Health Trends

A specialized cleanser formulated to clean and maintain eyelash extensions, ensuring they remain free from dirt, oil, and makeup residue. Lash shampoos are typically free from harsh chemicals like parabens and sulfates, making them gentle on the eyes and lashes while providing effective cleansing. These products are primarily targeted at individuals who wear eyelash extensions and seek to prolong their lifespan and maintain their appearance.

Naturecan is a company that offers a wide range of CBD products, including oils, balms, edibles, skincare items, and pet products. The company emphasizes quality and safety, ensuring that all their products undergo a strict third-party testing process of at least six stages, which differentiates them from competitors. Naturecan primarily targets individuals seeking high-quality, rigorously tested CBD products for personal wellness and pet care.

A company based in San Diego, California, specializing in vitamins and supplements. It offers products designed to improve energy levels, mental focus, physical stamina, and overall health, differentiating itself by providing cutting-edge, pure products. The target demographic includes individuals seeking to enhance their overall well-being and unlock their full potential.

The Freestyle CGM (Continuous Glucose Monitoring) system is a sensor-based device designed to provide continuous glucose readings. It features painless and easy application, long-lasting sensors that can stay on the body for up to 14 days, and water resistance, allowing it to be worn during various activities. This system is particularly beneficial for individuals managing diabetes, as it offers real-time glucose data and reduces the need for frequent fingerstick tests.

Supplements that contain ionic ocean electrolytes and trace minerals designed for cellular hydration. These drops aim to provide natural energy and improve mental clarity by reducing brain fog and mental fatigue, differentiating themselves through their unique composition of ocean-derived minerals. Hydration drops are primarily targeted at individuals seeking enhanced hydration, increased energy levels, and improved cognitive function.

A dietary supplement made from dried and ground beets, rich in micronutrients and phytonutrients. Beet root powder offers several potential health benefits, including reducing inflammation, lowering blood pressure, and improving gut and brain health, making it a versatile addition to various foods such as sauces, smoothies, and doughs. It is particularly beneficial for health-conscious individuals looking to enhance their nutritional intake with a natural, nutrient-dense product.

A product designed to help breastfeeding mothers store and transport breast milk safely. It offers up to 20 hours of safe chilling for up to 27 ounces of milk and is compatible with all major breast pumps, providing convenience and flexibility. The target demographic is breastfeeding mothers who need a reliable solution for pumping and storing milk while on the go.

Skincare product that utilizes snail mucin, a secretion from snails, known for its hydrating, anti-aging, and healing properties. Snail mucin masks are believed to aid in skin regeneration, improve texture, and provide deep hydration, differentiating them from other masks by their unique ingredient. These masks are primarily targeted at individuals seeking intensive skincare solutions for hydration, anti-aging, and overall skin health improvement.

Products designed to provide odor protection for various parts of the body, not just the underarms. Typically aluminum-free, they come in different forms such as creams and sprays, offering long-lasting protection and various scents. These deodorants are targeted at individuals seeking comprehensive odor protection and preferring aluminum-free options.

Hypoallergenic, plant-based diapers designed for sensitive skin, available in various sizes. These diapers are distinguished by their use of eco-friendly materials and their focus on minimizing skin irritation, offering a premium alternative to conventional diapers. Coterie diapers are primarily targeted at parents seeking high-quality, environmentally conscious diapering options for their infants.

A beverage that combines coconut water with coffee, offering a naturally sweet and hydrating drink. This drink provides a unique flavor profile by blending the refreshing qualities of coconut water with the rich taste of coffee, making it a popular choice for those seeking a healthier alternative to traditional coffee beverages. Coconut water coffee is particularly appealing to health-conscious individuals and coffee enthusiasts looking for a refreshing and nutritious drink option.

A type of chocolate infused with psilocybin mushrooms, known for their psychoactive effects. These chocolates have been linked to significant health warnings and reports of severe illnesses and hospitalizations. The FDA advises against their consumption due to safety concerns.

Targeted cancer treatment composed of a monoclonal antibody (fam-trastuzumab) and a chemotherapy drug (topoisomerase I inhibitor). This HER2-directed antibody and topoisomerase inhibitor conjugate is designed to specifically target and treat HER2-positive cancers, offering a more focused approach compared to traditional chemotherapy. Enhertu is primarily intended for patients with HER2-positive cancers, including breast and gastric cancers, who may benefit from targeted therapy.

A company specializing in live cultures, offering a range of high-quality probiotic supplements tailored to individual needs. Their products contain specific strains of beneficial bacteria, such as Lactobacillus rhamnosus Rosell-11, to support daily wellbeing and promote gut health by maintaining a healthy balance of good bacteria in the digestive system. These probiotics are designed for individuals seeking to improve their digestive health and overall wellness.

The process of restoring the integrity and function of the skin's outermost layer, known as the stratum corneum. This involves using moisturizers with ingredients like ceramides, avoiding irritants, gentle cleansing, and maintaining hydration to prevent issues such as dryness, irritation, and increased sensitivity. Skin barrier repair is particularly beneficial for individuals with compromised skin barriers due to environmental factors, harsh skincare products, or underlying skin conditions.

Skin brightening soaps are formulated to lighten the skin tone and reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone. They often contain ingredients like kojic acid, glutathione, vitamin C, and various natural extracts known for their skin lightening properties, providing a more even complexion. These soaps are popular among individuals looking to enhance their skincare routine and achieve a brighter, more uniform skin tone.

Supplements designed to support digestive health, gut flora, and immune function in dogs. These bites come in various flavors and forms, such as soft chews, and are available from retailers like Amazon, Walmart, and Petco, differentiating themselves by their palatability and ease of administration. Probiotic bites are primarily targeted at dog owners looking to improve their pets' overall digestive health and immune system.

Brand offering air compression recovery systems designed for foot and leg recovery. These products improve circulation, provide massage therapy, and aid in pain relief, particularly benefiting athletes. Quinear's target demographic includes athletes and individuals seeking enhanced recovery and pain relief solutions.

Dietary supplements designed to provide an easy and palatable way to increase magnesium intake. These gummies offer various health benefits, including improved exercise performance, heart health, bone health, migraine relief, blood pressure regulation, and better mood and sleep. They are particularly beneficial for individuals who have difficulty swallowing pills or need to supplement their magnesium levels for health reasons.

National psychiatry practice offering in-network, virtual mental health care. Co-founded by a patient and a triple-board-certified psychiatrist, it differentiates itself with over 300 doctors and partnerships with 60 insurance providers, providing treatment for conditions like ADHD, anxiety, depression, bipolar disorder, OCD, and PTSD. The service is designed for individuals seeking accessible and timely mental health care, with online assessments and extended operating hours to accommodate various schedules.

A gentle skincare product designed for sensitive skin, Cica toner helps to hydrate the skin and remove excess debris after washing your face. It is typically scentless and non-drying, making it suitable for those with sensitive skin concerns. This product is particularly beneficial for individuals with sensitive or easily irritated skin who seek a mild and effective toner.

A hip seat baby carrier is a type of baby carrier designed to provide convenience and support for both the baby and the wearer. It features a built-in seat that allows the baby to sit comfortably while being carried, promoting proper posture for the wearer by distributing the baby's weight evenly across the hips and reducing strain on the back and shoulders. This type of carrier is particularly beneficial for parents seeking ergonomic solutions to carry their babies comfortably and safely.

A topical skincare product used to lighten visible sun damage, age spots, or scars, resulting in an anti-aging effect on the skin. Kojic acid gel also possesses antimicrobial properties, which can help in reducing bacterial growth on the skin. It is primarily targeted at individuals looking to improve skin tone and reduce hyperpigmentation, as well as those seeking anti-aging benefits.

A company that manufactures, develops, and commercializes a variety of food products. Fody Foods focuses on providing certified gut-friendly foods, including snacks, sauces and marinades, pasta sauces, salad dressings, ketchup, salsas, and oils and spices, differentiating itself by catering to individuals with digestive sensitivities. The target demographic includes people seeking low-FODMAP and gut-friendly food options to manage digestive health issues.

A skincare product that contains glycolic acid, an alpha hydroxy acid (AHA) known for its exfoliating properties. It helps to remove the top layers of dead skin cells, treating acne, aging skin, dark patches, and acne scars, while also reversing sun damage. This product is particularly beneficial for individuals seeking to improve skin texture and tone, especially those with acne-prone or aging skin.

Software company specializing in 'Incident Management as a Service,' offering solutions for multi-cloud on-call management. Rootly differentiates itself by enabling seamless collaboration in Slack, consolidating alerts, and providing rapid onboarding. The primary users of Rootly are IT and DevOps teams seeking efficient incident management and streamlined communication during on-call situations.

Mushroom microdosing involves consuming very small, sub-perceptual doses of psychedelic mushrooms containing psilocybin. The goal is to achieve subtle effects that can enhance mood, creativity, focus, and overall well-being without experiencing a full psychedelic trip. This practice is often targeted at individuals seeking cognitive and emotional benefits without the intensity of a full psychedelic experience.

Nitric oxide beets are dietary supplements that leverage the natural nitrate content in beets to boost the body's nitric oxide levels. Increased nitric oxide can enhance blood flow, improve cardiovascular health, and boost athletic performance. These supplements are particularly popular among athletes, fitness enthusiasts, and individuals looking to support heart health and improve exercise endurance.

A beverage that incorporates Ashwagandha, an herb known for its adaptogenic properties, which help the body resist physical and mental stress. The drink is believed to offer several benefits, including calming the brain, reducing inflammation, lowering blood pressure, and modulating the immune system, making it valuable for stress management and overall well-being. It is primarily targeted at individuals seeking natural remedies to manage stress and improve their health.

Skincare product formulated with kojic acid, a compound derived from fungi and organic substances, known for its skin-lightening properties. It works by inhibiting melanin production, making it effective in treating hyperpigmentation, melasma, and dark spots, while also offering antioxidant and antibacterial benefits. Kojic acid lotion is primarily targeted at individuals seeking to improve skin tone and address pigmentation issues, but users should be cautious of potential side effects like skin irritation.