Health Trends

Company that produces grounded, barefoot, natural leather shoes designed for earthing and natural foot movement. Rhizal shoes are distinguished by their use of copper for electrical grounding, a barefoot shape with a wide toebox, zero drop, and thin flexible soles, promoting a more natural walking experience. These shoes are primarily targeted at individuals seeking health benefits from earthing and those who prefer minimalist footwear for natural foot movement.

Company specializing in mapping and measuring brain signals from both peak performing experts and novices. Their technology enables personalized training that aims to shorten the learning curve, particularly in skill training contexts, by providing insights into brain activity. Arctop's services are primarily targeted at individuals and organizations seeking to enhance performance and accelerate skill acquisition through advanced neurotechnology.

Clearya is a browser extension and mobile app that alerts users to potentially harmful ingredients in personal care and household products as they shop online. By scanning product labels in real time, Clearya flags chemicals associated with health risks, making it easier for consumers to make safer and more informed purchasing decisions. Clearya is primarily intended for health-conscious shoppers who prioritize safety and transparency in product ingredients.

Microscopic clots present in the plasma that are resistant to fibrinolysis and can block capillaries, leading to tissue hypoxia. These fibrin amyloid microclots are a significant area of interest in medical research, particularly in relation to Long COVID, as they may contribute to symptoms by impairing oxygen exchange. The primary demographic interested in this research includes medical professionals and researchers focused on understanding and treating Long COVID and related conditions.

This cosmetic product offers a temporary lip color by applying a gel that dries and is then peeled off, leaving a long-lasting stain on the lips. It differentiates itself by providing a more enduring color compared to traditional lipsticks, with the added novelty of a peel-off application process. The product is primarily targeted at individuals seeking long-lasting lip color with minimal reapplication throughout the day.

A company specializing in pet products, particularly supplements for dogs. Wuffes offers chewable supplements aimed at supporting hip and joint health, as well as multivitamins for overall well-being, differentiating itself with high-quality ingredients like glucosamine and chondroitin. The target demographic includes dog owners seeking to improve their pets' health and activity levels.

Toothpaste formulated with a purple hue to neutralize yellow stains on teeth based on color theory. The product provides a temporary cosmetic effect, creating an optical illusion of whiter teeth rather than offering a long-term solution for oral health. It is primarily targeted at individuals seeking an immediate, albeit short-lived, improvement in the appearance of their teeth.

Biotechnology company specializing in precision medicine for psychiatric drug development. The company aims to match the right patient with the right treatment using advanced technologies and data, differentiating itself by focusing on personalized treatment plans. Alto Neuroscience primarily targets patients with psychiatric conditions and healthcare providers seeking more effective, individualized treatment options.

A wellness brand that provides 100% natural supplements aimed at enhancing women's health and well-being. Arrae differentiates itself by focusing on natural ingredients and empowering women to achieve their best selves through holistic health solutions. The brand primarily targets women seeking natural and effective wellness alternatives to support their health and lifestyle.

Edible products containing extracts from the psychoactive Amanita muscaria mushroom. These gummies are being developed by companies like Psyched Wellness for the U.S. market, reflecting a growing interest in psychedelic edibles. They are primarily targeted at individuals interested in exploring the effects of psychoactive substances in a controlled and edible form.

Skincare brand offering products focused on anti-aging and skin repair, including peptide serums and collagen serums. Depology differentiates itself by providing targeted treatments that aim to improve skin elasticity and reduce the appearance of fine lines and wrinkles. The brand primarily targets individuals seeking effective anti-aging solutions and skin rejuvenation products.

Substances used to improve activity performance in humans, often referred to as performance-enhancing drugs (PEDs). These include anabolic steroids, stimulants, hormone and metabolic modulators, and diuretics, and are frequently banned in sports due to ethical and health concerns. Athletes and individuals seeking to enhance physical performance or appearance are the primary users of these substances.

Innovative napping product designed to resemble a human-sized dog bed, created by college students Yuki Kinoshita and Noah Silverman. Plufl aims to provide a comfortable and cozy napping experience, differentiating itself with its unique design and emphasis on relaxation. The product primarily targets individuals seeking an unconventional and comfortable solution for napping, including nap enthusiasts and those looking for a novel relaxation method.

A company that produces gut-friendly food products aimed at enhancing consumer awareness of irritable bowel syndrome (IBS). BelliWelli's offerings are gluten-free, dairy-free, and low-sugar, made from ingredients like almond butter, chia seeds, and cinnamon, providing a convenient way to add probiotics to one's diet. The target demographic includes individuals with IBS or those seeking digestive health solutions through dietary adjustments.

Brand specializing in sun care products, including sunscreens, tanning oils, and after-sun lotions. Carroten focuses on using natural ingredients and advanced formulations to provide effective sun protection and skin nourishment, differentiating itself with a commitment to high-quality, skin-friendly products. The brand primarily targets individuals seeking reliable and natural sun care solutions for various skin types and needs.

​Lykos Therapeutics, formerly known as MAPS Public Benefit Corporation (MAPS PBC), is a public benefit corporation focused on developing MDMA-assisted therapy for post-traumatic stress disorder (PTSD). Established in 2014 as a subsidiary of the Multidisciplinary Association for Psychedelic Studies (MAPS), the company rebranded to Lykos Therapeutics in January 2024 to reflect its evolving mission. Lykos Therapeutics primarily serves individuals suffering from PTSD, aiming to provide innovative, evidence-based therapeutic options to improve mental health outcomes

The Hoka Rincon 3 is a running shoe model from Hoka One One, known for its lightweight design and cushioning. It is designed for road running and is popular among runners for its comfort and performance, featuring a breathable mesh upper, a cushioned midsole for shock absorption, and a Meta-Rocker technology that promotes a smooth ride. This shoe is often praised for its balance of cushioning and responsiveness, making it suitable for both training and racing.

This beauty product is used to contour the face by lifting sagging skin and creating a more defined jawline. It offers a non-surgical method to achieve a slimmer facial appearance, distinguishing itself by its ease of use and immediate results. The product is primarily popular among individuals seeking cosmetic enhancements without undergoing invasive procedures, particularly in Japan.

This beverage is formulated with pure Zam Zam water, antioxidant-rich green tea, premium saffron, and potent Shilajit extract to naturally boost energy and enhance stamina. It differentiates itself by combining these unique ingredients to provide a natural energy boost without artificial additives. The drink is targeted at individuals seeking a natural and health-conscious way to increase energy and stamina.

Tiny plastic particles that are less than 100 nanometers in size. They can originate from the breakdown of larger plastic debris or be manufactured intentionally for use in various products, posing environmental and health risks due to their ability to be ingested by marine life and potentially enter the human food chain. Nanoplastics are particularly concerning for environmental scientists, public health officials, and policymakers focused on pollution and food safety.

A brand specializing in health and fitness products, offering a variety of items including smartwatches, massage guns, electric toothbrushes, treadmills, spin bikes, and exercise bikes. Beatxp differentiates itself by providing innovative and high-quality fitness solutions designed to enhance personal health and wellness. The brand primarily targets fitness enthusiasts and individuals seeking to improve their health and fitness routines through advanced and reliable products.

Physical activity that involves moving on all four limbs, including running, walking, trotting, crouching, and jumping, often mimicking the movements of animals. Quadrobics provides a unique form of exercise that enhances strength, flexibility, and coordination by engaging multiple muscle groups simultaneously. This activity is particularly popular among fitness enthusiasts and individuals interested in animal movement and primal fitness techniques.

A company dedicated to producing healthy snacks while supporting organic farming and environmental sustainability. It differentiates itself by being a B Corp certified and Zero Waste certified, focusing on continuous innovation to reduce its carbon footprint. The target demographic includes health-conscious consumers and environmentally aware individuals seeking sustainable snack options.

Ketamine therapy is a treatment that uses the anesthetic ketamine to address mental health conditions such as depression, anxiety, PTSD, and chronic pain. It works by blocking NMDA receptors in the brain, leading to rapid antidepressant effects, especially in treatment-resistant cases. This therapy is typically administered intravenously or intranasally and is known for its quick onset of action, but it carries risks such as dissociation, hallucinations, and potential for addiction, necessitating administration in a controlled clinical environment.

Theory developed to explain cognitive and perceptual differences in autistic individuals. It suggests that autistic people focus intensely on a small number of interests or activities, leading to deep expertise but also difficulties in shifting attention. This concept is particularly relevant to understanding behaviors such as intense focus and challenges in multitasking and social interactions.

Brand offering a range of massaging products, including foot massagers, leg massagers, and whole body massagers. Nooro's products are well-reviewed and available on their official website, distinguishing themselves with quality and customer satisfaction. The target demographic includes individuals seeking effective and reliable massage solutions for personal wellness and relaxation.

Cosmetic procedure involving Botox injections into the trapezius muscles to achieve a longer neck and slimmer shoulders, resembling a Barbie doll's proportions. This procedure aims to provide a more elongated and aesthetically pleasing neck and shoulder line, differentiating itself from traditional Botox applications by targeting muscle relaxation for cosmetic enhancement. It primarily appeals to individuals seeking to alter their physical appearance to align with certain beauty standards, often influenced by media and cultural trends.

Painless tattoo technology involves the use of microneedles to imprint designs on the skin without causing pain or drawing blood. This technology differentiates itself by allowing for self-administration and is currently utilized primarily for medical purposes, such as drug delivery and vaccination. The target demographic includes individuals seeking a less painful tattooing experience and medical professionals looking for innovative methods of drug administration.

A company dedicated to providing access to fertility care and family-building support for everyone, everywhere. Carrot Fertility offers services that cover a wide range of needs from maternity through menopause and pre-pregnancy through parenting, focusing on expanding access and improving outcomes. The primary target demographic includes individuals and couples seeking comprehensive fertility and family-building support.

Nutritious spread made from ground pistachios, available in various forms and flavors. It is rich in healthy fats, protein, and essential nutrients, making it a versatile ingredient for various culinary applications. Pistachio butter is popular among health-conscious individuals and food enthusiasts looking for a nutritious and flavorful alternative to traditional nut butters.