Health Trends

Microdosing mushrooms involves consuming very small amounts of psychedelic substances, typically psilocybin, to achieve subtle mental and emotional benefits without experiencing a full psychedelic trip. This practice is believed to enhance creativity, focus, and emotional well-being, although it remains scientifically unproven and unregulated. The target demographic includes individuals seeking alternative mental health treatments and cognitive enhancements, but caution is advised due to potential health risks and legal issues.

High-fidelity ear protection devices designed to reduce the volume of loud music while preserving sound quality. They offer noise reduction, are often reusable, comfortable, and come in various models and price ranges, making them suitable for different preferences and budgets. These earplugs are commonly used by musicians, concert-goers, and others exposed to high decibel levels.

A wearable sleeve designed to wrap around the head to provide relief from headaches. It typically uses cold therapy to reduce inflammation and numb the pain, offering a non-pharmaceutical option for headache and migraine sufferers. The migraine cap is particularly beneficial for individuals who experience frequent migraines or tension headaches and are seeking a natural, drug-free method of pain relief.

Skincare product formulated with ceramides, which are lipid molecules naturally present in the skin. Ceramide gel helps to reinforce the skin's barrier function, preventing moisture loss and protecting against irritants and environmental toxins, thereby improving skin hydration and overall health. This product is particularly beneficial for individuals with dry, sensitive, or aging skin seeking to enhance their skin's barrier and hydration levels.

The NoSurf movement is a community and lifestyle choice aimed at reducing or eliminating unnecessary internet usage. It encourages people to engage in offline activities and hobbies to improve their well-being and productivity, offering resources such as activity lists and support for those looking to cut down on their internet consumption. The movement primarily targets individuals seeking to enhance their mental health and productivity by minimizing their reliance on digital devices.

Odor suppositories are a holistic solution used to address vaginal odor by being inserted into the vagina. Typically containing boric acid, these suppositories help maintain vaginal pH balance and combat odor-causing bacteria, providing a natural alternative to other treatments. They are primarily used by individuals seeking to manage vaginal odor and maintain feminine hygiene naturally.

Plant-based alternative to traditional dairy and sugar coffee creamers, made with ingredients like reishi mushrooms, aquamin, and turmeric. These ingredients are known for their health benefits, such as boosting immunity and providing essential minerals. Superfood creamer is targeted at health-conscious individuals looking for nutritious and dairy-free options to enhance their coffee experience.

Premium liquid marine collagen supplement designed to support skin health, improve hydration, and reduce the appearance of fine lines and wrinkles. Revive Collagen differentiates itself by offering its product in convenient sachets and has received generally positive reviews from customers. The target demographic includes individuals seeking to enhance their skin's appearance and overall health, particularly those concerned with aging and hydration.

A skincare product formulated with salicylic acid, a beta hydroxy acid (BHA) known for its exfoliating and acne-treating properties. This serum helps to unclog pores, reduce inflammation, and control excess oil production, making it effective for improving skin texture and clarity. It is primarily targeted at individuals with acne-prone or oily skin seeking to manage breakouts and achieve a smoother complexion.

Skincare product designed to hydrate the skin and provide various dermatological benefits. Watermelon soap helps heal and prevent acne and pimples, removes dark spots, and is typically paraben-free and cruelty-free, making it a gentle option for skincare. It is suitable for all skin types, appealing to individuals seeking a natural and effective skincare solution.

Cannabinol (CBN) is a cannabinoid that is often used for its potential sleep-inducing properties. It is available in various forms such as tinctures, capsules, or gummies, and is sometimes combined with other sleep aids like melatonin to enhance its effects. CBN for sleep is primarily targeted at individuals seeking natural alternatives to improve sleep quality and manage sleep disorders.

These are specialized footwear designed to connect the wearer with the Earth's electrons, potentially offering benefits such as reduced inflammation, stress relief, and improved sleep. Grounding socks are distinguished by their antimicrobial properties and comfort, making them low-maintenance and easy to wear. They are primarily targeted at individuals seeking natural wellness solutions and those interested in alternative health practices.

Derived from pumpkin seeds, this protein source is rich in essential nutrients such as protein, fiber, and healthy fats. It offers several health benefits, including supporting heart health, aiding digestion, and providing essential minerals like magnesium and zinc. Pumpkin seed protein is often used in dietary supplements and protein powders, appealing to health-conscious individuals and those seeking plant-based protein alternatives.

Individuals who were assigned female at birth but identify more with masculinity. This group includes transgender men, non-binary people who lean towards masculinity, and others who identify with masculine traits or roles, offering a broad spectrum of gender identities. Transmasculine people often face challenges due to society's binary view of gender, and they benefit from inclusive and supportive environments that recognize diverse gender expressions.

Skincare products that utilize the antioxidant properties of Vitamin C to protect skin cells from free radicals and environmental aggressors such as sun exposure. These cleansers often contain additional ingredients like Aloe Vera and Rosehip Oil to provide soothing hydration, making them suitable for sensitive skin, and some formulations also include tea tree essential oil to help target pimples and acne. Vitamin C cleansers are primarily used by individuals looking to cleanse their skin while providing antioxidant protection and hydration.

Sugar-free electrolytes are a type of dietary supplement designed to replenish electrolytes in the body without the addition of sugar. They are often used by individuals who are looking to maintain hydration and electrolyte balance without consuming extra calories or sugar, which can be beneficial for those on low-carb or ketogenic diets, diabetics, or anyone looking to reduce sugar intake. These products typically contain essential electrolytes such as sodium, potassium, magnesium, and calcium, and may come in various forms like powders, tablets, or ready-to-drink solutions.

Derived from the maca plant native to the Andes mountains in Peru, these supplements are used for their potential health benefits. They are believed to improve sexual health, alleviate menopause symptoms, enhance mood, and boost energy and stamina, although research is still limited. Maca root supplements are primarily targeted at individuals seeking natural remedies for sexual health, menopause relief, mood improvement, and increased energy levels.

A medication used to improve blood sugar control in adults with type 2 diabetes. This injectable drug belongs to the class of GLP-1 receptor agonists and works by stimulating insulin secretion and lowering glucagon secretion, which helps to lower blood sugar levels and can also aid in weight loss for some patients. Ozempic is primarily targeted at adults with type 2 diabetes who require better blood sugar management and may benefit from weight loss.

Magnesium flakes are a form of magnesium chloride that are commonly used for their health benefits, including improving sleep, lowering blood pressure, and reducing anxiety. These flakes are often dissolved in bathwater for transdermal absorption, which allows the body to absorb magnesium through the skin, promoting relaxation and overall well-being. They are particularly beneficial for individuals seeking natural remedies for stress relief, muscle relaxation, and enhanced sleep quality.

Brand offering clean, non-toxic skincare products for children, including face moisturizers and skincare sets. Their products are formulated with natural ingredients and multi-vitamins to ensure the health and safety of kids' skin, differentiating them from competitors by focusing on child-specific skincare needs. The target demographic includes parents seeking safe and effective skincare solutions for their children.

Cosmetic treatment designed to create the appearance of hair in individuals experiencing baldness or thinning hair. The procedure involves using a fine needle and ink to tattoo tiny dots on the scalp, mimicking the look of short-cut hair, providing a non-surgical solution to hair loss. Scalp micropigmentation is particularly beneficial for individuals seeking a low-maintenance, long-lasting solution to hair thinning or baldness.

Company focused on promoting well-being through simple, thoughtful foods and nutritional products. NativePath aims to help people live more naturally in the modern world by offering a range of health and wellness products. The company primarily targets individuals seeking to improve their health and wellness through natural and holistic approaches.

Biotechnology company that develops digital cognitive health solutions aimed at assessing, monitoring, and strengthening brain health to reduce the risk of Alzheimer's and other dementias. The company partners with health plans and healthcare providers to offer cognitive assessments and care remotely, allowing for convenient and private cognitive testing from home, focusing on preserving and strengthening cognitive health proactively. Neurotrack primarily targets individuals at risk of cognitive decline, as well as healthcare providers and health plans seeking innovative solutions for cognitive health management.

Dietary supplements designed to support hair health and growth. They typically contain ingredients such as biotin, vitamins (like Vitamin A, C, D, and E), folic acid, and sometimes other nutrients like zinc and omega-3 fatty acids, which aim to improve hair strength, reduce hair thinning, and enhance hair growth. Hair gummies are primarily targeted at individuals looking to improve the health and appearance of their hair through nutritional supplementation.

Skincare product enriched with Mugwort, a herb known for its soothing and healing properties. It is rich in antioxidants, which help promote skin healing and hydration, and typically has a slightly oily and watery texture, making it suitable for various skin types. Mugwort serum is often used to calm irritated skin, reduce redness, and provide overall nourishment and hydration to the skin.

This yogurt contains the probiotic bacteria Lactobacillus reuteri, which is believed to offer various health benefits. It is used to alleviate conditions such as stomach pain, colic, constipation, diarrhea, and Helicobacter pylori infection, although scientific evidence supporting these uses is limited. The product is primarily targeted at individuals seeking probiotic supplements to improve digestive health and manage specific health conditions.

A service that goes beyond regular cleaning tasks to include more thorough and detailed cleaning activities. This can involve washing and wet-wiping surfaces such as light fixtures, switch plates, towel and toilet paper holders, cleaning tiles outside of the shower area including grout, wiping down windowsills, and cleaning blinds, aiming to reach deep grime and dirt. Deep cleaning services are typically targeted at homeowners or renters who require a more comprehensive cleaning than standard services, often for special occasions or seasonal maintenance.

A type of wearable blanket designed to provide gentle pressure on a child's body during sleep. The gentle pressure can create a calming effect, potentially improving sleep quality and duration for the child, differentiating it from regular sleep sacks. This product is primarily targeted at parents seeking to enhance their child's sleep experience and overall well-being.

Daily planning app designed to assist individuals, particularly those with ADHD, Autism, dyslexia, and other forms of neurodiversity, in visualizing time, building focus, and managing daily activities effectively. Developed by a software company based in Frederiksberg, Denmark, it offers tools to enhance productivity and organization, differentiating itself by catering specifically to neurodiverse users. Tiimo primarily benefits individuals who think, work, and plan differently, aiming to improve their daily routines and overall efficiency.

Bengaluru-based longevity and health-monitoring platform that designs, manufactures, and sells health tracking devices. Ultrahuman differentiates itself by offering advanced health tracking solutions such as the Ultrahuman Ring Air health tracker and the Ultrahuman M1 Continuous Glucose Monitor, along with services like the pre-release Ultrahuman Home health monitor and Blood Vision blood testing services. The platform primarily targets health-conscious individuals and those looking to monitor and improve their long-term health and wellness.