements of stakeholders. It involves considering environmental, social, and economic impacts when purchasing goods and services, including choosing products that are environmentally friendly, ensuring fair labor practices, and supporting local economies. Sustainable procurement primarily benefits organizations aiming to enhance their sustainability practices and stakeholders concerned with ethical and responsible sourcing.

Modern headless content management system (CMS) designed to simplify content creation, editing, and organization. It is scalable and suitable for enterprise-level solutions, providing seamless content management capabilities and integration with various development frameworks. DatoCMS is primarily targeted at developers, content creators, and businesses seeking a flexible and efficient CMS for managing digital content across multiple platforms.

An aviation technology company based in Kerikeri, New Zealand, specializing in the development of fully autonomous flight technology. Merlin Labs differentiates itself by focusing on creating advanced systems that enable aircraft to operate without human intervention, aiming to enhance safety and efficiency in aviation. The company's technology primarily targets commercial aviation operators and industries seeking to integrate autonomous flight capabilities into their operations.

ViewPlus Technologies is a company that specializes in creating accessible products for visually impaired individuals. They offer a range of products including embossers and software for tactile graphics and Braille, which differentiate them by focusing on enhancing accessibility and usability for the visually impaired community. Their primary target demographic includes visually impaired individuals, educational institutions, and organizations that support accessibility and inclusivity.

Company that specializes in creating custom-built HVAC management systems, work order management systems, and scheduling systems. Lesspaper's solutions are designed to enhance efficiency for field service businesses by streamlining operations both in the office and in the field, differentiating itself through tailored software solutions. The primary target demographic includes field service businesses seeking to improve operational efficiency and workflow management.